Maitiro Ekunze Kwevatengesi Anobudirira muChina

kushambadzira china

Muna 2016, China yaive imwe yemisika yakaoma kunzwisisa, inonakidza uye yakabatana padhijitari, asi nyika painoramba ichibatana, mikana muChina inogona kuwanika kumakambani epasi rese. App Annie achangobva kuburitsa ripoti panharembozha, ichiratidza China seimwe yeanotyaira makuru ekukura mumari yechitoro chemari. Zvichakadaro, Iyo Cyberspace Administration yeChina yakaraira kuti zvitoro zvemaapp vanofanirwa kunyoresa kuhurumende kuti vanyatsoongorora zvirimo kune vashandisi veChinese.

Kune akawanda mameseji akasanganiswa ari kutumirwa kune vashambadziri, uye zvakaoma kuziva kuti ndeapi matambudziko makambani achasangana nawo achiedza kuwana budiriro mumusika weChinese, asi zvinokwanisika - uye ndinogona kutaura izvozvo kubva pane yekutanga-ruoko ruzivo. Muna 2012, kambani yangu payakaona budiriro semutambi wepasirese kushambadzira kwenhare, takaona mukana kuChina haufanire kufuratirwa. Kuvaka bhizinesi rinogadzikana muChina kunoda shanduko yemafungidziro uye zano rakagadzirwa zvine hungwaru rinoenzanisira kusanganisa kwakanaka kwetekinoroji, kunzwisisa kuomarara kwemusika wemuno, kubatana pamwe nevanehukama vane hunyanzvi hwepamusika, uye kuva nekuremekedza kusimba kuona bhizinesi rinobudirira.

Kunzwisisa Kushambadzira kweChinese Msika

Iko vatambi vepasirese vakadzikira muChina, magamba ekumba emabhizimusi akasimuka. Zviri nyore kune mumwe munhu muUnited States kuti ati WeChat ndeye Facebook copycat, asi muchokwadi, yakashandura izvo zvemagariro mapuratifomu anogona kuwana nekunzwisisa uye kusangana nezvinodiwa zvakasiyana zvemusika weChina. With vanopfuura hafu yebhiriyoni pamwedzi vashandisi vanoshanda mu mainland China, WeChat's unmitigated budiriro kuChina kunobva mukugadzirisa chigadzirwa chayo kupfuura yakakosha pasocial network kusanganisa mamwe masevhisi ekuwedzera kusanganisa muvashandisi hupenyu. Zvimiro izvo zvingaite senge zvisina kujairika sekubhadhara zvikwereti zvekushandisa zvinobvumidza WeChat kuzvitsauranisa pachayo kubva kune vakwikwidzi vekunze, vakwikwidzi vepamba uye inowedzera kukosha chaiko kuWeChat mazana emamiriyoni evashandisi. Vatengesi vekuMadokero vane mukana wekukwanisa kushandisa pasocial network, network yakaita seWeChat inoda kukwidziridzwa pane imwe-kune-imwe kana hurukuro diki-dzeboka.

eMarketer inofungidzira kuti kushambadzira kwedhijitari kuri kuzosvika kupfuura $ 80 bhiriyoni muChina na2020, musika weChinese unogona kunge usiri kufunga zvakakwana nezveshambadziro yemuno mumusika weChina. Nepo maChinese ekushambadzira emuno angaratidzika kunge akasiyana zvishoma pane zvavanoita muUS, pano paInMobi takaona kuti China yaive neakazvimiririra yemhando yekushambadzira yemuno muna 2016.

Kubatana Kubudirira

Mubatanidzwa wekudyidzana ungaratidzika kunge ndiyo inokurumidza nzira yekubudirira yakapihwa rusvingo rweChina kurwisa mabhizimusi ekunze nevamabhizimusi; zvingave zvakaoma kuunza pamwe masangano maviri ekunze uye kushanda kune imwechete chinangwa. Makambani anofanirwa kutsvaga dzimwe nzira dzekushanda nemumwe wepamoyo kuti azadzise zvido zveChina, sezvo musika zvechokwadi usingakwanise hukuru-hwakawanda-hwese vateereri.

