Maitiro Ekugadzira A Yekushambadzira Strategic Kuti Uwedzere Iyo Yako Mobile App Kugamuchirwa?
Uri kutsvaga kuburitsa iyo yakakura app yenguva dzese pasirese? Zvakanaka, tinokutendai, asi tangai matarisa mune aya matipi ekuti mungaimise sei kuti ibudirire. Iyo inotonhorera app haisi iyo chete chinhu chinoita kuti ubudirire, asiwo yakanaka yekushambadzira zano uye yakanaka wongororo. Ramba uchiverenga kuti uone kuti ungave sei neCandy Crush inotevera yechizvarwa chino:
- Iva muzvishangu zvemushandisi wako pakutanga
Iwe hausi kungozvigadzirira wega app nekuti wawana chikumbiro kumusika uyu webhizinesi. Kwete. Uri kugadzira nharembozha yevashandisi vekupedzisira. Saka, tanga kufunga saivo. Ratidza kuti vateereri vako vaunonangidzira ndevapi, uye tsvaga nezvezvavanofarira, nezvezvavanofarira zvekuona (mavara uye dhizaini), zvavanoverenga, mimhanzi yavanoda. Zvese zvaunogona. Izvi zvinokuswededza pedyo nemushandisi wekupedzisira nekuti iwe unozopindirana nezvavanoda. Kunyangwe kuunza mimhanzi yakakodzera kwavari kuchava nesimba rakakura mukusarudza kwavo kuidhawunirodha, uye zvakanyanya kukosha, kusadzima.
Mushure mezvose, vatengi vanofarira mazana emapurogiramu, asi vanowanzo dzima mazuva mashoma gare gare nekuti chimwe chinhu changa chisina kumira zvakanaka navo, kana kuti vakangobhowekana. Saka, kurwa chaiko mukuvandudza kweapp kuri kuita kuti mushandisi abatanidzwe kuapp uye asanzwe achimanikidzwa kuidzima.
Mushure mekunge wawana mushandisi wawakananga, musanganise sechidzidzo mukati kushandisika kuyedzwa uye rega iye akubatsire iwe kugadzira iyo yakakwana app yavanoda pafoni yavo. Vimba neni; zvichaita mutsauko wese.
- Peji yekumhara inofanirwa kuve yakakwana
Peji yekumhara ndicho chinhu chechipiri chinoonekwa nemushandisi, uye chinofanira kubatsira zvakanyanya, kupindura mibvunzo yake yese. Iwe unofanirwa kuve neashoma skrini, ruzivo nezve izvo app inoita uye ndezvipi zvakanakisa maficha. Iwo wongororo zvakare anofanirwa kunge achipenya, kuitira kuti mushandisi asaore mwoyo uye anopa app kupfura.
- Kana ongororo dzakaipa, teerera kune vashandisi
Unogona kuwana wongororo yakaipa, uye kana ese ari maererano nenyaya imwe chete, izvi zvinoreva kuti inotevera gadziriso inofanirwa kugadzirisa iyo nyaya, kana mushandisi anogona kurega app yako. Chinhu chisinganzwisisike mukuvandudza kweapp ndechekuti vanhu vazhinji vanofunga kuti app inoitwa kana yatangwa. Nekudaro, iyi ipfungwa isiriyo, iyo app haina kumbobvira yaitwa, iwe unogara uchifanirwa kuigadzirisa kuti ikwane mushandisi achangobva kusangana zviyero.
- Mazwi akakosha akakosha
App chitoro optimization yakafanana chaizvo nesearch engine optimization (SEO), ine pfungwa dzakafanana: mamwe mazwi anotsvakwa kupfuura mamwe. Mazwi akapfava ndiwo anonyanya kutsvakwa. Iwe unofanirwa kutsvaga maitiro, asi kune akawanda mapurogiramu achakubatsira iwe kuona kuti ndeapi mazwi akakosha kwauri.
- Gadzira hurongwa hwekutengesa uye unamate nayo
Kushandisa nzira dzekushambadzira ndiyo chete nzira iyo makambani anopona pane chero musika, kunyangwe ivo vachizviziva kana kwete. Kushambadzira inzvimbo hombe iyo inokubatsira iwe kana iwe uchida kutengesa michero mune sikweya kana kuendesa app kune vanhu chaivo. Saka, ungana nedhipatimendi rako rekushambadzira kana dhipatimendi rekushambadzira kana usina rudzi urwu rwedhipatimendi mukambani yako, uye tsvaga kuti ndeipi nzira chaiyo yekumisikidza app yako kune yekupedzisira vashandisi. Muchadenga chinotenderera, zvinhu zvinofamba nekukurumidza; maapplication atove muzviuru, uye zvinoita sekunge hapana nzira yekuita kuti vateereri vako vaone iyo app yaunayo kwavari.
Asi, kushandisa zvisiri zvechinyakare Marketing nzira, iyo inonziwo guerilla marketing, inogona kukuisa iwe muziso rekupedzisira mushandisi. Shandisa kushambadzira kwepamhepo chete kana usiri nzvimbo-yakavakirwa application, senge mawebhusaiti, mavhidhiyo, zvipupuriro, zvichingodaro. Ambassadors, sevanozivikanwa kana nyanzvi, vanozobatsira matani eapp yako mukuita kuti app yako izivikanwe. Vanhu vanoteerera kune vane mukurumbira nekuti vanoziva munhu wacho uye vanovimba naye.
Nzira yekushambadzira ndiyo 'yakanaka pasuru' yeapp yako iyo mutengi anotanga kuona. Ita shuwa kuti yakanaka.
mhedziso
Kugadzira app uye kuita kuti ibudirire ibasa rakaoma, asi rinokupa kugutsikana kwechokwadi. Usakanganwa kushandisa yakasimba yekushambadzira nzira iyo inokuisa iwe munzvimbo chaiyo kune yako yakanangana nemutengi. Tsvaga mazwi akakosha ekutumidza app yako, uye ita kuti peji rako rekumhara rive chiratidzo chakakwana chezvinoitwa neapp yako.