Ongororo & Kuedzwa

Google Analytics 4: Izvo Vashambadzi Vanoda Kuziva… Uye Ita… Nhasi!

On July 1, 2023, yakajairwa Universal Analytics (UA) zvivakwa zvichamira kugadzirisa data uye vashandisi veGoogle Analytics vari kurairwa kuti vatamire kuGoogle Analytics 4 (GA4) Zvakakosha kuti iwe pakarepo batanidza Google Analytics 4 nesaiti yako, zvakadaro, kuitira kuti iwe uve nenhoroondo data kuuya Chikunguru!

Chii chinonzi Google Analytics 4?

Uyu mubvunzo uchiri kupisa mupfungwa dzevatengesi vakawanda - uye nechikonzero chakanaka. Google Analytics 4 haisi kungovandudza; igadziriso yepasi inonyatso kufungidzira kuteedzera uye kuunganidza data pamawebhusaiti nemaapps. Iyi danho imhaka yemitemo yakasimba yekuvanzika kwedata, iyo inozounza a cookieless ramangwana.

Google Analytics 4 vs Universal Analytics

Uku kugadziridza kwakakosha kuGoogle Analytics uye kuchave nekukanganisa kukuru kuindasitiri. Heano misiyano mitanhatu yakakosha… mamwe anoderedza zvakanyanya nzwisiso iyo vatengesi vakakura kuti vayemure muUA.

  1. Data Collection - Universal Analytics inoshandisa nzira yechinyakare yekutevera traffic webhusaiti uchishandisa makuki, nepo GA4 inoshandisa imwe yepamusoro nzira inosanganisa data kubva kumakuki, zvigunwe zvekudhindisa zvigunwe, uye mamwe masosi data. Izvi zvinoreva kuti GA4 inogona kupa ruzivo rwakakwana uye rwakakwana nezvevashanyi vewebhusaiti yako.
  2. Mushandisi ID Tracking - Universal Analytics inokutendera kuti utarise maitiro emushandisi pamidziyo yese uchishandisa ID yemushandisi, asi GA4 inoita kuti zvive nyore kuteedzera maitiro emushandisi nekubatanidza otomatiki data kubva kumidziyo yakasiyana uye zvikamu.
  3. Machine Learning (ML) - GA4 inosanganisa kugona kwemichina yekudzidza, iyo inogona kukubatsira kuti unzwisise zviri nani vashanyi vewebhusaiti yako uye kuita sarudzo dzine ruzivo nezvezvaunoita zvekushambadzira.
  4. Chiitiko Chekutevera -MuUniversal Analytics, unofanirwa kumisikidza chiitiko chekutevera kune chaiwo zviito zvaunoda kuteedzera pawebhusaiti yako. MuGA4, kutevedza chiitiko kunongoitika uye unogona kushandisa zvakafanotsanangurwa zviitiko kana gadzirisa zviitiko zvako kuronda zviito zvinonyanya kukosha kune bhizinesi rako.
  5. Historical Data -Kureba kweiyo nhoroondo data yaunogona kutaura nezvayo muGA4 zvinoenderana nerudzi rwe data riri kuunganidzwa. Mamwe marudzi edata, akadai sezviitiko uye zvimiro zvevashandisi, ane nguva yekuchengeta inosvika makore maviri, nepo mamwe marudzi edata, sesesheni uye mapeji ekuona, ane nguva yekuchengeta kusvika kumwedzi makumi maviri nematanhatu. Uyu mutsauko mukuru wakapihwa Universal Analytics inopa yakazara nhoroondo data.
  6. Reporting -Ose ari maviri Universal Analytics uye GA4 anopa huwandu hwemishumo uye metrics iyo inogona kukubatsira iwe kuti unzwisise yako webhusaiti traffic uye maitiro evashandisi. Nekudaro, GA4 inopa mamwe epamberi uye anogoneka kushuma sarudzo, pamwe nechaiyo-nguva data uye ruzivo.

GA4 inopa mabhizinesi mamwe maitiro ekuona, sezvo iwe uchigona kuwana maonero akajeka emaitiro evashandisi uye kunzwisisa kwakadzama kwerwendo rwese rwevatengi.

Kana mushandisi akashanyira webhusaiti yako kana app, zvitsva zvinoshanda zvino zvinosanganisa data mune imwechete sosi uye zvinokutendera kuti uongorore ruzivo rwakaunganidzwa pamwechete. Kune zvakare bevy yekutsva kwechiitiko-yekuteedzera kugona uye muchina kudzidza kugadzirisa, kuvhura musuwo wekuti utore data nenzira dzine musoro dzebhizinesi rako. Kunyangwe kana vatengi vakasarudza kubuda mukuunganidza data, AI inozadza mapeji kuti ipe nzwisiso huru muvatengi vako.

Chii Vashambadzi Vanorasikirwa NeGA4?

