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Kushambadzira Matambudziko - Uye Mhinduro - dze2021

Gore rapfuura kwaive kukwikwidza kune vatengesi, kumanikidza mabhizinesi mune angangoita ese mapivot kana kunyange kutsiva nzira dzese mukutarisana nemamiriro asinganzwisisike. Kune vazhinji, shanduko inonyanya kuzivikanwa yaive yekukanganisa kwenzanga uye pekugara munzvimbo, izvo zvakagadzira spike hombe mukati online yekutenga zviitiko, kunyangwe mumaindasitiri umo e-commerce yakanga isati yambodudzwa. Kuchinja uku kwakaguma nekuzara kwemadhijitari, paine masangano akawanda ari kurwira kutariswa nevatengi kupfuura kare. 

Hazviite kuti shanduko iyi izvishandure pachayo. Chinetso che2021 ndechekuziva maitiro ekugura neruzha uye nekuendesa mhando yezvakanaka uye zvezviitiko zvevanhu zvinogona kukwikwidzana nekubatana-ne-kumeso kusangana.

Kuisa pamberi peMunhu 

Imwe yedzakanakisa nzira dzekutyaira kushambadzira kusarudzika ndeyekuona kwakazara kwerwendo rwevatengi rwekutenga. Yechitatu-bato data inoita kuti zvikwanisike. 

Nepo makuki uye mafomu ekutungamira achigona kubatsira, vatengesi veadhijitari vanogona kutora nhanho yekuenderera mberi ne chechitatu-bato maitiro data kuburitsa zvakatowanda nzwisiso murwendo rwevatengi, kusanganisira chaiyo-nguva yekutenga zviitiko, kuona peji, kusaina email, nguva yakashandiswa panzvimbo, uye nezvimwe. 

Iko kushandiswa kwechitatu-bato dhata kuchazonyanya kukosha sezvatinoramba tichiona shanduko kune maitiro evatengi inotungamirwa nedenda. Semuenzaniso, akaunganidzwa data rakanyorwa naJornaya rakaratidza rakakosha gore-pamusoro-gore shanduko mukutenga pamhepo maitiro ane chekuita neinishuwarenzi yekumba. Mushure mekufananidza mavhiki maviri ekutanga einishuwarenzi yekumba yekutenga zviitiko muna Chivabvu 2020 kusvika kumavhiki maviri ekutanga aMay 2019, Jornaya akayera 200% kuwedzera kwenhamba yevatengi vepamhepo uye ne191% kuwedzera mune yavo yekutenga. Izvi zvinogona kuenderana neindasitiri yemitero yezvakaitika kare yakaderera-chiyero nharaunda, iyo zvakare yakadzinga kuwedzera kwe online online mogeji yekutenga. 

Kuti uwedzere muenzaniso, kumabhizinesi einishuwarenzi epamba, mubvunzo unova kuti ndevapi vevatengi vatsva ava vari kutenga marongero nedonzvo rekutenga uye vari kuzvichengeta vakabatikana pavanenge vakanamatira kumba kana kungoita zvekutenga pamawindo nekuti vakanzwa nhau kuzivisa kuti mitengo yakaderera? 

Kubatanidza yekutanga neyechitatu-bato maitiro ehunhu anoita kuti vashambadzi vaone mafambiro anoparadzanisa nhanho dzechinangwa, chikamu chevateereri vavo, uye nekuendesa mameseji anoenderana nepfungwa dzekasitoma, uye pamwe zvakanyanya kukosha, isa pamberi pekuyedza kwete pane fungidziro yehuwandu hwevanhu asi pane inoitika yega data. Kwemakore gumi apfuura kana kupfuura, mazhinji anotungamira emakambani ekushambadzira akaisa mari zvakanyanya mukushambadzira kune manas-segmenting mishandirapamwe uye mameseji anoenderana nemapoka evatengi vakafanana kana tarisiro. Nekudaro, uku kuchiri kushambadzira kune avhareji kwete vanhu. 

Nhanho inotevera inonzwisisika mukushambadzira shanduko kushambadzira kumunhu kunoenderana nehunhu hwavo hwekuratidzira kwete pane hunhu hunotarisirwa hwepakati peboka kana kuona timu yekutengesa kana masayendisiti e data akavavhenekera na. Dhairekitori yehunhu inopa huwandu husingaenzanisike hwenzwisiso iyo-uye heino chikamu chakakosha-chinoshandiswa nemazvo uye nevatengi zvakavanzika zvinodzivirira, inopa hukuru hukuru kuwedzera kune vashambadzi nevatengi nekusimudzira ruzivo rwekutenga. Zvakakosha kuti isu tirangarire kuti kuchengetedza zvakavanzika zvevatengi kwakakosha sekutora yavo data. Putsa kuvimba kwavo uye vatengi vachatora bhizinesi ravo kumwe kunhu. 

