Izvo Zvekare, Zviripo, uye Ramangwana reKushambadzira Pamhepo

ramangwana riri mberi

Chimwe chezvinhu zvinonakidza zvekushanda mune nyowani nyowani ndezvekuti maturusi edu uye kugona kuri kufamba nekukurumidza sekuvandudza kwehardware, bandwidth uye mapuratifomu. Mwedzi mizhinji yapfuura, apo yaishanda muindasitiri yemapepanhau, zvaive zvakaoma kuita kuyera kana kufanotaura mitengo yemhinduro pane kushambadza. Isu takakunda kwese kuyedza nekungokanda manhamba akawandisa pairi. Iyo yakakura kumusoro kweye faneli, zvirinani pasi.

Dhatabhesi kushambadzira yakarova uye isu takakwanisa kusanganisa ekunze maitiro, mutengi uye demographic dhata kuti zvirinani tarise kuedza kwedu. Nepo basa racho rakanga rakanyatsojeka, iyo nguva yaakatora kuyera mhinduro yaive yakaoma. Kuyedza uye kugadzirisa kwaifanirwa kutangidza iwo mushandirapamwe uye kunonoka kuyedza kwekupedzisira zvakanyanya. Zvakare, isu taivimba nekoponi kodhi kunyatso tarisa shanduko dhata. Vatengi vedu vaiwanzo kuwona kusimudzira mukutengesa, asi kwete nguva dzose vachiona makodhi achishandiswa saka chikwereti chaisawanzo kupihwa kwachinofanirwa.

Chikamu chazvino chekushambadzira kwekuedza kwemakambani mazhinji mazuvano ari akawanda-chiteshi kuedza. Zvinotaridza kuomera vatengesi kuenzanisa maturusi uye macampaign, dzidza maitiro ekuvagona, wozoyera mhinduro dzemuchinjiko. Nepo vashambadziri vachiziva kuti dzimwe nzira dzinobatsira vamwe, isu tinowanzo hanya neyakaenzana chiyero uye kudyidzana kwematanho. Ndatenda kunaka kuti mapuratifomu akaita seGoogle Analytics anopa kumwe kuwanda-chiteshi kutendeuka kutaridzika, kupenda mufananidzo wakajeka wezvekutenderera mabhenefiti, muchinjikwa mabhenefiti, uye kuzadza mabhenefiti eakawanda-chiteshi mushandirapamwe.

google-analytics-yakawanda-chiteshi

Zvinonakidza kuona makambani akakura munzvimbo iyi seMicrosoft, Salesforce, Oracle, SAP, uye Adobe ichitenga zvine hukasha zvekushandisa zvekushambadzira mukati medenga. Salesforce naPardot, semuenzaniso, mubatanidzwa unonakidza. Izvo zvinongonzwisisika kuti yekushambadzira otomatiki sisitimu yaizoshandisa CRM dhata uye kutyaira hunhu dhata kudzoka kwairi kuitira kuvandudza kuchengetedzwa uye kutora kwevatengi. Sezvo aya marongero ekushambadzira anotanga kuumbana zvisina kugadzikana, ichave ichipa rukova rwechiitiko icho vatengesi vanogona kugadzirisa pane iyo nhunzi kukwira nekudzika spigot munzira dzavanoshuvira. Izvo zvinonakidza kufunga nezvazvo.

Tine nzira dzakawanda dzekuenda, zvakadaro. Mamwe makambani anoshamisa atove nechisimba kuchinja shanduko analytics mamodheru ayo achapa data chairo rekuti shanduko mune imwe chiteshi inokanganisa sei shanduko dzese. Multi-chiteshi, fungidziro analytics ichave yakakosha kune yega yega mushambadzi teki kuitira kuti vanzwisise kuti sei uye nzira yekushandisa imwe neimwe maturusi mukati mayo.

Parizvino, isu tichiri kushanda nemakambani mazhinji ari kunetseka. Kunyange isu tichiwanzogovana nekukurukura zvakakwenenzverwa mushandirapamwe, makambani mazhinji achiri kunyorera batch uye kupururudza mishandirapamwe yevhiki nevhiki pasina kuita zvega, pasina segmentation, pasina zvinokonzeresa, uye pasina akawanda-nhanho, akawanda-chiteshi madrip ekushambadzira. Muchokwadi, mazhinji emakambani haana kana email iyo iri nyore kuverenga pane mbozhanhare.

Ini ndinotaura nezveemail sezvo iri iyo linchpin yeese online yekutengesa zano. Kana iwe uri kutsvaga, iwe unoda vanhu kuti vanyore kana ivo vasiri kuzoshandura. Kana iwe uri kuita zvemukati marongero, iwe unoda vanhu kuti vanyore kuitira kuti iwe ugogona kuvaita kuti vadzoke. Kana iwe uri kuchengetedza, iwe unofanirwa kuenderera uchipa kukosha nekudzidzisa uye kutaurirana nevatengi vako. Kana iwe uri pasocial media, iwe unofanirwa kugamuchira ma ziviso ekubatanidzwa. Kana iwe uri kushandisa vhidhiyo, iwe unofanirwa kuzivisa vateereri vako kana iwe uchitsikisa. Ndichiri kushamiswa nenhamba yemakambani asina email inoshanda.

Saka tiri kupi? Iyo tekinoroji yakawedzera uye iri kufamba nekukurumidza kupfuura kutorwa. Makambani anoenderera mberi nekutarisa pakuzadza fanera pachinzvimbo chekucherechedza nzira dzakasiyana dzekuita izvo vatengi vanotora. Vatengesi vanoramba vachirwira zvikamu zvebhajeti yemushambadziri izvo zvavangangodaro vasina kukodzera kupihwa muchinjiko-chiteshi kukonzeresa kwepuratifomu yavo. Vatengesi vanoramba vachirwira nevanhu, hunyanzvi, uye mari zviwanikwa zvavanoda kuti vabudirire.

Tiri kusvika ikoko, zvakadaro. Uye masisitimu ari kuvambwa nemakambani makuru uye zvaari kuda zvichatibatsira kufambisa tsono zvinobudirira, nekubudirira, uye nekukurumidza.

5 Comments

  1. 1

    Sekuona kwangu, ndinofunga kuti mabhizinesi anofanirwa kubata kudyidzana kwese senzvimbo yekuonana nevateereri vavo. Zvichitaurwa zviri nyore, hadzisi dzese chiteshi dzakafanana uye imwe neimwe inopa akasiyana mhando yechiitiko. Chikanganiso chikuru ndechekutumira kwese kwese pasina meseji yakabatana kana yakaipisisa, kusaburitsa kukosha kunopa vatengi vako simba.

    • 2

      @seventhman:disqus solid point. Syndication pasina kunzwisisa kuti sei uye sei mushandisi ari pamudziyo kana chidzitiro chavanenge vari hakuna kunyanya. Ini ndinozviona ne Twitter ne Facebook. Kunyangwe isu tichishambadza nekusimudzira pane yega yega, Facebook ndiyo yakawanda yekukurukurirana nepo Twitter iri yakawanda yebulletin board.

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