Content MarketingTsvaga Kutengesa

20 Mibvunzo Yezvako Zvemukati Yekushambadzira Strategy: Quality vs. Quantity

Mangani mablog etinofanira kunyora vhiki yega yega? Kana… Uchaendesa nyaya ngani mwedzi wega wega?

Iyi inogona kunge iri mibvunzo yakaipisisa yandinogara ndichiisa nematarisiro matsva nevatengi.

Kuchiri kuedza kutenda izvozvo zvimwe zvemukati zvakaenzana netraffic yakawanda uye kubatanidzwa, ichi hachisi chokwadi. Chinokosha chiri mukunzwisisa zvinosiyana zvinodiwa zvemakambani matsva uye akasimbiswa uye kugadzira hurongwa hwemukati hunoenderana nezvinodiwa izvi.

Zvitsva Zvitsva: Vakai Raibhurari Yekutanga Yemukati

Kutanga uye mabhizinesi matsva anowanzo kutarisana nedambudziko rekutanga kuvepo kwavo online. Kwavari, kugadzira hwaro raibhurari yezvinyorwa nekukurumidza kunokosha. Raibhurari iyi inofanirwa kuvhara huwandu hwakawanda hwemisoro inoenderana nezvigadzirwa nemasevhisi avo. Kutarisa kuri pahuwandu, asi kwete pamutengo wehutano. Zvekutanga zvirimo zvinoseta toni yemhando uye zvinofanirwa kuve zvinodzidzisa, zvinobatika, uye zvinomiririra kukosha kwekambani nehunyanzvi.

  • Mhando dzeZviri mukati: Zvigadzirwa sei-tos, nyaya dzekutanga zvidzidzo, ruzivo rwekutanga indasitiri, uye nhau dzekambani.
  • Chinangwa: Kusuma mhando, dzidzisa vangangove vatengi, uye kuvaka SEO kuoneka.

Funga nezvevateereri vako vavanovavarira uye zviitiko zvavo zvezuva nezuva zvinotyaira kukura kwavo kana bhizinesi. Iyi ndiyo misoro iyo brand yako inofanirwa kuve nehunyanzvi mairi uye kunyora nezvayo - kupfuura zvigadzirwa nemasevhisi ako kuti vaone kuti vanokunzwisisa.

Yakasimbiswa Brands: Kutungamira Hunhu uye Hunhu

Makambani akagadzwa anofanirwa kushandura tarisiro yavo mukusimudzira mhando yeraibhurari yavo iripo uye kugadzira zvinyorwa zvitsva zvinonyatsoenderana nevateereri vavo. Pano, kusimbiswa kuri pane zvakadzama, zvakanyatsotsvakurudzwa zvinyorwa zvinopa kukosha.

  • Mhando dzeZviri mukati: Yepamberi nyaya zvidzidzo, yakadzama indasitiri inoongorora, yakadzama zvigadzirwa madhairekitori, zviitiko zvakakosha, uye pfungwa dzehutungamiriri zvidimbu.
  • Chinangwa: Kusimbisa chiremera chemhando, kukurudzira kuvimbika kwevatengi, uye kuita hurukuro dzakadzama nevateereri.

Ndakatsikisazve zviuru zvezvinyorwa pa Martech Zone, kusanganisira iyi. Zvakanyorwa kubva pasi zvichikwira nemazano andakatumira kune vasingaverengeki vatengi mumakore gumi apfuura. Inyaya yakaoma, asi maalgorithms achinja, tekinoroji yashanduka, uye maitiro emushandisi achinja.

Kuve nechinyorwa chekare chakasakara nemazano asina kunaka kwaisazobatsira chero munhu. Nekuchiburitsa paiyo URL yakafanana, ndinogona kudzokorora imwe yevakuru yekutsvaga iyo chinyorwa chaive nacho uye kuona kana ndichigona kusimudzira nezviri mukati. Zvingave zvakanaka kana iwe uri kuita izvi nesaiti yako zvakare. Ingotarisa ma analytics ako uye tarisa mapeji ako ese ane zero vashanyi. Zvakaita sechibatiso chinodzivisa zvirimo kuti zvisaburitse vimbiso yacho.

Hunhu uye recency hwamanda frequency uye huwandu.

