21 Ekushambadzira Mitemo yekushamisa / Kushatirisa Vaunoshanda navo

snob

snobIni ndaive ndakagara pamba ndichiverenga zvimwe zvekuverenga manheru ano. Ndiri mukomana akanaka kwazvo saka pese pandinorova mamwe mazwi matsva, ini ndinowanzodzvanya kuWikipedia kuti ndione kuti chii chandiri kuverenga. Ndiri kukwirawo kumusoro uko mumakore… saka mushure mekunge ndaverenga zvazviri, ndinotenderedza maziso angu ndodzokera kuverenga.

Chikonzero ini ndinotenderedza maziso angu ndechekuti vanyori (kunyanya vanyori vekushambadzira) vanogara vachinzwa vachimanikidzwa kuti vagadzire mazwi matsva ekuti tidzidze uye kutsiva eakare, anofinha mazwi. Ini ndinofungidzira zvinoita kuti vanzwe vakangwara isu tichidzokera mukusakwanira.

Heano mamwe emashoko aya:

  1. Paid Midhiya - Taimboidaidza izvi kushambadza.
  2. Yakawana Midhiya - Taimboidaidza izvi izwi-remuromo.
  3. Muridzi weMedia - Taimboidaidza izvi hukama hwevanhu.
  4. motokari - Taimboidaidza izvi circulation or maonero.
  5. Gamification - Taimboidaidza izvi mubayiro, kuvimbika, badge or nongedzo masisitimu. Mukomana Scout mabheji ari munenge muna 1930, ichi hachisi chitsva vanhu.
  6. kupana nduma - Taimboidaidza izvi kuverenga, achiteerera, kana kuona (uye gare gare… kupindura)
  7. Content Marketing - Taimboidaidza izvi kunyora.
  8. Kuita-kune-chiito - isu taimboidaidza iyi kushambadzira. Kungoti nekuti zvaive panzvimbo yedu pachedu, hazvireve kuti taida zita idzva.
  9. kumhanyisa - taimboidaidza izvi ushambadzi.
  10. Girafu - (semuenzaniso. Yemagariro Girafu) isu taiwanzo kungotsanangura izvi se ukama.
  11. simba - taimboidaidza izvo mukurumbira.
  12. Optimize - taimboidaidza izvi kuvandudza.
  13. Kudzora - taimboidaidza izvi kuronga.
  14. Mapikicha - taimboidaidza izvi dhibhodhi.
  15. Analytics - taimboidaidza izvi mishumo.
  16. Updated: Vanhu - taimboidaidza izvi Zvikamu zvichibva pane zvehunhu kana huwandu hwevanhu hwakagadziriswa nevanopa dhata.
  17. Infographics - taimboidaidza izvi mifananidzo, dzimwe nguva data mifananidzo, kana zvekunamira. Isu tinosungirira iwo anotonhorera mune edu cubicles (er .. nzvimbo dzekushandira).
  18. Verbiage - taigara tichidaidza avo mashoko.
  19. Whitepaper - isu takangodaidza iwo mapepa. Vaingouya vachena chete.
  20. Hunyama - isu taisambo fonera icho chero chinhu .. isu taitofanira kudaira foni kana musuwo tiri munhu.
  21. Wedzera: Context Kushambadzira - Isu taidaidza izvo zvine simba kana zvakanangwa zvemukati.

Kune mamwe mazwi akakura, zvakare… musanganiswa, fusion, velocity, demokrasi, muchinjikwa-chiteshi, templatize, kuunganidzwa, kubatanidza, kumhanyisa…

Varume ava vanofanirwa kudzoka paGoogle +, kurara, uye kuidimikira pasi kusvika kugwaro rechisere regiredhi ratinoyeuka isu. Sei kune kudiwa uku nevanhu kuti vagare vachinja? Pamwe kuidana nechimwe chinhu chitsva zvinoreva kuti neimwe nzira takachinja? (Ini handizvitenge, iwe?).

Ini ndinofunga makambani mazhinji achiri kunetsekana nekureruka kwekumaka kana kupedza chikoro kubva kune yakashata webhusaiti, usatombo funga yemasanganiswa yakamhanyisa yakawanikwa midhiya mushandirapamwe ane velocity inowedzeredzwa nekubata kwevanhu.

Mukutendeseka kose, ndinofungidzira ndine mhosva, futi. ndine nyowani midhiya agency, kwete kambani yekutengesa. Zviri zvechokwadi zvakawanda zve inbound yekushambadzira agency… Asi ndakabhejera kuti kucharamba kuripo mifananidzo itsva, asi inbound inogona kutsiviwa nerimwe benzi nyowani izwi senge acute.

