3 Mienzaniso Inesimba yeMashandisiro Ekushandisa Mobile App Beacon Technology kusimudzira Retail Kutengesa

Retail Mobile App Beacon Technology Examples

Mabhizinesi mashoma kwazvo ari kutora mukana weasina kubatika wekubatanidza tekinoroji tekinoroji mumaapps avo kuti awedzere kuita kwavo uye mikana yekuvhara kutengeswa kakapetwa kagumi uchishandisa proximity kushambadzira vs echinyakare kushambadzira nzira.

Ipo iyo bhakoni tekinoroji yemari yaive 1.18 bhiriyoni emadhora ekuUS muna 2018, inofungidzirwa kusvika pamamirioni gumi nemazana maviri emamiriyoni emadhora ekuAmerica na10.2.

Global Beacon Technology Musika

Kana uine bhizinesi rekushambadzira kana rekutengesa, unofanirwa kufunga kuti tekinoroji yeapp beacon ingabatsira sei bhizinesi rako.

Zvitoro zveMall, maresitorendi, mahotera, uye nhandare ndeimwe emabhizimusi anogona kushandisa mabheoni kuwedzera kutenga kwekukurumidza, kushanya, nekudzokororazve nekushambadzira zvakananga kune vangangove vatengi padyo padyo kuburikidza nemaapp.

Asi tisati tarisa kuti mabhizinesi angashandisa sei tekinoroji iyi kuwedzera kutengesa, ngatitsanangurei chinonzi tekinoroji tekinoroji chii. 

Sravana Sameeralu Serial XNUMXth Beacon Technology 

MaBheacon ari mairesi asina waya anogona kutumira kushambadza data uye zviziviso kune maapps pane mafoni mukati mechikamu chebhekoni. iBeacon yakaunzwa neApple paPhones avo muna2013 uye nharembozha dzinofambiswa neApple dzakateedzera kutungamira neGoogle kuburitsa EddyStone muna2015.

Ipo Eddystone ichingotsigirwa chikamu pane Android kubva zvino, pane open source maraibhurari inotsigira zvizere tekinoroji yeapponi paApple, ichiita kuti vashandisi vese veApple neIOS vatengese.

Kuti mabhikoni ashande, vanofanirwa kutaurirana neanogamuchira (smartphone) uye neapuro yakanyatsogadziridzwa kuti inzwisise uye inobata anouya mabhikoni. Iyo app inoverenga yakasarudzika chinongedzo pane iyo smartphone iyo iri paired neiyo bhakoni yemeseji meseji kuti ioneke.

Mashandiro anoita Beacon Technology

iPhones dzine tekinoroji tekinoroji yakadzika mukati mehardware, saka nharembozha maapplication haafanire kunge achishingairira kutaura. Pane mapuratifomu ane simba-reApple, mafomu anofanirwa kunge achimhanya parunhare kuti agamuchire mabheoni, sekunge chiitiko chekumashure.

Vamwe vatengesi vane maapponi-anogoneswa maapplication ari CVS, McDonald's, Subway, KFC, Kroger, Uber, uye Disney World.

Ko App Beacon Technology Inogona Sei Kushandiswa Kushambadzira?

Kubatsira kukuru kwe Anwendung bhikoni michina iwo mukana wekutumira zvakasarudzika zvinopihwa uye mameseji kune vatengi vatove padyo padyo. Asi pane zvakare iyo analytics chimiro chinoshandiswa kuwana zvakadzama mutengi nzwisiso pane shopper maitiro kuti awedzere kushanda kwechirongwa chekushambadzira.

Semuenzaniso 1: Tumira Nzvimbo-Yakavakirwa Anopa Anopa Kunzvimbo Yekupaka

Kushambadzira kunogona kuve kwakasarudzika sezvo bhakoni rinogona kuona iyo app uye richiziva kuti mutengi ari padyo padyo, nekudaro ichiita kuti ive yakakosha uye nyore kushanyira chitoro.

Pane imwe nguva mutengi angangove neapp akaisirwa chitoro chakati padhuze achidhonza munzvimbo yekupaka, ivo vanogona kugamuchira chiziviso cheicho chakadzikira chakangonaka chete kwanhasi uye nekwaziso wega wakasungirirwa.

Nekuita izvi, chitoro changogadzira 1) chinogamuchirwa kunzwa pamwe ne2) kukurumidza kwechipo chakakosha chete chakanakira 3) yakatemwa nguva. Aya ndiwo maABC ekushandurwa kwekutenga uye tekoni tekinoroji inongorova mapoinzi ese matatu pasina kupindira kwevanhu kana mutengo wekuwedzera. Panguva imwecheteyo, mukana wekushandurwa kwekutenga wakakwira zvakanyanya.

Target ndechimwe chezvitoro zvekutengesa vachishandisa tekinoroji tekinoroji pamwe neiyo Target app kusundira zviziviso kune vatengi vavo kutenderera nyika. Vatengi vanogashira chete kusvika ku2 ziviso parwendo rwekuti varege kudarika mameseji uye kuisa pangozi kusiiwa kweapp. Vazivisi vatengi vanozogashira kwakakosha kupihwa uye zvinhu zvinoitika pasocial media zvekufemerwa kwevatengi.

Target Nzvimbo-Yakavakirwa App Inopa

Semuenzaniso 2: Tora Nzwisiso Pane In-Store Shopping Maitiro

Zvagara zvichizivikanwa kuti zvine basa kwaunoisa zvigadzirwa muchitoro, sekuisa zviwitsi padanho reziso revana nemarejista, zvichipa vana nguva yakakwana yekukumbira kutenga zvihwitsi.

