Ongororo & KuedzwaContent MarketingEcommerce uye RetailEmail Marketing & AutomationKushambadzira & Kutengesa MavhidhiyoYeMahara neThebhu KushambadziraKugonesa KugonesaTsvaga KutengesaSocial Media & Influencer Kushambadzira

Yangu yepamhepo Yekutengesa Yekutarisa muPamberi Yekuraira

Iko kune toni yezvinhu izvo zvinoda kuzadzikiswa kuti zviwedzere zvizere nzira yekutengesa yepamhepo, asi ini ndinowanzo shamiswa nekukosheswa uko makambani anoisa chinhu chimwe nechimwe pane yekutarisa. Sezvo isu tichitora kune vatengi vatsva, isu tiri kutsvaga kuona kuti marongero ane zvakanyanya kukanganisa anozadziswa kutanga… kunyanya kana zviri nyore. Zano: zvemukati kushambadzira uye kushambadzira midhiya enhau hazvisi nyore.

  1. Website - Iyo kambani ine webhusaiti inomutsa mhinduro kubva kune vateereri vako kuti zvese inovimbika sosi yeruzivo uye kuti chigadzirwa kana sevhisi ichabatsira kune izvo mushanyi zvaanoda?
  2. kupana nduma - Saiti iyi ine nzira yekutenga kana kukumbira mhinduro kubva kumuenzi? Kana usiri kutengesa chigadzirwa, rino rinogona kunge riri peji rekumisikidza nefomu kuunganidza ruzivo rwemushanyi mukutengesa kwekuratidzira kana kurodha kweimwe mhando.
  3. Chiyero - Chii analytics zvishandiso zvaunazvo munzvimbo yekuyera chiitiko uye nekukubatsira iwe kugadzirisa yako yese online kushambadzira kuita?
  4. Sales - Kambani inoteedzera sei kune vashanyi vanoita? Iyo data yakatorwa muCRM? Kana kuti inotanga nzira yekushambadzira otomatiki yekukwevera uye kupindura kune inotungamira?
  5. enamel - Une chirongwa cheemail chinogara chinopa vatengi zvinhu zvakakosha uye / kana tarisiro nezvirimo zvinozovatyaira vadzokere kune yako saiti uye vozvishandura kuva vatengi?
  6. famba - Saiti yacho yakagadzirisirwa kuona uye nharembozha? Kana zvisiri, urikushayikwa nevanoverengeka vevashanyi vangangoda kuita tsvakiridzo pazita rako asi vari kusiya nekuti yako saiti haina kugadzirirwa kuti vatarise.
  7. kutsvaka - Iye zvino zvaunenge uine saiti yakakura uye yakasimba nzira yekutora zvinotungamira, ungaita sei kuti ukure iyo nhamba inoenderana inotungamira? Yako saiti inofanirwa kuvakwa pane zvemukati manejimendi sisitimu yakagadziridzwa pakutsvaga. Zvemukati zvako zvinofanirwa kushandisa keywords zvinobudirira.
  8. Local - Vashanyi vari kutsvaga chigadzirwa chako kana sevhisi vari kuvatsvaga mudunhu? Wakagadzirisa zvemukati zvako kusimudzira zvigadzirwa zvako nemasevhisi mudunhu? Unogona kuda kuwedzera mapeji ayo tarisa kutsvaga kwenzvimbo mazwi. Bhizinesi rako rinofanira kunyorwa paGoogle uye Bing's bhizinesi madhairekitori.
  9. Reviews - Pane nzvimbo dzekuongorora dzemhando yezvigadzirwa nemasevhisi aunopa? Bhizinesi rako kana chigadzirwa chakanyorwa pazviri here? Iwe unayo nzira yekutyaira hukuru kuongororwa kune iwo masayiti nevatengi vako varipo? Sites senge Chinyorwa chaAngie (mutengi) uye Yelp inogona kutyaira yakawanda bhizinesi!
  10. gutsikana - Iwe une nzira yekuramba uchiburitsa zvirimo pane yako domain izvo zvakakosha kune chako chinangwa chevateereri? Kuve nekambani blog inzira inonakidza yekunyora ichangoburwa, inowanzoitika uye yakakosha zvemukati zvinodiwa nevateereri vako. Shandisa midhiya yakasiyana kukwezva vateereri vakasiyana ... zvinyorwa mumabloggi, mifananidzo mumachati, instagram inogadziridza uye infographics, odhiyo mumapodcasts, uye vhidhiyo muYouTube uye. Vimeo inogadziridza. Uye usakanganwa maturusi ekudyidzana! Calculator uye zvimwe zvishandiso zvinoshamisa pakukwezva nekubata vateereri.
