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Iyo Yakasarudzika Webhu Native Kushambadzira Kuchawacha

Handina chokwadi kana waona vhidhiyo iyi. Zviri haina njodzi kubasa asi zvine mutsindo chose zvine chekuita nemusoro wemapepanhau makuru uye echinyakare nhau zvinyorwa zvinotarisira kuwedzera mari kuburikidza nekuratidzwa kwekushambadzira kwemuno, inozivikanwawo seyakatsigirwa zvemukati.

Chii chinonzi Native Advertising?

Kushambadzira kwevanhu inzira yepamhepo yekushambadzira iyo mushambadzi anoedza kuwana kutarisisa nekupa zvemukati mune mamiriro ezviitiko zvemushandisi. Native ad mafomati anowirirana zvese fomu uye mashandiro emushandisi ruzivo mavakaiswa.

Ini ndakabvisa nyaya mbiri idzo John Oliver anonongedzera nekwake kushambadza.

  1. Native Kushambadzira ndiko kunyengera, kunyanya kana kuvimba nemasangano aya kuri pamberi pekuvapo kwavo chaiko.
  2. Iyo yechinyakare yenhau indasitiri iri kutaura ivo pachavo mukuzvarwa kushambadzira senge inoshanda, akavimbika nzira yekuita mari… zvese uku uchigadzira nhau dzisingadaro.

Ini handina kupokana naJohn Oliver pane izvi. Iwe unofanirwa kuzvibvunza iwe kuti nei mamwe mabhuku ari kubudirira asi mazhinji enhau enhau asiri. Hazviiti nekuti vanhu havazobhadharira nhau - ini ndinobhadhara nhau kuburikidza netani yezvinhu. Ndezvekuti ivo vanoburitsa mari uye vanotarisira kubhadharwa nezvayo.

Tsika Nhau Midhiya Sucks

Mumakore angu ekupedzisira muindasitiri yemapepanhau, ndanga ndakaora mwoyo chose pamusoro pemamiriro enhau. Nepo dhipatimendi rangu rekushambadzira dhatabhesi rakanga riine mamirioni emari uye chishandiso chese chinozivikanwa nemunhu, mumwe wangu - muongorori mukamuri renhau aive akarova desktop yekare uye asina maturusi kunze kweGoogle kuti aite basa rake. Akabvisa zvimwe zvishamiso uye akashanda pamoyo wake, asi ini ndaigona kuona kudzikira kwakatanga. Iko kusanzwisisika kwaive kupokana-kwekambani manzwiro muzvinyorwa munhau angangodaro akazvarwa kunze kweye indasitiri kukara. Ini ndinonyatso rangarira patakange tine 40% purofiti margins uye taive tichicheka edhisheni bhajeti. Ugh.

Wongorora chero kupi zvako kwekudyidzana kwechero chiteshi chenhau nhasi uye zvinoita sekunge isupamaketi mukurumbira mag. Vanopedza yakanyanya kuwanda yenguva pazvidimbu zvakachipa zvemafungidziro emamiriro ekunze, zvibodzwa zvemitambo, uye hutsotsi zvese zvakabayirwa mumineti yemaminetsi makumi matatu kana makumi matanhatu pasina hudzamu zvachose. Ehezve, urwu ruzivo iwe rwaunogona kuwana kubva kune chero nhamba yezvinhu. Zvingangodaro zviwanikwa zvakafanana izvo vatori venhau vari kuzviwana kubva

Gore rino ndakadada nekuve ndiri munhau dzemuno kuzivisa wedunhu fundraiser. Ini ndakapedza angangoita makumi maviri masekondi nemutori wenhau pasofa pataive tichienda kunogara nechikamu. Pakange pasina kubvunzurudzwa kwepashure, hapana nzwisiso, hapana kudzika uye kusashuva nyaya yacho. Ini ndakadhonzwa mu studio, ndakaita nzvimbo, ndokuzobuda. Haisi nyaya yangu yaishamisa, asi mazuva mashoma ekuchera angadai akaburitsa nyaya dzisingaverengeke dzaigona kubata moyo yevanhu uye kutungamira kune chiteshi.

Nekutora mari ye kushambadzira kwazvino, idzi nzvimbo dzekutengesera hadzisi kutiudza kuti havagone kuvimbwa… ivo vari kutiudza isu havana kana kuvimba navo. Vakakanda mapfumo pasi.

Kudiwa kweRuzivo kuri kumusoro

Chinhu chinosuruvarisa, chokwadika, ndechekuti ava vatapi venhau vane hunyanzvi uye vane tarenda vanotsvaga nekunyora zvirinani kupfuura chero munhu pasi. Kudiwa kwezvirimo kuri kuwedzera nguva apo mapepanhau nenhepfenyuro dzeterevhizheni vari kudimbudzira mabhajeti avo zvakanyanya.

Dambudziko harisi rekuti nhau haigone kutengesa, ndezvekuti nzvimbo dzekutengesa nhau hadzisi kupa iyo ukoshi vanhu vanotarisira. Nhau dzave iko iko kwekuparadzira kwevezvematongerwo enyika, inopesana-nebhizinesi mune hupfumi kana tichida bhizinesi kupfuura nakare kose, uye iri pro-kushandisa patinenge tichifanira kudimbura mabhandi edu. Ivo vari kutungamira nhau havasi ivo chete vanokanganisa kuvimba neyakajairwa kushambadzira, ivo vafuridzira kuvimba kwavo neruzhinji neruzhinji pamusoro pehurongwa hwavo hwakashata, husina kudzika uye hweyellow venhau.

