Content Marketing

Zvaonekwa paMuswe Wakareba uye Indasitiri yeMumhanzi

Iyo Yakareba Muswe: Sei Ramangwana reBhizinesi Riri Kutengesa Zvishoma ZvezvimweNdakasangana nevamwe Indianapolis Marketing Leaders masvondo mashoma apfuura kuti tikurukure Muswe Murefu. Ibhuku rakanaka uye Chris Anderson munyori akanaka.

Sezvo bhuku rakaparadzirwa, vamwe vanhu vakapfura Chris uye pfungwa yekuti neimwe nzira 'akagadzira' Muswe Murefu. Handifunge kuti Chris akagadzira dzidziso ye Muswe Murefu, asi akaienzanisira zvakaisvonaka.

Mukudya kwedu kwemasikati, sezvo vanhu vaikurukura bhuku, ndinofunga vakati wandei vedu takasvika pakuziva kuti Muswe Murefu ndiyo nzira isingadzivisiki seimwe indasitiri ipi neipi. Kwaimbove nevaviri vagadziri vemotokari, vashoma vanogadzira doro, vashoma vagadziri vemagetsi… asi nguva yekuwedzera sezvo tekinoroji yekugovera uye kugadzira yakashanduka, kugona kuri kuramba kuchikura. Muswe Wakareba wakada kuita sea Mutemo waMorey yekugadzira uye kugovera.

Ndinofunga kuti indasitiri iri kunyanya kurohwa neiyi iindasitiri yemimhanzi. Makore makumi mashanu apfuura, pakanga paine masitudiyo mashoma uye mashoma ezvinyorwa zverekodhi aiwanzosarudza kuti ndiani akagadzira uye ndiani asina. Zvadaro, zviteshi zveredhiyo zvakasarudza zvairidzwa nezvisiri. Pasinei nesarudzo yevatengi, kugadzira uye kugovera mimhanzi yaive yakanyanya, shoma.

Zvino, zviri nyore. Zvangu mwanakomana anonyora, anonyora, anotamba, anorekodha, anosanganisa, uye anogovera mimhanzi nemutengo wakaderera kuburikidza neyake webhusaiti. Hapana munhu pakati pake nemutengi… hapana. Hapana anomuudza kuti haawane rekodhi dhiri, hapana anomubhadharisa kurekodha CD, hapana anomuudza kuti haacharidza mimhanzi yake. Murume wepakati akagurwa kunze kwemhinduro!

Izvo zvinotyisa kumunhu wepakati, asi kune mutsara usingaperi wevanhu 'wakatemwa' mukugovera uye kugadzira sezvo nzira dzave dzisingadhure uye dzakanyanya kushanda. Kushanduka kwepanyama. Dambudziko neindasitiri yemimhanzi nderekuti paivepo

so mari yakawanda pakati pemutengi nemuimbi. Kune akawanda mamionaire muindasitiri ayo iwe neni tisina kumbonzwa nezvawo.

Saka… ko kana muimbi mukuru akaita $75ka gore? Ko dai vaive ne401k, vaifanira kushanda svondo rega rega kuti vauye nebhekoni kumba, vaifanira kutsvaga basa pano neapo… izvo zvakaipa here? Handifunge kudaro. Ndinoziva machinists vaive maartist ane lathe - basa ravo raigara rakakwana… uye havana kumbobvira vaita mari inodarika $60ka gore. Nei muimbi achikosha kupfuura mugadziri wemashini? Vaviri vakashanda hupenyu hwavo hwese pane yavo unyanzvi. Vese vakasimuka kusvika pamwero wekukwana wakawana kutariswa nekuremekedzwa kweavo vakavapoteredza. Nei mumwe achiwana mamiriyoni uye mumwe achingoshaya chokurarama nacho?

Iyi mibvunzo iyo indasitiri yemimhanzi inofanirwa kuwirirana nayo. Iko kugona kugovera mimhanzi kuburikidza tekinoroji inogara ichitungamira kodzero dzedhijitari manejimendi uye tekinoroji. Chizvarwa chinotevera cheOperating Systems, Instant Messengers, nezvimwe zvichave nevezera rakachena kune vezera kugovana izvo zvisingazotariswe nemunhu wepakati anogona kumhan'arirwa. Ini ndicharidza Joe naJoe vachagovana neni rwiyo - pasina chero sevhisi pakati.

Iyo RIAA neMumhanzi Indasitiri iri kungorwisa shanduko yeindasitiri. Vanogona kuedza kurebesa, asi hazvina basa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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