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Dhijitari Kuchengeta Imba: Maitiro Ekushambadzira Yako Post-COVID Imba Yekudzoka Kwakakodzera

Sezvinotarisirwa, mukana mumushure-COVID musika wachinja. Uye kusvika parizvino zvinoita sezviri pachena kuti yakachinjiswa mukufarira varidzi vezvivakwa uye varidzi vezvivakwa. Sezvo kudiwa kwekugara-kwenguva pfupi uye pekugara zvakachinjika zvichiramba zvichikwira, chero munhu ane kero-ingave imba izere yekuzorora kana ingori imba yekurara yakasarudzika-akaiswa mushe kuti awane mukana pane zvinoitika. Kana zvasvika pakuda kwenguva pfupi kudhara, panenge pasina magumo pamberi.

Uyezve, hapana zvitengeswa pamberi. Mukuru weAirbnb, Brian Chesky, azivisa izvozvo dzinenge 1 miriyoni mauto zvaizodikanwa kuzadzikisa kudiwa kwemusika. Izvi zvinonyanya kuitika mune dzakawanda dzimba dzimba, chikamu 65% yeAirbnb zvivakwa ndezve. Zvivakwa zvemhuri dzakawanda zvine madhoo makumi mana kana mashoma vakaona kumwe kudzoka kwakanyanya kusvika parizvino. 

Njodzi yakaderera uye mubairo mukuru wakamirira chero muridzi wezvivakwa, ingave iri pamba, maoko-ari kushanda kana chiyero chakazara, yakawanda-yezvivakwa portfolio. Asi mune zvese zviitiko, data, kushambadzira, uye otomatiki ishamwari yemuridzi. Matanho ekare ekushambadzira acharasikirwa neshanduko dziri kudiwa, uye kutadza kugadzirisa mashandiro-ebasa-ekushandura-kunyanya nemari shomashoma kwenguva pfupi - zvinogona kuita kuti dzimba dzekudyara dziende kumaodzanyemba. Nokuronga kwakakodzera, gadziriro, uye mashandisiro mashoma ekudyara, varidzi vezvivakwa vanogona kunzwa vane chivimbo chekuti vakamisa rendi yavo zvakanaka kuti vabudirire post-COVID.

Tsoka Yakanyanya Mberi

COVID-19 yaive dambudziko repasirese; mhedzisiro uye maonero ekuchinja ari epasirese. Izvi zvinoreva kuti vazhinji post-COVID vashanyi vari kutsvaga zvakafanana zvinhu, uye danho rakakura rekutanga kune chero mugari angave achive nechokwadi chekuti izvo zvinhu zvakarongeka. Zvinyorwa zvinofanirwa kushambadzira yakagadziridzwa yekuchenesa protocol pakati pevaenzi, uye sanitization nzira mukati mekugara kwemuenzi. Mauto anosarudza kupinda muAirbnb's-nhanho-nhanho dzakakwidziridzwa yekuchenesa anogamuchira yakasarudzika yakasarudzika pane yavo rondedzero, iyo inoratidza chishuwo pakati pevaridzi kuve nemhando yakadaro yekuona cue. Kuchengeta imba kwaimbove chinhu chaienderera kuseri kwezviitiko; ikozvino, vashanyi vanoda kuona hutano uye chengetedzo mhinduro kuitira kuti vatende mune kuchengetedzeka kwepfuma.

Mauto anofanirwa zvakare kuchengetedza ebasa-kubva-kumba zvinowoneka mupfungwa pavanoshambadzira avo ezvinyorwa. Kwemwedzi yakati wandei, internet isina waya yakange iri imwe yezvinhu zvinonyanya kutsvaga pakati pevafambi. Airbnb yakaburitsa chidzidzo chakaratidza varidzi vanowedzera nzvimbo yepamhepo-inoshamwaridzika chiteshi vanowana 14% kupfuura vamwe vavo. Yakakwirira-mhando mifananidzo yeiyo yakakura nzvimbo yekushandira-pamwe inowedzerana kofi, purinda, inomhanya-mhanya Internet kugona - inokwezva imwe yeakakosha COVID-era huwandu hwevanhu: basa-kubva-chero kupi roja. 

