Kushambadzira TekinorojiKushambadzira Infographics

Iyo State of Podcast Advertising

Podcasting yakaona kukura kunoshamisa, ine podcast advertising iri kubuda seyakakosha mari inoyerera. Muna 2006, 22% chete yevaAmerica vaiziva kuti podcast chii, asi kubva ipapo, huwandu hwevateereri vepodcast hwakakura neinoda kusvika makumi mashanu muzana, zvichiratidza kufarirwa kusingaperi kwesvikiro iri.

Voices.com akaita chidzidzo pane podcast advertising, uye mhedzisiro inopfupikiswa pazasi. Chidzidzo ichi chakaongorora 1,002 US podcast vateereri, vachifukidza zera rakakura. Ruzhinji rwevakabvunzwa vakaonekwa sevarume. Maonero echidzidzo ichi anopa ruzivo rwakakosha kune avo vari munzvimbo yekushambadzira yepodcast.

Podcast Advertising Nzira uye Tekinoroji

Kushambadzira kwePodcast kwakashanduka nenzira dzakasiyana uye matekinoroji kusvika kune vakasiyana uye vanobatikana vateereri. Heano dzimwe dzekutanga nzira uye matekinoroji anoshandiswa kushambadzira podcast:

  • Host-Verenga Ads: Host-yekuverenga ads inzira yakakurumbira uye inoshanda ye podcast advertising. Nenzira iyi, podcast host inoverenga ega kopi yekushambadzira panguva yechikamu. Iyo inowanzo nakidza uye ndeyechokwadi, sezvo ichienderana nemaitiro emugamuchiri uye toni yeshoo. Host-yekuverenga ads inowanzo shandiswa pakuiswa kwechigadzirwa uye kutsigira.
  • Pre-Record Ads: Pre-yakarekodhwa kushambadzira inogadzirwa nehunyanzvi madhidhiyo ads anoiswa mupodcast episodhi. Aya ads anowanzo kupihwa nevashambadzi uye akabatanidzwa zvisina mutsetse mune zvirimo nepodcast host kana mugadziri. Iwo anogona kuiswa zvine simba, achibvumira kunangwa ad kuendesa.
  • Dynamic Ad Insertion (DAI): DAI tekinoroji inogonesa kuisirwa-chaiyo-nguva yekuisa ads mupodcast episodhi. Izvi zvinobvumira vashambadzi kuti vatarise huwandu hwevanhu kana matunhu, kuve nechokwadi chekuti vateereri vanonzwa kushambadzira kwakakodzera. DAI inzira inoshanda yekuwedzera ad kusvika uye mari.
  • Sponsorships: Podcast tsigiro dzinosanganisira mhando kana kambani inotsigira yese podcast nhevedzano kana chakananga chikamu chekuratidzira. Vatsigiri vanowana kuzivikanwa kuburikidza nekutaura kwekutanga, pakati, kana kupera kwezvikamu. Iyi nzira inopa kuenderana uye kwenguva refu-yekushambadza kudyidzana.
  • Kubatana Kushambadzira: Vamwe podcasters vanoshandisa affiliate kushambadzira kusimudzira zvigadzirwa kana masevhisi. Ivo vanogovana akasiyana akabatana zvinongedzo nevateereri vavo, uye vanowana komisheni yekutengesa inogadzirwa kuburikidza neaya malink. Iyi nzira inobvumira kutsvaga kwakananga kwekutendeuka.
  • Programmatic Advertising: Programmatic advertising inzira yakazvimiririra inoshandisa algorithms kutenga nekuisa ads. Kunyangwe ichinyanya kubatanidzwa nedhijitari kuratidzwa uye vhidhiyo ads, iri kutanga kuita nzira yayo mukushambadza kwepodcast. Programmatic ads inogona kuiswa zvine simba uye yakanangwa zvichibva pane yevateereri data.
  • Native Advertising: Zvekushambadza zvakagadzirirwa kusanganisa zvisina musono nezvirimo zvepodcast. Aya ads anotevedzera maitiro uye chimiro cheshoo, zvichiita kuti isanyanya kupindira uye inakidze. Iwo anowanzo kuburitswa nemugamuchiri uye anonzwa senge chikamu chechisikigo chechikamu.
  • Branded Content: Zvemukati zvemhando zvinosanganisira kugadzira episodhi yepodcast inotenderera nechigadzirwa chemhando kana sevhisi. Nepo nzira iyi isinganyanyi kuwanda, inogona kunyatso kuburitsa meseji yemhando mune yenganonyorwa fomati.
  • Live Podcast Zviitiko: Vamwe podcasters nevashambadziri vanoronga mhenyu podcast zviitiko, kazhinji muchimiro chekurekodha mhenyu pamberi pevateereri. Izvi zviitiko zvinobvumira mu-munhu kubatanidzwa nevateereri uye kupa mikana yekutsigira.
  • In-App Advertising: Mamwe mapodcast apps nemapuratifomu anopa kushambadzira kwe-app, uko kushambadzira kunoratidzwa mukati meiyo app interface apo vashandisi vachitsvaga kana kuteerera podcasts. Iyi nzira inobvumira kusvika kune vanobatikana zvakanyanya mukati mepodcast app pachayo.
  • Interactive Ads: Emerging matekinoroji ari kugonesa anodyidzana podcast ads. Vateereri vanogona kuita zvekushambadzira, senge kutora ongororo, kuongorora zvimwe zvemukati, kana kutenga, zvakananga mukati mepodcast player.

Imwe neimwe yeidzi nzira uye matekinoroji inopa yakasarudzika mabhenefiti uye anogona kugadzirwa kuti aenderane nezvinangwa uye zvido zvevashambadziri munzvimbo yepodcasting. Vashambadziri vanowanzo sarudza nzira inonyatsoenderana nevateereri vavanovavarira uye zvirimo zvepodcast.