Izvo zvikonzero nei ndichiverenga tekinoroji blog kana kuteerera kune yemakambani podcast panzvimbo yechinyakare midhiya ndeyekuti izvo zvirimo zvinogadzirwa nevanyanzvi vanonzwisisa izvo zvinyorwa padhuze, zviri panguva yakakodzera sezvavanowana kuwanikwa, uye iri mbishi uye kazhinji isinganzverwe kusvika pa chokwadi. Ini ndinoona nhau dzichitaura nezve tekinoroji uye ini ndinowanzovanza kumeso kwangu mukunyara nekushaikwa kwezivo. Ini ndinogona zvakare kushandisa zvemagariro midhiya kuti ndiongorore ruzivo kubva kumatunhu emakambani uye ndiwane maonero akasiyana kubva kumapoka evanyanzvi vane ruzivo vandinosangana navo. Izvi zvinoita kuti ndigone kushandisa ruzivo rwese rwandinogona kuwana nekukudziridza kunzwisisika kwangu pachangu pane kufunga zvisirizvo kwemutori wenhau anomhanyisa.

Side katsamba… rangarirai apo indasitiri yenhau yanga ichiedza kuparadza mabloggi uye mabhurogu? Vakavenga iyo indasitiri uye vakatorwira kubvisa kwavo dziviriro pasi pekusununguka kwemapepanhau. Pavakarasikirwa, mapepanhau akatendeukira kublogging uye ikozvino vava kupinda mukugadzirwa kwemukati kwemabhizinesi? Wow… taura nezve makumi masere!

Mabhizinesi Anofanirwa Kudzivisa Kushambadzira Kwevano

Mhedzisiro yakaipa kwazvo yekushambadzira kwakashata kwenzvimbo dzemashoko ndeyechokwadi. Vakanyatsoongorora vashandisi vewebhu veUS kuti vaone kana vaizovimba kana kwete saiti inomhanya yakatsigira zvinyorwa:

nhau-saiti-kuvimbika-zera

 

Izvi zvinogona kuve dambudziko kumabhizinesi zvakare. Mubasa rese ratakaita nevatengi pamhepo, kusimudzira kubhurogwa kwemakambani uye midhiya enhau - iyo epicenter yayo yese yanga iri yekuwana kuvimba nechiremera chemuverengi. Pasina kuvimba, pane vanhu vashoma kwazvo vanozotora foni uye vanoshuvira kuita bhizinesi newe. Ruvimbo ndizvo zvese uye izvi kushambadzira kwazvino ndiyo tsananguro chaiyo yekunyengedza… kuwedzera mureza mudiki pazviri unoti zvakatsigirwa zvemukati hazvichinje chokwadi chekuti chiripo kunyengera.

Isu hatina kubhadhara zvemukati pane ino blog. Takazviedza munguva yakapfuura uye zvese zvakakundikana zvinosiririsa pamwe nekukuvadza mukurumbira wedu. Iye zvino tava nevatsigiri vesaiti yakazara yatinosimudzira kushambadza ine simba uye isu tinoto taura nezvavo nguva nenguva mune zvirimo - asi nekungwarira kwakanyanya kwehukama hwehukama hwedu hwemari. Isu hatipewo chero vimbiso kuvatsigiri vedu pane zvatichazonyora kana zvatisingazonyora nezvavo.

Patinowana munyori wevaeni pabhodhi, rairo redu rekutanga nderekuti kana ivo vari kubhadharwa munzira ipi neipi yekuisa zvirimo, isu tinovadzinga, kudzima posvo, uye vangatotora matanho epamutemo. Ivo vanoudzwa kuti vatengese mune yavo munyori bio, kwete mune zvirimo. Tinoda kuti zvinyorwa zvedu zvive zvinodzidzisa - zvakakomberedzwa nemukana webhizinesi asi kwete kuyedza kuzvinyengera. Hmmm… kukuyeuchidza nezvemazuva ekare enhau dzechinyakare?

Kana vatengi vedu vachida rubatsiro mukugadzira zvirimo senge infographic uye whitepapers, isu tinozozvigadzira nekuzvishambadzira zvavo saiti, kurudzira pamusoro zvavo maratidziro… uyezve tinogona kuzviratidzira - nema disclaimer - kubva kune yedu saiti. Kunyangwe yedu saiti kutaurwa kuchasunda vanhu kudzokera kune yavo saiti, zvakadaro. Hatisi kuedza kukwikwidzana nemaziso eziso, isu tiri kuyedza kupa kukosha kune vedu vaverengi. Pakave nezvakawanda zvidimbu zvemukati zvakagadzirwa zvevatengi izvo isu zvatisina kumbogovana pano.

Isu hatisi kunyange chiteshi chenhau uye isu tinoziva mutoro watakapihwa kuburikidza nekukura kwevateereri vedu nenharaunda pano. Asi ipapo isu hatifanire kubhadhara nekugadzirisa manejimendi ine akawanda mativi ehutungamiriri, chero. Zvichida kukosha kwenhau idzo dziri kuburitswa nezvitoro izvi kuri kungogadziridzwa kuti inyatso kukosha kuruzhinji. Zvichida ivo vanofanirwa kutarisa kusimbisa yavo yekunyora vashandi uye tarisa pakupa mhando panzvimbo yekuwedzera mari. Mari inowanikwa nekuvimba.

Hwekushambadzira Kwekuzvarwa

Mopub akagovana kukurumidza kushambadzira chizvarwa kushambadzira kuri kuwedzera mukati meye yavo network.

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Mufananidzo: Last Week Tonight naJohn Oliver

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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