Kuisa Dhata Yakavanzika Kutanga  

Izvo zvakambotaurwa, asi zvinotakura zvichidzokorora: kuvanzika kwedata kunofanirwa kuve kutariswa mune yega nzira yemushambadzi yedhijitari. Kwete chete kuti masangano anotarisana nezvikwereti zvakakura zvemari nekusatevedzera zvirevo zvemadhata, maitiro asina kuchengetedzeka edhata anogona kubereka pfungwa yekusavimba pakati pevangangove-vatengi uye zvinogona kukanganisa kukanganisa kwenguva refu. Muchokwadi, zvidzidzo zvakaratidza kuti vatengi vanonzwa yavo data iri kusabatwa zvisirizvo kuda rega kuita bhizinesi newe

Zvekuvanzika Regulation Nguva

1991

Mutemo weUS wega wega wakakanganisa indasitiri yedu muna 1991 neTerefoni Consumer Protection Act (TCPA), iri parizvino iri kuongorora neDare Repamusorosoro.

2018

Kusvetukira kumberi ku 2018, European Union yakaunza iyo General Data Protection Regulation (GDPR).

2019

GDPR yakakurumidza kuteverwa nemutemo wakakosha wedziviriro yekuvanzika muUnited States, iyo California Consumer Yakavanzika Mutemo (CCPA), iyo yakazotanga kushanda muna Chikunguru 2020. 

2020

MunaNovember apfuura, California yakaenda kupfuura CCPA nekupfuura Proposition 24- inozivikanwawo seCalifornia Kodzero dzeVakavanzika uye Kutevedzera. Yakawedzera CCPA uye inoita kuti zviomere vatengesi kunongedza vatengi zvichienderana nebasa ravo repamhepo. 

California inogona kunge yakatungamira nzira, asi 

30 inoti parizvino vari kuongorora zvemitemo yekuvanzika, uye nyanzvi dzinofungidzira kuti Biden Administration inogona kuteedzera mitemo yakafanana padanho renyika. Iyo poindi iri yekuti vese vatengesi vanofanirwa kunge vakagadzirira kutevedzera inochinja mitemo sevhoti -vatengi-uye vakuru vakuru vehurumende vachiramba vachitsvaga zvakavanzika-kutanga dhijitari nzvimbo. 

Kuenzanisa Kuenzanisira & Kuvanzika 

Nechapamusoro, aya matambudziko maviri angaite senge ari kupokana. Vashambadzi vanogona sei kukwidziridza dhata yega yega kuendesa zvakasarudzika-zvakasangana zviitiko vachiona kuti data rakabatwa zvinehunhu uye mukuteerera nekukurumidza kuchinjika kwechengetedzo? Nepo hunhu hwehunhu ndiyo nzira yakanakisa yekuziva mutengi padanho remunhu, kuwedzera hunhu dhata - kunyanya data rakaunganidzwa nechetatu - kune yemartech stack inogona kudzoka nyore nyore. 

Kudyidzana nehunhu hwekuita uye mupi wehungwaru inzira inoshanda yekuwana mukana kune wechitatu-bato maitiro ekufunga, uchifunga kuti mupi wemhinduro anoisa pamberi pekuvanzika kwedata uye anogona kupa data rekufungidzira kupesana nekungofungidzira kana data repakati remapoka evatengi. 

Jornaya achangobva kuvhurwa Shandisa 3.0, yekudzoserwa kune yedu yekuzvibata dhata chikuva yakatanga kuburitswa mu2018, iyo inopa vashambadziri nyowani uye isingaenzaniswi nhanho yedata pachena. Nokusanganisa Activate 3.0 uye yavo CRM, vatengesi vanogona kuziva kuti ndiani, riini, uye kangani vatengi vavo uye tarisiro vari kutenga zvigadzirwa zvavo. 

Jornaya akawedzerawo Zvekuvanzika Guardian  kune yayo tekinoroji zvinopihwa mu 2019, yekuvandudza kune yayo inozivikanwa TCPA Guardian mhinduro iyo inogona kuratidza kana yechitatu-bato dhata rakaunganidzwa mukutevedzera TCPA pamwe neCCPA. 

Kubatana nemupi wedata nekuvanzika muDNA yayo kunopa vashambadziri rugare rwakakosha rwepfungwa. Vanogona kuva nechokwadi chekuti masangano avo anochengetedzwa pavanotarisa simba ravo pakushambadzira nzira uye kuuraya kuti vagadzire zvakasarudzika zvevatengi zviitiko. 

About Jornaya

Jornaya ndeye data-se-se-sevhisi mupi wevashambadzi mumaindasitiri umo vatengi vanoisa nguva yakakurisa vachitsvaga kwavo sarudzo dzekutenga kukuru kwehupenyu. Jornaya Activate inounganidza dhata rechitatu-bato kubva kunetiweki yemasaiti makumi matatu nemakumi matatu kuti ione nzira dzevatengi dzinobuda dzichitarisa uye kuona kana vatengi vega vachiratidza maitiro emusika, nepo Jornaya Yakavanzika Guardian ichiona kuti data rese rekushambadzira rinounganidzwa zvichiteerana neTCPA, CCPA, nezvimwe. zvakavanzika mitemo.

Shanyira Jornaya

Rich Smith

Rich Smith ndiye CMO we Jornaya, inotungamira yekuzvibata dhata njere kambani inobatsira makambani kukwezva nekuchengetedza vatengi vachishandisa yepamutemo netiweki inopfuura makumi matatu nemakumi matatu ematanho ekuenzanisa ekutenga uye anotungamira chizvarwa masaiti.

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