Izvo zvayakanakira nezvayakaipira yeaviri Opt-In Email Campaign

kaviri sarudza kunyorera

Vatengi havana moyo murefu wekugadzirisa kuburikidza nemabhokisi emabhokisi akakombama. Ivo vanozadzwa nekutengesa mameseji zuva nezuva, mazhinji acho vasina kumbobvira vasaina pakutanga.

Sekureva kweInternational Telecommunication Union, makumi masere muzana e-mail traffic inogona kusarudzwa se spam. Pamusoro pezvo, iyo yepakati email yakavhurika mwero pakati pese maindasitiri inowira pakati pe19 kusvika 25 muzana, zvichireva kuti chikuru muzana chevanyori havasi kana kutombonetseka kudzvanya mitsara yenyaya.

Icho chokwadi ndechekuti, zvakadaro, kuti email kushambadzira ndiyo imwe yenzira dzinoshanda kwazvo kunongedza vatengi. Email kushambadzira ndiyo nzira yakanakisa yekuwedzera ROI, uye inobvumira vatengesi kuti vasvike vatengi munzira yakananga.

Vatengesi vanoda kushandura kwavo kunotungamira kuburikidza neemail, asi havadi kuisa panjodzi kuvashungurudza nemeseji yavo kana kurasikirwa navo sevanyori. Imwe yenzira dzekudzivirira izvi ndeye kuda iyo pinda kaviri-mukati. Izvi zvinoreva kuti mushure mekunge vanyoreri vanyora maemail avo newe, ivo vanobva vatosimbisa kunyorera kwavo kuburikidza neemail, sekuonekwa pazasi:

Kunyoresa Kusimbisa

Ngatitarisei nezvezvakanaka nezvayakaipira zvakapetwa kaviri-ins, kuitira kuti iwe ugone kusarudza kana zvakakunakira iwe nebhizinesi rako 'zvinodiwa.

Iwe unenge uine vashoma vanyoreri, asi epamusoro mhando iwo

Kana iwe uchingotanga neemail, iwe ungangoda kutarisa pazvinangwa zvenguva pfupi uye kungokura zvako runyorwa. Kumwe-kusarudza mukati kungave iri yakanyanya kunaka sarudzo nekuti vashambadzi vanoona a 20 kusvika ku30 muzana inokurumidza kukura pane avo zvinyorwa kana ivo vachingoda imwechete yekupinda-mukati.

Iyo yekudzikira yeiyi hombe, imwechete yekusarudza-mune zvinyorwa inyaya yekuti izvi hazvisi zvemhando yepamusoro vanyori. Ivo havazove vanokwanisa kuvhura yako email kana kudzvanya kuburikidza kuti utenge zvigadzirwa zvako. Kaviri kusarudza-mukati inovimbisa kuti vako vanyoreri vanofarira zvechokwadi bhizinesi rako uye izvo zvaunofanira kupa.

Iwe unobvisa vanyepedzeri venhema kana vasina kukwana

Mumwe munhu anoshanyira webhusaiti yako uye anofarira kunyorera kune yako email rondedzero. Nekudaro, iye kana asiriye akanakisa typist kana asiri kuteerera, uye inopedzisira yapinza email isiriyo. Kana iwe uri kubhadhara kune vako vanonyorera, iwe unogona kurasikirwa nemari yakawanda kuburikidza nemaemail avo akaipa.

Kana iwe uchida kudzivirira kutumira kune zvisiri izvo kana zvisirizvo email kero, iwe unogona kuita zvakapetwa-kupinda mukati, kana kusanganisira yekusimbisa email bhokisi pakusaina-kumusoro, senge Old Navy, yakaita pano:

Kunyorera Chipo

Nepo mabhokisi ekusimbisa emaimeri ari anobatsira, haana kunyatsoita sekupinda-mukati kaviri kana zvasvika pakubvisa maemail akaipa. Kunyangwe zvisingawanzoitika, mumwe munhu anogona kusaina shamwari yeemail runyorwa, kunyangwe kana shamwari yacho isina kukumbira iyo yekupinda-mukati. Kaviri kusarudza-mukati kwaizobvumira shamwari kuzvinyoresa kubva kune asingadiwe maemail.

Iwe unozoda tekinoroji iri nani

Kupinda-mukati mukati kunogona kudhura kwakawanda, kana kuda hunyanzvi hwakawanda, zvichienderana nekuti unosarudza sei kushambadzira kwako email. Kana iwe uri kuvaka chikuva iwe wega, iwe unozofanirwa kuisa imwe yekuwedzera nguva uye zviwanikwa mune yako IT timu kuitira kuti vagokwanisa kuvaka yakanakisa system inogoneka. Kana iwe uine email mupi, ivo vanogona kukuchaja iwe zvichibva kune vangani vanyorese vauinazvo kana maemail aunotumira.

Kune akawanda email mapuratifomu kunze uko ayo anogona kukubatsira iwe kuita yako mishandirapamwe. Iwe uchazoda kusarudza imwe inoenderana nezvinangwa zvako, ine ruzivo nemamwe makambani muindastiri yako, uye inogona kuenderana nebhajeti rako.

Rangarira: Kana iwe uri bhizinesi diki, iwe haudi iyo inoshamisira, inodhura kwazvo email yekutengesa mupi. Iwe uri kungoedza kusimuka pasi, uye kunyange chikuva chemahara chichaitira izvozvi. Nekudaro, kana iwe uri kambani hombe, uye iwe uri kutsvaga kuvaka hukama hune chinangwa nevatengi, iwe unofanirwa kukwira kune akanakisa mupi aripo.

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