Ongororo & KuedzwaKushambadzira InfographicsYeMahara neThebhu Kushambadzira

Pasina Kufona Kuchengeta, Yako Campaign Attribution iri Kukura Zvakawanda zvisiri izvo

Isu tine bhizinesi mutengi uyo ane akati wandei madhipatimendi mukati mekutengesa… veruzhinji hukama, echinyakare midhiya, yekutsvaga injini optimization, nhare kushambadzira, zvemukati kuvandudza uye nezvimwe. Pamusoro pegore rapfuura, tinoziva kuti traffic uye shanduko yeSEO uye zvemukati zvakapetwa kaviri nekuti analytics yakanyatsobatanidzwa munzvimbo yese saiti.

Pane dambudziko hombe, zvakadaro. Dhipatimendi ravo rekushambadzira rinoshandisa iyo yakafanana nhamba yefoni mumakampeni ese zvisinei nepakati. Mhedzisiro yacho ndeyekuti chero munhu anoshevedza mukambani anonzi anoitwa nekukanganisa kune echinyakare midhiya. Kunyange pasina mubvunzo kuti nhepfenyuro yechinyakare iri kutyaira mafoni, mutengi ari kuwedzera kukura kwayo uye kurerutsa kukanganiswa kuri kuitwa nemadhijitari nekuti havana kufona kwekutevera.

Chii chinonzi Call Tracking?

Mazhinji epakati kusvika kumabhizimusi akakura ane masystem efoni ayo anotendera mafoni akawanda kuti akwiridzirwe mukati mekambani. Mapuratifomu aripo izvozvi kwaunogona kunyatso tarisa mushandirapamwe sosi yekufona nekuchinja iyo foni nhamba yemushandirapamwe wega wega. Chidimbu chetsamba chakananga chingave nenhamba imwe chete yefoni, webhusaiti imwe nhamba yefoni, mutengesi weterevhizheni imwezve nhamba yefoni.

Masevhisi aripo anotendera makambani kuwedzera nhamba dzenhare dzakanangana nemushandirapamwe uye kudzishandisa kunyatsoteedzera mafoni. Aya mapuratifomu akachinja uye anogona kupa zvakatowanda kururamisa - zvine simba kuchinjisa iyo nhamba yefoni pane yako saiti zvichibva pane yekuendesa sosi kuti iwe ugone kuteedzera kutsvaga, zvemagariro, email uye mamwe makwikwi chaizvo. Sevhisi iyoyo inonzi kufona kwekutevera (zvimwe: tsananguro yevhidhiyo yekutevera kwekufona).

Nei Uchishandisa Kufona Kutevera?

ne anopfuura mabhiriyoni maviri emafoni iri kushandiswa pasirese, rwendo rwevatengi rwuri kuramba ruchioma, nevanhu vachichinja pakati pe mobile, desktop, kudzvanya nekufona. Tekinoroji inoenderera ichisanganisa iyo webhu nenhare, zvakare. Midziyo mizhinji inozvitarisisa manhamba efoni mumaapplication uye mabhurawuza uye unogona kungodzvanya kuti uvasheedze. Zvakare, unogona hyperlink nhamba yefoni mukati mechirevo chesaiti. iPhone yakaburitsa mashandiro ayo anowedzera yako smartphone kudesktop yako zvisina musono kuitira kuti ugone kushandisa komputa yako kufona.

The inbound kufona chiteshi iri kukura nekukurumidza, asi vatengesi havana mufananidzo wakajeka mukati iyo mishandirapamwe iri kutyaira yemhando yepamusoro inotungamira. Kusina data rekubatanidza kudyidzana kwakasiyana-siyana kwepamhepo nepamhepo, sekufona, kunogona kudhurira makambani mamirioni mune mikana yekushaya mari. Iyi infographic kubva Masamanisi inopa mamiriro ekuti nei vashambadziri vachifanira kufunga nezve yavo yekushambadzira data maererano neese mafoni uye kudzvanya.

An inoperekedza ebook inopa rairo inoshandisika nezvekuti vatengesi vanogona sei kuwedzera kufona kwehungwaru kune yavo turu yekushandisa, kugadzirisa mafoni senge kudzvanya kutyaira emhando yepamusoro zvinotungamira.

kufona-kuteedzera-infographic

Munyika yaenda mbozhanhare, Invoca inopa runhare rwekufona kugore rekushambadzira kubatsira vashambadzi kutyaira mafoni akapinda uye kuvashandura kuti vatengese. Iyo Invoca chikuva inounza inbound yekufona njere inodiwa kune vatengesi kuti vatore uye vagadzirise vatengi kubatanidzwa uye kutengesa kupfuura iko kubaya. Kubva pakupihwa kune chinangwa, vashambadziri vanowana nzwisiso izere yerwendo rwevatengi kudhijitari, nharembozha uye isingaenderane nema touchpoints kuitira kuti vagone kukwidziridza kushambadzira kwavo kushandisa, kutyaira mhando inbound mafoni uye kuendesa zvirinani mutengi ruzivo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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