Douglas Karr

Hunhu Kupfuura Hwandi: Iyo Isiriyo Kufunga Nezve Frequency uye Chinzvimbo

Kusiyana nekutenda kwakakurumbira, zvirimo maitikiro haisi chinhu chikuru mukutsvaga injini rankings. Vanhu vanowanzoona masangano makuru achigadzira gomo rezvinyorwa uye vanofunga kuti ndizvo. Inhema. Madomain ane yakanakisa injini yekutsvaga mvumo chido chinzvimbo zviri nyore nezvinyorwa zvitsva. Ndicho chakavanzika chakasviba cheSEO… chimwe chandinoyemura AJ Kohn nekunyora zvizere muchinyorwa chake, Zvakwana Goog.

Saka kugadzira zvemukati kakawanda kungava kudzvanya pane ads kune iwo crappy masaiti, asi hazvisi kuzogadzira zvimwe. bhizimisi zvako. Chinonyanya kukosha kugadzira zvinyorwa zvakanyatsogadzirwa zvinogadzirisa misoro uye mibvunzo yako yevateereri vari kutsvagisa online. Injini dzekutsvaga dzinofarira zvinoenderana, zvinodzidzisa zvemukati izvo zvinopa yakanaka mushandisi ruzivo.

Mhando dzakasiyana-siyana dzemukati uye mabasa awo

Iko hakuna kushomeka kwemhando dzemukati dzinogona kubatsira padanho rega rega rekutenga cyle. Heino runyorwa rwemhando dzakasiyana dzemukati dzinopa kune akasiyana zvido zvevateereri uye mapuratifomu, inosimudzira kuziva, kubatanidzwa, upsells, uye kuchengetedza:

  • Seri-kwe-Zvirimo: Kupa tarisiro yemashandiro ekambani, tsika, kana kugadzirwa kwechigadzirwa. Izvi zvinowanzogovaniswa semapfupi-fomu mavhidhiyo kana mafoto essays pasocial media.
  • Nyaya Dzidzo: Ratidza mienzaniso chaiyo-yehupenyu yechigadzirwa chako kana sevhisi mukuita, uchivaka kuvimbika.
  • Nhau dzekambani: Goverana zviitiko zvakakosha, kutangwa kwechigadzirwa chitsva, kana zvimwe zvakakosha kubudirira kwekambani.
  • E-mabhuku uye Mazano: Ruzivo rwakakwana pamisoro chaiyo, inowanzo shandiswa semagineti ekutungamirira. Izvi zvinowanzo kurodha uye zvakagadzirirwa kuti zvive nyore kuverenga.
  • Tsamba dzeEmail: Yenguva dzose inogadziridza panhau dzeindasitiri, zvigadziriso zvekambani, kana curated zvemukati. Tsamba dzenhau dzinoita kuti vateereri varambe vachibatikana nerudzi nguva nenguva… tarisiro yeanonyoresa.
  • Zviziviso zveChiitiko: Chengetedza vateereri vako vachiziva nezvezviitiko zvinouya, webinars, kana makonferensi.
  • FAQs uye Q&A Sessions: Kupa mhinduro kumibvunzo yakajairika yevatengi. Izvi zvinogona kuve kuburikidza nemabloggi, madhairekitori anogona kudhawunirodha, kana anodyidzana webinars.
  • Infographics: Zvinoonekwa zvinomiririra data kana ruzivo, zvinobatsira kurerutsa misoro yakaoma. Izvi zvinogona kugovaniswa pamapuratifomu akasiyana siyana kusanganisira mawebhusaiti uye social media.
  • Indasitiri Nhau: Isa brand yako seanoziva uye ari-kusvika-zuva sosi mukati meindasitiri yako.
  • Interactive Content: Quizzes, polls, kana interactive infographics inobata vateereri nesimba. Izvi zvinogona kutambirwa pamawebhusaiti kana kugoverwa kuburikidza nesocial media mapuratifomu.
  • MAPODCAST: Zvemukati zvemudhiyo zvinotarisana neruzivo rweindasitiri, kubvunzurudza, kana nhaurirano. Mapodcasts anobatsira vateereri vanosarudza pane-iyo-kuenda zvemukati mashandisirwo.
  • Zvigadzirwa Maitiro-Maitirwo: Zvakakosha kudzidzisa vashandisi kuti ungawana sei zvakanyanya kubva pane zvigadzirwa zvako.
  • Zvemukati-zvinogadzirwa nemushandisi (UGC): Kusimudzira zvemukati zvakagadzirwa nevatengi, senge wongororo, zvipupuriro, kana zvesocial media posts. Izvi zvinogona kuratidzwa mumablog blog, pasocial media, kana vhidhiyo zvipupuriro.
  • Webinars uye Online Workshops: Kupa ruzivo rwakadzama kana zvidzidzo zvekudzidzisa, zvinowanzoshandiswa mumamiriro eB2B. Izvi zvinogona kufambiswa-kutenderera kana kupihwa sezviri kudhawunirwa kuti uzvionere gare gare.
  • Whitepapers uye Mishumo Yekutsvagisa: Mishumo yakadzama yemaitiro eindasitiri, tsvakiridzo yepakutanga, kana ongororo yakadzama. Aya anowanzo kupihwa seanogona kurodha PDF.

