Kugonesa Kugonesa

Marketo Akaunti-Yakavakirwa Kushambadzira: Izvo Zvaunofanirwa Kuziva

Marketo akaburitsa yake Akaunti Yakavakirwa Kushambadzira (ABM) module sechikamu chekuwedzera kwekuedza kutsigira zvirinani hukama hwebhizinesi. Nepo chishandiso pachacho chiri chekutanga vhezheni uye ichiratidza yakawanda yevimbiso, pane dzimwe nzira idzo ABM yakagadziriswa kushandura mabhizinesi anotanga kushandisa chikuva. Marketo inotsanangura zvinhu zvitatu zvakasiyana zveayo mhinduro yeABM:

  1. Iko kugona kunongedza uye kubata maakaunzi uye zvinyorwa zvinyorwa.
  2. Iko kugona kwekuita tarisiro maakaundi mumigwagwa.
  3. Iko kugona kwekuyera kukanganiswa kwemari pane zvakanangwa maakaunzi.

Marketo's whitepaper paABM inopa zvakanakira ABM yekuvandudza kushambadzira ROI, kutyaira kunofungidzirwa mari, kuburitsa kumwe kutendeuka, kuunza vatungamiriri vanokodzera uye kuenzanisa kutengesa uye kushambadzira.

  • 84% yevatengesi vanoti nzira dzeABM dzinopfuura dzimwe mari dzekushambadzira zvinoenderana neITMA
  • 97% yevatengesi yakawana yakakwira ROI neABM kupfuura nedzimwe nzira dzekutapa maringe neAlterra Boka
  • 92% yevatengesi veB2B pasi rese vanofunga ABM zvakanyanya kana kukosha kwazvo kune kwavo kwese kushambadzira zvinoenderana neSirius Sarudzo
  • 208% imwe mari inogadzirwa nekutengesa mumakambani akafananidza zvikwata zvekutengesa uye zvekushambadzira zvinoenderana neMarketProfs

Kuisa Pakati Sarudzo dzebhizinesi

Sezvo tekinoroji yekushambadzira yafambira mberi, uye ihwohwo hunyanzvi uye hunyanzvi hwekupayona tekinoroji yekushambadzira, masisitimu ayo vanhu vanogona kugadzira nekushandisa zvinobudirira ave achiwedzera kuomarara. Ivhareji lead / yekutaurirana rekodhi ine zana kana anopfuura masango, nepo avhareji kuitisa nhasi inogona kusanganisira mazana matatu kusvika mashanu ezviiri akapindirana ekushambadzira.

Marketo's ABM inzira yekuisa pakati kuronga kwakanangana nekutarisa zvisarudzo pane zvese zvinodiwa nekambani kushambadzira. Dhizaini yeABM idanho rekushanduka kuenda kumberi kwezvishandiso zvekushambadzira izvo zvakagara zvichipa zvivakwa zvakanakisa zvekubatanidza nekutarisa mukati mechishandiso asi kazhinji vakaomerwa nekugovana ruzivo irworwo nemamwe maturusi.

Kuita pakati kuita sarudzo kuchaona kuti kambani inokwanisa kuchengetedza kuenderana kwemukati uye kuti makambani anogona kukurumidza kuchinjika kumusika uri kuchinja.

Kuvandudza Kutaurirana

The kukakavara pakati peKutengesa uye Kushambadzira ndekwekare senguva pachayo. Kushambadzira Automation kwakapa chivimbiso chekugadzirisa kunetsana uku nekuunzwa kwaChief Revenue Officer - Chiroto chemubatanidzwa uye rinoenderana Sales uye Marketing chikwata kutaura mutauro mumwe chete uye kushandira chinangwa chimwe chete.

Zvinosuruvarisa, ichi chivimbiso chave chakaoma kuendesa pane yekushambadzira tekinoroji nzvimbo. Aya makambani akanzwisisa kukosha kwekuenzanisa uye akatogadzira maturusi akasarudzika echinangwa icho chete, asi kazhinji akaedza kukwevera kutengesa kuti aenderane nekutengesa, Vakaona fanera rakatarisa pasi.

abm-sales-marketing-fanera

Mutauro weABM ndiwo mutauro weKutengesa, unotaurirana zvakajeka kuKushambadzira.

Iko kuchinja kwemaonero kunovimbisa kukurudzira kubatana kukuru kune zvakagovaniswa, uye zvinowirirana zvibodzwa. Marketo's ABM ine chinangwa chekupa yakagovaniswa dashibhodhi, yeyakaenzana kuyerwa, yezvinangwa zvakagovaniswa.

Kunzwisisa iyo Meta-Sales Maitiro

Iyo B2B yekutenga kutenderera idenderedzwa yakaoma kazhinji inosanganisira huwandu hwevabatanidzi vezvikamu zvakasiyana zvekukosha kukambani. Iyo yekutenga kutenderera inogona kuve yakareba, uye iyo nhanho haina kumboenderana. Kunyangwe izvi, iyo yakasarudzika modhi yekutengesa uye Kushambadzira kuenderana nekambani kambani iri pamunhu. Dzimwe nguva zvinogona kunge zvakavakirwa pane vanhu vazhinji, asi hazviwanzo kuwana vanhu vanokwanisa kuongorora hukama hwese nechero kupihwa tarisiro.

Kana iwe wakamboshandisa Salesforce, iwe ungangove unoziva nemazita akadai se Sarudzo Mugadziri, Influencer, uye shasha - Vese vanhu ava vanoita basa rakakosha mukubatsira tarisiro yekushanduka kuita mutengi, asi mumwe nemumwe ane basa rakasiyana uye nhanho yekukosha inosiyana kubva kune imwe kuenda pane inotevera.

Zvakare, havazi vese vevanhu vanozivikanwa mune yako system, uye kana iwe ukapedza yako yese nguva yako kuyedza kukurudzira uyo anoita sarudzo pane inotarisira kambani, iwe unobva wakurumidza kudzidza kuti vane shoma shoma nguva yekusiya kugutsikana.

Maitiro eABM anovavarira kuwedzera hurukuro yacho kupfuura nzvimbo yekutanga yekutaurirana, uye kunyangwe nekungotaura nevanhu vawaona. Inovavarira kugadzira mutauro wakafanana weakaundi maakaundi uye kutaurirana nemumwe munhu anogona kuzivikanwa sechikamu cheaya maakaundi.

Kupfuurirazve, iyo ABM nzira ichawedzera nzvimbo yekutengesa yekutarisa, kuitira kuti vagogona kuziviswa nezveakakosha zviitiko zvine chekuita ne zvishoma kukosha vanofambidzana mukati meiyo account account, vachivapa ruzivo rweakambove akavanzika erima-mativi ekutenga maitiro, pamwe chete nemaonero anoitika ekubatsira kuwedzera iyo nzwisiso.

marketo-abm

Kuzivisa: Mifananidzo yakapihwa na marketo.

Guy Goldstein

Guy ndiye Kushambadzira Kwekushambadzira uye Kushanda Kwekushandisa. G8 Tekinoroji inoshandisa yakazara yakasanganiswa nzira yekushambadzira otomatiki, kudhirowa zvese kubva kuchinyakare kushambadzira uye ruzivo rwekutengesa ruzivo kubatsira vatengi kuwana budiriro Kuvimba neruzivo uye analytics G8 inoshanda padhuze nevatengi vayo kuti vape zvakarongedzwa zvakagadziriswa, zvakagadziriswa-zvakasanganiswa-kushambadzira kune wega vatengi vatengi.

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