Iwe unoziva, zvinopesana regedzera.

15 Comments

  1. 1

    Kunze kwekunge ndafunga kuti "kushambadzira zvemukati" kwaive "kutengesa kunyora." Kana kuti kunyanya "kutengesa zvinhu zvakatonyorwa."

    Ndinovenga kuzvibvuma, asi ndakashandisa zvishoma 7 yeiyi 1) pasina kufunga nezvazvo kana 2) nechiso chakarurama.

  2. 3

    Ichi chinyorwa chakaita kuti ndinyemwerere, ndanga ndichishandisa mamwe mazwi aya kwemakore uye mamwe kwete zvachose… zvakadaro! Segmentation uye zvikamu zvemusika zvagara zviri izwi rekushambadzira chokwadi.. zvirokwazvo imwe yandanga ndichishandisa kwemakore makumi maviri apfuura zvakadaro!

    • 4

      Hi Paula!

      Ndinorangarira pakatangwa maitiro ehunhu uye isu takangoita "mivhunzo" uye nekugadzirisa mishandirapamwe kune iyo 'mhando'. Handichayeuke ndichiidaidza kuti segmentation kumashure - kunyangwe ingave yanga iripo! Zvino gare gare takavadaidza kuti "personas" ... pamwe ingave iri nani kunyora!

      Ndatenda!

    • 5
      • 6

        Ndatenda Douglas, fave yangu murunyorwa rutsva inofanira kunge iri Chiremera ichitsiva Mukurumbira, inongopa chirevo chitsva cheruzivo rwakadzama, izvo zvingave zvakadaro, asi zvinonzwika zvakanaka! 🙂

  3. 7

    Kuvhima basa kunoonekwa semushandirapamwe wekushambadzira, kwete kutsvaga basa. Handina kuona “personal branding” iyo yaimbonzi “qualifications” kana tichireva nezvemunhu angango tsvaga basa. Wese nhasi ane “brand” raimbove “hunhu” hwavo kana “hunyanzvi hunyanzvi” kana “masimba epamusoro.” Ah, imwe "magwaro ekushambadzira" yaimbonzi resume kana bio ikozvino inonziwo "[online] mbiri." “Basa” i“mukana” uye “dambudziko” i“denho”. "Vashandi" vakashandurwa kuita "zviwanikwa zvevanhu" izvo zvakashandurwa kuita "kutora tarenda." Uye zvinoenda ....

  4. 8
  5. 10

    Zvinosetsa uye ndezvechokwadi mune dzakawanda zviitiko! Asi ndinofunga kuti vatengesi vari kuedza kutaura nemutauro unonzwisisika nevatengi vavo uye "general marketing public". Zvakafanana nehurongwa hwemazuva ano hwechiratidzo.

  6. 12

    Ndanga ndichisangana nemumiririri nezuro ane chido chekubloga uye kushambadzira kwepamhepo. Akandiudza kuti ndinotaura sevanhu vakagadzira saiti yake yeblogi. Enda kwandiri kufunga nezvekuda kwangu chaiko…… kushambadzira. Ndinofungidzira mushure mekuverenga ruzivo rwakawanda pamusoro penyaya dzine chekuita nekushambadzira, unongotora mazwi pasina kuzviona.

  7. 13
  8. 14

    Chinyorwa chikuru uye chechokwadi nezve vanhu vanofunga zvinhu 'zvinoda' kushanduka. Zvinoita sekuti zviri muhunhu hwevanhu kuti vabatanidze hunyanzvi hwese hutsva nekuvandudzwa - sezviri pachena izvi zvinosanganisira mazwi. Imwe yakanaka yakanyorwa nechinyorwa kubva pasocialmediatoday yaive "synergy" yave kutsiva "kushanda pamwe chete." (http://socialmediatoday.com/node/397449&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

  9. 15

    Hei Doug,
    Mumwe anopa mazano anoshanda nesimba ndinoyambuka nzira nevanoda kushandisa izwi rekuti 'bifurcation' mumutsara wega wega wechitatu. Haikwanisi kungoti 'zvino tinozviparadzanisa mumapoka maviri.' Ndinofunga unogona kubhadharisa yakawanda kana vanhu vasingakunzwisise.
    Ini ndaizopikisa 'kudaidzira kuita chiito.' Ndine mabhuku ekunyora kubva kuma1920 ane zvitsauko zvakatsaurirwa kugadzira anomanikidza kufona kuita. Chero ani ari kuishandisa sezvinoreva 'banner ad' anoshaya yakakomba yekushambadzira kumashure.
    Jim

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