Social Media & Influencer Kushambadzira

Matipi gumi eiyo Kukunda Gamification Strategy

Vanhu vanondinakidza. Vape yakanaka yekushambadzira meseji nemutengo uye ivo vobva vaenda ... asi vape iwo mukana wekuhwina bheji pane yavo peji peji uye ivo vanozoirwira. Ndiri kuzvivaraidza pandinowana ndichivhiringidzika shure kurasikirwa meya paFoursquare – zvinosetsa. Ndizvo chete izvo gamification zvinoenderana.

Nei Gamification Ichishanda?

Gamification inoshanda kugutsa zvimwe zvezvakakosha zvikuru zvishuwo zvevanhu: kuzivikanwa uye mubairo, chinzvimbo, kubudirira, kukwikwidza uye kubatana, kuzviratidza, uye kuzvipira. Vanhu vane nzara yezvinhu izvi zvese munyika yavo yemazuva ese uye online. Gamification inobata zvakananga mune izvi.

Bunchball ndomumwe wevatambi vari pamusika uyo unobatsira vatengesi kushandisa matekiniki ekutamba nemasaiti avo uye maapplication. Vakagovera whitepaper, Kukunda neGamification: Matipi kubva kune Nyanzvi's Playbook. Iyo yakanaka kuverenga. Heano mamwe akakosha ekuvandudza yako wega gamification zano:

  1. Ziva Nharaunda - Kumisikidzwa kazhinji kunoda inotsigira Nharaunda. Izvo zvishuwo zvakakosha zvevanhu zvinosimbiswa kana vamwe vachizvipupurira. Izvo zvakakoshawo kuve nevamwe vanhu vekukwikwidzana navo uye kuenzanisa zviitwa.
  2. Mepu zvinangwa zvako - Paunenge uchigadzira yako yekumusoro mhinduro, ita shuwa kuti unogadzira chimwe chinhu chinokwana pakati pakati pevashandisi ruzivo uye rako bhizinesi zvibodzwa.
  3. Koshesa zviito iwe unoda kuti vashandisi vako vatore - Nzira yakanakisa yekusvika iyi ine yakajairwa hurongwa. Kana uchinge waona MaActions echirongwa chako, iwe uchada kuaisa muhurongwa hwekukosha. Tanga nechiito chisinganyanyi kukosha uye ugochipa chikamu che 1. Kushanda kubva ipapo, govera hutsika hwehukama kune zvimwe zvese.
  4. Gadzira point point system - Mapoinzi inzira huru yekupa mubayiro mushandisi nekuita chimwe chinhu chakakosha kwauri (kureva, kutenga, kurodha pasi, kugovana). Ehe, mapoinzi anogona zvakare kuve nzira yevashandisi yekupa mubairo mumwe kune mumwe. Pakupedzisira, ivo vanofanirwa kushanda senzira yekupa vashandisi imwe nzira yekushandisa simba.
  5. Shandisa mazinga - Edza kusarudza mavara anosiyanisa mukurumbira pakati peimwe nhanho. Nepo kushandisa manhamba ari akareruka, akangwara, enita mazita akasungirirwa mumusoro wechirongwa chako anogona kushanda zvakanyanya.
  6. Gadzira mabheji anotaridzika anokwezva nemikombe - Paunenge uchigadzira bheji kana mukombe, ita shuwa kuti inoyevedza uye inobata maziso. Iyo bheji inofanirawo kuve yakakosha kune vateereri uye dingindira re
    chirongwa.
  7. Wedzera mibayiro - Mubairo unogona kuve chero chinhu chinokurudzira vashandisi vako: Points, Badges, Trophies, Virtual Zvinhu, Unlockable Zvemukati, Dhijitari Zvigadzirwa, Zvepanyama Zvipenga, Coupons, nezvimwe.
  8. Shandisa chaiyo-nguva mhinduro - Yechokwadi-nguva mhinduro ndiyo yakanaka nzira yekuziva ipapo nekupindura kune vako vashandisi zvinoitwa.
  9. Shandisa Virtual Zvigadzirwa - Virtual zvinhu zvakanaka kune poindi "kupisa" - chimwe chinhu chevashandisi kuisa poindi dzavo.
  10. Nharembozha, Zvemagariro, uye Geo - Nharembozha, Yemagariro Media, uye Geographic kunongedzera kwakakura zvinowedzera kuchirongwa chako kana iwe uchikwanisa kusunga pamwechete ruzivo rwese rwekuyambuka-papuratifomu, riwane iro rakagovaniswa, uye tarise kwariri nenzvimbo.

Bunchball inotungamira mupi webhizinesi gamification, inoshandiswa kutyaira yakakwirira-kukosha kutora chikamu, kubatanidzwa, kuvimbika, uye mari. Bunchball's gamification platform ibasa rinotyisa uye rakavimbika gore-yakavakirwa sevhisi yekutamba mawebhusaiti, nharaunda dzemagariro, uye nharembozha. Bunchball yakateedzera zvinopfuura mabhiriyoni makumi maviri zviito zvinotungamira mukuvimbika kwevatengi uye kubatanidzwa kwevashandi kune vatengi vayo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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