Nei Yako PR Dude iri Kukundikana Iwe

crumpled nhau

Ndichiri kukoshesa gakava retiTime nguva nenguva, nguva dzese kamwechete kwechinguva rakaringana kuti tigovane hurukuro pano nekuikurukura. Muenzaniso wandiri kupa nhasi wakatanga nevekuburitswa kwepepanhau isu takashanda naDittoe PR pane kuzivisa yavo nyowani Website.

PRDude… anozvizivisa defender yeindasitiri yehukama neruzhinji yakafukidzwa mukusazivikanwa (zano rakakura rezvemagariro), yakatora iyo mupepanhau kuita nekuti haina kukwana chiratidzo chake chei a mupepanhau inofanira kushandiswa… nhau. Ini ndichakutendera kuti uverenge iyo hurukuro:

prdude

Zvinosemesa ndezvekuti chimwe chezvikonzero chatinofarira kushanda zvakanyanya nacho Dittoe PR ndeyekuti ivo vanoziva kuti kwavo kuyanana neruzhinji kuita chimwe chikamu chehurongwa hwekushambadzira hwese. Takashanda pane akati wandei evatengi uye takave nemhedzisiro mibairo nekumisikidza midhiya kuburitswa ne yakasimba robhu uye nehukama hwekudyidzana zano. Ichi chakaburitswa nhepfenyuro idanho rimwechete muhurongwa hwese hwekuti isu titaure izvi kuvanhu vazhinji.

Zvinosuwisa kuti vekare-chikoro PR mhando senge PRDude havanzwisise kushambadzira kwakawanda, shanduko yekugadzirisa, kumisikidza peji mazano, kushambadzira, kuziva, kutsvagisa injini ... uye dzimwe nguva havatozive zvese zvakanakira zveruzivo rukuru. Imwe yemakambani makuru eP PR muguta redu nguva pfupi yadarika yakavharwa… iyo indasitiri iri kuchinja uye vakatadza kuenderana. Ini ndinofungidzira kuti ndizvo zviri PRDude kudzivirira.

Ne tweeting pamusoro peizvi - kunyangwe kutsikwa - PRDude yakapa humbowo hwekuti kuburitswa kwedu kwakabudirira. Ini ndinoda icho chokwadi chekuti anobvuma kuti akawana kuburitswa mukuisa kukuru paGoogle News. Izvo zvinotyisa! Isu zviripachena tasvika kune vateereri isu tanga tisati tamboita - chinangwa chekuparadzira kwedu PR. (Sezvineiwo, zvinoita sekunge kugoverwa kwedu kwenzvimbo neimwe nzira kwaenda nyika kune mamwe masayiti.) Isu takagamuchira akawanda ma tweets uye webhusaiti inotaura kubva mukuburitswa.

Press zvinoburitswa hazvisi zvekungonyora "nhau" futi. Iyo PR indasitiri yakashanduka… asi iri kusiya vamwe veayo maPR nyanzvi kumashure. Vatengi nemabhizinesi vari kutsvaga ruzivo kuburikidza nemajini ekutsvaga, nekudaro kuve neinowanikwa yekutsvaga iripo kwakakosha. Vatengi nemabhizinesi vari kuita zvemagariro, saka kuve nehurongwa hwehukama kunokosha. Nekudaro, mazhinji mabhizinesi uye vezvenhau zviwanikwa vachiri kuvimba nemabasa ekuparadzira nhau kuti vawane ruzivo rwavari kutsvaga - saka kuburitswa kwemapepanhau kunoshanda nemazvo.

A yakanyatsogadziridzwa kudhindwa nekuparadzira kukuru kunopa backlinks kubva kumasiti ane masimba akakwirira uye akakosha muindasitiri yako. Isu takaona kukwezva kwakawanda pakuburitswa kwemapepanhau kubva kune vatengi vedu, takaona chimiro chavo chichivandudza, uye takawana akawanda mafambiro nekuvashandisa.

prdude chichemo

Ini ndichaenderera mberi nekushanda ne chinofambira mberi hukama hweveruzhinji hwakasimba izvo zvinoramba zvichindiwana ini nevatengi vangu mikana inoshamisa muindastiri, kusanganisira zvinyorwa muNew York Times, Cult of Mac, Wired Magazine, iMedia Connection, VentureBeat, Mashable, nezvimwe. Uye kupfuura zvese, vari pachena nezve basa ravo … Vakashinga zvekugovana mazita avo uye yavo yakasimba online.

