5 Zviyero zveKushambadzira Kushanda Kwakanaka

kushambadzira ops kubudirira

Kwerinopfuura makore gumi, isu takaona Kushanda Kwekushandisa kubatsira kuongorora uye kuita nzira dzekutengesa mune chaiyo-nguva kumasangano. Nepo Mutevedzeri weMutungamiriri aishanda pamazano enguva refu uye kukura, mashandiro ekutengesa anga aine hunyanzvi uye achipa hutungamiriri hwezuva nezuva uye kudzidzisa kuti bhora rifambe Ndiwo mutsauko uripo pakati pemurairidzi mukuru nemurairidzi anogumbura.

Chii chinonzi Kushanda Kushanda?

Nekuuya kwemaomnichannel maratidziro ekushambadzira uye kushambadzira otomatiki, isu takaona kubudirira muindasitiri nekutengesa mashandiro manejimendi. Dhipatimendi rekushambadzira riri kuzadza nehunyanzvi zviwanikwa, ichishandira mukugadzirisa uye kugadzirwa kwemukati, mishandirapamwe, uye zvimwe zvirongwa. Sezvo Nadim Hossein weBrightFunnel akanyora gore rapfuura:

Sezvo kushambadzira kunodya zvakanyanya uye nekuwedzera kwekutengesa kutenderera, aya matekinoroji ari pakati. Uye izvi zvinoreva kuti kushambadzira mashandiro inova iri kuwedzera kuita basa - ichizvimisikidza payo pamharadzano yekutengesa analytics uye kuita sarudzo uye nzira dzekugadzira mari.

David Crane nechikwata kuIntegrate vakaisa pamwechete iyi inonakidza infographic, iyo Kushambadzira Kushanda Unyanzvi Mutambo, pamatanho mashanu akakosha anovimbisa mashandiro ekushambadza kugona.

Chii Chinoita Kuti Kushambadzira Kushande Kwakabudirira?

  1. Kushambadzira Kwekushambadzira - Kushambadzira Kushanda kunofanirwa kushanda pamwe chete nezvikwata zvese zviri padhuze zvinoita kugadzirisa maturusi uye tekinoroji iyo inofambisa kutengeswa nekushambadzira. Chete 24% yevatengesi vanoti kune kubatana kwakanaka pakati pekutengesa nekutengesa.
  2. Maitiro Ekubatanidzwa - Kushambadzira Kushanda kunoona masisitimu ese uye zvishandiso zvinobatanidzwa zvinovandudza kutaurirana kwevatengi. Ini ndinowedzera kuti icho chinofanirwa kuve chiono chimwe chevatengi icho chakagovaniswa kwese. Chete 33% yemakambani anoshandisa #CRM uye Kushambadzira #Automation vakati iwo maviri akabatanidzwa zvakanaka.
  3. Data Data - Kushambadzira Kushanda kunofanirwa kushingairira munzira yaro kune hutsanana hwe data uye sangano-rakakura zvinoshandiswa. 25% yeB2B Yekutengesa dhatabhesi haina kururama uye 60% emakambani ane data risingavimbike.
  4. Tungamira Velocity - Kushambadzira Kushanda kunopihwa mhosva yekutengesa zvikwata zvikwata zvine data rinodiwa kushandira tarisiro ipapo ipapo. 30 kusvika 50% yekutengesa enda kumutengesi anopindura kutanga.
  5. Kuyera uye Ongororo - Sekugona kwekushambadzira tekinoroji, imwe data ichaendeswa musangano. Izvi zvinoda kuti mumwe munhu aite kuti nzwisiso yesangano iri iite. Kushambadzira analytics bhajeti inofungidzirwa kuwedzera 84% mumakore matatu anotevera.

Kushambadzira Kushanda

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