Content MarketingKushambadzira & Kutengesa Mavhidhiyo

Nyaya Dzidzo Yekushambadzira: Tinogona Kuvimbika?

Kushanda muindasitiri yeSaaS kwenguva yakareba, ndinoramba ndichigomera pandinotora uye kuverenga nyaya dzenyaya. Usandifungidzire zvisizvo, ndakatoshanda kumakambani akati wandei uko takawana mutengi achiita zvinhu zvinoshamisa nepuratifomu yedu kana akawana mhedzisiro inoshamisa… uye isu takasundidzira nekusimudzira nyaya pamusoro pavo.

Kushambadzira hakusi kwese kwekutora, zvakadaro. Kushambadzira ndekwekuona tarisiro huru, kuvapa tsvagiridzo yavanoda kuti vatenge, uyezve kuchengetedza vatengi vakakura vanokwirisa kudzoka kwako pakudyara kwekushambadzira.

Kuisa tarisiro yekupenga kubva kune fluke mutengi hakusi kushambadzira kukuru, zvakangofanana kushambadzira kwenhema – kunze kwekunge zvakanyorwa zvinovaka uye nekuvimbika.

Mazano ekunyora A Great Case Study

Handisi kutaura kuti ndidzivise zvidzidzo zvevatengi vakawana mibairo mikuru. Ini ndinofunga izano rakakura kwazvo rekugovera nyaya dzevatengi vako vakawana purofiti kana kushandirwa zvakanaka nezvigadzirwa kana masevhisi ako. Asi mukunyora nyaya yenyaya, unofanirwa kungwarira pakuisa tarisiro nemutengi wako anotevera… Heano mamwe mazano:

  • kumashure - ipa mamwe mamiriro emutengi uye zvavanenge vachiedza kuita.
  • Human Resources - taura kune zvemukati uye zvekunze tarenda zviwanikwa izvo mutengi akashandisa izvo zvakabatsira kuwana zvinoshamisa mhedzisiro.
  • Budget Resources - taura kune bhajeti remukati rakashandiswa kune yekutanga.
  • Nguva - mwaka uye nguva dzinowanzoita basa rekuti chirongwa chinogona kuwana mhedzisiro. Iva nechokwadi chekugovana navo mukati menyaya yako yekudzidza.
  • pakati nepakati - isa zvinotarisirwa paavhareji mhedzisiro iyo vatengi vanozowana pasina tarenda, bhajeti, uye nguva yakatarwa iyo mutengi uyu akashandisa.
  • Mabara uye Call-outs - iva nechokwadi chekunongedza zvose zvinhu zvakatungamirira kumigumisiro yepamusoro.

Kutaura kuti mutengi akagamuchira 638% yekudzoka pakudyara inyaya yakanaka yekugovana… asi kuisa tarisiro yekuti vakazviwana sei kupfuura zvigadzirwa nemasevhisi ako kwakatonyanya kukosha!

marongero tarisiro inzira yakakosha yekuti vatengesi vawedzere kuchengetwa uye kukosha kwehupenyu hwese yemutengi wese. Kana iwe uchigadzirisa zvinosekesa zvinotarisirwa izvo mutengi wepakati haakwanise kuwana, iwe unenge uine vamwe vatengi vakatsamwa. Uye ndizvozvo, mumaonero angu.

Ngano, Manyepo, uye Rants

Ndinovimba unonakidzwa nazvo Ngano, Manyepo, uye Rants series yatave kushanda nayo! Vari kuwana tarisiro huru pamatanho edu emagariro uye ini ndinoda kuedza kwatinoita vatinoshanda navo kugadzira paAblog Cinema vari kuisa munhevedzano.

Heino Chinyorwa:

AJ Ablog: [00:00] Doug, zvitarise. Saka ndakaona nyaya iyi, uye ndakatenga mashiripiti beans aya.

Douglas Karr: [00:06] Mashiripiti nyemba?

AJ Ablog: [00:06] Aya mashiripiti kofi bhinzi, hongu. Vanofanira kurapa cancer.

Douglas Karr: [00:10] Une bhinzi yekofi inorapa cancer?

AJ Ablog: [00:12] Ndine bhinzi yekofi, hongu. Maona? Ingoiverenga, ingoiverenga.

Douglas Karr: [00:16] Mutsvene anoputa. Anorapa cancer. Murume ane mhanza. Erectile dysfunction. Kuzvimbirwa. Stage kutya.

