Kushambadzira InfographicsSocial Media & Influencer Kushambadzira

Chii Chinoita Impact yeMicro vs. Macro-Influencer Strategies pa Instagram

Influencer kushambadzira inorara kumwe pakati peshoko-re-muromo waunovimba naye uye yakabhadharwa kushambadzira yaunoisa pawebhusaiti. Vanofurira vanowanzova nehunyanzvi hukuru hwekuvaka ruzivo asi huwandu mukugona kwavo kupesvedzera tarisiro pasarudzo yekutenga. Kunyangwe iri zano remaune, rinobata basa rekusvika vateereri vako vepakati pane kushambadzira kwemabhana, kushambadzira kwepesvedzera kuri kuramba kuchikwira mukuzivikanwa.

Nekudaro, pane kunetsana kuti yako investa in influencer kushambadzira iri nani yashandiswa semari hombe yemari kune mashoma mashoma mashura - kukurudzira kukuru, kana kana yako yekudyara iri nani kushandisa pane yakawanda niche, yakanyanya kutarisisa vanokurudzira - iyo micro-influencers.

Bhajeti hombe ye macro-influencer inogona kudonha pasi uye kuve hombe yekubhejera. Bhajeti hombe inoshandiswa pakati pevadiki-vapesvedzera inogona kuita kuti zviome kubata, kuronga, kana kuvaka maitiro aunoda.

Chii chinonzi Micro-Influencer?

Ndinogona kuiswa se micro-influencer. Ndine niche inotarisisa pakushambadzira tekinoroji uye ndinosvika kumusoro kwevanhu vangangoita 100,000 kuburikidza nemagariro, webhu, uye email. Chiremera changu nemukurumbira hazvipfuurire kutarisisa kwemukati izvo zvandinogadzira; semhedzisiro, kana kuvimba kwevateereri vangu uye pesvedzero yekuita sarudzo yekutenga.

Chii chinonzi Macro-Influencer?

Macro influencers ane yakawedzera kukanganisa uye hunhu. Munhu ane mukurumbira, mutori wenhau, kana shasha pasocial media anogona kuva vanonyanya kukurudzira (kana vachivimbwa uye vachifarirwa nevateereri vavo). Mediakix inotsanangura chikamu ichi nezvepakati:

  • Iyo macro influencer pa Instagram inowanzo kuve nayo mukuru kupfuura zviuru zana vateveri.
  • A macro influencer paYouTube kana Facebook anogona kutsanangurwa seane vangangoita 250,000 vanyori kana kuda.

Mediakix yakaongorora zvinodarika mazana manomwe zvakatsigirwa zve Instagram zvakatumirwa kubva kumhando gumi nenhanhatu dzepamusoro dzinoshanda nevane macro and micro influencers kuti vaone kuti ndedzipi mazano ainyanya kushanda. Ivo vakagadzira iyi infographic, iyo Hondo yeVapesvedzera: Macro vs. Micro, uye svika pamhedziso inonakidza:

Chidzidzo chedu chinoratidza kuti macro influencer uye micro influencer mashandiro anenge akaenzana kana uchiongorora zvichibva chete pachiyero chekubata. Pamusoro pezvo, takaona kuti macro influencers anokunda maererano nezvakakwana zvawada, makomenti, uye kusvika.

Ndakabata Jeremy Shih ndokubvunza mubvunzo waijeka - dzoka pakudyara (Royi) Mune mamwe mazwi, kutarisa kupfuura kubatanidzwa uye zvatinoda, paive nemusiyano unoyerwa muzviratidzo zvekushanda zvakakosha sekuziva, kutengesa, kutengesa, nezvimwe. Jeremy akapindura akavimbika:

Ini ndinogona kutaura kuti hupfumi hwekuyera huri kutamba pano nepfungwa yekuti zviri nyore (shoma nguva uye bandwidth yakasimba) kushanda nevashoma, vane hunyanzvi pane kuyedza kurongedza mazana kana zviuru zvevadiki vanoita kuti vawane kusvika kumwe chete. Uyezve, CPM inotanga kudzikira paunenge uchishanda pamwe neakakura anokurudzira.

Jeremy Shih

Vatengesi vanofanirwa kuchengeta izvi mupfungwa sezvavanotarisa kune influencer kushambadzira. Nepo kurongeka kwakakura uye inonakidza micro-influencer mushandirapamwe inogona kukanganisa zvakanyanya pazasi, kuedza kunodiwa kungave kusingakodzere kudyara munguva uye simba. Sezvinei nechero chinhu mukushambadzira, zvakafanira kuyedza uye kugadzirisa nemaitiro ako emushandirapamwe.

Ndinofunga zvakakoshawo kuyeuka kuti izvi zvaive zvakavakirwa pazviri Instagram uye kwete mamwe masvikiro senge blogging, podcasting, Facebook, Twitter, kana LinkedIn. Ini ndinotenda chishandiso chinooneka senge Instagram chinogona kukanganisa mhedzisiro yeongororo yakadai zvakanyanya mukufarira kwemukurumbira.

Micro vs Macro Influencers-yakawanda-inoshanda-infographic
Credit: Source domain haisisiri kushanda.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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