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Kufunga zvakare kuti ndiani, chii, kupi uye rinhi: Vatengesi Vanogona Kutungamira Sei Mabhengi Kubudirira muKumuka kweInflation.

Mumwedzi mishoma yapfuura, inflation yasvika pakakwirira. COVID uye kuchengetedza kwekusimudzira, izvo zvakatanga kudzoreredza kupisa panguva yekutanga kwekukwira kwemitengo, zvapera, zvichimanikidza vatengi kukurumidza kuchinja maitiro avo ekushandisa pakati pekukwira kwemitengo.

Sezvo mitengo yegasi ichikwira, uye kuderedzwa maketani akadaro Dollar Tree vakamanikidzwa kuwedzera mitengo pamusoro pe25%, uye vatengi vari kuwedzera kuwedzera kukosha-inotyairwa.

Kune vatengesi vakatarisana nekuwedzera kudzvinyirirwa kubva kuhutungamiriri kutyaira kudzoka pakudyara (Royi) uye mari yemhando yavo, hafu yechipiri ya2022 inomaka nguva yakaoma uye inoda kutarisisa chaiko pakunatsa nzira yekushambadzira uye kutumira mameseji.

Heino nzira iyo brand yako inogona kufamba nayo izvi zvipingamupinyi:

The Who & The What: Ipa Meseji Yako Kukosha-Inofambiswa Kupenya

55% yevatengi vari kutenga zvimwe zvinhu zvakadzikiswa uye 46% vakacherekedza kuti vari kutenga zvimwe zvigadzirwa zvakasarudzika.

InMarket Inflation Insights, Chikumi 2022

Nekuda kweizvozvo, zvakakosha kuti vatengesi vaone uye vatarise vatengi vakavimbika vanogona kunge vari panjodzi uye vangangove vateereri vanopa mukana mutsva.

Tarisa pane zvakakosha zvinokurudzira kugadzirisa maitiro ako zvinoenderana. Semuyenzaniso, vatengi vemazera ese vari kutsvaga kukosha, vachipa ma brand mukana wekubira maitiro ehutachiona uye kutyaira ruzivo rwezvigadzirwa zvavo. 

PaTikTok, Gen Z neMireniyamu vari kutendeukira kune vezera ravo kuti vawane dzimwe nzira dzakachipa dzezvigadzirwa zviri kuitika. Kubva pazvitoro zvezvinodhaka dupes yepricier makeup zvigadzirwa seCharlotte Tilbury's viral Pillowtalk lipstick kusvika kuAmazon's dupe ye lululemon Align Tank, zvizvarwa zvidiki izvo zvakakurudzirwa nemhando yekuvimbika zvava kutanga kukoshesa kukosha pamusoro pemazita emhando. 

Kunyangwe zvizvarwa zvechikuru zvine mari yakakwira yemumba zviri kuchinjika kumhando dzemazita epachivande kuti vazvidavirire pamusoro pekukwira kwakanyanya kwemitengo muzvikamu zvakaita segirosari uye zvinhu zvakaputirwa. Mumushumo uchangoburwa, InMarket yakaona kuti vatengi vanopedza ingangoita makumi mashanu muzana ezvese mari yekushandisa pane yakavanzika-label zvigadzirwa zvemukaka, ingangoita 50% yakawanda pane yakavanzika-label yechikafu chakaomeswa, uye ingangoita gumi muzana pazvinwiwa zvakazvimiririra-zvinwiwa uye snacks. 

inflation inmarket
Inflation Insights

Usazeza maitiro aya. Sezvo maitiro evatengi achiwedzera kusatarisika, ita shuwa kuti brand yako iri kuratidza kukosha kuratidza vatengi kuti nei vachifanira kusarudza brand yako pane yakachipa dupe. 

Kutumira meseji kunoita basa rakakosha mukuwedzera kukosha kwechirevo. Kungave kuri kuratidza kurongedzerwa kwakakura nechigadzirwa chakawanda, kupa makuponi muzvikamu zvakazara senge cocktails yemumagaba, kana kutanga kutengeswa kwenhengo-chete kune vatengi vakavimbika, ronga maitiro anoita kuti vatengi vasanganise mhando nekukosha kwakanyanya pamakwikwi ayo.

Iko & Iyo Irini: Hapana Cap, Mibayiro Zvirongwa Zvinokurudzira Kuvimbika Kwemutengi

Sezvo vatengi vanoisa kukoshesa kushoma pazita rechiratidzo chete, kukosha-kwakavakirwa zvirongwa zvinogona kupesvedzera zvakanyanya kutenga uye kuita sechinhu chinokonzeresa kuchengetedza vatengi. 

