Email Marketing & Automation

7 Yakakosha Imeyili Yekushambadzira Mazano Ekuita uye Kushandura Mireniyumu

With pamusoro mamiriyoni 72.1 mireniyumu muUnited States chete, ndivo chizvarwa chikuru chipenyu. Uye ivo vakagadzirira kuisa mari mumabhuraki ane hanya nekuvaka hukama hunogara uye kushandisa mari pamhando dzavanoda. Muna 2020 muUnited States, simba rekushandisa remireniyumu rakanga rakagara panenge $ 2.5 tiririyoni pagore. 

Ndivanaani Mamireniyumu?

Millennials vanhu vakazvarwa pakati pa1981 na1996, uye inzvimbo ine simba yekushambadzira. Parizvino, mamireniyumu ari pakati pe27 ne43 makore.

Hapana kuramba kuti tsika dzekutenga dzeMireniyamu dzakasiyana kwazvo nedzezvizvarwa zvakavatangira. Mireniyamu inotenga zvakanyanya pamhepo kupfuura zvizvarwa zvakapfuura, uye zvinoenderana nemhinduro kubva kune vamwe vatengi panguva yekutenga. Zvakare, nzira yavo yavanoda yekuwana ruzivo inoenderana nechigadzirwa ndeye email. Mushure mezvose, yaive imwe yekutanga dhijitari data hubs.

Millennial Consumer Behaviour uye Basa reEmail

Mamireniyamu akaona kusimuka kweinternet uye mamwe akawanda enhau media mapuratifomu. Chizvarwa chechidiki, chinoshanda munharaunda, uye tech-savvy, Mireniyamu yakapotsa yachinja kubva kunguva yemanyorero kuenda kunguva yetekinoroji.

Kuzvitenderedza nema Smartphones, kupindira kweinternet, uye masocial media mapuratifomu, vatungamiriri ava vedhijitari vanogona kutenga kubva kumhando dzakagadzira hunhu hwakajeka nekufamba kwenguva, inosanganisirwa, uye inotambira nharaunda yakasimba yepamhepo. Uye neIOS 15 inouya mumufananidzo, kukanganisa kweIOS 15 pane email kushambadzira haigoni kufuratirwa.

Tataura izvi, mamireniyumu achiri kushuvira chiitiko chemunhu. Vanoda kuziva kuti mabhureki ane hanya uye kuti zvavanoda zvinotorwa zvakanyanya. Mamwe mafomu ekushambadzira munzvimbo yedhijitari anoshaya izvi, zvisinei, maemail anokwanisa kuvhara gaka uye kusangana nechishuwo ichi.

Kushambadzira email kunopa mukana wakasiyana. Inowanzo onekwa senzira inoshanda kwazvo yemhando yekukwezva millennials. Iyo email inogona kukanganisa sarudzo dzekutenga dzeMireniyamu. Ndiyo imwe yeakanakisa kushambadzira maturusi emireniyamu uye mamireniyumu anosarudza email. 

Uye kuziva nzira yekubatana nemireniyamu kana kugadzira zvemukati zvemireniyumu ndiko kungave kwakakosha kudzidza kune wese munhu. Paunonzwisisa maitiro ekugadzira zvemukati zvemireniyumu, hapana chinogona kukumisa.

Email Kushambadzira kweMireniyumu

Hezvino zvimwe zvinhu zvaunofanira kunzwisisa nezve mireniyumu kana zvasvika kune email kushambadzira:

  • Millennials vanosarudza tsamba yebasa: Chikamu chinokatyamadza chetatu chemireniyumu chinoda email yekukurukurirana kwebhizinesi pamusoro pemafoni, kutumira mameseji, uye vhidhiyo kufona. 
  • Chizvarwa ichi chinobatikana: Zviuru zveMireniyamu, zvinoshamisa, vanobatikana neemail. Inopfuura hafu yemireniyumu pakati pemakore e18 ne24 tarisa email yavo vachiri pamubhedha mangwanani, uye 43 muzana yemireniyumu pakati pemakore e25 ne34 vanoita zvakafanana. MaMireniyamu zvakare ndiwo angangoita mashoma kuti asatarise email yavo kudzamara vasvika kuhofisi. 
  • Email inogona kutsamwisa: Mireniyamu ichizvarwa chehunyanzvi, saka tinoziva zvinhu zvakaita seanalytics uye data tracking zvinoitika kwatiri kana tichitsvaga online. Kuwana zvisina basa uye zvisina basa zvemukati kubva kumhando ndicho chikonzero chavasiri kuterera. Ndicho chinhu chinonyanya kutsamwisa nezve maemail, kanenge kaviri seanotsamwisa kana wakanganisa zita.
  • Email haisi yemashiripiti bullet: Asingasviki chetatu cheese maemail ekushambadzira anovhurwa nemireniyumu. Nepo email chiri chishandiso chine simba zvinoshamisa, harisi bhokisi rekutarisa mune yako yekushambadzira zano. Kuti ushandise email zvinobudirira, mhando dzinofanirwa kuve nechokwadi chekuti zvirimo zvinobatsira uye zvine chekuita.
  • Mamwe mamireniyumu tarisa email yavo padesktop pane parunhare: Vanopfuura hafu yemireniyumu vanoti komputa yavo ndiyo yekutanga mudziyo wekutarisa email, ine mafoni asingasviki hafu. Maitiro aya anoita seanodzoka kunhaurirano yebasa-hupenyu hwekuenzanisa. Nharembozha inzira yakanaka yekutarisa email, asi vanhu vakawanda vanosarudza kubata nayo uye kupindura email kubva kumakomputa avo.