Nezvese mabhenefiti ayo, iyo GA4 kutama hakuna pasina zvipingaidzo. Iko kusakwanisa kutamisa ruzivo rweUniversal Analytics mupuratifomu nyowani kunogona kunyanya kunetsa. Zvakafanana nekushandisa Google Analytics kekutanga. Iwe hauzove nechero nhoroondo yechiitiko chekutarisa kumashure, sezvo hapana chatorwa.

Izvi chete zvinofanirwa kuve chikonzero chakakwana kuti utange nekubatanidza GA4 nekukurumidza sezvinobvira. Muchokwadi, iwe unongovimbiswa kuwana ruzivo rwenhoroondo kwemwedzi mitanhatu inotevera kupera kwekuunganidza data kweUA. GA4 yatoonekwa seyero nyowani. Pasina imwe nzira yechokwadi, ino inguva yakanaka yekujairana neiyo itsva system.

Pane mamwe maficha aive aripo muUniversal Analytics asipo muGA4:

  • Mushandisi-ID Tracking -MuUniversal Analytics, unogona kuteedzera maitiro emushandisi pamidziyo yese uchishandisa ID yemushandisi. Ichi chimiro hachiwanikwe muGA4, sezvo chichibatanidza data kubva kumidziyo yakasiyana uye zvikamu.
  • Tsika Dzakasiyana -MuUniversal Analytics, unogona kuseta zvinosiyana-siyana kuti uteedzere chaiwo maitiro emushandisi kana maitiro. Ichi chimiro hachiwanikwe muGA4, sezvo iine imwe inoshanduka-yakavakirwa chiitiko chekutevera system iyo inokutendera iwe kugadzirisa yako yekutevera pasina kudiwa kwetsika dzakasiyana.
  • Mushanyi Segmentation -MuUniversal Analytics, unogona kupatsanura data rako nerudzi rwevashanyi (semuenzaniso mutsva uchienzanisa nevanodzoka vashanyi) uye gadzira zvikamu zvetsika zvinoenderana nemaitiro akasiyana. MuGA4, unogona kuramba uchiisa data rako, asi sarudzo dzechikamu dzakanyanya kushomeka.
  • Advanced Segments -Mu Universal Analytics, unogona kugadzira zvikamu zvepamberi kuti uongorore zvakati wandei zve data rako. Iyi ficha haiwanikwe muGA4, sezvo iine inochinjika-yakavakirwa chiitiko chekutevera system inobvumidza iwe kugadzirisa yako yekutevera pasina kudiwa kwezvikamu zvepamberi.
  • Site Search Tracking -MuUniversal Analytics, unogona kuseta saiti yekutsvaga yekutsvaga kuti unzwisise kuti vashandisi vaidyidzana sei nesaiti yako yekutsvaga chimiro. Ichi chimiro hachiwanikwe muGA4, asi unogona kushandisa zviitiko kutarisa maitiro ekutsvaga saiti.
  • Tsika Alerts -Mu Universal Analytics, unogona kuseta ziviso dzechinyakare kukuzivisa iwe nezve shanduko huru mutraffic webhusaiti yako kana maitiro emushandisi. Ichi chimiro hachiwanikwe muGA4, asi unogona kushandisa inomaly yekuona chimiro kuona shanduko huru mudata rako.

Kusvika pakuziva Zvitsva zveGA4

Nekuti igadziriso yepasi, GA4 inosanganisira chimiro chitsva, izvo zvingaita sezvinotyisa pakutanga, kunyanya kana wajaira kuUA. Iyo itsva interface inorerutswa nezvinhu zvishanu zvakakosha:

image 3
Chikwereti: Google
  1. kutsvaka
  2. Zvigadzirwa zvinongedzo, rubatsiro, uye manejimendi account
  3. Navigation
  4. Rongedza uye ugovane sarudzo
  5. Reports

Zvakakosha kuziva kuti mune zvakawanda, zvakare chishandiso chine simba zvakanyanya chine shanduko shoma.

Behaviour metrics, kune imwe, yachinja nekuda kweGA4 kuve-chiito-chinzvimbo panzvimbo pesesheni-yakavakirwa. Panzvimbo pekuona avhareji yenguva yenguva kana bounce chiyero, iwe unenge uchiteedzera zvikamu zvakabatanidzwa kana mareti ekubatanidzwa panzvimbo. Maonero zvakare chinhu chekare. Maakaunti uye zvivakwa zvichiripo, asi dhata hova (semuenzaniso, mawebhusaiti, maapplication, zvichingodaro) zvave kuwanikwa uye zvinogona kugadzirwa padanho rezvivakwa.

Kupfuura izvozvo, iwe unowana mitsva yezviitiko zvikamu, mazhinji acho anounganidzwa otomatiki. Iwe unogona zvakare kushandisa akati wandei akawedzeredzwa kuyerwa uye tsika zviitiko. Imwe neimwe inovhura hunyanzvi hwekuzivisa hwaunokwanisa kunyatso kuenderana nezvinodiwa nebhizinesi rako. Nekudaro, iyo GA4 kutama kunounza mashoma akajairwa mishumo.

