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Matanho api Anodiwa neVashambadziri kuti Vabudirire Pamhepo

21st century yakaona kubuda kwehunyanzvi hwakawanda hunotigonesa kubudirira kushambadzira mabhizinesi nenzira yakabatanidzwa uye ine pundutso tichienzaniswa nekare. Kubva kumablog, e-commerce zvitoro, misika yepamhepo kusvika kumasocial media chiteshi, webhu rave nhandare yeruzhinji yeruzivo rwevatengi kutsvaga uye kushandisa. Kekutanga, iyo Internet yakagadzira mikana mitsva yemabhizinesi sezvo maturusi edhijitari akabatsira kukwenenzvera uye otomatiki kuedza kushambadzira pamapuratifomu akawanda.

Asi semushambadzi muzera redhijitari, zvinogona kukurira kuti wotangira papi kana zvasvika pakuziva kuti vatengi vako varipi uye kuti ungabatana sei navo.

Kukwezva vatengi kutarisisa kwakanyanya kunetsa kupfuura nakare kose sezvo iko kutarisisa kuchipararira pakati penzira zhinji, zvishandiso, uye mapuratifomu. Kuita kuti zvinyanye kuoma, echinyakare nhepfenyuro mameseji haachashandi. Vatengi vanoda mameseji akakodzera achivasvikira kuburikidza nesarudzo yavo yepakati uye vanounzwa sehurukuro. Mike Dover, munyori-mubatanidzwa we WIKIBRANDS: Kugadzirisazve Kambani Yako Mumusika Wevatengi-Unotungamirwa

Nesarudzo dzisingaperi dzinowanikwa paInternet, zvakaomarara kuratidza kuti zviito zvipi zvinoda kutorwa kuitira kuvaka nzira inoshanda yevatengi yekubatsira kuvaka bhizinesi rako. Asi zvese zvinouya pasi kuzosimbisa iyo yako nzira yekuita ichave iri. Vashambadziri vanofanirwa kugadzira zano rekuti vasangokwezva vatengi chete, asi kuti vagadzire hukama hurefu kwenguva refu hwakavakirwa pakujeka uye kuvimba izvo zvinobva zvaunza kutengeserana uye kuvimbika kwechiratidzo.

Heano mamwe matipi evashambadziri maitiro ekuvaka nzira yekubudirira yekutengesa:

Ziva Maitiro Matsva Ekushambadzira

Panzvimbo pekushandisa yako yese bhajeti pane echinyakare kushambadzira senge anodhinda kushambadzira kana redhiyo uye terevhizheni kushambadzira, zvakare tarisa pane edhijitari yekushambadzira nzira dzinobatsira rako bhizinesi kukura online. Yakabatanidzwa kushambadzira inosanganisa iyo yekare modes yekushambadzira netekinoroji yanhasi kuburikidza neemail kushambadzira mishandirapamwe, blogging, uye magariro midhiya chiteshi senge Facebook kana Twitter. Vatengi vanhasi vari kuchinja online kuti vabatanidzwe nemhando. Idzi nzira hadzingogone kukugonesa iwe kuti uvandudze kusvika kwako kwese, asi wedzera mikana yako yekubatana nevazhinji vateereri.

Gadzira Yakakodzera Yemukati Sangano

Kuvaka kuvapo kwedhijitari kuri nezvekusiya tsoka yemadhijitari uye kuwanikwa nevanogona kuve vatengi. Mumusika wanhasi, 70% yevatengi sarudza kuziva kambani kuburikidza neruzivo rwechokwadi pane kushambadzira. Kutanga kuvaka hukama huri nani kuburikidza nekujeka uye kuvimba nekugadzira inoenderana, multimedia zvemukati. Vatengi vanogara vachitsvaga ruzivo pamhepo uye panzvimbo pekugadzira zvemukati nekuda kwekugadzira zvemukati, tarisa pane yako chaiyo indasitiri nemisoro iri kuita. Kwete chete kuti iwe urikuwedzera kugona kwako kuwanikwa online kuburikidza nezvakakodzera zvemukati, asiwo kuvaka mukurumbira wako seyakavimbika chiremera. Wedzera imwe kukosha kune yako zvemukati nekuwedzera mamwe maficha enhau senge mafoto, mavhidhiyo, uye kunyange mapodcast - izvi zvichavandudza mikana yako yekuwanikwa pamhepo nekupa ruzivo runonzwisisika kune varipo uye vanogona kuve vatengi.

