Tsvaga Kutengesa

Kutengesa Kutengesa Kunoramba Kuchienda Kutsvaga

Nzvimbo yekushambadzira yakashanduka zvakanyanya mumakore gumi apfuura, ichichinja kubva kunzira dzechinyakare dzekushambadzira kuenda kudhijitari nzira. Pakati peaya edhijitari chiteshi, kutsvaga kushambadzira, kunosanganisira zvese organic kutsvaga (SEO) uye kubhadhara-per-click (PPC) kushambadza, yakabuda seyakanyanya kutariswa kumabhizinesi mazhinji.

Kusimuka kweKutsvaga Kushambadzira muDigital Era

Sechinyakare, mabhajeti ekushambadzira akaiswa mari zvakanyanya mumatanho asina Indaneti akadai sekudhinda, terevhizheni, uye redhiyo. Nekudaro, kuuya kwedhijitari media kwakaunza shanduko yeparadigm.

Chirevo che2012 neSosaiti yeDhijitari Agencies (SoDA) yakasimbisa shanduko iyi, ichicherekedza kufamba kwakakura kwemabhajeti kubva kumagariro enhau kuenda kumatanho edhijitari.

Kushambadzira Chati

Pakazosvika 2021, kushandiswa kwedhijitari kushambadza kwakafungidzirwa kudarika kaviri kushandiswa kweterevhizheni, zvichiratidza chiitiko chakakosha munyika yekushambadzira.

WebStrategies

Kutsvaga Budget Kupfuura Dzimwe Digital Channels

Mukati menzvimbo yekushambadzira kwedhijitari, mabhajeti ekutsvaga, ese ezve organic uye PPC, akaona kukura kwakakosha. Uku kukura kuri muchikamu nekuda kwekuwedzera kukosha kweinjini dzekutsvaga mukuzvibata kwevatengi. Vatengi vanowedzera kutendeukira kumainjini ekutsvaga ekutsvaga zvigadzirwa, kuenzanisa, uye kutenga, zvichiita kuti kutsvaga kwekutsvaga kuve chishandiso chakakosha kumabhizinesi kuwedzera kuoneka uye kutyaira kutengesa.

Chinhu chikuru chinokonzera kukwira kwekutsvaga kwekutsvaga ndiko kuyerwa Royi inopa. Kusiyana nenhau dzechinyakare, uko kuyera kukanganiswa kwekushambadzira kunogona kuve kwakaoma, kushambadzira kwekutsvaga kunopa akajeka metrics akadai sekudzvanya-kuburikidza nemitengo, kutendeuka mitengo, uye mutengo-pa-kuwanikwa, zvichiita kuti ive sarudzo inoyevedza kumabhizinesi akatarisana nemhedzisiro inofambiswa nekushambadzira.

Nhasi Trends uye Marketing Budget Allocation

Mumakore achangopfuura, kugoverwa kwemabhajeti ekushambadzira kune kushambadzira kwekutsvaga kwakaramba kuchiwedzera. Nepo maperesenti chaiwo anogona kusiyana zvichienderana neindasitiri, musika wakanangana, uye zvibodzwa zvebhizinesi rega, maitiro akajairwa akananga kukudyara kwepamusoro mukushambadzira kwekutsvaga anooneka.

Nekutsvaga kwehupenyu, mabhizinesi ari kuwedzera kuisa mari muSEO mazano ekuvandudza kuoneka kwavo uye mazinga pane ekutsvaga injini. Kudyara uku hakusi kwemari chete asiwo kunosanganisira kugoverwa kwakakosha kwezviwanikwa kune kugadzirwa kwemukati, webhusaiti optimization, uye keyword research.

Kune rimwe divi, PPC kushambadzira, kunyanya pamapuratifomu senge Google Ads, inobvumira mabhizinesi kuwana nekukurumidza kuoneka uye kutyaira traffic yakanangwa kumawebhusaiti avo. Iko kuchinjika uye kutonga pamusoro pebhajeti uye kutariswa kwevateereri kunoita kuti PPC ive sarudzo yakakurumbira pakati pemabhizinesi eese saizi.

Kufungidzira Avhareji Yekushambadza Budget yekutsvaga

Kufungidzira avhareji muzana yemabhajeti ekushambadzira akagoverwa kune organic kutsvaga uye PPC inogona kunetsa nekuda kweakasiyana mabhizinesi 'kusiyana kwezvido uye mazano. Nekudaro, fungidziro inonzwisisika inogona kuitwa zvichibva pane indasitiri mabhenji uye ongororo.

  • Organic Search Budgets: Mabhizinesi anogona kugovera zvakatenderedza 10-20% yebhajeti yavo yese yekushambadzira yedhijitari. Iyi muzana inogona kuve yakakwira kune mabhizinesi anovimba zvakanyanya neinternet traffic uye kuoneka.
  • Yakabhadharwa Kutsvaga Budget: iyo kugoverwa inogona kuve yakakosha, kubva pa20-50% yedhijitari yekushambadzira bhajeti, zvichienderana nekukwikwidza kweindasitiri uye kuvimba kwebhizinesi pane yekukurumidza kutungamira chizvarwa uye kutengesa.

Kukura kwemabhajeti ekutsvaga kwekutsvaga chiratidzo chekuchinja kwemaitiro evatengi uye kushanda kweinjini dzekutsvaga senge svikiro rekushambadzira uye kutora kwevatengi. Sezvo nzvimbo yedhijitari iri kuramba ichishanduka, mabhizinesi angangoenderera mberi nekudyara chikamu chakakosha chemari yavo yekushambadzira mukutsvaga kweorganic uye PPC kuti irambe ichikwikwidza uye ichionekwa munzvimbo iri kuwedzera yakazara online.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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