  11. Social - Une account ye Twitter here? LinkedIn peji? Facebook peji? Peji yeGoogle +? Instagram profile? Pinterest peji? Kana iwe uchikwanisa kugadzira zvinowirirana zvemukati zvemukati uye chengetedza yakavhurika tambo yekutaurirana, kuburikidza nehukama, nevatengi vako uye tarisiro, zvemagariro zvinogona kubatsira kukwidziridza meseji yako kune mamwe akakodzera maratidziro etarisiro nekuvaka nharaunda yevateveri. Uri kushandisa sei vateveri vako kusimudzira bhizinesi rako?
  12. ushambadzi - Zvino zvawave nemaitiro ese ekugadzira, kupindura uye kukudza meseji yako, yave nguva yekuisimudzira zvakare. Kutsvaga kwakabhadharwa, zvinotumirwa zvinotsigirwa, kushambadzira kweFacebook, kushambadza kweTwitter, kushambadzira kweYouTube, hukama neveruzhinji, kuburitswa kwenhau… zviri kuita nyore uye zvinokwanisika kusimudzira zvirimo mune mamwe manetwork akakodzera. Iwe unogona kusakwanisa kupinda mumatiweki aya kuburikidza nehukuru hwemukati wega, asi iwe kuwana kunowanzo kupihwa kuburikidza nekushambadzira.
  13. kushandisa michina - huwandu hwemasvikiro nemanetiweki huri kuramba huchiwedzera kuoma mazuva ese, asi zviwanikwa zvatiri kupa madhipatimendi ekushambadzira hazvisi kuwedzera pamwero mumwe chete. Izvi zvinoita kuti otomatiki ive inofanirwa mazuva ano. Iko kugona kushambadza meseji chaiyo panguva chaiyo, kutarisa uye nzira zvikumbiro kubva kune chero network uye kugovera kune iyo chaiyo sosi, kugona kukora uye otomatiki kupindura kune inotungamira zvichienderana nedanho ravo rekuita, uye nzira yekuunganidza iyi data. mune inoshandisika sisitimu… otomatiki ndiyo kiyi yekuwedzera kushambadzira kwako kwepamhepo.
  14. Diversity - izvi zvinogona kusaita zvinyorwa zvakawanda, asi ndinotenda kuva netiweki yevashandi vekukubatsira nekuedza kwako kwekushambadzira kwepamhepo kwakakosha. Vazhinji vezvekushambadzira vane hunyanzvi hwavanogadzika nahwo. Dzimwe nguva vanonyatsogadzikana zvekuti svikiro ravanokoshesa rinotora nzvimbo yekutanga uye mamwe mazano aya anoshaikwa zvachose. Bvunza email yekushambadzira nyanzvi, semuenzaniso, nezve kuvaka Facebook nharaunda uye ivo vangakunyomba - kunyangwe makambani mazhinji anotyaira bhizinesi rakawanda kuburikidza ne Facebook. Kukwereta kubva kuhunyanzvi hwetiweki yako kunowanzo kukupa iwe nzwisiso mune zvimwe zvidzidzo, mamwe maturusi, uye nemikana yakawanda yekusimudzira yako yekushambadzira kushambadzira kwepamhepo.
  15. Testing - Kuburikidza neese iteration yemazano ese, mukana wekuita A / B uye multivariate kuyedza ndeimwe isingafanire kufuratirwa. (Ini ndakanyatsozvitarisisa apa nekutenda Robert Clarke of Op Ed Kushambadzira, takawedzera!)

Izvi ndizvo zvandinokoshesa sezvo ndiri kuongorora bhizinesi 'yekushambadzira kwepamhepo kuedza asi inogona kunge isiri yako neimwe nzira. Chii chimwe chaunotarisa mune online marketing strategy? Pane chandakapotsa here? Ko kurongeka kwangu kwezvinhu zvinokosha kwakakanganiswa here?

Ini ndakakurukura iyi yekutarisa mune ichangopfuura podcast:

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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