Contextual Targeting: Mhinduro kune Brand-Yakachengeteka Ad Mamiriro Ezvinhu?

Mazuva ano kuwedzera kunetsekana kwevamwe, pamwe chete nekuparara kwecokie, zvinoreva kuti vashambadziri vava kuda kuendesa mamwe makomisheni akasarudzika, mune chaiyo-nguva uye pachiyero. Zvinotonyanya kukosha, vanofanirwa kuratidza kunzwira tsitsi uye vopa mameseji avo munzvimbo dzakachengeteka. Apa ndipo panobva simba rekutarisa mamiriro. Zvekurerekera kunongedzera inzira yekunangisa vateereri vanokodzera vachishandisa mazwi akakosha uye nemisoro yakatorwa kubva mune zvemukati zvakapotera kushambadzira, izvo hazvidi cookie kana imwe

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Tiri kurarama mukushanduka kweparadigm yepasirese, uko kunetsekana nezvevamwe, pamwe nekuparara kwecokie, kuri kuisa kumanikidza kune vashambadziri kuti vaendese mishandirapamwe yakasarudzika uye yekunzwira tsitsi, munzvimbo dzakachengeteka. Kunyangwe izvi zvichipa matambudziko mazhinji, zvakare inopa mikana mizhinji yevatengesi kuti vavhure mamwe maratidziro akanangana nemamiriro ezvinhu. Kugadzirira Kuki-Pasina Ramangwana Iye anowedzera zvakavanzika-anoziva mutengi parizvino arikuramba chechitatu-bato kuki, ine 2018 mushumo inoratidza 64% yemakuki anorambwa, chero

Contextual Targeting: Kuvaka Brand Kudzivirirwa Mune Iyo Cookie-shoma Era

Brand chengetedzo ndiyo mhedzisiro inofanirwa kune vashambadziri kuenda kumberi mune ino reza mamiriro ezvematongerwo enyika nehupfumi uye zvinogona kuita mutsauko wekugara mubhizinesi. Mhando dzave kudhonza kushambadza nguva dzose nekuti dzinoonekwa munzvimbo dzisina kukodzera, ne99% yevashambadziri vane hanya nezveshambadziro dzavo dzinowanikwa munzvimbo dzakachengeteka. Pane chikonzero chakanaka chekushushikana Zvidzidzo zvakaratidza kushambadza kunoonekwa padhuze neyakaipa yezvinhu kunoguma nekudzikiswa ka2.8 nguva