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Pinterest Kushambadzira, Kushambadza, uye Statistics ye2023

Pinterest inzvimbo ine simba yesocial media inosanganisira zvemukati, nharaunda inobatikana yemagariro, kutengeserana munharaunda, uye kutsvaga kuburitsa yakasarudzika nzvimbo muinternet tekinoroji uye kushambadzira. Kusiyana neakawanda masocial network, Pinterest inotenderera nekuona kuwanikwa, ichigonesa vashandisi kuwana uye kugovera kurudziro kuburikidza nemifananidzo, infographics, nezvimwe.

Nekuita kwayo uye mushandisi-ane hushamwari interface, Pinterest yave yekuenda-kupuratifomu kune vanhu vari kutsvaga kurudziro yezvese kubva pakushongedza kumba uye fashoni kusvika kumabikirwo nenzvimbo dzekufambisa. Somuenzaniso, pandakagadziridza kicheni yangu, ndakatsvaga imwe nzira yekushongedza hwindo pamusoro pesingi yekicheni. Mudiwa wangu anoda zvinomera, saka ndakafemerwa kusvibisa uye kuisa tsvimbo yemuoki ine machira emiti. Mhedzisiro yacho yaive yakanaka chaizvo… zvese nekuda kwePinterest.

Pinterest-yakafuridzirwa hwindo rekushongedza

Muchinyorwa chino, tichaongorora mukati meiyo Pinterest, tichiongorora kuti vashandisi vanodyidzana sei nepuratifomu, iwo akakosha maficha anotyaira kubatanidzwa, uye kukosha kwayo mukutengesa uye kushambadzira mamiriro. Kunyangwe iwe uri mushandisi ane ruzivo rwePinterest kana kuti uchangotanga kuongorora kugona kwayo, gwara iri rinokupa ruzivo rwakakosha mukuomesesa kweiyi inoona inoshamisa mushandisi uye kuti ingashandiswe sei kuti ubatsirwe.

Mabatiro Evashandisi PaPinterest

Vashandisi vanodyidzana nePinterest nenzira yakasarudzika uye inoyevedza, vachimbundikira pfungwa yepuratifomu yekuwanikwa kwekuona.

Heino mhedziso yekuti vashandisi vanobatana sei nePinterest:

  • Kupinza uye Kuchengeta: Vashandisi vanonyanya kudyidzana nePinterest na kupfura mifananidzo uye zvinyorwa zvavanowana zvichifadza kana kukurudzira. Pini ndiwo mabhukimaki ayo vashandisi vanogona kuchengetedza kumabhodhi avo akagadziridzwa. Ichi chimiro chinobvumira vashandisi kugadzirisa uye kuronga zvemukati zvichibva pane zvavanofarira, vachigadzira muunganidzwa wakasarudzika wemazano uye kurudziro.
  • Repinning: Kudzokorora kunosanganisira kugovera mapini evamwe pamabhodhi emunhu. Iyo inzira yekugadzirisa zvirimo kubva kune yakakura network yevashandisi uyezve kugovera iyo nekubata wega.
  • Kugadzira Mabhodhi: Vashandisi vePinterest vanogadzira mabhodhi ematemu kuti vagoronga uye kuronga mapini. Aya mabhodhi anoshanda semiunganidzwa yakatarisana nemusoro wenyaya, senge Mafambiro Ekuenda, Utano Recipes, kana Kumba Kushongedza Pfungwa.” Vashandisi vanogona kuve nemabhodhi akawanda, vachiagadziridza kune avo akasiyana zvido.
  • Kuongorora uye Kuongorora: Iyi puratifomu inopa yekuongorora iyo vashandisi vanogona kuwana zvitsva zvemukati zvinoenderana nezvavanofarira. Iyo algorithm inopa mapini nemabhodhi zvichienderana nebasa remushandisi, zvichikurudzira kumwe kuongorora uye kuita.
  • Kutsvaga: Pinterest inoshanda senge injini yekutsvaga yekuona, inobvumira vashandisi kutsvaga chaiyo misoro, mazano, kana zvigadzirwa vachishandisa mazwi akakosha. Mibairo yekutsvaga inoratidza akasiyana mapini ane chekuita nemubvunzo wekutsvaga, zvichibatsira vashandisi kuwana kurudziro uye kuwana pfungwa itsva.
  • Kukurukurirana uye Kukurukurirana: Vashandisi vanogona kuita zvemukati nekuda, kupa mhinduro, uye kugovera mapini. Kudyidzana uku kunoumba pfungwa yenharaunda uye kunofambisa nhaurirano zvichienderana nezvido zvinodyidzana. Kubatanidzwa kwakakosha kune chiitiko chePinterest, kukurudzira vashandisi kuti vabatane uye vabatane.
  • Kutenga uye Kuwanikwa Kwechigadzirwa: Pinterest yakabatanidza zvinhu zvekutenga, zvichiita kuti vashandisi vaongorore uye vatenge zvigadzirwa zvakananga kuburikidza nepuratifomu. Vashandisi vanogona kuwana zvigadzirwa zvitsva, kuwana kurudziro, uye kuita chiitiko chekutenga chisina musono pasina kusiya Pinterest.
  • Pinterest Ads: Pini yega yega, bhodhi, uye kutsvaga zvinopa zvakanangwa kushambadzira kubva kumabhizinesi akakodzera… inopa inobatikana yekushambadzira chikuva.

