E-commerce uye RetailYeMahara neThebhu Kushambadzira

Maitiro Ekutengesa Vatengesi Kuti Vakwidziridze Nhare dzeKisimusi dzeKisimusi Kuwedzera Revenue

Mwaka uno weKisimusi, vatengesi nemabhizinesi vanogona kusimudzira mari munzira hombe: kuburikidza nekushambadzira nhare. Panguva ino chaiyo, kune 1.75 bhiriyoni varidzi ve smartphone pasi rese uye 173 mamirioni muUS, achiverengera kuburitsa 72% yemusika werunhare musika kuNorth America.

Kutenga pamhepo pamafoni mbozha nguva pfupi yadarika kwakatora desktop kekutanga uye 52% yekushanyirwa kwewebhusaiti ikozvino yaitwa kuburikidza nenhare mbozha. Asi, mutengi anogara nguva pane zvekushambadzira zvakadai seemail anogona kunge mashoma semasekondi matatu. Kunzwisisa ruzivo rwevashandisi mbozha kwakakosha kwazvo kune vatengesi kuti vawedzere kushambadzira uye kusimudzira kutengesa mukati memwaka wezororo.

Nekuisa nharembozha pakati peiyo omni-chiteshi zano, vatengesi nemavhiya zvichagonesa nhanho nyowani yekudyidzana, kuita, hurukuro, uye kuvimbika. Uye mari. FitForCommerce

SmartFocus iri kupa imwe nzwisiso mairi Nhare dzeMakambani Ekushambadzira kune vatengesi nemabhizinesi. Heino sneak peek kune mashanu emakambani efoni ekushambadzira matipi.

  1. Gadzirira Nharembozha - 30% yevatengesi venhare vanosiya chiitiko chevashandisi vavo chisina kugadzirirwa nharembozha yavo. Ita shuwa kuti maemail ako anotaridzika kushamisa pane ese mapuratifomu.
  2. Tora muAccount iyo Nguva, Nzvimbo, uye Kuswedera kweVatengi vako - Nzwisisa kuti nguva, kupi, uye sei padyo nevatengi vako mbozhanhare pavanenge vachitsvaga. Iwe unogona kushamisika kuti vangani vatengi iwe vaunodhonza mukati zvakangoenderana nekutengesa kune vatengi zvichibva pane izvi zvakapusa zvinhu, zvichikubvumidza iwe kuti ushandise zvakanaka mushandirapamwe wako uye pakupedzisira wedzera kutengesa.
  3. Dzivisa Kuratidzira uye Gadzirira Webrooming - Showrooming yakaderera pane yakanaka kana zvasvika pakutengesa kwekutengesa mukati mezororo. Webrooming (inozivikanwawo se reverse showrooming), kune rumwe rutivi ndizvo zvinoitika kana vatengi vachitsvaga zvigadzirwa online vasati vapinda muchitoro kunotenga izvo. Maererano neForrester Research, webrooming ichaguma ne $ 1.8 trillion mukutengesa ne2017, nepo e-commerce kutengesa kunofanira kusvika $ 370 bhiriyoni mugore rimwe chete; webrooming ndipo panozokunda vatengesi venguva yemberi. Izvo zvakakosha kuti ugadzire zvinokurudzira kuti vatengi vauye muchitoro chako uye vatenge zvigadzirwa zvako pachinzvimbo chekuzvitsvaga online nemutengo wakaderera pawebhu.
  4. Ita Kutsvaga Kwenhare Nyore - 57% yevatengi venhare vanosiya yako saiti kana vachifanira kumirira masekondi matatu kuti peji riite. Muchokwadi, yega yega 100 millisecond inowedzera mukutakura nguva inoderedza kutengesa ne1%. Ita shuwa kuti ako mapeji anotakura nekukurumidza uye akagadziridzwa kuti uwane mafoni.
  5. Kutevedzera Beacon Technology - proximity kushambadzira inotamba yakakosha basa nyowani mukukwikwidza kushambadzira kwepamhepo uye pasiri pamhepo kuburikidza nehunyanzvi hwekurumbidza tekinoroji iyo inosarudzira mameseji ekutengesa kune vashandisi vega zvichienderana nenzvimbo yavo, chaiyo uye maitiro ekutenga, uye mamiriro ezvavanogona kutenga sarudzo. SmartFocus mutungamiri mune bhekoni tekinoroji uye anoshandisa iyo kupa zvakadzama mamiriro ezvinhu kune vatengi vayo.

Kuti uwane nzwisiso izere, ita chokwadi chekushanyira SmartFocus ' Nhare dzeMakambani Ekushambadzira kune vatengesi nemabhizinesi.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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