Nekombiki yeapp beacon ruzivo rwakagadziridzwa kusvika pa11. Vatengesi vava kugona kuteedzera mashandisiro evashandisi uye vawane mepu chaiyo yerwendo rwevatengi vega kuburikidza nechitoro, neruzivo rwekuti vanomira kupi, zvinotengwa, uye inguvai yezuva shopu.

Ruzivo irworwo runogona kushandiswa kufambisa zvinyorwa kuti zvigadzirise ruzivo rwekutengesa. Zvimwe zvinhu zvakakurumbira zvinoratidzwa munzira dzinozivikanwa. 

Wedzera mepu yechitoro kuapp uye mukana wekuti mutengi awane zvimwe zvinhu zvekutenga zvakakura.

Hardware chitoro Lowes akaisikidza mobile shopper chikuva muLowe's mobile app yekuvandudza ruzivo rwevatengi. Mutengi anogona kutsvaga chigadzirwa uye nekukasira aone kuwanikwa kwekuwanikwa pamwe nenzvimbo yechinhu pamepu yechitoro.

Bhonasi yakawedzerwa yekusanganisa mabheoni mumaapps ndeyekuti inowedzera huwandu hwevashandisi veapp, mukana wekutengesa pamhepo, uye huwandu hwese hwebhendi.

Kutenga Maitiro Ekuzvibata neBeacon Technology

Muenzaniso 3: Yepamberi Yevatengi Kuita

Ecommerce mabhizinesi atove ari kupa zvakadzama zvakasarudzika zviitiko zvekutenga. Ivo vanogona kuita izvi zvichibva pane yekumberi yekutevera iyo yakaiswa kune iyo internet. Iwe haufanire kuve shopper pane Target ye Target kuti uzive zvaunoda. Vanogona kutenga ruzivo urwu kubva kuFacebook uye nemamwe masevhisi.

Kune mabhizinesi ezvidhinha-uye-matope, izvi zvinogona kuve zvakaoma kuita. Kunyange ivo vaine vatengesi vavanogona kuteerera uye kufamba kuenda kunotenga, ivo vanongoziva chete izvo zvavanoudzwa nemutengi.

Nekombiki bhekoni tekinoroji, zvitoro zvezvitina nemarara zvinongoerekana zvave kugona kupinda mune zvine simba seti yekuteedzera uye analytics kusvika zvino inoshandiswa neecommerce.

Nemabhakoni uye maapplication achitaurirana, mutengi anogona kugamuchira zvakatarisana nezvinopihwa, makuponi, uye zvigadzirwa zvinokurudzirwa zvichibva pane zvekare tsika yekutenga.

Kuwedzera kwekutevera kwenzvimbo mukati mechitoro kunogona kurega app igoziva chaizvo kuti mutengi aripi uye kushandisa kurudziro uye zvinopihwa zvichibva pane izvo.

Fungidzira shopper achivhura muchikamu chekupfeka. Kana vachinge vapinda mubazi rejean, vanogashira yekumhanyisa notisi ne25% yekubvisa coupon yakanaka parwendo irworwo rwekutenga kunotenga bhurugwa. Kana kuti pamwe ivo vakakurudzira chairo chiratidzo chiri kutengeswa nhasi, zvichibva pane zvakapfuura kutenga.

Beacon Technology Munhu zvichienderana Offers

Beacon Implementation Ndiyo Yakaderera-Mutengo Kushambadzira Technology Investment

Sezvatakambotaura pakutanga kwechinyorwa, tekinoroji tekinoroji inoenderana neyekutumira (bhakoni), inogamuchira (smartphone) uye software (app).

Icho chinotakura bhakoni hachisi kutenga kunodhura. Kune vakawanda vanogadzira mabheoni, akadai seAruba, Beaconstac, Estimote, Gimbal, uye Radius Network. Mutengo unoenderana nemabhakoni chiratidzo renji, hupenyu hwebhatiri, uye nezvimwe zvine avhareji 18-pack yemirefu mireza mabheoni kubva Beaconstac avhareji $ 38 pabhekoni.

Iye anogamuchira (smartphone) ndicho chinodhura chikamu cheichi chiitiko, asi nerombo rakanaka kune vatengesi iyo inodhura yakatovharwa nevatengi vavo vane nhare mbozha. Nhamba dzekupedzisira dzinoratidza 270 mamirioni smartphone vashandisi muUnited States, pasirese nhamba iyoyo iri padyo ne6.4 bhiriyoni, saka musika wakazara.

Mari yekusanganisira tekinoroji tekinoroji muapp ingori shoma shoma yeiyo mari yekuvandudza app, saka hausi kuzovhuna bhangi nekusanganisira zvakanakira muapp yako.

Estimate, Beaconstac, uye Gimbal Beacon Technologies

Kana iwe uchida kuwana kukurudzira mune yako manhamba ekutengesa, tinokurudzira kutarisa zvakanyanya mumikana yekushandisa-inogoneswa beacon tekinoroji inopa bhizinesi rekutengesa.

Iyo tekinoroji yakachipa isingadhuri pamwe nekwaniso yemubhadharo muhombe. Iwe unongofanirwa kuuya nehurongwa hwekushambadzira kunyengedza vatengi vako nezvikomborero zvakakura uye kunanga maitiro avo evatengi uye iwe unenge uriwo mune yakasarudzika kirabhu yeapurogiramu inogoneswa mabheoni vatengesi.

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