Imwe neimwe yemhando idzi dzemukati inoshandira chinangwa chakasiyana uye inobata kuzvikamu zvakasiyana zvevateereri. Nekusiyanisa raibhurari yemukati neaya akasiyana marudzi uye masvikiro, ese ari maviri B2C uye B2B masangano anogona kunyatsosvika nekubatanidza vateereri vavanovavarira, vachigadzirisa zvakasiyana-siyana zvezvido uye maitiro ekushandisa.

Heano mimwe mibvunzo mikuru nezvezvako izvo zvinogona kutungamira kambani mukugadzira yakazara uye inoshanda yemukati zano:

  • Takatonyora nezvazvo here? Chinyorwa ichocho ndechemazuva ano here? Icho chinyorwa chakakwana kupfuura vakwikwidzi vedu here?
  • Mibvunzo ipi iri kutsvaga vateereri vedu pamhepo?
  • Tine zvinyorwa zvinoenderana nedanho rega rega rekutenga kutenderera? Via: B2B Buyers 'Rwendo Matanho
  • Isu tine zvirimo mumasvikiro ayo vateereri vedu vanoshuvira kushandisa mazviri?
  • Tiri kugara tichigadziridza zvirimo kuti zvirambe zvine basa here?
  • Kangani patiri kuongorora zvinyorwa zvedu kuti tive nechokwadi chokuti zvinopindirana nemaitiro eindasitiri azvino uye zvinofarirwa nevatengi?
  • Zvemukati zvedu zvinovhara zvakakwana misoro yakadzama here, kana kuti pane nzvimbo dzatingape ruzivo rwakadzama here?
  • Pane misoro yakaoma here yatinogona kupa mamwe madhairekitori kana mapepa machena?
  • Vaverengi varikudyidzana sei nezvatiinazvo? Iyo data yekubatanidzwa (inoda, migove, makomendi) inotiudzei?
  • Tirikushingairira kutsvaga nekubatanidza mhinduro yemushandisi kuti tivandudze zvirimo?
  • Tiri kukwenenzvera zvemukati meinjini dzekutsvaga kuti tive nechokwadi chekuonekwa kwakanyanya?
  • Isu tinofananidza sei nevakwikwidzi vedu maererano ne keyword rankings uye search engine results page (SERP) positioning?
  • Tiri kupa ruzivo rwakasiyana kana kukosha kusiri kwevakwikwidzi vedu?
  • Zvemukati zvedu zvine izwi rakasiyana kana maonero anotisiyanisa pamusika?
  • Ko yedu yemukati analytics (mapeji maonero, bounce mitengo, nguva iri papeji) inoratidzei nezvemhando uye kukosha kwezvinyorwa zvedu?
  • Isu tingashandise sei zvirinani data kuzivisa yedu yekugadzira zvemukati zano?
  • Tiri kubatanidza zvakasiyana-siyana zvemultimedia zvinhu (mavhidhiyo, infographics, podcasts) kupfumisa zvirimo zvedu?
  • Tingaite sei kuti zvinyorwa zvedu zvinyatsopindirana uye zvine chekuita nevateereri vedu?
  • Tiri kugovera zvirimo zvedu nemapuratifomu ese akakodzera here?
  • Pane here zviteshi zvisina kushandiswa kana vateereri vatingave tichisvika nezviri mukati medu?

Ose mabhureki matsva uye akasimbiswa anofanirwa kunzwisisa kuti nepo huwandu hune nzvimbo yahwo, kunyanya mumatanho ekutanga, mhando ndiyo inosimbisa uye inosimudzira brand mukufamba kwenguva. Raibhurari yakanyatsogadziriswa yemukati inoshanda sechinhu chakakosha, inokwezva uye inobatika vatengi panguva imwe chete ichimisikidza mhando semutungamiri mumunda wayo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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