Pakazere, Pinterest's inopindirana maficha, yekuona hunhu, uye mushandisi-inoshamwaridzika interface inoita kuti ive chikuva chinobatikanisa umo vashandisi vanogona kuwana, kuronga, uye kugovera kurudziro mukati mezviuru zvezvido. Kunzwisisa kupindirana kwevashandisi uku kwakakosha kumabhizinesi nevashambadziri vachigadzira nzira dzinoshanda dzekusvika nekuita vateereri vavanoda.

Pinterest Statistics 2023

Pinterest inoramba iri puratifomu yakakosha kunyangwe kuchinja-chinja kwevashandisi vayo. Heano mamwe akakosha Pinterest manhamba e2023:

  • Kuzivikanwa: Pinterest yakawana chiitiko chinoshamisa sesaiti inokurumidza munhoroondo kusvika mamirioni gumi akasiyana vashanyi pamwedzi. Nhasi, 10% yehuwandu hwepasi rose iri kuita paPinterest, ichiratidza kuenderera kwayo kusvika uye kukosha kwayo.
  • Mhando yepamusoro: Zvikamu zvepamusoro zvePinterest zvinosanganisira fashoni, imba uye gadheni, uye DIY, zvichiita kuti ive yakanakira chikuva chemhando mune idzi niches.
  • Demographic: Vateereri vePinterest vakasiyana, asi vashandisi vane makore ari pakati pe25 ne34 vanoumba chikamu chikuru, zvichiita kuti ive chikuva chakanakira mabhizinesi ari kutsvaga kuita nezera iri. Yakakura 7% yevanhu vane makore gumi nematatu uye pamusoro pasirese vashandisi vanoshanda vePinterest, zvichiita kuti ive yakakosha puratifomu yevashambadziri inonangana nehuwandu hwevanhu. Pinterest inozvirumbidza 13 miriyoni Gen Z vashandisi, vanotarisirwa kukura nepamusoro pe56% pakati pe2020 ne2025. Nevanopfuura 70% yevashandisi vePinterest vari vakadzi, chikuva chinopa mukana wakasiyana wemabhizimisi anotarisa izvi zvevanhu.
  • User Engagement: Avhareji yemari pamushandisi wePinterest muUS & Canada yakawedzera ne20% muna 2022, ichisimbisa kushanda kwepuratifomu mukuita vateereri vayo.
  • Social Commerce: Pinterest inoita basa rakakosha mukutengeserana munharaunda, iine 16% yevatengi veUS vesocial commerce vanotenga kuburikidza nepuratifomu. Pakazosvika 2025, huwandu hwevatengi vekuUS vesocial commerce paPinterest vanotarisirwa kudarika zvakapetwa kaviri kana zvichienzaniswa ne2019. TikTok, Instagram, uye Facebook.
  • Kushambadzira: Maturusi ekushambadzira ePinterest anopa mukana kune vakawanda vateereri vevashandisi 251.8 miriyoni kubva munaChikunguru 2022, ichipa vatengesi chikuva chakakura chekusimudzira zvigadzirwa kana masevhisi avo. Muna 2023, mari yekushambadzira yepasi rose yePinterest yakaiswa kuti iwedzere ne16%, ichiratidza kuwedzera kwayo kusingachinji.

Muchidimbu, Pinterest inoramba iri chikuva ine yakakura uye yakabatikana mushandisi base, zvichiita kuti ive chinhu chakakosha pane chero yakazara yakazara yekutengesa, kushambadzira, kana online tekinoroji zano. Vatengesi vanofanirwa kufunga nezve kukwirisa maturusi ekushambadzira ePinterest kuti vanyatsobatana nevateereri vavo.