Kubva pane iyo mishumo, unogona kutumira data rako mukati Google Data Studio Studio kana kupinda mukati pasura chikamu chekuvaka yako tsika yekuongorora, senge mishumo yefunnel, nzira yekuongorora, zvichingodaro.

Maitiro ekutanga neiyo GA4 Kubatanidzwa

Kunyangwe paine diki yekudzidza curve, iyo GA4 yekubatanidza ndeye yakatwasuka yekuvandudza. Kuti uwane zvakanyanya kubva pazviri, zviitiko zvishoma zvekugadzirira zvinodiwa. Heino pekutanga kuisa pfungwa dzako:

  1. Gadzirisa yako data streams. Nekutama kweGA4, data ikozvino yaunganidzwa pamwero werukova. Izvi zvinoreva kuti iwe unofanirwa kuseta data nzizi kune ese mapuratifomu mubhizinesi rako rese kutora ruzivo uye kudhonza mishumo pane imwe nguva inotevera. Kana, semuenzaniso, sangano rako riine webhusaiti, Android app, uye iOS app, iwe uchada kumisikidza imwe neimwe yeaya mapuratifomu seyakasarudzika data rwizi mukati meiyo GA4 pfuma. Izvi zvinokutendera kuti uteedzere kutenderera kwese kwemutengi uye kupa yakazara yakazara yekushambadzira yekushambadzira ongororo.
  2. Gadzirisa zviitiko zvako kune zvinangwa zvakakosha. Sezvo iwe uchipfuura nekubatanidzwa kweGA4, uchaona kuti zviitiko zvakafanana nezviri muUA. Nekudaro, iwe ungangoda kugadzirisa chero zvibodzwa zvakabatana - zvave kunzi shanduko - kuve nechokwadi chekuti unoona zvakakosha kubhizinesi rako. Tora chimwe chinhu senge chinangwa cherudzi rwekuenda. Iwe haugone kungogadzira chinangwa chekuona peji. Iyo data model yakasiyana zvikuru muGoogle Analytics 4 vs. Universal Analytics. Nekuda kweizvi, unogona kuseta fomu-kutumira chinangwa nekugadzira chiitiko muGTM chinotangwa kana chiitiko chekuona peji chikaitika pane peji raunoda.

Maitiro ekutamisa Zviitiko Kubva kuUA kuenda kuGA4

  1. Tarisa maitiro matsva ekuita zvemishandirapamwe yako. Imwe shanduko yakakosha ndeyekuti webhusaiti yako yebhanzi chiyero inogona kunge isisipo mushure mekubatanidzwa kweGA4. Kumwe kubatanidzwa-kwakavakirwa metrics, zvisinei, ikozvino inogona kuwanikwa kuburikidza neAnalytics. Engagement rate, inova inverse ye bounce rate, ndiyo inonyanya kuoneka uye inokutendera kuti uone kuti vashandisi vanodyidzana sei nezvako. Kana chiyero chekubatikana chakaderera, unogona kuchera zvakadzika mumishumo yakasiyana uye ongororo kuti uone kuti yakaderera here kana kuti iri mhedzisiro yechani chiteshi, peji, kunobva, zvichingodaro.

Ngatiti mapeji mashoma ane mwero wakaderera wekubatanidzwa. Iwe unogona ipapo kuongorora kana izvo zvirimo zvichinyatsoenderana nekushambadzira kwako kutyaira vashandisi kune iwo mapeji. Zvichida rimwe remapeji iwayo haripi nzira iri nyore kana ine musoro kune nhanho inotevera yaunoda kuti vatore. Iwe unogona ipapo kugadzirisa nekuda kwekunzwisisa kunopihwa neiyo GA4 yekuvandudza.

Hapana akashanda kuti ave mushambadzi wedhijitari kuti zvinhu zvirambe zvakafanana. GA4 chingori chimwe chishandiso chitsva chine simba chinopa akasiyana mabasa ekuvandudza mafaera evatengi, kuongorora mafambiro mberi, uye kugonesa kushambadzazve nenzira itsva uye dzinonakidza. Nekutora nguva yekuzvidzidza izvozvi uchine mambure ekuchengetedza eUA kuti udzokere pairi, unenge wave nhanho imwe pamberi apo GA4 inotora semwana mudiki pabhuroko.

Maitiro Ekushandisa Setup Mubatsiri Kugadzira GA4 Bhalisa kuGoogle Analytics 4 Kudzidziswa uye Chitupa

Greg Walthour

Greg Waltour ndiye-CEO weIntero Digital, 350-munhu yedhijitari yekushambadzira agency inopa yakazara, inofambiswa nemhedzisiro yekushambadzira mhinduro. Greg ane anopfuura makore makumi maviri echiitiko kutungamira akabhadharwa midhiya nzira, optimize SEO, uye kuvaka mhinduro-yakatarisana zvemukati uye PR. Anotungamirira boka renyanzvi mukugadzirwa kwewebhu nekusimudzira, Amazon marketing, social media, video, uye graphic design, uye Greg akabatsira makambani emhando dzose kubudirira muzera redhijitari.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.