Email Kushambadzira: Nyore Subscriber Chinyorwa Kuchengetedza Ongororo

Kuchengeta

Vanyoreri kuchengetwa ine midzi yayo muindasitiri yemapepanhau. Makore akati wandei apfuura, ndakashanda kune Dhatabhesi Yekushambadzira kambani ine ruzivo muNewspaper Subscription Analytics. Imwe yema metric akakosha ekuparadzanisa uye kushambadzira kumatarisiro ekunyoreswa kwaive kugona kwavo 'kuchengetedza'. Isu hatina (nguva dzose) kuda kushambadza kune tarisiro iyo yaisazochengetedza zvakanaka saka, pataida kuwana tarisiro yemhando yepamusoro, taizotengesa kunharaunda nedzimba dzataiziva kuti dzakachengetedzwa zvakanaka. Mune mamwe mazwi, ivo havana kubata iyo 13 vhiki yakasarudzika uye vozobhadhariswa, ivo vaizo nyatso nyowani nekunamatira kutenderera.

Kuti tiongorore kuti chigadzirwa chacho chaiitei nemazvo uye kushambadza kwedu kuri kuita nemazvo, taizoenderera mberi tichiongorora kuchengetedzwa kwevatengi vedu. Izvi zvaizotibatsira kuramba tiri pachinangwa. Zvakare, zvaizotibatsirawo kufungidzira kuti vangani vatengi vangasiya vachipesana nekugara kuti tigone kuronga edu ekutsvaga macampaign zvinoenderana. Mumwedzi yezhizha apo vanhu vaizoenda kuzororo, isu tinogona kushambadzira kune yakaderera-yekuchengetedza tarisiro kungo chengeta iyo kuverenga kumusoro (kunyoreswa kuverenga = kushambadzira madhora mune pepanhau indasitiri).

Iyo Yekuchengetedza Curve

Kuchengetedza Curve

Nei Uchifanira Kuongorora Rondedzero Kuchengetwa?

Ndiri kutendeseka kushamisika kuti, zvakapihwa kukosha kweiyo email kero, vatengesi veemail havana kutora Retention Analysis. Kuchengetedza Ongororo kune vanyoreri veemail kwakakosha nekuda kwezvikonzero zvinoverengeka:

  1. Iine yakaderera chengetedzo inouya yakakwira junk / spam kuzivisa. Kuongorora chako chinyorwa chengetedzo kuchakubatsira iwe mukuvaka mukurumbira wako uye kudzivirira kununura nyaya neInternet Service Provider.
  2. Kugadzirisa zvinangwa zvekuchengetedza inzira huru yekuona kuti zvemukati zviripo kusvika kune snuff. Izvo zvichanyatso kukuudza iwe kangani kti iwe unogona kuisa pangozi zvirombo zvemukati musati mushandi asarudza kubhadhara.
  3. Kuongorora kwekuchengetedza kunozokuudza kuti zvakashata zvako zvinyorwa zvinodzikisira uye vangani vanyoreri iwe vaunofanirwa kuramba uchiwedzera kuwedzera yako runyorwa kuverenga uye; semhedzisiro, zvibodzwa zvako zvemari.

Maitiro Ekuyera Kuchengeta uye Kukwezva pane yako Email Anyorese Chinyorwa

Muenzaniso wandapa apa wakanyatsogadzirwa, asi iwe unogona kuona kuti ingabatsira sei. Mune ino kesi, (ona chati) pane kudonha pamasvondo mana uye kumwe kumavhiki gumi. Dai uyu waive muenzaniso chaiwo, ini ndingangoda kuisa zvine simba zvemukati mukutenderedza iyo 4 vhiki chiratidzo iyo inonyatso kuwedzera imwe zip kumushandirapamwe! Zvakafanana pavhiki 10!

Kutanga, spreadsheet yandiri kushandisa inonyanya kutora wese anonyorera uye kuverenga zuva ravakatanga uye yavo yekusazvinyora zuva (kana vasina kuzvinyoresa. Ive neshuwa yekutarisa kuverenga - vanoita basa rakanaka rekuvanza info painofanira kunge isina chinhu uye kuverenga chete pamamiriro.

Iwe uchaona iyo inoguma grid inobata mazuva ese avakanyoresa kana vasina kuzvinyoresa. Iyi ndiyo ruzivo ini yandichazoshandisa muchikamu chechipiri chekuongorora kuverenga chiyero chekuchengetedza pavhiki rega rega.

Anonyoresa Mazuva

Iko rekuchengetedza rakanakisa mune chero indasitiri inoyera kunyoreswa, asi inogona zvakare kushandiswa kuongorora kuchengetwa kwemamwe maindasitiri - kuendesa chikafu (kangani kununurwa uye kangani munhu asati aenda kune zvakanaka… pamwe chakakosha 'ndatenda' pamberi pazvo poindi iri muhurongwa), kugerwa, kubhadharwa kwemamuvhi… iwe unozvitumidza uye iwe unogona kuverenga kukwezva nekuchengetedza kweako mutengi.

Kuchengeta vatengi kazhinji kunonyanya kudhura pane kuwana zvitsva. Iwe unogona kushandisa Kuchengetedza Ongororo kuverenga uye kuongorora ako ekuchengeta mac curves.

Nemuenzaniso wangu wekunyepedzera, iwe uchaona kuti kungochengetedza zvinyorwa zvangu, ndinofanira kuwedzera imwe 30 +% yevanonyoresa mukati memwedzi mishoma. Parizvino hapana Email Kushambadzira zviyero zveKuchengetedza Ongororo - saka zvinoenderana neyako indasitiri nemishandirapamwe yako, yako yekuchengetedza chengetedzo uye kukwezva kunogona kusiyana zvakanyanya.

Dhawunirodha Excel Kuchengeta Spreadsheet

Kuchengetedza Spreadsheet

Dhawunirodha Sample Excel Spreadsheet

Iyi ingori yemhando yekunyepedzera iyo yandinoisa pamwechete kune ino posvo. Nekudaro, inobata ruzivo rwese rwaunoda kuti ukwanise kuongorora kuchengetedza kwako. Simply-tinya chati pazasi uye woita 'Sevha As' kurodha paspredishiti yandakavaka munharaunda.

Kana iwe uchida rubatsiro kuita iyi mhando yekuongorora pane ako rondedzero ndiudze! Izvo zvinouya zvinobatsira kana iwe uine imba, huwandu hwevanhu, hunhu, zvemukati, uye dhizaini data zvakare. Izvo zvinokutendera iwe kuti uite imwe inoshamisa segmentation kuti zvirinani kunangisa kushambadzira kwako uye zvemukati kune vateereri vako.

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.