Pinterest Marketing

Mabhizinesi anogona kukwidziridza Pinterest munzira dzakasiyana siyana dzekusimudzira kuvepo kwavo online, kuita nevateereri vavo, uye kutyaira kutengesa. Heano maitiro akati wandei ekuti mabhizinesi angashandise sei zvinobudirira Pinterest:

  • Gadzira Bhizinesi Akaundi: Tanga nekumisikidza yakatsaurirwa bhizinesi account paPinterest. Izvi zvinobvumira kuwana maficha akaita sePinterest Analytics uye maturusi ekushambadzira akagadzirirwa zvinodiwa nebhizinesi.
  • Kurondedzera Nyaya: Pinterest ndeye zvese nezve zvinoonekwa. Shandisa mifananidzo yemhando yepamusoro, infographics, uye mavhidhiyo anotaura nyaya inogombedzera nezvemhando yako, zvigadzirwa, kana masevhisi.
  • Pinterest Boards: Gadzira thematic mabhodhi anoenderana nebhizinesi rako niche kana zvaunofarira. Ronga mapini mumabhodhi aya kuti zvive nyore kune vashandisi kuwana uye kuongorora zvirimo.
  • Pin Nguva Dzose: Kuwirirana ndicho chinhu chinokosha. Gara uchipinza zvinyorwa zvitsva kumabhodhi ako kuti uchengetedze chimiro chako chitsva uye chinonakidza. Vavarira musanganiswa wezvako zvemukati uye curated pini zvine chekuita neindasitiri yako.
  • Product Showcases: Ratidza zvigadzirwa zvako kana masevhisi kuburikidza neakanyatso curated pini. Batanidza tsananguro dzakadzama, mitengo, uye zvinongedzo kuwebhusaiti yako kuitira kutenga zviri nyore.
  • Keyword Optimization: Shandisa mazwi akakosha mune tsananguro yako yepini uye mazita ebhodhi kuti uvandudze kuwanikwa mune zvekutsvaga kwePinterest.
  • Bata neCommunity: Bata nevateereri vako nekupindura kune zvakataurwa, kufarira uye kudzokorodza zvinogadzirwa nemushandisi zvine chekuita nerudzi rwako, uye nekusimudzira pfungwa yenharaunda.
  • Bata pamwe neVanofurira: Batanidza nevashandisi vane simba vePinterest vanoenderana nerudzi rwako. Vanogona kubatsira kusimudzira zvigadzirwa kana masevhisi kune avo vanobatikana vateveri.
  • Pinterest Advertising: Funga kushandisa zvishandiso zvePinterest zvekushambadza kuti usvike kune vanhu vakawanda. Mapini Akasimudzirwa anogona kunanga chaiwo huwandu hwevanhu uye zvaunofarira, kutyaira traffic uye shanduko.
  • Rich Pins: Shandisa mapini akapfuma anopa rumwe ruzivo, senge ruzivo rwechigadzirwa, mitengo, uye chaiyo-nguva kuwanikwa. Izvi zvinowedzera ruzivo rwemushandisi uye zvinokurudzira kudzvanya-kuburikidza.
  • Pinterest Analytics: Shandisa Pinterest Analytics kuti uone mashandiro emapini ako nemabhodhi. Insights mune izvo zvinosangana nevateereri vako zvinogona kuzivisa yako yemukati marongero.
  • Mapini enyaya: Tora mukana weNhau Pini, chimiro chinokutendera kuti utaure nyaya dzinonakidza uye dzinopindirana nezve brand yako kana zvigadzirwa.
  • Shoppable Pins: Kana iwe uri e-commerce bhizinesi, gonesa mapini anotengeka kuti zvive nyore kune vashandisi kutenga zvigadzirwa zvakananga kubva pamapini ako.
  • Zvedzidzo: Gadzira zvinyorwa zvinodzidzisa uye zvinobatsira izvo zvinoenderana nehunyanzvi hwako. Maitirwo-mazano, tutorials, uye matipi anozivikanwa paPinterest.
  • Kurudzira Zvirimumwaka: Rongedza zvirimo kuti zvienderane nemwaka nemazororo. Vashandisi vanowanzo tendeukira kuPinterest yekuronga kwezororo uye kurudziro.
  • Cross-Promotion: Goverana zvako zvePinterest pane mamwe masocial media mapuratifomu uye kurudzira vateveri vako kuti vateedzere mabhodhi ako ePinterest.
  • Tevera Shanduko: Shandisa shanduko yekutevera kuyera kukanganisa kwePinterest yako yekushambadzira kuedza pawebhusaiti traffic, inotungamira, uye kutengesa.
  • Pinterest Ads: Ona pazasi…

Pinterest inopa yakasarudzika mukana wekuti mabhizinesi abatane nevateereri vari kutsvaga kurudziro uye mazano. Nokushandisa mazano aya uye kuramba uchishanda papuratifomu, mabhizinesi anogona kunyatsoshandisa Pinterest sechinhu chakakosha chekutengesa uye chekutengesa.