Joinha Kukurukurirana nevatengi vako

Kutaurirana nevatengi vako kwakakosha. Kunyangwe iri mhinduro yakapusa pa Twitter, kupindura mibvunzo yavo kuburikidza nerutsigiro rwevatengi, kana kuvapa chibvumirano chakavanzika chekuvimbika kwavo, kubatanidzwa kwakakosha pakuvaka hukama hwenguva refu nevatengi. Vatengi vane simba rakawanda uye simba kupfuura ravakamboita sezvo Internet yakawedzera manzwi avo kuti anzwike kuburikidza nesocial posts, maforamu uye ongororo. Kuteerera nekubatana nevatengi zvinobvumira vashambadziri kuti vanzwisise kuti ndedzipi nharaunda dzekuisa mukati uye ndedzipi hurukuro dzavanofanira kuve chikamu chavo.

Wongorora Ongororo Yako Yekutengesa

Kuti unzwisise mashandiro ehurongwa hwako zvemukati ari kuita, unofanirwa kutarisa manhamba. Kuburikidza zvakadzama analytics, iwe unogona kuwana nzwisiso pamablogi ari kubudirira zvakanyanya, kuti chii chako kusvika kwese, uye ndeapi nzvimbo aunofanirwa kugadzirisa pairi. Analytics yakakosha paunenge uchigadzira inoshanda dhijitari yekushambadzira zano nekuti nekufamba kwenguva iwe unozogona kufanotaura kuti zvii zvichaitika, ndeipi mhando yemidhiya inogamuchira zvakanyanya kana zvasvika kune vateereri vako, uye ndeapi matanho ekutengesa anoshanda zvakanyanya kune rako bhizinesi.

Kuiputira

Pasina yakazara yedhijitari yevatengi yekuita zano, vashambadzi vacharamba vachimhanyira muzvikanganiso kana zvasvika pakuvaka yavo mhando. Panzvimbo pekutarisa kushambadziro inosundirwa kune vatengi, vashambadziri vanhasi vanofanirwa kuita shanduko kupinda munzvimbo yedhijitari uye nekuvaka marefu-enguva nzira anotarisana nekubatana kunokwevera vatengi mukati.

Zvichitaurwa zviri nyore, zvinotanga nekuvaka zvine simba zvemukati wekushambadzira zano pamwe nekuziva kuti ndeapi maturusi uye nzira dzekutengesa dzinodiwa kugovana nekuparadzira. Iko kusangana kwe multimedia kugadzirwa, zvemagariro midhiya uye analytics yakakosha kuti ubudirire online kunyangwe uri bhizimusi hombe, bhizinesi diki, kana kunyangwe muzvinabhizimusi. Engagement inovaka hurukuro inotanga nekujekesa kubudikidza nekushambadzira zvemukati, zvichigonesa vatengi vese kukuwana iwe pamhepo kuburikidza nemibvunzo yekutsvaga inobatanidza kudzokera kune yako saiti.

Nzvimbo yemusika yanhasi inoda kuti mabrands ese ave anokwikwidza manhamba uye vashambadziri vanonzwisisa kukosha kwekugutsikana, vatengi, uye data rinotyairwa ndidzo dzinozoendesa mhando yavo kuti ibudirire.

Richard Hollis

Mune chinzvimbo chake chazvino, Richard Hollis ndiye muridzi, muvambi, uye CEO we Holonis Inc., yakavakirwa muSan Diego, California. Kubatana pamwe nemwanakomana wake, Hayden Hollis, vaviri ava vakagadzira chiono chekugadzira yekutanga yakazara yakabatana magariro enhau bhizinesi chikuva, inofungidzirwa kunzwisiswa uye misimboti yemaholons, pfungwa yekuti mhinduro yacho panguva imwe chete chikamu pamwe neicho chose. Holonis inopa masimba kumabhizimusi eese saizi netekinoroji yakasanganiswa iyo inonakidza, yakapusa, uye inodhura kushandisa, chinangwa mupfungwa kugadzirisa nekugadzirisa hupfumi hwevashandisi vese kumberi kweshanduko yedhijitari iri kukurumidza.

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