This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel.
Simply kuita B2B kushambadzira pamhepo haisi kuzowedzera kubudirira uye webhusaiti yako haisi kuzoita zvemashiripiti kuburitsa bhizinesi idzva nekuti iriko uye rinotaridzika zvakanaka. Unoda nzira dzakakodzera dzekukwezva vashanyi uye nekushandura ivo kuva vatengi. Pane zvakawanda zvinofamba zvikamu neB2B pamhepo kushambadzira uye inotungamira chirongwa chechizvarwa, saka takagadzira iyi infographic kuti ikubatsire kufungidzira izvo zvikamu uye neyakaitika maitiro.
Tim Asimos, Denderedzwa Studio
One area that I believe could utilize some additional strategy is the Content Marketing arena. While it’s essential to provide answers, much more can be done to increase the overall trust and authority of the brand online. Try to look at your content dimensionally… what do prospects need help with? What do customers want? What’s your differentiation in the industry? How can your content help your employees? Your investors or potential investors?
Thought leadership interviews and articles in leading industry publications can build awareness and position the company as a leader in your industry. Reviews and social interaction can increase both visibility and trust of the brand throughout. Not just content on your site matters – it’s also distributed and promoted content on other sites where the audience you wish to reach is already established.
