Iyo Yevatengi Rwendo uye Optimove Kuchengetedzwa kweMagetsi

Optimove

Imwe yeanonakidza, epamberi matekinoroji andakawona pa IRCE aive Optimove. Optimove ndeye-web-based software inoshandiswa nevatengesi vevatengi uye nyanzvi dzekuchengetedza kuti vakure mabhizinesi avo epamhepo kuburikidza nevatengi vavo varipo. Iyo software inosanganisa hunyanzvi hwekushambadzira nesainzi yedata kubatsira makambani kuwedzera kukwidziridzwa kwevatengi uye kukosha kwehupenyu nekugadzira zvachose-zvakajairwa uye zvinobudirira kuchengetedza kushambadzira.

Musanganiswa wechigadzirwa wakasarudzika wetekinoroji unosanganisira epamberi mutengi modhi, fungidziro yevatengi analytics, mutengi hyper-kunongedza, khalendari-yakavakirwa kushambadzira kuronga manejimendi, mizhinji-chiteshi mushandirapamwe otomatiki, mushandirapamwe kubudirira kuyera uchishandisa bvunzo / mapoka ekudzora, chaiwo-nguva mushandirapamwe chiitiko chinokonzeresa, a personalization yekukurudzira injini, webhusaiti / app chiitiko chekutevera, uye akaomesesa mutengi analytics mishumo uye madhibhodhi.

Kana iyo kambani ichiti, yakawanda-chiteshi mushandirapamwe, ivo vari kureva kwavo software kugona kubata uye otomatiki kuita zvakazara-zvakarongedzwa macampaign kuburikidza akawanda panguva imwe chete chiteshi, kusanganisira email, SMS, push notices, webhusaiti pop-ups, mu-mutambo / mukati -app mameseji, yekumiririra banner, Facebook Tsika Vateereri uye nevamwe. Chigadzirwa chinopa zvakavakirwa-mukati kusangana (kusanganisira IBM Kushambadzira Cloud, Emarsys, Salesforce Kushambadzira Cloud, Textlocal, Facebook Tsika Vateereri uye Google Ads), asi zvakare ine yakasimba API iyo inoita kuti ive yakananga kubatanidza Optimove nechero mumba kana chechitatu-bato kushambadzira kuuraya chikuva.

Chinhu chinonakidza cheichi chigadzirwa ndechekuti zvese zvinoshanda zvakakomberedza zvine simba mutengi micro-chidimbu. Iyo software zvikamu zvevatengi mazuva ese, zvichibva pane data-rinotungamirwa kuzivikanwa kweanokurumidza-achichinja mutengi micro-zvikamu. Aya mazana emapoka madiki, akasarudzika evatengi mukati mevatengi dhatabhesi anogona kutariswa zvine hungwaru kutaurirana kwakasarudzika. Chunk hombe yeiyo micro-segmentation injini inovimba neanofungidzira maitiro ekufananidzira: chigadzirwa chinoshandisa epamberi masvomhu uye manhamba ehunyanzvi kune transactionional, maitiro uye huwandu hwevanhu kuitira kufanotaura ramangwana maitiro evatengi uye kukosha kwehupenyu.

Chimwe chinoratidza ndezve Optimove's chaicho-nguva mushandirapamwe. Iyi mishandirapamwe-inokonzeresa zviitiko, izvo zvinowanzo tarisirwa kune chaiwo makasitoma zvikamu (senge vanofarira ski, vanoshandisa mari yakawanda, vashoma vasingashambadzi kana vatengi vangangodaro vanokanganisa), zvinoita kuti zvive nyore kune vashambadzi kuendesa yakanyanya-inoenderana kushambadzira mameseji kune vatengi, munguva chaiyo, zvichibva pamatanho akasarudzika ezviito zvevatengi (semuenzaniso: yekutanga saiti kupinda mukati kweinopfuura mwedzi mumwe uye kushanyira dhipatimendi remabhegi). Nokubatanidza marapirwo akasarudzika ekushambadzira anoenderana nezviito zvevatengi uye chikamu chakadzika chakapihwa naOptimove, vashambadzi vane pesvedzero yakakura kwazvo pamhinduro yevatengi uye kuvimbika.

Imwezve poindi yekutaura ndeyekuti kambani inoisa yavo software senzira inoshanda yevatengesi kubata nzendo dzevatengi. Panzvimbo pemaitiro echinyakare ekugadzirisa mashandiro evatengi, ayo anovimba nekugadzira huwandu hushoma hwekufamba rwendo mafambiro, Optimove inobvumidza vashambadziri kuti vabate zviri nyore asingagumi vatengi nzendo nekuvimba nesimba rayo rinosimba-chidimbu: nekushandisa data revatengi uye fungidziro maitiro ekufananidzira kuti utarise akakosha ekupindira mapoinzi - uye akanakisa marudzi emhinduro uye zviitiko zveumwe neumwe - vatengesi vanogona kukwidziridza kubatanidzwa kwevatengi uye kugutsikana padanho rega rerwendo rwevatengi vese. , zvisinei nekuti vatengi vakasvika sei kune yavo yazvino micro-chidimbu. Maitiro aya anovimbisa kupa hukuru hwevatengi kufukidzwa uye kuve nyore kune vatengesi kukwirisa nekushandura kwavo nzira dzevatengi rwendo.

Optimove Isingagumi Kwevatengi Nzendo

Nezve Optimove

Atove anotungamira wekuchengetedza otomatiki mutengesi muEurope, Optimove iri kukurumidza kukura kuvepo kwayo muUnited States pamwe nekuchinjiswa kuchangobva kuitika kwemubati-pamwe uye CEO Pini Yakuel kuhofisi yeNew York. Iyo kambani yakatokunda vatengi veUS mumatanho akadai see-shopu (LuckyVitamin, eBags, Freshly.com), mitambo yemagariro (Zynga, Scopely, Caesar's Interactive Varaidzo), kubhejera mitambo (BetAmerica) nemasevhisi edigital (Outbrain, Gett).

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