Mashambadziro akaita sezvipo zvakakosha zvekuzvarwa, chete kuwana kwekutanga kwekutengesa, mashoma makuponi makodhi, uye mibairo mapoinzi anopa anogara achibata-bata nevatengi ayo anosimudzira kukosha kwechipo uye ruzivo rwese rwevatengi.

Pamwe chete nezvirongwa zvemibairo, yakasarudzika makodhi makodhi inzira nyowani yekutapa misika mitsva kuburikidza nevanovimbwa vanopesvedzera. Nekuita nevanopesvedzera pamapuratifomu akaita seTikTok, mhando yako ichakwanisa kushandisa kusvika kwevanovimbika vanogadzira zvemukati, ukuwo uchiwedzera kukosha kwekukurudzira kune vangangove vatengi.

Kana vatarisana nedambudziko rekusiya mabhureki akavimbika kumashure nekuda kwemutengo, vatengi vanofarira kutarisa kune vamwe kune avo vavanofarira dupes. Iwo mukana wakajeka wekuti mabhureki azviwirirane neakakosha anofurira ayo anozoratidza kukosha kwechigadzirwa kune vateveri vavo, ichipa yakasarudzika makodhi makodhi inouyisa nhanho imwe mberi.

Haufanire kupa mota kana hyper-target yakanyanyisa makuponi kuti uunze zvirongwa izvi kuhupenyu - zvinongori pamusoro pekuwedzera kukosha kwekuvimbika. Iva nehurongwa nemadhiri, specials, uye zvemahara izvo zvinonyanya kukwezva kune chako chinangwa chevateereri, uye iwe uchaona kukanganisa kwayo pakuvimbika, kunyangwe munguva dzakaoma.

Muedzo & Chengetedza: Iva CEO weOptimization kuburikidza neAttribution & Analytics 

Kuongorora uye kuyerwa ndiwo makiyi ekubudirira munguva apo maitiro ekutenga kwevatengi ari kukurumidza kuchinja kuti asangane nematambudziko ehupfumi. 

Sematekiniki akaita seyekugadzira uye kukosha-kwakavakirwa meseji kutamba mabasa akakosha mukukwezva vatengi, zvakakosha kuti utarise budiriro yemushandirapamwe wega wega kuona kuti kushambadzira kwako kuri kutyaira zvakanyanya ROI. 

Pamwe chete neruzivo kuongororwa kwekugadzira, midhiya uye kupa uye kugona kushandura kana kukwenenzvera kukwira kwemushandirapamwe kunogona kukanganisa zvakanyanya kushanda kwese, kushanda uye ROI yechirongwa. 

Zvikamu zvezvinhu zvevatengi zvinosungirwa kunzwa kupisa kwekuderera kwehupfumi uku. Kunyangwe zvisingarambiki zvichiunza matambudziko matsva, pane mishoma mibvunzo yakapusa inokubatsira kuti utange:

  • Tinogona sei kuwedzera kune vateereri vatsva kuburikidza nekukosha-kwakavakirwa meseji?
  • Vakwikwidzi vari kushandura sei nzira dzavo kuti vasangane nemaitiro evatengi ari kubuda?
  • Iwe unogona sei kubatanidza vatengi kuburikidza nekutenga maitiro ekuvaka kuvimbika kufunga zvakare mutsva Ndiani, Chii, Kupi uye Rini? 

Kubva ipapo, iwe unozogona kuongorora iwo mafungidziro makuru kumashure kweazvino maitiro ekutenga kwevatengi, zvichiita kuti brand yako ikwire pamusoro pevanokwikwidza uye kuwedzera kusvika kwayo.

Dhawunirodha Inflation Insights kubva kuInMarket

Michael Della Penna

Michael Della Penna ndiye Chief Strategy Officer kuInMarket. Michael ane makore anopfuura 25 ezviitiko achishanda mu data, kushambadzira kwedhijitari, uye indasitiri yekushambadzira. Michael ave kuzivikanwa semumwe weB-to-B Magazini "100 Vazhinji Vane Simba Vanhu MuBhizimusi-kune-Bhizinesi uye Inopindirana Kushambadzira" kashanu nekuda kwezvaakaramba achipa mukumisikidza dhijitari kushambadzira maitiro akanakisa.

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