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Nharembozha vs Desktop (vs Tablet) Zviitiko: Mutengi uye Bhizinesi Statistics muna 2023

Kushandiswa kwema smartphones uye desktops kunosiyana zvakanyanya pakati pevatengi nemabhizinesi. Chinyorwa ichi, chinotsigirwa nenhamba dzichangoburwa uye masosi, inoongorora mashandisirwo emidziyo iyi. Heano mamwe makuru akakosha akasiyana:

  • Media Consumption: Nepo ese ma smartphones nema desktops achishandiswa pakushandisa midhiya, ma smartphones anotungamira mukushandisa midhiya yemunhu, nepo ma desktops achisarudzwa kune bhizinesi-ane chekuita ne media media.
  • E-commerce: Pane kupindirana kwakakosha mu e-commerce, ine masmartphones anotungamira muhuwandu hwekutengesa asi desktops ine yakakwirira shanduko rate.
  • Tsvaga uye Webhu Traffic: Nharembozha inotonga mukushanya kwewebhu uye kutsvaga traffic, asi tsvakiridzo yedesktop ichiri kuverengera inopfuura hafu yetsvakiridzo dzese, zvichiratidza kupindirana kwemaitiro ekutsvaga ruzivo.

Mutengi Kushandisa MaSmartphones uye Desktops

  • Mobile vs. Desktop Web Traffic: Kubva 2012 kusvika 2023, yepasi rose nharembozha webhusaiti traffic share yakaona kuwedzera kukuru kubva pa10.88% kusvika 60.06%, nepo desktop share yadzikira kubva 89.12% kusvika 39.94%, zvichiratidza shanduko yakajeka kuenda kunharembozha kubhurawuza mumakore.
  • MaSmartphones Anotonga Media Nguva: Inenge 70% yenguva yese midhiya iri ikozvino inoshandiswa pane smartphones. Izvi zvinosanganisira zviitiko zvakaita sekushambadzira masevhisi (Netflix), uye masocial media mapuratifomu (Facebook, Snapchat, Instagram, YouTube).
  • Frequency yekutarisa Mafoni: Avhareji mushandisi weinternet anotarisa foni yavo nezve 58 nguva zuva nezuva, nevamwe vekuAmerica vachitarisa kusvika ka160.
  • Nhau Dzakashandiswa: Kushandiswa kwenhau kuburikidza nenharembozha kwawedzera zvishoma nezvishoma, kubva pa28% muna 2013 kusvika pa56% muna 2022. Zvichakadaro, kushandiswa kwedesktop pakushandisa nhau kwadzikira zvishoma, kubva pa16% muna 2013 kusvika pa17% muna 2022. 2013% uye yakadzikira zvakanyanya kusvika 71% panosvika 41, zvichiratidza shanduko yakananga kudiki, inotakurika michina yekushandisa nhau.
  • Zvaunofarira zvemaapuro Pamusoro peMobile Web: Vatengi vanopedza 90% yenguva yavo yenhau panharembozha zvichienzaniswa negumi muzana chete pawebhu nhare.
  • Travel Bookings: Yakakosha 85% yevafambi vanoshandisa nharembozha kuenda mabasa ekufambisa mabhuku.
  • Kutsvaga ruzivo uye Webhu Traffic: Around 75% yevaridzi ve smartphone vanotendeuka kutsvaga kutanga kugadzirisa zvavanoda ipapo ipapo. Nharembozha dzinoita chikamu chakakosha chewebhu traffic, inobata 67% pasi rose uye 58% muUS.
  • MaSmartphones Anotungamira Mukutamba: 70% yevatambi vekuAmerica vanosarudza kushandisa masmartphones ekutamba, zvichiita kuti ive inonyanya kufarirwa mutambo wekutamba pane zvemitambo consoles (52%) uye makomputa emunhu (43%). Virtual Reality (VR) zvishandiso zvinoshandiswa zvishoma, ne7% chete yekuzvisarudzira.
  • Vhidhiyo Kushandiswa uye Kugovera: Pamusoro 75% yemavhidhiyo ese mitambo inoitika panharembozha, nevashandisi venhare vari kushanda zvakanyanya mukugovera mavhidhiyo.
  • Social Media Browsing: Nharembozha ndiyo nzira yekutanga yekuwana masocial network, ne 80% yevashandisi vesocial media kupinda kuburikidza ne smartphone. Iyi nzira inoenderana nenyika dzakasiyana siyana.

E-Commerce Kushandisa neMafonifoni uye Desktops

  • Conversion Rates by Device: Zvishandiso zveDesktop zvinogara zvakakwira online shopper shanduko, avhareji 3-4%, zvichienzaniswa nemapiritsi pa3% uye nharembozha pa2% kubva Q2 2021 kusvika Q2 2022.
  • Ngoro yokutenga Kusiya Maitiro: MuUS, mwero wekusiya panguva yekutenga online unogara wakakwira pamatafura (83-85%) zvichienzaniswa nenharembozha (69-74%) kubva Q2 2021 kusvika Q2 2022.
  • Global Mobile E-commerce: Nyika gumi dzepamusoro nekutengesa e-commerce nhare, neSouth Korea inotungamira pa10%. Chile neMalaysia dzinotevera, imwe neimwe iine 44.3%, ichiratidza kuda kwakasimba kwekutenga nharembozha munyika idzi.
kutengeserana kwenhare nenyika
  • Kutenga uye E-commerce: Mafonifoni anoshandiswa zvakanyanya mukutenga, ne 80% yevashambadziri vachishandisa nharembozha dzavo muzvitoro zvenyama kutarisa wongororo uye kuenzanisa mitengo. Munguva yezororo re2018, makumi mana muzana ezvese e-commerce zvigadzirwa muUS zvakatengwa kuburikidza nemafoni.

Bhizinesi Kushandisa MaSmartphones uye Desktops

  1. Business Management Apps: Mumakore achangopfuura, mobile business apps ari kuwedzera kushandiswa mukutarisira bhizinesi.
  2. Bhizinesi Vhidhiyo Kushandiswa: Pasinei nekukwira kwe mobile, 87% yemavhidhiyo ane chekuita nebhizinesi anotariswa pamatafura, achikurudzira kusarudzwa kwezvikirini zvakakura uye nzvimbo dzakatariswa muzvirongwa zvehunyanzvi.
  3. Desktops eE-commerce Transactions: Nepo nharembozha account ye 60% yezvese e-commerce transaction, kushanya kwedesktop kune e-commerce mawebhusaiti kunopa yakanyanya kutendeuka mwero (3% yematafura ichienzaniswa ne2% yemafoni).

Mamiriro ekushandiswa kwedhijitari mudziyo muna 2023 anoratidza chimiro chakasiyana pakati pevatengi uye kushandiswa kwebhizinesi. Vatengi vanofarira mafoni ekushandisa midhiya, kutenga, social media, uye kubhuka kwekufamba. Kusiyana neizvi, mabhizinesi anofarira ma desktops kuti aone mavhidhiyo ane chekuita nebhizinesi uye kuita e-commerce transaction nemitengo yepamusoro yekutendeuka. Uyu mutsauko unosimbisa kushanduka kwemaitiro ekushandiswa kwetekinoroji munzvimbo dzemunhu nehunyanzvi.

Adam Mudiki

Adam Small ndiye CEO we Agetsauce, yakazara-yakatarwa, otomatiki real estate kushambadzira chikuva chakabatanidzwa neakananga tsamba, email, SMS, nharembozha, zvemagariro midhiya, CRM, uye MLS.

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