Ecommerce uye Retail

Vatengesi Vanogona Sei Kuita Mari paInternational E-commerce Mukana Kisimusi ino?

Nemusika wepasi rose wekuyambuka-muganho e-commerce ikozvino ukosheswa pa £ 153bn ($ 230bn) muna 2014, uye inofungidzirwa kuti ichakwira kusvika pa £ 666bn ($ 1 trillion) na2020, mukana webhizinesi wevatengesi veUK hauna kumbove mukuru. Vatengi vepasi rese vari kuwedzera kufarira kutenga kubva kunyaradzo yemisha yavo uye izvi zvinotonyanya kufadza panguva yezororo, sezvo ichidzivirira mapoka makuru uye kushushikana kunosanganisira kutenga kweKisimusi.

Tsvagiridzo kubva Adobe's Dhijitari Index inoratidza mwaka wegore rino wezororo zvino unomiririra 20% yemari yepasirese yekushandisa pamhepo. NeKisimusi ichipa chidimbu chakakura chemari yevatengesi, zvigadzirwa zvine mukurumbira zvinofanirwa kuona kuti vane nzira dzakakodzera dzekushandisa mukana wepamhepo - kwete pamba chete, asi mhiri kwemakungwa.

E-commerce yepasirese inovimbisa yakawanda mari inogona kuwanikwa kune vatengesi sezvo ichipa ma brand kugona kusati kwamboitika kukurumidza kukura mabhizinesi pasi rese, zvichiita kuti vape zvinhu zvavo kune vatengi mumisika yekunze, pasina kudiwa kwekuvapo kwenyama. Kuzvipira kuendesa chiitiko chekutenga chisina musono ndicho chichave chiri kufambisa kutengesa kwepasirese online Kisimusi ino.

Dambudziko nderekuti, vatengesi vazhinji vanowanzo tamburira kuti vaenzanise zvinokatyamadza zvekutengesa kwenyika mumisika yepasirese. Izvi zvinokonzerwa neyakasiyana-siyana yekuyambuka-muganho zvipingamupinyi kune e-commerce senge yakakwira mareti ekutumira, isingazivikanwe mabasa ekunze, kudzoka kusingashande, uye kunetseka kutsigira mari dzemuno uye nzira dzekubhadhara. Nyaya idzi dzinotora huremu hutsva mumamiriro emakwikwi eKisimusi apo kusashanda zvakanaka kwevatengi kunoendesa vatengi kune imwe nzvimbo.

Mutemo wakakosha wekushambadzira kwepasirese ndeyekuti, kuti ubudirire, vatengi vanofanirwa kunakidzwa neruzivo rwekutenga zvisinei nenzvimbo yavo. Vatengesi havafanirwe kubata vatengi vanoyambuka muganho sekirasi yechipiri. Kuchengeta vatengi vekunze vanobatanidzwa, vatengesi vanofanirwa kuona kuti zvavo zvipiro zvemudunhu zviri nyore, zvakawanikwa uye zviri pachena

Aya mana anoteedzerwa akakosha.

  • Iva nesarudzo dzakawanda dzekuendesa pamitengo inonzwisisika
    . Yakabatana neizvi, kupa yakapusa uye isina njodzi-isina nzira yekudzoka yakakosha kune wese mutengi sezvo ichivaisa vane chivimbo chekutenga online newe.
  • Govera mari yemuno; pane zvinhu zvishoma zvinowedzerwa-kuisa kune vatengi vepamhepo pane kudikanwa kwekuverenga mutengo mumari yavo pachavo pavanenge vachitsvaga, tisingatauri chiyero chekutsinhana kusava nechokwadi.
  • Nguva dzose tarisa kuisa pfungwa yemutengi kurerukirwa. Dzivisa chero zvingangoerekana zvaitika kushamisika kwevatengi (semuenzaniso tsika dzechaji uye mubhadharo wekubata kubva kune vanotakura) nekuve kumberi nezve izvi zvinodhura.
  • Muzviitiko zvakawanda, dzivisa kushandura zvirimo webhusaiti yako kana kuvaka nzvimbo dzemuno. Aya mabasa anoda yakakwira mari uye kazhinji anounza yakaderera kudzoka, saka, batisisa pane chero chiito kusvikira iwe wanyatsozviratidza pachako mukati memusika.

MaBrand haakwanise kufuratira mukana wekuyambuka e-commerce mukana Kisimusi ino. Kuwana izvi hazvidi hazvo nguva yakakura uye zviwanikwa zvekudyara mukati-imba; vatengesi vanogona kuwana shamwari yepasirese kuti vashandise zvirinani zvavanoda uye kusangana nekutengesa kwepasirese zvinotarisirwa, zvichiita iyo ROI yekuenda pasi rose yakanaka.

Technology vadyidzani vakaita Zvepasi-e inogona kutsigira vatengesi mukupa isina musono e-commerce ruzivo rwepasirese uye kupa vatengi mwero webasa wakakosha mumakwikwi emusika wekutengesa. Pasina vimbiso yechiitiko chenzvimbo, nguva dzakakwana dzekutumira kana kurongeka kwakatenderedza mutengo wakazara wekutengesa, vatengesi vanozotadza kugadzikana uye vanoona vatengi vavo vachisiya kutenga kana kuenda kune saiti yemukwikwidzi nenyaya yekudzvanya - kwete njodzi yaunoda kutora nayo. vatengi vako Kisimusi ino!

Ndir Debbi

Nir Debbi ndiye Co-muvambi uye Musoro Wekutengesa uye Kushambadzira pa Zvepasi-e. Nir ane makore anopfuura gumi echiitiko mukuronga zvine hungwaru uye kusimudzira bhizinesi munzvimbo dzepamusoro-soro uye zvemari. Asati abatana Global-e, akashanda seSVP, Musoro weChirongwa neBizDev kuBank Hapoalim, zvichitevera izwi seMusoro weRetail Strategy kubhanga. Iye zvakare ane MBA uye B.Sc. muEconomics, zvese kubva kuYunivhesiti yeTel-Aviv.

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