Sei Zvitoro Zvekutengesa Uye Nzvimbo Dziri Kushandisa Beacon ZveKushambadzira Kwepedyo?

Beacon marketing is a proximity kushambadzira zano rinoshandisa Bluetooth Low Energy (BEDZA) mabhekoni ekutumira anonangwa mameseji uye kukwidziridzwa kune ari pedyo nharembozha. Chinangwa chekushambadzira beacon ndechekupa yakasarudzika uye yakasarudzika ruzivo kune vatengi, kuwedzera kubatikana, uye kutyaira kutengesa.

Izvo zvakakosha kuti uzive kuti tekinoroji yemabhekoni yakasiyana negeofencing. Mabhekoni haana kuitirwa kuronda nzvimbo yevashandisi vega, asi kupa mamiriro ezvinhu uye zvemunhu zviitiko kune vashandisi vanosarudza-kupinda kuti vaagamuchire. Pamusoro pezvo, vashandisi vane kugona kudzima Bluetooth uye kubuda kunze kwenzvimbo-yakavakirwa masevhisi kana vakasarudza kudaro.

Mabhekoni pachawo haazive iwo chaiwo latitude uye kureba kwenharembozha kana kunyange mamwe mabhekoni akavatenderedza. Panzvimbo iyoyo, mabhekoni anofambisa chiratidzo chine yakasarudzika identifier, iyo inotorwa nenharembozha mukati mehuwandu hwayo. Iyo nharembozha inobva yashandisa chiziviso ichi kuona kuti ndeyayo kuswedera pedyo kubhekoni, asi kwete nzvimbo yayo chaiyo.

Iyo nharembozha inozoshandisa chiratidzo ichi kuona kwairi uye kukonzeresa chiitiko, sekuratidza chiziviso kana kuvhura app. Huwandu hwebhekoni hunogona kusiyana zvichienderana nesimba rayo uye nharaunda asi kazhinji hunobva pamamita mashoma kusvika kumamita mazana matatu.

Mapuratifomu akakurumbira uye Hardware emabhekoni anosanganisira Apple iBeacons: Iyi iproprietary protocol yakagadzirwa ne apuro uye inotsigirwa pane iOS zvishandiso. iBeacons inoshandiswa zvakanyanya muzvitoro zvezvitoro, mamuseum, uye zviitiko. Kune mazana evamwe vatambi pamusika, vazhinji vanoshandisa Altbeacon, yakavhurika-sosi protocol yakagadziriswa neRadius Networks uye inotsigirwa pane ese ari maviri iOS uye Android zvishandiso. AltBeacon inowanzo shandiswa munzvimbo dzemabhizinesi uye ine yakawedzera kurebesa kupfuura mamwe mabhekoni protocol.

Proximity Marketing Shandisa Nyaya dzeBeacon

Nekupa zviitiko zvemunhu uye zvemukati kune vatengi, vatengesi vanogona kuwedzera kubatanidzwa, kuvandudza kuvimbika kwevatengi, uye kutyaira kutengesa. Heino mienzaniso mishoma:

1. Zvikwidziso zvemunhu Vatengesi vanogona kushandisa mabhekoni kutumira kukwidziridzwa uye makuponi kune vatengi kana vari pedyo nezvigadzirwa kana zvikamu zvechitoro. Semuenzaniso, mutengi ari kutarisa muchikamu cheshangu anogona kugamuchira chiziviso chekuderedzwa pashangu.
2. Muchitoro navigation: Beacon inogona kushandiswa kupa yemukati yekufamba uye nzira yekuwana kune vatengi mukati mechitoro. Izvi zvinogona kubatsira vatengi kuwana zvigadzirwa nemadhipatimendi, kuwedzera ruzivo rwavo rwekutenga uye kuderedza kushushikana.
3. Product information: Vatengesi vanogona kushandisa mabhekoni kupa vatengi ruzivo rwechigadzirwa kana vari pedyo nechigadzirwa. Semuenzaniso, mutengi anogona kugamuchira ruzivo nezve izvo zvemukati, mirairo yekutarisira, uye ongororo yevatengi yechigadzirwa pavanenge vari padyo nacho.
4. Zvirongwa zvekuvimbika: Vatengesi vanogona kushandisa mabhekoni kusimudzira zvirongwa zvavo zvekuvimbika nekupa mibairo uye kukurudzira kune vatengi vanoshanyira chitoro kazhinji kana kutenga. Semuenzaniso, mutengi anoshanyira chitoro kashanu pamwedzi anogona kuwana mubairo chaiwo kana mubairo.
5. Kutungamira kwemutsara: Beacon inogona kushandiswa kutarisa uye kubata vatengi traffic mukati mechitoro. Vatengesi vanogona kushandisa ruzivo urwu kugadzirisa mazinga evashandi uye kugadzirisa ruzivo rwevatengi panguva yekubatikana.
6. Kubhadhara nenharembozha: Vatengesi vanogona kushandisa mabhekoni kugonesa kubhadhara kwenharembozha uye kusabatika kutengeserana. Vatengi vanogona kubhadhara kutenga kwavo nekungobaya nharembozha yavo pane beacon-inogonesa nzvimbo-yekutengesa (Pos) terminal.

