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Ndeapi Zororo 2020 Akatidzidzisa NezveMafoni Ekushambadzira Maitiro mu2021

Izvo zvinopera pasina kutaura, asi mwaka wezororo muna 2020 wanga wakasiyana nemamwe atakamboona sevakagadzira. Nezvirambidzo zvekusiyana kwenzanga zvakare kubata pasi rese, maitiro evatengi ari kuchinja kubva mutsika dzechinyakare.

Kune vashambadziri, izvi zviri kuramba zvichitibvisa pamagariro echinyakare uye ekunze-kwe-Kumba (OOH), uye zvichitungamira mukuvimba nefoni uye nedhijitari kubatanidzwa. Pamusoro pekutanga pakutanga, zvisati zvamboitika simuka mune makadhi echipo yakapihwa inotarisirwa kuwedzera mwaka wezororo kusvika muna 2021.

Vatengi havasi kungoshandisa mari yakawanda pamakadhi emakadhi (17.58%) gore rino, asi vachitenga makadhi echipo kazhinji (+ 12.33% YoY).

InMarket

Kugadzira mameseji ezororo uye kukurudzira kutenga kuburikidza nharembozha uye nemadhijitari huchave hunyanzvi hunodiwa kuti vashambadzi vagamuchire kwemakore mazhinji anouya.  

70% yemakadhi echipo akaregererwa mukati memwedzi mitanhatu yekutenga.

Paytronix

Nepo kushambadzira kwenhare kwagara kuchikanganisa, isu tinofanirwa kuziva nematambudziko ayo akasarudzika: vatengi vanotendeukira kunotenga pazvikwiriso zvidiki zvinoreva dzimba shoma dzekushambadzira. Zvakare, iko kutsamira kwekufambisa pane nharembozha kunoreva kuti kutarisisa kwakapfupika kupfuura nakare pakati pegungwa rezviziviso zvakafanana. 

Izvi zvinoita kuti zvive zvakanyanyisa kukosha kuseta marashi ako, kuve nechokwadi chekutumira mameseji kuri kutumira iwo chaiwo meseji mushe, kugara zvakanaka nevanogona kutenga, uye kutyaira chiito chinotungamira kune zvaunoda mhedzisiro. Nhanho yekutanga yekuratidzira iko kubata kwevatengi kunouya kubva kune yekugadzira maitiro kumashure kweako chigadzirwa kushambadzira. 

Tanga NePurogiramu yeMutambo uye Zvishandiso Zvakakodzera

Nhanho yekutanga yakakosha usati wanyora izwi rekopi kunzwisisa mbiru mbiri dzakakosha:

  • Ndiani waunoda kusvika?
  • chii chiito unoda here kuti vatore? 

Usati wachera mukati memeseji nemifananidzo, chekutanga, tora nhanho kumashure uye funga nezve zvauri kuedza kuita. Uri kuyedza kusimudzira ruzivo kune yako brand? Uri kuunza chigadzirwa chitsva kumusika here? Uri kuedza kufambisa kutengesa here? 

Munzvimbo inotakurika, zvingangoita kuti zvese izvi zvinangwa hazvigoneke, asi nehurongwa hwakakodzera hwemutambo, unogona kuvaka mushandirapamwe nekuwedzera kwekusimudzira kuvaka kubatanidzwa pane izvi zvinangwa. Iyi mutsara yekufunga ichakubvumidza iwe kugura nepakati ruzha uye kugadzira inokanganisa brand nguva.

Iva Nesanganiswa Yakakura Yezvishandiso Sarudza Kubva

Kana uchinge watsanangura nzira yakajeka uye zvinangwa, isa pfungwa dzako kune zvishandiso. Pane huwandu hwakazara hwematurusi ekubatsira kuona kuti kuita kwako kwekugadzira kwabudirira-vagadziri vezvitoro, hupfumi hwenhau kugona, vhidhiyo, zviripo zvemagariro zvemukati, nezvimwe. 

Kuti ubatanidze mudhijitari, kutsamira pamaturusi edhijitari sekudyidzana uye gamification zviri kuwedzera kuve zvivharo zvemishandirapamwe yakabudirira uye kubatsira mabhureki kusimira. Zvisinei nekugadzira kurongedza, kubatanidzwa uye kufona kwakajeka kwechiito zvakakosha pameseji yekugadzira inoenderana nevatengi munzira dzine musoro uye dzine simba. 

