Iyo Yekupedzisira Tekinoroji Maitiro muRetail
Retail chikamu chakakosha chehupenyu hwese. Iwo muchina wepasirese wakagadzirwa kununura uye kushandira vatengi kumarudzi ese. Vanhu zvakaenzana vanonakidzwa nekutenga muzvidhinha-uye-dhaka uye zvitoro zvepamhepo. Naizvozvo, hazvishamise kuti indasitiri yekutengesa yepasi rose iri inotarisirwa kusvika $ 29.8 trillion muna 2023. Asi, haigone kuzviita yega.
Kune zvikonzero zvakawanda iyo indasitiri yekutengesa inoda kuti irambe ichikurumidza neazvino tekinoroji kuvandudzwa. Kutevera shanduko uye kuigamuchira kunobvumidza iko kutokura kukuru kweindasitiri yekutengesa.
Ipfupi Nhoroondo Yekutarisa kweRetail Stores
Zvitoro zvekutengesa hazvina kugara zvichivimba neinternet kushanda. Pakutanga, vanhu vaichinjana zvinhu nemombe pakati pavo uye vaishanda nesimba kuti vave nezvinhu zvakawanda zvekupa. Zvitoro zvekutanga zvekutengesa zvakaonekwa kuma800 BC. Misika yakatanga kusimukira uko vatengesi vaitengesa zvinhu zvavo. Chinangwa chemisika yaive yekutenga zvigadzirwa asiwo kushamwaridzana.
Kubva ipapo, kutengesa kwakaramba kuchikura. Mumakore ekuma1700, zvitoro zvidiki, zvemhuri-zvine amai-uye-pop zvakatanga kubuda. Pakati pemakore ekuma1800 nekutanga kwema1900, vanhu vaivhura zvitoro zvekutanga. Sezvo mataundi nemabhizinesi zvakavandudzwa, pamwe pakauya marejista ekutanga emari, achiteverwa nemakadhi echikwereti uye zvitoro.
Kurumidza kuenda kunguva yeinternet. Iyo electronic data interchange (EDI) muma1960 yakagadzira nzira ye-e-commerce iyo yakakwira chigaro muma1990 apo Amazon yakapinda panzvimbo. Kubva ipapo, kutengesa kwave kuchitsamira zvakanyanya patekinoroji, uye e-commerce yakaramba ichiwedzera nekuda kweinternet. Nhasi, social media inopa mikana yakawanda yekushambadza, asi varidzi vebhizinesi vanofanirwa kugara vakatarisa kunogara-kuchinja maitiro evatengi kuti varambe vari mumutambo.
Iyo Nyowani Retail Maitiro
Zvitoro zvekutengesa zvanyatsopindirana neinternet uye kuongororwa kwehunhu hwevanhu. Kune zvinhu zvakawanda kwazvo zvekufunga nezvazvo.
- User ruzivo
- branding
- Webhu yakagadzirwa
- Zvemagariro midhiya kuvapo
- Marketing
Nekudaro, izvo hazvisi izvo chete. Indasitiri yemazuva ano yekutengesa inoda kugadzira inonakidza yevatengi ruzivo nekuti vanhu vane kushivirira kushoma mazuva ano. Sokutaura kwakaita Philip Green, "Vanhu vanogara vachienda kunotenga. Yakawanda yekuedza kwedu ndeyekuti: 'Tinoita sei kuti ruzivo rwevatengesi rwuve rwakanaka?' ”
Sezvo internet yakaunza dzimwe nzira dzekusvika kune vatengi, vatengi vakaona kuti vane simba rakawanda kupfuura nakare kose. Nhasi, vanhu vanoda masekondi mashoma kuti vaite sarudzo, uye zviri kukanganisa mataurire ekutaurirana nevateereri vavo. Unogona kuwana rumwe ruzivo nezve maitiro evatengi pano.
Kuti uwane huwandu hwekugutsikana, vatengesi vari kushandisa tekinoroji mune ese maitiro. Heano maitiro.
- Inventory yekutevera - Electronic Data Kuchinjana (EDI) inobvumidza kuchinjana kwemakomputa-ne-komputa magwaro ebhizinesi. Iyo inoderedza mutengo, inowedzera kudhinda dhata nekukurumidza, inoderedza zvikanganiso, uye inovandudza kudyidzana kwebhizinesi. Inoita kuti kuve nyore kuteedzera kwekutenga pakati pemutengesi nechitoro.