Podcast Platforms

Nhasi, mapodcasts akasiyana uye anobatanidzwa mumapuratifomu akasiyana siyana senge YouTube, Spotify, Google Play, uye Apple Podcasts, kupa vanogadzira zvemukati nzira yekubatana nekuwedzera vateereri vavo. Kushambadza kwakaita basa guru mukuita mari pamapuratifomu aya.

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Kunzwisisa zvinofarirwa nevateereri vepodcast kwakakosha kune vashambadziri. Zvinoenderana neongororo yevanopfuura chiuru podcast vateereri:

  • 3 kubva pavashanu podcast vateereri vanoshuva kugona kupindirana nemashambadziro.
  • Iyo yakanaka ad ndeye rarama-verenga nemuiti, anoenderana nezvirimo zvepodcast, uye anozivikanwa sekushambadzira.
  • 3 kubva pa4 podcast vateereri vanogutsikana nekutenga kunoitwa kuburikidza nepodcast ads.

Vanopfuura hafu yevakapindura vakashuma kushandiswa kwepodcast nguva dzose, kuchinja kukuru kubva kare. Iyo yekutanga sosi yemari yepodcasts kushambadzira, uye ichi chave chiri simba rekufambisa kuseri kwepodcast boom. Mapuratifomu akadai seAnonzwika uye Spotify akabudirira zvakanyanya pakuburitsa ads zvichienzaniswa neGoogle Podcasts uye Pandora.

Yakasarudzika Podcast Mhando

Zvido zvemhando yePodcast zvinosiyana pakati pezvizvarwa zvakasiyana. Semuyenzaniso, nepo rudzi rwenhau rwuri rwakakurumbira, Gen Zers vanosarudza kusetsa, mireniyumu vanofarira hutsotsi hwechokwadi, Gen Xers vanorerekera kune zvematongerwo enyika, uye vana mabhomba, vakajaira nhau dzeredhiyo, vanosarudza nhau podcasts.

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Best Ad Strategies

Kugutsikana kwevateereri nemashambadziro zvinoenderana nekusiyana kwavo uye kuiswa mukati mepodcast. Vanopfuura 55% yevakapindura vakatsamwiswa nekudzokorora kushambadzira, uye vanopfuura hafu vakada kushoma ad breaks. Vashambadziri vanofanirwa kutarisisa kuverenga kwekushambadza munzvimbo dzakakosha kuti vavandudze kuyerera kwechikamu. Zvinoshamisa kuti vatatu muvashanu vateereri havana kutsamwiswa nezviziviso zvachose.

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MaPodcasters ane masimba pamusoro pekuti kushambadza kunounzwa sei uye manyorerwo. Vanopfuura 70% yevateereri vanoda live-read ads, sezvo vachivimba nemugamuchiri. Zvikamu zviviri muzvitatu zvinosarudza musiyano uri pachena kana shambadziro ichiridzwa.

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Podcast Ad Success

Chidzidzo ichi chinoburitsa kuti vateereri vepodcast vanogamuchira zvigadzirwa zvinoshambadzirwa pazviratidzwa zvavanofarira. Vanopfuura zvikamu zvitatu muzvina zvevakabvunzwa vakatenga kana kufunga kutenga zvigadzirwa zvinotsigirwa pamapodcasts avo avanofarira. Kuvimba chinhu chakakosha, nevateereri vanoda kutenga kuburikidza neakavimbika sosi.

image 10

Muindastiri umo podcast ad mihoro inotarisirwa kusvika madhora mazana maviri emadhora panosvika 2, kunzwisisa uye kugovera kune vateereri zvinodiwa kwakakosha kune podcasters nevashambadziri zvakafanana.

Kushambadzira kwePodcast kuri kuramba kuchibudirira, ichipa chikuva chine simba chevashambadziri kuti vasvike kune vanobatikana. Vashambadziri vanoremekedza zvido zvevateereri uye kuunza kushambadzira kwakakodzera, kwakanyatso kubatanidza vanogona kubudirira muindastiri iri kukura.

About Voices

Voices.com, inotungamira izwi musika, yakapa yakazara chirevo pamusoro pemamiriro ekushambadza kwepodcast, ichipa ruzivo rwakakosha mune inoshanduka podcast indasitiri. Chikuva chavo chinoshanda sebhiriji rakakosha, rinobatanidza nhengo dzinopfuura mamirioni mana pasi rese. Iine dziva retarenda rinopfuura mamirioni maviri evatambi vezwi munyika zana nemakumi matanhatu, Voices.com ndiyo yekuenda-kune sosi yemhando, mabhizinesi, uye vanhu vari kutsvaga nyanzvi yezwi tarenda kune akasiyana mapurojekiti.

Chikuva chavo chinorerutsa maitiro ekutsvaga mutambi wezwi akakodzera kune chero chirongwa, chingave chekurondedzera kwevhidhiyo, mabhuku ekuteerera, kushambadzira kwepamhepo, mifananidzo, kana zvimwe. Marudzi ane mukurumbira akavimba neVoices.com kuti iwane izwi rakakwana remapurojekiti avo, ichisimbisa mukurumbira wayo sesarudzo yekutanga muindastiri. Uyezve, Voices.com inopa hupfumi hwezviwanikwa uye maturusi evatambi vezwi, achivapa simba rekukura mabasa avo uye kubatana nevatengi. Kunyangwe iwe uri mutambi wezwi uri kutsvaga kuratidza hunyanzvi hwako kana bhizinesi rinotsvaga izwi rakakodzera, Voices.com ndiyo yakavimbika hubhu yekushandura mapurojekiti kuita chokwadi.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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