Mabhekoni akawana mukurumbira wakanyanya muindasitiri yekutengesa mumakore mashoma apfuura, nevatengesi vazhinji vachishandisa tekinoroji yebeacon kuvandudza ruzivo rwevatengi uye kutyaira kutengesa.

Iyo yepasi rose beacon tekinoroji musika saizi yakakosheswa madhora bhiriyoni 1.14 muna 2020 uye inotarisirwa kukura pamwero wekukura kwegore.CAGR) ye59.8% kubva 2021 kusvika 2028. Mharidzo inotaura kuwedzera kugamuchirwa kwebhekoni teknolojia mukutengesa uye mamwe maindasitiri semutyairi mukuru wekukura uku.

Kubwinya Kukuru Tsvakurudzo

Vatengesi Makuru Vachishandisa Beacon yeProximity Marketing

Vatengesi vakuru vakashandisa beacon tekinoroji vanosanganisira Macy's, Target, Walmart, Walgreens, uye Kroger. Vatengesi ava vakashandisa mabhekoni kusimudzira ruzivo rwemuchitoro uye kupa vatengi zvipo zvemunhu, kufamba muchitoro, uye kubhadhara kwenharembozha.

1. Macy's: Macy's yakashandisa beacon tekinoroji mune yayo nharembozha kuti ipe vatengi mu-chitoro chekufambisa uye zvemunhu zvinopihwa. Iyo app inogona kutungamira vatengi kune chaiwo zvigadzirwa mukati mechitoro uye kutumira zviziviso zvekutengesa uye kukwidziridzwa kana vatengi vari padhuze nebeacon.
2. Target: Target inoshandisa beacon tekinoroji mune yayo mobile app kupa vatengi kurudziro yakasarudzika uye zvinopihwa pavanenge vari muchitoro. Iyo app inogona zvakare kutungamira vatengi kune chaiyo zvigadzirwa uye nekupa ruzivo nezvekuwanikwa kwechigadzirwa uye mutengo.
3. walmart Walmart yakashandisa beacon tekinoroji mune yayo nharembozha kuti ipe vatengi mu-chitoro chekufambisa uye zvemunhu zvinopihwa. Iyo app inogona kutungamira vatengi kune chaiyo zvigadzirwa mukati mechitoro uye nekupa ruzivo nezvekuwanikwa kwechigadzirwa uye mutengo.
4. Walgreens: Walgreens anoshandisa beacon tekinoroji mune yayo nharembozha kupa vatengi zvinopihwa zvemunhu uye kurudziro kana vari muchitoro. Iyo app inogona zvakare kutungamira vatengi kune chaiyo zvigadzirwa uye nekupa ruzivo nezvekuwanikwa kwechigadzirwa uye mutengo.
5. Sephora: Sephora inoshandisa beacon tekinoroji mune yayo mobile app kupa vatengi kurudziro yakasarudzika uye zvinopihwa kana vari muchitoro. Iyo app inogona zvakare kupa vatengi ruzivo nezve kuwanikwa kwechigadzirwa uye mutengo, pamwe nekuvabatsira kutsvaga zvigadzirwa mukati mechitoro.
6. Kroger: Mutengesi mukuru wegirosari muUnited States anoshandisa tekinoroji yebeacon muapp yayo yenhare kupa vatengi zvinopihwa zvemunhu uye kukwidziridzwa pavanenge vari muchitoro. Iyo Kroger app inoshandisa tekinoroji tekinoroji kutumira zviziviso zvepush kune vatengi kana vari pedyo nechimwe chigadzirwa kana dhipatimendi muchitoro, vachivazivisa nezvezvakakodzera zvinopihwa uye kukwidziridzwa. Iyo zvakare inoburitsa yavo yekuvimbika kadhi barcode panguva yekubuda!