Saka… PRDude anogona kusabvumirana neni (ava kundipomera pamusoro pekuve nevateveri venhema, zvakare). Zvakanaka, ini handina basa nazvo. Haasi wevateereri vangu uye haana kana chekuziva nezve kugona kwekushambadzira kwese kwatiri kuita. Ipo iye ari kutsikirira kuburitswa kwekushambadzira mukusazivikanwa, tiri kuwana mhedzisiro kune vedu vatengi uye kuwedzera mabhizinesi avo. Ndinovimba rimwe zuva anokwanisa kutengesa mune yake tapureta uye kunyatso tarisa ekutarisa online kwakashanduka sei nzira yatinotaurirana nayo.

9 Comments

  1. 1

    Hameno kuti yave nguva yakadii murume uyu apedza dzidzo? Mapurofesa ari kuyedza kubvisa pfungwa ye "press" kuburitswa uye nekusimbirira kuti ichinzi "media" kuburitswa nekuti… zvakanaka… inogona kuita zvese zvawataura, Doug. 

    • 2

      Ini handina chandinopesana nekushandiswa kwekuburitswa kwenhau senzira yekushambadzira. Chandakanga ndichingonongedza zvaive mukati mekuburitswa. Ndeipi nguva yekupedzisira pawakamisa mupepeti webepanhau kana mugadziri wechirongwa chenhau, chinhu chekutanga chavanokumbira kuburitswa kwenhau. Pamusoro pezvo, paunotumira kuburitswa kwechimiro ichi pamusoro pewaya, inotumirwa kumabhokisi evapepeti. Ndosaka vapepeti vaine ruvengo urwu kune vanhu vePR vanotumira marara, asi chokwadi, vatengesi vari kushandisa sevhisi iyi kune izvo zvisiri zvenhau. Ndizvo chete zvandiri kutaura. Kana iko kufunga kwechinyakare, wobva wandidana chikoro chekare, asi ndinofunga zvinorwadza rudzi kupfuura rubatsiro kana uchitumira crap kuvatori venhau izvo chero munhu ane hafu yehuropi anoziva haazombovharwa. Tinogona kukakavara izvi zvese zvaunoda, asi isu tinobva kumabasa akasiyana. Ini ndinoremekedza avo vandinotumira zvirimo uye ndinoedza kuona kuti ndicho chinhu chavaizoda. Ndezvekuvaka hukama kwete kuputika kutumira email pasirese. Goredzva rakanaka!

      • 3

        PR Dude - Ndichiri kufunga kuti "marara" kana kuti "hazvisi nyaya". Ndakataura nezve kusanzwisisika mune ino post - asi pane chaizvo zvimwe. Panoratidzika kunge paine imwe mhando yeti 'marketer vs public relationship' kunze uko. The DK New Media hukama neDittoePR inhau - femu yechinyakare PR yakashanduka uye iri kushanda nevezvenhau agency. Uye… itsva media agency inowana zvinoshamisa kukosha muhukama neveruzhinji. 

        Nekuti haufungi kuti ndeyenhau, hazvireve kuti hazvisi. Mhinduro yekuburitswa kwenhau yakaburitsa mhinduro yakanaka. Kutaura zvazviri, kwenyu ndiko chete kwataigona kuwana kushorwa neruzhinji. Uye, zvakare, tichitonga nekuiswa kukuru kwatakagamuchira - yaive nhau yakafarirwa nevamwe vazhinji.

        Ndinoonga mhinduro yako yechokwadi kuhurukuro, zvakadaro!