Imwe sarudzo mubatanidzwa wakasununguka nemakambani ane hunyanzvi hwenzvimbo. Zvakakosha kune vatengesi, kunyanya kubva kuUS, kuyeuka kuti China ine mapurovhinzi akasiyana siyana ane mitauro inodarika mazana maviri inotaurwa munyika yese. Dambudziko revokunze rinotarisana naro nderekuti makambani ari kuyedza kupinda munyika anowanzo kuve nezvipingamupinyi zvakawandisa kumasevhisi ako. Mune imwe nguva, makambani aya anozotorwa seanokwikwidza, asi China inogamuchira mubatanidzwa. Semuenzaniso, nepo munhu aigona kutarisa zviri nyore zvihombe zveInternet zvakadai seBaidu, Alibaba, uye Tencent semakwikwi, pane mikana yakawanda yekubatana uye kusanganisa masimba ekutyaira hukama hune chinangwa. Makambani mazhinji eInternet eChinese akaona zvakaoma kuti zvibudirire mumusika wepasi rose weinternet, asi apa ndipo apo kudyidzana nevatambi vakasimba vekunze kunogona kubatsira kufambisa tsono.

Priceline inopa kwakasiyana kuruka pakubatana mumusika weChinese. Panzvimbo pekuenda kumusoro-nemusoro nemakambani emuno, Priceline akaita sarudzo yekuziva kuisa mari inodarika bhiriyoni rimwe emadhora mumakambani eChinese anosanganisira Ctrip, Baidu, neQunar. Izvi zvakatungamira mukudyidzana kwakarongeka uko Priceline parizvino inopa yakawanda yehuwandu hwemahotera evashandisi veChinese kubhuka kuburikidza neCtrip, zvichitungamira mukubhuka kukuru kwekutengesa kwePriceline.

Localize uye Decentralize

Kugadziriswa kwemabhizinesi muChina kunoda shanduko mupfungwa. Makambani anofanirwa kunge akagadzirira kuvaka timu yemuno zvachose, kugadzirisa zvakare tsika yemakambani kuti ienderane neyemusika wemuno uye kugadzirisa kuita sarudzo.

Zvingaite kuti unetseke pakutanga; zvikwata zvinodzidza kuvimba uye kubatsirana nekufamba kwenguva. Kuhaya nyika dzinotaura chiRungu nekuratidzwa kwepasirese kunobatsira kubvarura masikirwo etsika uye kurerutsa maitiro ekubatanidza timu yeChinese muboka repasi rose. Nekuita timu muChina, vatengesi vanozove nekunzwisisa kwakadzama kwetsika tsika dzinozoita mutsauko wese. Pamusoro pekuve nekunzwisisa kwenguva yepamusoro kunongedza vashandisi. Semuenzaniso, zvingave zvine musoro kune vashambadziri kuti vawedzere mari paNovember's Singles Day, iyo yakaona rekodhi-ichityora $ 17.8 bhiriyoni mukutengesa muna 2016 kupfuura zvaizo tarisa kushambadzira kutenderedza Krisimasi.

Tichifunga nezve chiyero chinoshanduka tekinoroji, hazvidziviriki kuti kuchave nemazana, kana asiri zviuru, zvemakambani mumakore anotevera ari kutsvaga kuwedzera kuChina. Makambani anoramba akasindimara kuti agamuchire mwero wekubatana, kusimba uye kuwana nzwisiso yakadzama yemusika mune bhizinesi rezvebhizinesi, vacharamba vachirova nzira dzekuvharira munzira yekubudirira. Sezvo chirevo chakakurumbira cheChinese chinoenda:

Usatya kukura zvishoma nezvishoma, itya kumira wakamira.

不怕 慢, 就怕 停。

 

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