AJ Ablog: [00:23] Inogadzirisawo Kuverenga [Choculitis[00:00:24].

Douglas Karr: [00:25] Arachnophobia?

AJ Ablog: [00:27] Kwete, iro bhaisikopo. Inotsigirwa nebhaisikopo.

Douglas Karr: [00:30] Indaneti inononoka? Hameno kuti ndiani akanyora nyaya iyoyo.

AJ Ablog: [00:34] Ini handizive, ndangozviona, ndakazviverenga, uye zviri pachena kuti ichokwadi.

Douglas Karr: [00:37] Zviri kushanda sei?

AJ Ablog: [00:39] Handisati ndazviedza.

Douglas Karr: [00:41] Handei tinogadzira kofi.

AJ Ablog: [00:43] Zvakanaka, ngatizviite.

AJ Ablog: [00:51] Kugamuchirwa kune Ngano-

Douglas Karr: [00:52] Mafungiro asina kunaka-

AJ Ablog: [00:53] Uye Rants, iyo show apo ini naDoug tinoda kutaura nezvezvinhu pawebhu zvinotikanganisa chaizvo.

Douglas Karr: [00:59] Ehe, uye yanhasi show ndeye zvipikirwa, zvipikirwa izvo makambani anoita nezviitiko zvidzidzo.

AJ Ablog: [01:05] Sezvakavimbiswa nababa vako uye vasina kumbozadzikiswa.

Douglas Karr: [01:10] Iro rudzi rwerima. Asi iwe unoona izvi zuva rega rega, kunyanya ini ndiri musoftware zvakanyanya, saka ini ndinobatsira makambani esoftware. Uye ivo vanotora mutengi mumwe chete, vakawana imwe yakasarudzika, inoshamisa mhedzisiro vachishandisa software yavo, uye vanoti, "Ah Mwari wangu, isu tinofanirwa kunyora izvozvo mune imwe nyaya." Saka iwe unowana iyi nyaya yekudzidza, uye ndiyo nzira iyo software iyi yakawedzera kudzoka kwavo pakudyara ne638% kana chero. Uye chinhu ndechekuti, vanogona kunge vaine zviuru zvevatengi, uye mutengi mumwe akawana mhedzisiro. Hatingabvumiri izvozvo kumwe kumwe. Hatina kutendera kambani yemishonga kuti kune murwere wegomarara aitora asipirini kana gomarara rake rapera, ndokuti, “Hei, asipirini iyi inorapa gomarara.” Hatingambozvibvumira izvozvo, asi nokuda kwechimwe chikonzero nezvidzidzo, tinozvibvumira nguva dzose. Uye dambudziko nderekuti kune mabhizinesi nevatengi vanoenda uko voverenga nyaya yekudzidza, uye ivo-

AJ Ablog: [02:15] Ivo havanyatso kunyatsoziva.

Douglas Karr: [02:16] Ehe, vanonzwa senge ichokwadi, senge kambani isingatenderwe kunyepa.

Speaker: [02:21] It’s not a lie if you believe it.

Douglas Karr: [02:24] Uye kambani haisi kunyepa.

AJ Ablog: [02:27] Asi ivo havasi kukuudza chokwadi chese.

Douglas Karr: [02:29] Zvakanaka. Ivo vari kungoshandisa iyi yakanakisa-kesi mamiriro. Pamwe yaive chikuva chekushambadzira kana chimwe chinhu uye vaive nechikwata chikuru chekushambadzira, uye yaive mwaka wavakawana bhizinesi rakawanda, uye mukwikwidzi wavo achangobuda mubhizinesi, uye mitengo yavo ingangodonha. Uye saka zvese izvi zvinhu zvakabatanidzwa zvakawedzera mhedzisiro yavo ne638%.

AJ Ablog: [02:52] Kurudyi, kana zvakaita sekambani yevhidhiyo ichiti, "Hei tarisai, tarisai kukura kwakaita mushandirapamwe uyu," kunze kwenyaya yekuti rudzi urwu rwatove nekutevera kukuru. Vaiita zvavaifanira kuita pasocial. Haisi iyo vhidhiyo pachayo, asi zvaive zvimwe zvinhu zvese zvakasanganiswa nazvo, ivo vobva vatora chikwereti vachiti, "Ah, tarisa izvo vhidhiyo yangu yakakuitira."