7 Mazano Ekuita Mamireniyumu Kuburikidza neemail Kushambadzira

Kushambadzira email kunoshanda, zviri nyore. Heano manomwe emireniyumu email ekushambadzira matipi ekusvika kuchizvarwa chidiki:

  1. Gadzirisa mameseji ako kune nharembozha - 59% yemireniyumu tarisa email yavo pafoni yavo. Kana mameseji ako asiri e-mobile-hushamwari, iwe unobvisa chikamu chikuru chevateereri vako, uye haungambofa wakabudirira nekushambadzira email.
  2. Shasha hunyanzvi hwemitsara yezvidzidzo -Mitsetse yenyaya yemaemail ako yakakosha zvakanyanya, zvisinei kuti uri kusimudzira ani. Asi kana zvasvika kune vadiki huwandu hwevanhu, nyaya yacho inonyanya kukosha. Izvi zvinodaro nekuti mamireniyumu anogara achiputirwa nezviri mukati.
    66.2% yemireniyumu inogamuchira anosvika makumi mashanu emaemail pazuva. Vechidiki vakazara nezviziviso, zvinyorwa zvemabhurogi, mavhidhiyo eYouTube, uye kutaurirana nedigital, zvese zvichirwira kuti vatariswe. Kana mutsara wenyaya weemail yako ukasabata kutarisisa kwavo uye kumutsa kuda kwavo kuziva, meseji yako inobviswa mukubwaira kweziso.
  3. Gara uchigovera kukosha uye zvinotendwa zvekambani -Kana zvasvika kumireniyumu yemaitiro eemail pamwe nekubatana nemabhureki, chizvarwa chidiki hachisi kungotsvaga zvakachipa zvibvumirano pazvigadzirwa zveprimiyamu. Ivo zvakare vanoda kutsigira mhando dzinoenderana nehunhu hwavo uye zvavanotenda pamusoro penyika. Kana wangoona kukosha kwemhando yako, igovane!
  4. Gadzira chirongwa chinokwezva chekuvimbika kwevatengi -Mapurogiramu ekuvimbika kwevatengi akanaka - mhando yega yega inofanirwa kuve neyayo. Zvakakomba, zvidzidzo zvinoratidza izvozvo 52% yevatengi vachasarudza mhando dzavanowana mibairo / mapoinzi nawo. Kana tikachera zvakadzika, tinozviwana 76% vemireniyumu vanoti chirongwa chepamusoro chekuvimbika chichawedzera kuwanda kwekutenga nechiratidzo. Mune mamwe mazwi, chirongwa chako chekuvimbika kwechiratidzo chinogona kuve sosi yakanaka yekuwedzera mari!
  5. Funga nezvezvikamu -Vatengi vemazuva ano vanoda kuchinjana kwemunhu nemhando dzavanotsigira. Saka usatombofunga nezve kutumira email yegeneric kune vese vanyoreri kamwechete. Pane kudaro, govera runyorwa rwevanyoreri vako mumapoka ane pfungwa dzakafanana kuitira kuti utumire imwe neimwe yadzo yakasarudzika zvinopihwa uye izvo zvavanoda. Usanetseke, hazvina kuoma sezvazvinonzwika…
  6. Gara uine chimwe chinhu chinobatsira chekutaura -Yese meseji yaunotumira inofanirwa kuve nechinangwa. Iyi email kushambadzira 101, asiwo anobatsira matipi kana iwe uchitsvaga mamireniyuta. Sezvambotaurwa pamusoro, mireniyumu inodya zvemukati kanenge nguva dzose. Somugumisiro, ivo vanovhara muzvarirwo chinhu chiri chose chisingavafariri zvakananga kana kuti ivo vanoona sechisina basa kumamiriro avo ehupenyu hwazvino. Kuti ushandise email kushambadzira zvinobudirira, iwe UNOFANIRA chete kuvasvika nemameseji akakodzera ane kukosha kwakawanda.
  7. Edzai nemaitiro akasiyana -Usatya kuyedza nemhando dzakasiyana dzeemail zvemukati uye nzira dzekuratidzira. Semuenzaniso, kana iwe uchigara uchitumira maemail akajeka, unogona kushandisa anobata maziso matemplate uye unosanganisira mifananidzo yakanaka mumushandirapamwe unotevera. Kana kuti enda nhanho imwe mberi uye edza zvemukati zvemukati. Iwe unoziva zvatiri kutaura nezvazvo: maemail achikoka vanyoreri kuti vatambe neinodyidzana menyu.

Simba reMireniyumu Chizvarwa Rakanyanya Kurisa Kufuratira

Saka, email kushambadzira inoshanda kune Millennials? Uye zvinotonyanya kukosha, vatengesi vanogona kuwedzera izvi kuti vatore mabhureki avo kune inotevera nhanho? Zvakanaka, mhinduro iri nyore: hongu. 

Tichifunga nezve simba rekutenga remireniyamu uye chokwadi chekuti vachiri kutenda musimba reemail, kucherechedzwa kuri pachena kunogona kuitwa: kushambadzira email ndiyo kiyi yekuvhura - uye kuenderera mberi nekurera - hukama hwenguva refu nemireniyumu. Nekugona hunyanzvi hwekushambadzira email, unogona kushandura mireniyumu kuita vakavimbika brand vamiriri.

Ghia Marnewick

Ghia Marnewick munyori wekugadzira zvemukati we Aumcore, dhijitari yekushambadzira agency inyanzvi muSEO uye kugadzira zvemukati zvekushambadzira masevhisi. Anoda zvikuru kutsvaga nzira itsva dzekugovana ruzivo nenyika.

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