        • 4

          Ndinofungidzira kudaro. Handina chokwadi chekuti unorevei nekuisa midhiya zvakadaro. Chese chinoenda pawaya chinotorwa nevezvenhau vanonyorera kubasa rayo, asi zvinoreva here kuti mutori wenhau anomira zvaari kuita kuti avhare rudzi urwu rwenhau. Muna 1996, hongu, muna 2011, kwete. Ndingashamisika kana chero inoremekedzwa yechitatu bato midhiya senge Indy Star kana kutengeserana seAdweek kana Ad Age yaizopa iyi kutarisa kwechipiri. Kana iwe ukauruka semubatanidzwa kana mubatanidzwa, ini ndoona kukosha kwenhau. Webhusaiti yakagadziridzwa haina kukwana kune zviyero zvevatapi venhau mumaonero angu. Ini handisi kushoropodza zano, zviri mukati chete. Zvakare zvakare, ini ndanga ndichipindura kune imwe fella kwete kune yako post.

          Nehurombo, mushambadzi vs. PR chinhu chave chichienderera kwemakore sezvaunoziva. Kwete kugumbura, asi ini handifarire kunzi mushambadzi. Isu tinoshandira zvinangwa zviviri zvakakosha asi zvakasiyana kune vatengi uye mabhureki ane pakupedzisira, chinangwa chimwe chete. Vanhu vePR vanovimba zvakanyanya nehukama hwakavakwa nevapepeti, vagadziri, mablogiki, nezvimwewo uye zvinotsamwisa kuvanzwa vachitiudza kuti vanowana zvakawanda zvisina basa zvinoburitswa mumabhokisi avo. Iwe uri blogger munzvimbo yekushambadzira. Iwe ungamhanyisa nyaya nezve mutengi akagadzira webhusaiti yakagadziridzwa pane yako blog? Ndezvipi zvaungada kunyora nezvazvo kana webhusaiti yega yega yakagadziridza saiti yayo yakatanga kutumira kuburitswa kwenhau nezvazvo? Iwe unoona sei zvakakosha kunyora nezvayo uye izvo zvisiri izvo? Ndiudzeiwo kuti ndiri kupenga here uye ndisiri kunzwisisa pano. Ihoridhe uye kwave nemazuva akawanda kunwa doro. Mufaro! 🙂

          • 5

            PR Dude: Mhinduro ndeye maonero atinoita zvekunyora nezvake uye zvekusanyora nezvazvo. Kana mhinduro yakanaka, tinoramba tichishandisa zano. Kana mhinduro yakashata, tinowana imwe itsva.Horidhe inofadza kwamuriwo.

          • 6

            Ndatenda. Ndinokushuwira zvakanaka. Ndizivisewo kana wava muBig Apple ndikutengera zvekunwa. Hapana nharo kungoita scotch yakanaka. Goredzva rakanaka!

          • 7

            Mhedziso inotonhorera kwazvo kune gakava. Ini ndinobvuma kuti kune "hupenzi" hwakawandisa kunze uko, asi ndinofunga kuburitswa kwekutanga kwewebhusaiti kwakangonaka, uye ndizvo zvandaiziva kuti yakanaka PR - zvichienderana nekambani, vateereri, zvitoro zvinoburitswa. kuti, etc. Ndiri shure zvachose Douglas pakusunungurwa kwake, asi bvuma tinofanira kungwarira pamusoro overdoing kubudiswa. Vamwe vanobvongodza zvese, uye zvinodzikisira kuvepo kwavo.

  2. 8
    • 9

      Ndatenda. Handizivi Doug pachangu, asi ndinoziva kuti munhu anoremekedzwa mubasa rake, uye pasinei nokuti mumwe anobva kupi, tose tinofanira kuremekedzana. Ndinoshuva kuti munhu wese agone kukakavara zvine hungwaru kunyanya vanokwikwidza musarudzo dzemutungamiri wenyika kana chero munhu ari kukwikwidza musarudzo. Ndiri kubheja isu tichave tichiona kwakawanda kwakashata uye kurwiswa kwemunhu sezvo maprimaries ari kupisa.

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