Content Marketing

21 Matemu Ekushambadzira Kufadza uye Kutsamwisa Vaunoshanda navo

Ndanga ndiri kumba ndichiverenga zvangu manheru ano. Ndiri mukomana ari nyore, saka pese pandinorova mamwe mazwi matsva, ndinowanzodzvanya kune injini yekutsvaga kana duramazwi kuti ndizive zvandiri kuverenga. Ndiri kusimukawo mumakore… saka mushure mekunge ndaverenga kuti chii, ndinomhanyisa maziso angu ndodzokera pakuverenga.

Ndinotenderedza maziso angu nekuti vatengesi (kunyanya vanyori vekushambadzira) vanogara vachinzwa vachimanikidzwa kugadzira mazwi matsva kuti isu tidzidze uye kutsiva mazwi ekare, anofinha. Ndinofunga zvinoita kuti vanzwe vakangwara isu tichidzokera mukusakwana.

Heano mamwe emashoko aya:

  1. Paid Midhiya - Taimboidaidza izvi kushambadza.
  2. Yakawana Midhiya - Taimboidaidza izvi izwi-remuromo.
  3. Muridzi weMedia - Taimboidaidza izvi hukama hwevanhu.
  4. motokari - Taimboidaidza izvi circulation or maonero.
  5. Gamification – Isu taidaidza izvi a mubayiro, kuvimbika, bheji, or poindi system. Mabheji eBoy Scout ari munenge muna 1930; izvi hazvisi zvitsva.
  6. kupana nduma - Taimboidaidza izvi kuverenga, achiteerera, kana kuona (uye gare gare… kupindura)
  7. Content Marketing - Taimboidaidza izvi kunyora.
  8. Kuita-kune-chiito - isu taidaidza iyi banner ad. Zvaisareva kuti taida zita idzva nekuti raive panzvimbo yedu.
  9. kumhanyisa - taimboidaidza izvi ushambadzi.
  10. Girafu – (semuenzaniso, Social Graph) taitsanangura izvi se ukama.
  11. simba - taimboidaidza izvo mukurumbira.
  12. Optimize - taimboidaidza izvi kuvandudza.
  13. Kudzora - taimboidaidza izvi kuronga.
  14. Mapikicha - taimboidaidza izvi dhibhodhi.
  15. Analytics - taimboidaidza izvi mishumo.
  16. Updated: Vanhu - taimboidaidza izvi Zvikamu zvichibva pane zvehunhu kana huwandu hwevanhu hwakagadziriswa nevanopa dhata.
  17. Infographics - taimboidaidza izvi mifananidzo, dzimwe nguva data mifananidzo, kana zvekunamira. Isu tinosungirira iwo anotonhorera mune edu cubicles (er .. nzvimbo dzekushandira).
  18. Verbiage - taigara tichidaidza avo mashoko.
  19. Whitepaper - isu takangodaidza iwo mapepa. Vaingouya vachena chete.
  20. Hunyama – isu taisafanira kufonera chero chinhu .. taitofanira kudaira foni kana musuwo isu pachedu.
  21. Yechokwadi Kushambadzira - Isu taidaidza izvo zvine simba kana zvakanangwa zvemukati.

Kune mamwe mazwi makuru, zvakare ... hybrid, fusion, velocity, democratization, cross-channel, templatize, aggregation, syndication, kukurumidza ...

Vakomana ava vanofanirwa kufuratira Google+, kuwana hope, uye kudzikamisa kusvika kumazwi ekutanga atinorangarira. Neiko kune ichi chinodikanwa chavanhu chekuchinja nguva dzose? Pamwe kuzvidaidza nechimwe chinhu chitsva zvinoreva kuti takashanduka? (Ini handizvitengi, iwe?).

Ini ndinofunga makambani mazhinji anonetsekana neakapusa branding kana kupedza kubva kune crappy webhusaiti, usambo funga a yemasanganiswa yakamhanyisa yakawanikwa midhiya mushandirapamwe ane velocity inowedzeredzwa nekubata kwevanhu.

Mukutendeseka kose, ndinofungidzira ndine mhosva, futi. ndine nyowani midhiya agency, kwete kambani yekutengesa. Zviri zvechokwadi zvakawanda zve inbound yekushambadzira agency… Asi ndakabhejera kuti kucharamba kuripo mifananidzo itsva, asi inbound inogona kutsiviwa nerimwe benzi nyowani izwi senge acute.

Iwe unoziva, zvinopesana regedzera.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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