Playnomics: Nharembozha App Kuwana Kukosha Kufanozivisa (AVP)

playnomics

Kutengesa yako mbozhanhare application ndeye yakakwira-vhoriyamu, yakaderera-kukosha zano kuti uwane zvinotungamira uye kuve nechokwadi izvo zvinotungamira zvinoshandura, gara pane, uye upsell sevatengi. Mune yakawanda-chiteshi kushambadzira nharaunda, zvakakosha kuti unzwisise kwauri kuwana yakanakisa yemhando kudzoka pane kudyara. Izvo hazvina kuyerwa chete nemutengo-wega-kubaya - iyo kukosha kwehupenyu hwese yeiyo mobile mutengi inofanirwa zvakare kunzwisiswa.

Mutengo wevatengi hwehupenyu hwese (CLV kana CLTV), yehupenyu hwevatengi kukosha (LCV), kana kukosha kwehupenyu hwevashandisi (LTV) fungidziro yemubhadharo wakakonzerwa nehukama hwese hweramangwana nemutengi kwenguva yehukama hwavainahwo nechako chiratidzo, chigadzirwa kana sevhisi.

Mamaneja ekushambadzira anogona kufungidzira kukosha kwehupenyu hwevatengi uye kudzoka mukudyara mukati memazuva ekuwana pamishandirapamwe neiyo Playnomic's Acquisition Value Predictor ine 75% chaiyo. Kuwana Kukosha Predictor inobvumira vashambadziri kuti vaone nzira dzinopa kudzoka kwakanyanya mukudyara. Vashambadziri vanogona kuzogovanisa kushambadzira kushandisa kune epamusoro-kuita chiteshi nemishandirapamwe munguva chaiyo yeiyo yepamusoro ROI.

playnomics-kutora-kukosha-kufanofungidzira

Mhedzisiro kubva kuAVP yakavharwa beta inoratidza kuti iyo 5% yevashandisi vanofungidzirwa kuti inonyanya kukosha neAVP chishandiso, yakaverengerwa kupfuura 75% yemari yese mumazuva ekutanga e45. Kutanga nhasi vese vanogadzira vakavhura kujoina iyo yakavhurika beta yekutanga kuwana kuAVP.

Kufembera kwakaringana nharembozha, maitiro-mu-mushandisi maitiro ndiyo inonyanya kukosha nzwisiso iyo mushambadzi anogona kuva nayo. Mhedzisiro mhedzisiro inoratidza yedu AVP chishandiso inofungidzira kukosha kwehupenyu hwese kuiswa kune anopfuura makumi manomwe neshanu muzana kurongeka nemushambadziro chiteshi, kungave kwakabhadharwa, kuendesa kana manyowa masosi. Iko kusvetuka kukuru mukuvandudza mushandirapamwe kushandisa uye kupihwa kwevashandisi vekuwana vashandisi. Chethan Ramachandran, CEO wePlaynomics

avp-dhibhodhi

Pasina fungidziro metric, kuverenga ROI uye mazuva ekubhadharisa nekutora sosi uye mushambadziro wekushambadzira kunogona kutora mwedzi yekutora data munzvimbo dzakasiyana siyana. NeAVP, izvozvi zvave kukwanisa kubvisa kusava nechokwadi kwevatengesi mukutarisana nekukoshesa kwakanyanya vatengi kuburikidza nekugonesa yakajeka kufungidzira pane kutenga pamutengo-chete hwaro. Iyo Acquisition Value Predictor inoshandisa Playnomics 'yemhando yepamusoro yekudzidzira muchina iyo inoramba ichiunganidza, kuongorora, uye kuverenga maitiro evashandisi neakanyanya kufanotaura kunyatso, kunyangwe mukukurumidza kuchinjika kwenzvimbo dzedigital.

MobileAppTracking, chinongedzo analytics chikuva chinoshanda nevatengi vakaita saSupercell, EA, Square, uye Kayak, vachangobatana ne Playnomics kupa iyo Acquisition Value Predictor kune vatengi vavo.

MobileAppTracking inopa vatengesi veapps imwe chete SDK yekusavimbika. Nokusanganisa neAVP, vatengi vedu vanogona kufanotaura kukosha kwehupenyu hwevashambadziro vavo uye makwara, vachinyatso kuratidza zviratidzo zvekutanga izvo zviwanikwa zvingangove zvine ROI yakanaka. Kuwana maitiro ekufanotaura senge aya mutambo wekuchinja kune vashambadzi veapps avo vanoda kukurumidza kugadzirisa yavo mishandirapamwe yekuita zvirinani Peter Hamilton, CEO we HasOffers

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