Gadzira Pinterest Bhizinesi Akaundi[/link]

Pinterest Advertising

Pinterest ads inonyanya kudhura-inoshanda, ine 44% yakaderera mutengo pakufungidzira (CPM) zvichienzaniswa Meta (yaimbova Facebook) ads. Uku kukwanisika kunoita kuti Pinterest ive chikuva chinoyevedza chevashambadziri vari kutsvaga mari yekushambadzira inoshanda.

Pinterest inopa akasiyana siyana ekushambadzira sarudzo kubatsira mabhizinesi kusvika kune avo vavanoda uye kuzadzisa zvinangwa zvavo zvekushambadzira. Izvi zvinosanganisira:

  • Mapini Akasimudzirwa: Aya ndiwo anonyanya kuzivikanwa mhando yePinterest ad. Iwo anoonekwa mune imwechete feed se organic Pins asi ane yebhuruu promoted bheji. Mapini Akasimudzirwa anogona kutyaira traffic kune yako webhusaiti, app, kana peji yekumhara.
  • Vhidhiyo ads: Vhidhiyo ads inzira yakanaka yekutora kutarisisa uye kuudza brand nyaya yako. Zvinogona kushandiswa kusimudzira zvigadzirwa, masevhisi, kana kunyange mhando yako yese.
  • Carousel ads: Carousel ads inobvumidza iwe kuratidza akawanda mifananidzo kana mavhidhiyo mune imwechete ad. Iyi inzira yakanaka yekuratidza zvigadzirwa zvakasiyana kana masevhisi kana kutaura nyaya.
  • Idea ads: Idea ads imhando nyowani yekushambadzira iyo inokutendera iwe kusimudzira muunganidzwa wePini, mavhidhiyo, rondedzero, uye tsika zvinyorwa. Iyi inzira yakanaka yekusimudzira huwandu hwezvinyorwa kana kutaura imwe nyaya yakadzama.
  • Zvekuunganidzwa shambadzo: Kuunganidzwa kushambadza kunobvumidza iwe kusimudzira chaiyo muunganidzwa wePini. Iyi inzira yakanaka yekusimbisa mutsara wechigadzirwa kana kusimudzira muunganidzwa wemwaka.

Pinterest Targeting uye Mienzaniso

Pinterest inopa akasiyana-siyana ekunongedza sarudzo kuti ikubatsire kusvika kune vanhu chaivo nema ads ako. Iwe unogona kunanga kushambadza kwako nehuwandu hwevanhu, zvaunofarira, mazwi makuru, rondedzero yevatengi, uye kunyange vamwe vashandisi vePinterest. Heano mimwe mienzaniso yekuti mabhizinesi anogona sei kushandisa akasiyana Pinterest advertising sarudzo kuzadzisa zvinangwa zvavo zvekushambadzira:

  • Mutengesi wezvipfeko anogona kushandisa mapini akasimudzirwa kutyaira traffic kune yavo webhusaiti uye kusimudzira mutsara wechigadzirwa.
  • Kambani yekushongedza imba inogona kushandisa vhidhiyo ads kutaura nyaya yemhando yavo uye kuratidza zvigadzirwa zvavo zvichangoburwa.
  • Bazi rekufambisa rinogona kushandisa kushambadzira kwecarousel kuratidza nzvimbo dzakasiyana uye kupa mapakeji ekufambisa.
  • A chikafu blogger anogona kushandisa mazano ads kusimudzira muunganidzwa wemabikirwo echimwe chiitiko.
  • Mutengesi wemotokari anogona kushandisa kuunganidzwa kushambadzira kusimudzira imwe modhi yemotokari.

Pinterest advertising inogona kuva nzira yakanaka yekusvika kune yako chinangwa chevateereri uye kuzadzisa zvinangwa zvako zvekushambadzira. Nekushandisa mafomati ekushambadzira uye sarudzo dzekutarisa, unogona kugadzira mishandirapamwe inoshanda uye inoshanda.

Ongorora Pinterest Ads

pinterest advertising infographic
Credit: ROI Revolution

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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