Netflix Yakarongwa Kugamuchirwa kweKushambadzira-Yakavakirwa Vhidhiyo Pakudiwa (AVOD) Inonongedzera kune Yakakura Trend Kuyambuka Kutenderera Sevhisi

Netflix AVOD - Advertising-Yakavakirwa Vhidhiyo Painodiwa

Kupfuurisa 200,000 vanyoreri vakasiya Netflix pamusoro pekota yekutanga ye2022. Mari yaro iri kudonha, uye kambani iri kudurura vashandi kuti varipe. Zvose izvi zviri kuitika panguva iyo Converged TV (CTV) mapuratifomu ari kunakidzwa nekukurumbira kusingaenzaniswi pakati pevataridzi veAmerica nevekunze, maitiro anoita seakagadzikana uye anogona kuratidza kukura. Matambudziko eNetflix, uye kuti akasvika sei panguva ino, imwe nyaya refu inokodzera kanenge chitsauko. Nekudaro, zvakafanirawo kutarisa mumhinduro yayo, pamwe nehuwandu hwemamwe masevhisi ekutepfenyura, kutora vhidhiyo yekushambadzira painodiwa (AVOD) bhizinesi modhi.

Chii chinonzi AVOD?

Yekushambadzira-yakavakirwa mari modhi yekushandiswa kwevhidhiyo uko vatengi vanofanirwa kuona kushambadzira mahara kuti vatarise izvo chaizvo zvemukati zvavanofunga kuona. Muenzaniso wakakurumbira ndiYouTube. AVOD inobatsira mapuratifomu ane vateereri vakakura kana vakatarisana nemusoro sezvo modhi ichida nhamba dzakakura kwazvo dzekuona kuti dzigadzirire mutengo wekugadzira.

Advertising-Yakavakirwa Vhidhiyo paKuda

Hupfumi Hwakasimba Hunoreva More Discerning Viewers

Nepuratifomu inodonha vanyoreri, hazvishamise kuti Netflix yave kufunga nezve kubatanidza iyo AVOD-yakavakirwa sevhisi. Inflation idambudziko riri kukura muUS nedzimwe nyika: mihoro yakamira uye mutengo wekurarama uri kukwira, uye nekudaro, vatengi havadi kushandisa mari pazvinhu zvisina basa. Yakasanganiswa neNetflix ichiwedzera mutengo wekunyoreswa kwayo - ichikwira kubva pamadhora gumi nematanhatu kusvika pamadhora gumi nemashanu - vatengi vanoziva bhajeti vari kudzima nhengo dzavo.

Nekutora iyo AVOD modhi, Netflix iri kutarisira kuita mhinduro kumatambudziko akawanda, kusanganisira kuwedzera kukwikwidza uye kukura kudiwa kwevatengi kune zvakachipa, zvinotsigirwa ad. Uye haisi Netflix chete iri mune iyi zano; akati wandei mamwe mapuratifomu anotungamira akatotora AVOD. HBO, inozivikanwa nemitambo yeTV inosanganisira Game of Zvigaro zvoumambo uye Sopranos, yakatanga sevhisi inotsigirwa nekushambadzira muna Chikumi gore rapfuura ne $9.99 seimwe nzira kune yayo yakajairwa, ad-isina sarudzo, iyo inodhura $14.99.

Izvo zvinofanirwa kucherechedzwa kuti munhoroondo, Netflix yakanonoka kune iyo AVOD mutengo chirongwa zano. Hulu, imwe hofori huru yekutepfenyura, yakapa sevhisi inotsigirwa nekushambadzira kwemakore akati wandei, iyo yakachipa makumi mashanu muzana pane yayo yemahara-yemahara sevhisi, uye maakaundi e 70% yevataridzi vepuratifomu. Ichi ndicho chinhu chinogona kushandura hupfumi hweNetflix?

Kunonoka Kana Kuti Nemafashoni Kare?

Mumwe anogona kuti Netflix ichangononoka mufashoni, sezvo ichiri kusangana nedambudziko haisati iri mukuderera kwekupedzisira, uye kambani ichiri kunakidzwa nenzvimbo yehegemonic mumusika weTVV. Zvekare, kana vataridzi vachifunga nezve CTV/OTT, vanowanzofunga nezveNetflix. Kushandisa iyo AVOD modhi kupa yakachipa yekunyorera modhi munguva yekukwira kwemitengo uye mihoro yakamira, nekuda kwezvikonzero zviri pachena, inogona kuratidza kubudirira. Isu tinongoda kutarisa muenzaniso waHulu kubva makore mashoma apfuura apo kambani kupa kweyakachipa, ad-yakavakirwa modhi, yakaratidza kufarirwa, uye funga kuti zvakaitwa munguva ine zvishoma zvipingamupinyi zvehupfumi.

Musoro wekusiyana-siyana ndeuyo unopinda munhau dzeAmerica kusvika padanho rakakura mazuva ano, uye zvine hungwaru, sezvo Netflix yakazivisa nguva pfupi yadarika kuti ichange ichidurura zvimwe zvayo. kuziva magariro evanhu vashandi. Hurukuro yezvekukodzera kwemari yekusiyana-siyana mune zvemukati inyaya yeimwe nguva, asi kune imwe nharaunda uko kwakasiyana, mune yakanyatso batsira fomu, iripo - yekunyorera modhi. 