Douglas Karr: [03:12] Zvakanaka. Saka ndinongotaura kuti sekambani, rimwe rematambudziko aunomhanyira kuzasi kweiyo ndipo paunoisa izvo zvinotarisirwa zvakanyanya nemutengi, kuti zvino mutengi uyu anouya pabhodhi mushure mekuverenga iyo nyaya yekudzidza uye anotarisira iyo mhando yekuita.

AJ Ablog: [03:31] Mhedzisiro imwe chete iyoyo, hongu.

Douglas Karr: [03:32] Uye saka makambani aya nguva zhinji anokanda idzo nyaya dzenyaya kunze uko, vanodada nazvo, vanotanga kubvisa bhizinesi pazviri, vobva vaodzwa mwoyo nevatengi. Uye saka chinhu changu ndechekuti, kana uchizoita chidzidzo chenyaya, handisi kuti usashandise imwe yakaitwa nemumwe munhu.

AJ Ablog: [03:47] Kurudyi, uye kune akawanda akanaka nyaya zvidzidzo kunze uko.

Douglas Karr: [03:49] Ehe, asi iva akatendeseka muchidzidzo chenyaya. "Hei, iyi haisiriyo mhando yemhinduro yatinowana. Iyi haisiriyo mhando yemhinduro. Hezvino zvinhu zvitatu zvakakonzera kukura kunze kwepuratifomu yedu kana parutivi rwesoftware. "

AJ Ablog: [04:04] Right. Iva akatendeseka uye isa tarisiro.

Douglas Karr: [04:06] Ehe, ingo tendeseka. Ini ndinofunga nyaya yekudzidza mukana unoshamisa wekudzidzisa mutengi wako anotevera kana tarisiro yako inotevera pane zvinogoneka, asi kwete izvo zvichave zvakajairwa.

AJ Ablog: [04:20] Right, hausi mumwe weavo 3:00 AM vanoshambadzira vachiti, "Izvi zvichaitika kwauri nguva imwe neimwe nekuti ndizvo zvatinoita."

Commerce: [04:29] Uye chinhu chakanaka pamusoro peaya ekudzidzira katanas ... ah, zvinorwadza. Oh. Izvozvo zvakarwadza big time. Chidimbu cheizvozvo, muromo chete wakandibata, Odell.

Douglas Karr: [04:40] Kune vatengi nemabhizinesi anoverenga nyaya dzenyaya, ndapota tora nesadza remunyu kana kusunda kumashure. Kana mumwe munhu akati, "Tinowana rudzi urwu rwe638% ROI," dzokera kumashure uchiti, "Ndeipi ROI yepakati yauri kuwana nevatengi?" Uyezve kune makambani ari kubudisa idzi nyaya dzezvidzidzo, isa kuti ichi chaive mhedzisiro yakasarudzika yakawanikwa nevakomana ava, asi isu tinofanirwa kukuudza nezvazvo nekuti yaive yakagadzira, uye hezvino zvimwe zvese zvakanyepa mazviri. Uye zvino zvauri kuita ndezvekuti uri kubatsira mutengi wako anotevera, uye uri kuti, “Hei, ndinoda kuwana mibairo yavakawana. Ndinoziva kuti pamwe hatisi kuzowana izvo, asi tarisai, pavakaita izvi, izvi, izvi, uye izvi-“

AJ Ablog: [05:24] "Uye isu tinogona kuita zvakafanana-"

Douglas Karr: [05:26] "Tinogona kuita chimwe chinhu chakafanana nekuwedzera mhedzisiro yedu," uye ndinofunga ndizvo ... saka ibva pane iyi bandwagon yekungoratidza yako yekupedzisira uber-yakanakisa mibairo, uye kuseta tarisiro yawakapotsa nevatengi vako nezvimwe. Uyezve kumakambani nevatengi vari kutenga, ive usina chokwadi. Iva nekukahadzika nezvenyaya zvidzidzo izvozvo.

Speaker: [05:49] I can open your eyes. I can open your eyes.

AJ Ablog: [05:57] Pakambove nenguva here vakomana pamakanyengedzwa nechiitiko chekudzidza kana kushambadza mune chero rudzi rwepfungwa yakadai? Ndinoda kuvanzwa mumacomments pasi apa. Kana iwe uchida vhidhiyo iyi, ita shuwa kuti unoda uye unyore, uye tichakuona muvhidhiyo inotevera.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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