- Otomatiki ekuzadza masisitimu - aya masisitimu anoshanda mune angangoita ese maindasitiri, achibatsira vatengesi kugadzira uye kugadzirisa kuzadzikiswa kwezvizhinji zvezvikamu zvezvigadzirwa, kubva pachigadzirwa chitsva kusvika kuzvipfeko. Sezvo maitiro acho ari otomatiki, vashandi vanogona kutarisisa pabasa ravo vasingatyi zvigadzirwa zvakarasika kana zvakashatiswa pamashefu.
- Masherufu chaiwo – zvitoro zvinotengesa zveramangwana zvichida hazvizove nemasherufu ane zvigadzirwa. Panzvimbo iyoyo, ivo vanozove nedhijitari kiosks uko vatengi vanogona kuongorora zvigadzirwa. Neimwe nzira, iyi ichave yezvidhinha-uye-dhaka yekuwedzera yewebhusaiti yemutengesi, ichipa yechokwadi isingashande yekutenga chiitiko.
- AI inonyoresa - mhando nyowani dzemarejista dzinobvumira vatengi kuongorora zvinhu zvavo vasina mubhadhari. Smart marejista ndiyo yazvino mhinduro yekugadzira inoyerera yevatengi ruzivo. Nekudaro, kuchine nzvimbo yekukura uye kugadzirisa masisitimu echinhu kuziva, kuzivikanwa kwevatengi, uye kubhadhara.
- AR uye VR mukutengesa - imwe hunyanzvi hwehunyanzvi hunovandudza ruzivo rwekutenga ndeyechokwadi uye yakawedzerwa chokwadi. Nepo vatengi vachinakidzwa kuyedza zvipfeko kana kutarisa fenicha mune chaiyo mamiriro, mabhizinesi anonakidzwa nemitengo yakaderera. AR uye VR zvakare zvinopa dzimwe nzira dzekutengesa neanopindirana uye mamwe mapurogiramu anobata.
- Pedyo zvikwangwani - beacon michina isina waya inogona kuona vashandisi vefoni mbozha. Aya majaira anobatsira zvitoro kudyidzana nevatengi vakadhonza yavo nhare mbozha. Nemabhakoni, mabhizinesi anogona kutaurirana nevatengi, kutora chikamu mukushambadzira-chaiko-nguva, kuwedzera kutengesa, kunzwisisa maitiro evatengi, nezvimwe.
- Kutumira otomatiki - kutumira otomatiki kunochengetedza yakakosha nguva iyo inogona kushandiswa mukuita sarudzo kana mamwe maitiro. Makambani anoshandisa software kuseta mitemo yekutumira maodha, semuenzaniso. Mabhizimusi anokwanisa zvakare kugadzirisa zvinyorwa zvekutumira, zvinyorwa zvemitero, zvinyorwa zvekutora, kurongedza masipo, nezvimwe.
- Robotics - marobhoti zvechokwadi achatora mamwe mabasa evanhu. Kungofanana nekuisa hutachiona muzvipatara panguva yechirwere checoronavirus, marobhoti anogona zvakare kushandiswa kufambisa nhumbi kubva pamashefu, ongorora uwandu hwezvinhu, uye chena. Vanogona zvakare kutsiva mu-chitoro sevhisi sevhisi kana kunyevera nezve njodzi dzekuchengetedza.
Zvitoro zvekutengesa zvauya kubva kure kubva kuna mai-uye-pop zvitoro kune chaiwo masherufu. Akabatanidzwa nekuvandudzwa kwetekinoroji, mabhizinesi ekutengesa akararama kuburikidza uye akagamuchira kumisikidza tekinoroji. Nhasi, vanoshandisa nzira dzese dziripo kuti vawedzere hwaro hwevatengi uye vape musono kutenga.
Iwo achangoburwa matekinoroji maitiro, senge marobhoti, otomatiki kutumira, chaiyo chaiyo, uye proximity mabhakoni, anobatsira mabhizinesi kuramba ari chikamu chakakosha chehupenyu hwevanhu. Makambani ikozvino anogona kushandisa dzimwe nzira dzekutengesa dzakabatanidzwa neakagadziridzwa ruzivo rwekutenga kuratidza zvigadzirwa zvavo uye kuratidza kuti yavo mhando ine basa.