Nekupa dzimwe sarudzo kune vatengi vane mazinga akasiyana emitengo, unoita shuwa kuti chikuva chako hachinyanyi kusangana nenjodzi yekubviswa kwevatengi, kunyanya panguva yekuoma kwehupfumi. Akasiyana mazinga ekunyorera anoparadzira njodzi yekubvisa munyoreri, kunyanya kana chikuva chako chiri kupa bhajeti-chikamu chinopa, chimwe chinhu icho Netflix ingangove ichiziva izvozvi. 

Kune zvakare iyo yakawedzerwa (uye panzvimbo yakakosha) mukana mune iyo yekushambadzira mari paTV-based masevhisi muUS iri kukura zvakanyanya:

CTV-based masevhisi akura kusvika pamadhora bhiriyoni gumi nematatu muna 13 uye angangosvika anopfuura bhiriyoni gumi nemanomwe emadhora gore rino.

TVSquared, Iyo State of Converged TV

Imusika uri kukura une mubereko wakajeka kubva kune vese vanoisa mari nevatengi zvakafanana, uye kunyangwe dai Netflix yanga isiri kusangana nematambudziko azvino, ingangove kambani ingadai yakatamira munharaunda yeAVOD pakupedzisira.

Ad Quality Pamusoro Pehuwandu

Tinogona kutarisira kuona shanduko dzakati wandei muindasitiri yeTV yepamberi muna 2022 uye mberi, uye AVOD ingangove iri pamberi peichi chiitiko, kunyanya sezvo fomati iri kuwedzera kugamuchirwa nemapuratifomu makuru eTV. Mafambiro aya anogona kuratidzwa nekushambadza kushoma kuri kuitwa panguva yemabhaisikopo neTV - sezvo masevhisi eTV asingade kuisa njodzi yekudzinga vatengi vatsva nemashambadziro akawandisa, kunyanya kana kushambadzira kungaonekwa sekusina basa kumushandisi. . Hulu parizvino inogona kumhanya pakati pe9-12 maminetsi ekushambadzira paawa, asi muridzi wekambani Disney anoronga kumhanya zvishoma semaminitsi mana paawa painotangisa yayo AVOD system gore rino.

Kana maitiro aya ekushambadza mashoma paawa achienderera mberi, uye paine zviratidzo zvekuratidza kuti zvichadaro sezvo Disney iri kuzvimisa kuti ive mutambi mukuru wemusika, saka nyaya yakakosha kune vashambadzi ichange iri kuona kuti vanotora nzira yakavakirwa pamusoro. -kunangwa kwemhando. Vagadziri veAd vagadziri vanoshanda muAVOD vanozofanirwa kurangarira izvi uye kushandisa data uye analytics maturusi avanogona kuona kuti vari kunanga kune vateereri chaivo panguva dzakakodzera.

Zvakare, vashandisi vari kuwedzera mukana wekugovera maakaundi avo, izvo zvinomiririra dambudziko sezvo zvichigona kuita kuti zvekushambadzira zviome kutarisisa. Kana iwe uchitenda kuti vateereri vako vanogona kugovera mapassword avo kupfuura avhareji saka funga kunanga mazera chaiwo uye nehukadzi, sezvo vanogovana password vanowanzove vadiki uye vasina mukana wehupfumi. Izvi zvinomiririra nzira yakapamhama, uye kunanga chaiko kunofanira kuramba iri sarudzo yakanakisa yevashambadziri, asi nepo chiitiko ichi chekugovana chiripo, nzira yakakura inogona kubatsira. Nekudaro, pane zvatove nezviratidzo zvekuti vashandisi vanogovana mapassword vanogona kuwana zvakanyanya kuoma kuzviita munguva pfupi iri kutevera.

Netflix ine hurongwa hwekuchaja imwe mari pamusoro peiyo yagara iripo yekunyoreswa mapakeji panguva yega yega password inogovaniswa. Mumiedzo irikuitika munyika nhatu dzakasiyana, mubhadharo wekugovana ungangoita $2.13 pamwedzi muPeru, $2.99 ​​muCosta Rica, uye $2.92 muChile. Zviripachena kuti izvi zvichaunza mari yeNetflix, asi panguva iyo kambani iri kuronga kupa sevhisi yeAVOD kuchengetedza mari yevatengi, hazvizivikanwe kana chirongwa chitsva ichi chinogona kudzinga vashandisi vazhinji kure.

Chero bedzi mutengo wenhamo yekurarama uchiramba, ipapo AVOD icharamba ichikura mukuzivikanwa pakati pemapuratifomu ekutepfenyura online. Zvichave zvinonakidza kuona kuti sarudzo yeNetflix yekuisa bazi muAVOD inotamba sei kune kambani, asi zvisinei nekubudirira kana kutadza, AVOD kazhinji icharamba ichinakidzwa nechinzvimbo chakasimba. Chero bedzi vashambadzi vakamira vakagadzirira kugadzira zvinhu zvitsva uye zvinonakidza, ivo vangangoramba vachibudirira mune yazvino mamiriro ehupfumi.

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