Iyo Kudzoka pane Investment (ROI) yeKushambadzira Automation Platforms

Chirevo: Iyo ROI yeKushambadzira Automation Platform

Gore rinotevera, Kushanda Kwekushambadzira kunoshandura makumi matatu! Yep, iwe unoverenga izvo chaizvo. Uye nepo zvichitaridzika seizvi parizvino kwese kwese tekinoroji iri mudiki zvekuti ichine mapundu, chokwadi ndechekuti kushambadzira otomatiki chikuva (MAP) izvozvi akaroora, ane mbwanana, uye angangotanga mhuri munguva pfupi. 

Mukuda Kwechirimo kwazvino rondedzero yekutsvaga, isu takaongorora mamiriro ekushambadzira otomatiki tekinoroji nhasi. Isu takafukunura kuti ingangoita hafu yemasangano ichiri kutambura chaizvo kuyera iyo ROI yeKushambadzira Automation. Takashamisika here? Kwete saizvozvo. Ipo musika weMAP uri pamusoro peUS $ 4B nhasi, mazhinji B2B masangano achiri kunetseka chaizvo nekutengesa kupihwa.

Ndokumbira utarise iyo ROI iwe yawakakwanisa kupa kune yako yekushambadzira otomatiki chikuva?

Nhau dzakanaka ndedzekuti kune avo vanokwanisa kuyera iyo ROI yeKushambadzira Automation, mhedzisiro yacho yakasimba. 51% yemasangano ari kuona iyo ROI yakakura kupfuura 10%, uye 22% iri kuona ROI yakakura kupfuura 22%.

Akaverengera manhamba

Ini ndinofungidzira zvakanyanya kuti idzi nhamba dzakanyanyisa kudzikiswa. Paunofunga kuti vatengi vemazuva ano veB2B zvigadzirwa nemasevhisi vanoita zvakawanda zvedzidzo yavo nekutenga maitiro online, zvakaoma kufungidzira kuti MAP haina kukosha seyako inobudirira kwazvo kutengesa reps. 

Nzira yakanaka yekutarisa kukosha ndeyekufungidzira nyika isina MAP. Fungidzira uchimhanyisa sangano rako nhasi usina kugona kugadzirisa kutaurirana neyakaitika uye nhanho yerwendo rwevatengi. Kana kuti uone iwo anopisa anotungamira uye uapfuure mune ingangove chaiyo-nguva kune yako yekutengesa sangano. Fungidzira usina injini yekushambadzira inogona kureresa inotungamira kunatsiridza velocity dhiri. 

Iwo Makiyi Ekuvandudza iyo ROI Yekushambadzira Mashini

Kutsvagurudza kwedu kwakaburitsa zvimwe zviyeuchidzo izvo isu tinotenda zviri kudzora masangano kubva mukuzadzisa zvizere uye kuziva iyo inodiwa ROI yeMarket Automation. Izvo zviri pachena kusakwanisa kuyera. Tinoenderera mberi nekuona kuti masangano mazhinji ekushambadzira anoramba achinyanya kukoshesa zvikwata zvavo zveBusiness Analytics, zviine zviwanikwa zvishoma kubatsira vatengesi kuyera mashandiro. Kuzvitsaurira analytics tekinoroji uye Dhata Masayendisiti kutsigira vashambadzi kwakakosha.

Yechipiri huru inhibitor kushayikwa kwevanhu vanomhanyisa mapuratifomu zvinobudirira. Takabvunza vakapindura kuti ndezvipi zvikonzero zvakakosha zvekusashandisa zvimwe zvinhu muMAP avo, uye 55% yakaratidza kushomeka kwevashandi, nepo 29% yakaratidza kushomeka kwezivo pazvinhu zvekuwedzera. Iko hakuna mubvunzo kuti iro rekugovera / rekuda curve rakanyatsonaka mukufarira avo vane MAP hunyanzvi. Ichowo chiyeuchidzo chikuru chekuti kana uchinge waita MAP, vatengesi vekutengesa vanofanirwa kufunga nezvese zvitatu zvinhu zvakakosha zvekuita-vanhu, maitiro, uye tekinoroji.

Ndezvipi zvikonzero zvakakosha zvekusashandisa zvimwe zvinhu mune yako yekushambadzira otomatiki chikuva?

Chati: Ndeapi zvikonzero zvakakosha zvekusashandisa zvimwe zvinhu mune yako yekushambadzira otomatiki chikuva?

Kubudirira Kuwana kuri pachena

Chimwe chinhu chakasvetuka kunze uchiongorora mabhenji mhedzisiro yaive kuwedzera kwekushambadzira kugona kwakagadzirwa neMAP. Isu tinotenda kuti kukosha kukuru kweMAP ndiko kugona kuita hurukuro dzemunhu mumwechete paSCALE. Zviri pachena kubva kune data iro vakapindura varikuzivawo bhenefiti iyi.

Yako yekushambadzira otomatiki chikuva yakavandudza sei kugona kwese?

Kuti uone Demand Chitubu cheKushambadzira Automation Benchmark Chirevo:

Dhawunirodha Demand Chitubu's Yekushambadzira Yekushambadzira Benchmark Chirevo

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.