Sanganisa Kadhi Yezvipo Zvemukati pazvinenge zvakakodzera

Tichifunga nezvekukurumidza kukwira kwe chipo makadhi mwaka uno wezororo, simudzira makadhi ako ezvipo uye wedzera mazano akakodzera kukurudzira kushandiswa. Izvi zvinosanganisira zvinongedzo zvinobatsira pameseji yese inobvumira vashandisi kuti vatarise zviyero uye kuwana kurudziro zvinoenderana nekutenga kwakapfuura kuitira kuti avo vanogashira kadhi rechipo vawane kurudziro zvichibva pamubatanidzwa wevatengi maitiro kana chiitiko-chaicho kutenga maitiro. . 

Kubudirira Nhau Kukurudzira Isu

Pakati penguva yega yega yakaoma kune vanoshambadzira, kune vanokunda venyama; mhando dzakapaza ruzha nehurongwa hwekufunga, kuita zvekugadzira, uye hurukuro ine simba. Heano mamwe maratidziro akabatanidza chimwe nechimwe chezvinhu izvi kugadzira mazano ekukunda: 

  • Mahombe Makuru! - Uyu mutengesi weAmerica akagadzira kambeyini iyo yaunza ruzivo rwezuva nezuva pamusoro pezvipo uye madhiri kune vatengi. Ichi chigadzirwa chekugadzira chakasanganisa inotsvedza gallery yezviratidzwa nemifananidzo pane yega furemu, iine yakasarudzika, yehupenyu chinhu chezororo chekuita nevatengi zvakanyanya. A shop ikozvino kufona kuti chiitwe (CTA) bhatani rakazotungamirwa kune iro peji rekutenga kwechigadzirwa. Uku kwaive kwakabudirira kwazvo kugadzira mukubatanidzwa kwevakawanda vezvenhau kugona uye kunakidza, quirky mifananidzo.
  • Josh Cellars - vakatora nzira yechinyakare kumushandirapamwe wavo wezororo, vachishandisa skrini yakazara, vhidhiyo ine simba. Mifananidzo inofadza yewaini inodururwa padyo nemoto unotutira unogadzira chishandiso chekushandisa cheichi chigadzirwa, uye inovaka kukosha kusingaonekwe kwechigadzirwa pasina kudhirowa zvisikwa kubva kumuoni. Iyo peji rekumira riri nyore uye elegant, iine yavo miviri yepamusoro vintages ine chinongedzo chekutenga waini izvozvi.
  • NYAYA - mutengesi wepasi rese wemidziyo yemagetsi uye mabhatiri akashandisa mushandirapamwe wezita rezororo umo kuvhenekera kwekuvhenekera kwakaburitswa padura remapakeji avo mune yavo tema-color uye maturu esimba Kudzvanya iyo CTA yakatungamira vatengi kune chinotsvedza chiitiko, nemagetsi ezororo akasungirirwa pamusoro, kwaunogona kutenga kuburikidza nhatu dzakasiyana madhiri. Kuenderera mberi nekubatana kwakaita kuti vataridzi vaone peji yezvigadzirwa uye nzvimbo yechitoro kuti vawane mutengesi wepedyo anotengesa zvigadzirwa zvavo. Mushandirapamwe uyu wakaita basa rakakura rekubatanidza hupfumi midhiya mhenyu uye kudyidzana kugadzira chinhu chinobata chinotungamira chigadzirwa / dhizaini yekuziva, pamwe nechishandiso chikuru chekutsvaga mutengesi ari padyo.
desktop animation

Kubudirira zororo iri nekupfuura zvinoda kuti makambani akoshese mushandirapamwe wakasarudzika wakasarudzika unodhonza mutengi kuburikidza nekudyidzana, kutumira mameseji ane chinangwa, uye kugonesa. Uye kunyangwe ichi chingave chakasiyana, hezvino zvekushandisa zvakanyanya mwaka uno wezororo. Gara wakachengeteka!  

Joe Intile

Joseph Intile ndiye Anogadzira Director kuInMarket uye ane makore gumi nemana ekuberekwa achishanda seese ari-mumba uye akazvimiririra dhizaini, anoshanda mukumaka, kudhinda uye nharembozha yakavakirwa dhizaini.

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