Panguva imwe chete Zvinyorwa - Iyo Yakawedzera Iyo Merrier

Shanduko yanga iri yenguva dzose mumusika we post-COVID. Panzvimbo pekuyedza kutora nguva musika uye kutsungirira fungidziro yekutsvaga mutengo wakakodzera, varidzi vezvivakwa vanogona kuita imwe smart smart kuti vabvise musoro wekushambadzira. Automated kushambadzira kunoita kuti optimized mitengo kuve nyore. Vashandi uye varidzi vanogona kuisa mari muhunyanzvi huchaongorora kudiwa kwemusika uye vanyore nzvimbo yacho pamutengo wakaringana wemutengo uye vagare kureba. Iyo inogona kuchinja chero sarudzo, ichikwezva kune vamwe vashanyi vane zvakasiyana zvinodiwa kusvika kureba kana bhajeti. Iyo inogona zvakare kunyora iyo imwechete chivakwa pane akawanda mapfupi-epfupi masitendi ekurenda, imwe neimwe inounza mune akasiyana vateereri.

Uye ine otomatiki yekushambadzira sisitimu iri munzvimbo, zvakakosha kuti varidzi nevatengesi vatore iyo data kutenderedza kuti yega yega rondedzero inoita. Iyo muridzi portal inogona kuve inzvimbo yakanaka yekuisa pakati yakakosha manhamba, kuchengetedza track yemari, kubhuku nhoroondo, mari, uye kubhadhara munzvimbo imwechete. Vatengesi vanogona kunzwisisa kubudirira kwemaitiro akasiyana ekushambadzira, uye nekuteedzera kuti ndeupi mutengo uye gara refu modhi iri kukwezva kwakawanda kwekutengesa kwavo. Ivo vanogona kuita yavo yemabhadhariro, kururamisa yavo accounting, uye chengetedza yavo yepazasi mutsetse nepo panguva imwecheteyo kuunganidza akakosha metric: kugara, mwedzi wemari mari, nezvimwe.

Kushushikana Pay-Kudzima

Vashandi uye varidzi vanorasikirwa nenguva uye simba repfungwa kana ivo vachiedza kuteedzera kune minutia yekutapa kwemaroja. Maoko-pane manejimendi epfupi-kwenguva rendi anokurumidza kuwedzera. Varidzi vari kuita zvekunyora pasi, kuongorora kwevaenzi uye kuongorora kweID, kubhadhara, uye kuchenesa pakati pekugara kwese. Ichikurumidza kupfuura iyo muridzi angarongera, izvo zvinhu zvehutungamiriri zvinova basa renguva yakazara, zvichivaendesa kure kure nechinangwa chakafanana chekutanga: kutanga mari yekungoita.

Varidzi vanogona kuita kamwe-nguva kudyara mune epuratifomu manejimendi manejimendi kuvabatsira kubata kwavo kwakakodzera-kushingairira uye nekupa vashanyi vavo yakakwidziridzwa, isina maoko-ruzivo. Yakabatanidzwa smartphone maapplication anogona kubatsira vashanyi kuburikidza neiyo chaiyo ID cheki, uye kuburitsa maoko-emahara yekuwana kiyi yekuita kwavo. Varidzi vanogona kukwidziridza manejimendi manejimendi panguva yekutora, zvakare. Vanogona kuita kuti chivakwa chiongororwe otomatiki kuitira kuchenesa zvinodiwa uye kugadzirisa, uye ivo vanokwanisa otomatiki kupa izvo zvinopihwa basa kuzvikwata zvekuchengetedza dzimba uye nyanzvi dzekuchengetedza. Zvivakwa zvinokwanisa ipapo kushandurwa zvine mutsindo zvichienderana nezvinodiwa nekukasira, zvichibvumira varidzi kuti vave chero kupi zvako pasi pano kana zvijana zvikaitika. 

Chinhu chakanakisa kuita musika wepashure pechirwere kushanduka. Yepfupi-yenguva yekurenda ndiyo yepedyo mushambadzi anogona kuuya. Vanhu vari kutsvaga nzvimbo nyowani nemitengo yakaderera yekurarama, kufamba kushanduko inodiwa kwazvo yenzvimbo, kana kuyedza nzvimbo nyowani nerusununguko rwavo rutsva kubva kuhofisi. Mapfupi-kwenguva ekurenda akagadzirirwa iyo post-denda kufamba. Chero ani zvake ane chipo chekurendesa - imba yekurara pamusoro pegaraji kana yepamusorosoro imba yezororo - akabata mukana unoshamisa. Nekushambadzira kunoitwa zvoga, zvakagadzirirwa zvevaenzi, uye marongero eapo pasiti pekuchengetwa kwepfuma, muridzi wega wega achamiswa zvakanaka kuti atore chikamu mumhanyi yegoridhe yepashure-denda.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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