Uye hazvisi zvekutengesa chete. Nzvimbo dziri kushandisawo beacon tekinoroji!

Levi's Stadium Concessions - Levi's Stadium inoratidzira angangoita zviuru gumi nezvinomwe mabhekoni eBluetooth ayo mafeni anogona kushandisa kuwana zvigaro zvavo, zvimbuzi zviri padyo, uye kubvumidzwa. Yakabatanidzwa neRevhi's Stadium app, vashanyi vanogona kutopihwa chikafu pazvigaro zvavo. Mumwedzi minomwe, app yakawana 17,000 downloads ine 183,000% chiyero chekugamuchira - uye $ 30 miriyoni kuwedzera kwemari yemvumo.

CleverTap

Beacon Proximity Marketing Platforms

Iwe haufanirwe kugadzira yako mhinduro yekubatanidza mabhekoni munharembozha yako yekushandisa uye chitoro chekutengesa. Kune akati wandei beacon software sevhisi (SaaS) mapuratifomu aripo anobvumira mabhizinesi kuti atore nyore uye atore beacon tekinoroji. Aya mapuratifomu anowanzo kupa webhu-based dashboard inobvumira mabhizinesi kutarisa uye kutonga mabhekoni avo, kugadzira uye kutonga mishandirapamwe, uye kuteedzera kuita kwevashandisi uye analytics. Heano mamwe anozivikanwa beacon SaaS mapuratifomu:

1. Kontakt.io: Kontakt.io ndiye anotungamira mupi weiyo beacon tekinoroji uye inopa webhu-yakavakirwa chikuva inobvumira mabhizinesi kubata nekutarisa mabhekoni avo. Iyo chikuva inopa chaiyo-nguva analytics, mushandirapamwe manejimendi maturusi, uye kubatanidzwa nevechitatu-bato mapuratifomu.
2. Estimote: Estimote mumwe mupi anozivikanwa webeacon tekinoroji uye inopa gore-yakavakirwa chikuva inobvumira mabhizinesi kubata mabhekoni avo uye kugadzira zviitiko zvepedyo. Iyo chikuva inopa chaiyo-nguva analytics, mushandirapamwe manejimendi maturusi, uye kubatanidzwa nevechitatu-bato mapuratifomu.
3. Flybuy: Flybuy mupi mukuru webeacon tekinoroji uye mhinduro zvakare. Kana mutengi auya ari pedyo kana kupinda mubhizinesi, Flybuy Notify inoshandisa tekinoroji yeBluetooth mukati meSDK kusangana nevatengi uye kusimudzira zviitiko zvemukati meapp, kusanganisira kukwidziridzwa kwakakosha kana mibairo yekuvimbika. 
4. Gimbal: Gimbal inzvimbo yakazara-yakavakirwa kushambadzira chikuva inopa beacon tekinoroji, geofencing, uye analytics maturusi. Ipuratifomu inobvumira mabhizinesi kugadzira zviitiko zvemunhu kune vatengi vavo zvichienderana nenzvimbo yavo uye maitiro uye inopa chaiyo-nguva analytics uye ruzivo.
5. Cisco Spaces: Cisco Spaces ipuratifomu-yakavakirwa gore inopa beacon tekinoroji, Wi-Fi, uye geofencing kugona. Iyo chikuva inopa chaiyo-nguva analytics, mushandirapamwe manejimendi maturusi, uye kubatanidzwa nevechitatu-bato mapuratifomu.

Verenga mimwe mienzaniso uye tarisa mamwe emakesi ekushandisa kuCleverTap, uyo akapa iyi huru yekuongorora infographic, Kushandisa maBeacon kune Proximity Marketing.