Kushambadzira InfographicsKugonesa Kugonesa

Is Sales Science here kana Art?

Uyu mubvunzo wakakura zvekuti ndakafunga kuuisa kune nyanzvi mbiri dzandinoziva dzinoshanda nemadhipatimendi anotungamira ekutengesa zuva nezuva. Bill Caskey we Caskey Sales Chitimag inyanzvi yezvekutengesa inozivikanwa munyika yose uye murairidzi, uye Isaac Pellerin, maneja wepuratifomu yekutengesa akaputika mukukura. Vose vari vatengi!

Kubva kuna Isaac: Unyanzvi hwekutengesa

Ndakaenda kukonzati svondo rino kunoona Mumford neSons vachiita chiratidziro chine simba. Varume ava vanoita nziyo dzakafanana usiku nehusiku, vane bhanhire rakaenzana neboka revanhu, uye vanoshandisa majee mamwe chete, asi neimwe nzira vanokwanisa kuita nenzira inoita kuti vateereri vanzwe senge ichi ndicho chavanofarira kumira parwendo. Kune zvinhu zvekonzati zviri nyore sainzi uye kana zvinhu zvikasangana pamwe nechinangwa, hunyanzvi.

Ini ndinotenda izvi zvinoenderana nekutengesa. Iyo inofanirwa kunzwa kunge hunyanzvi ichiramba yakadzika midzi musainzi, chimwe chinhu chandinodaidza kuti "Kuverengerwa Kusazvibata". Iwe unofanirwa kunzwisisa vateereri vako uye uzive kwaunoenda iwe uchiteerera kune zvavanoda iwe paunogamuchira mhinduro mukati mekutenga kwese kuita.

Izvo zvinoparadzanisa hunyanzvi nesainzi chinangwa. Kune mimwe mitemo yesainzi inotonga maitiro ekutengesa. Kufanana nenhamba yetarisiro iwe yaunoda kufonera kuti uwane anotungamira anozoshandura kuenda kumikana, kana kuti nekukurumidza sei iwe unofanirwa kutevedzera neakawandisa anotungamira ivo vasati vatonhora. Kungofanana nenyika inotenderera pane yayo axis inogadzira maitiro ekubuda kwezuva nekuvira kwezuva, zvinhu izvi zvinofanirwa kuitika nekusagadzikana kusingaperi kuti injini yemari irambe ichimhanya.

Mutengesi akanaka anonzwisisa sainzi iri kumashure kwemaitiro aya. Mutengesi mukuru anoziva kuendesa meseji kune iyo tarisiro nenzira iyo inonzwa kunge yakagadzirirwa yakasarudzika. Ivo vanoziva nzira yekuwedzera iyo Intel yakaunganidzwa mune yesainzi maitiro ekugadzira yakasarudzika yekutenga ruzivo. Saka kutengesa kukuru kunogona kukwidziridzwa kune fomu yeunyanzvi (kunyanya hunyanzvi hwekuita) kana mitemo yesainzi inodzora yako yekutengesa zvakasikwa inonyatsonzwisiswa kuitira kuti nuance iunzwe mune yega yega mashandiro ayo anokatyamadza uye anofadza tarisiro yako ..

Isaac Pellerin

Kubva kuBill: Iyo Sayenzi Yekutengesa

bhiri-kasiki

Vakuru vekutengesa vanhu vakaita sevamhanyi veOlympic: Vanomhanya tsika mamaira pamberi pehangemutange. Ivo havangobudi chete kunokwikwidza. Nezuva remakwikwi, ivo vakagadzirira, mupfungwa uye nemumuviri. Kazhinji, vanhu vanotengesa vanoramba kuita zvinhu zviri pamberi zvakakosha kuti vabudirire. Ndicho chikonzero kutendeuka mune iro basa kuri kwakanyanya. Iyo sainzi yekutengesa iri kugadzirira kukwikwidza. Unyanzvi huri mukunzwisisa kwehunhu hwevanhu kana iwe uri mumutambo.

Bill Caskey

Heano mamwe mapokana ekutengesa achiwedzera sainzi-inotungamirwa kubva kune art zvichienderana neruzivo rwakapihwa:

  • Consistent process Deployment: Sainzi-inotungamirwa nzira dzekutengesa dzinosimbisa kuendesa maitiro anoenderana. Izvi zvinogona kukonzera kuwedzera kwedziva revatengesi vepamusoro-soro sezvavanotevera nzira yakarongeka iyo yakaratidza kushanda.
  • Metrics-Based Coaching: Nekuongorora metrics uye data, vatengesi vekutengesa vanogona kupa yakanyatso kudzidzisa kuzvikwata zvavo. Iyi nzira inofambiswa nedata inogona kutungamirira kune zvakanangwa uye zvinobudirira kuvandudzwa mukuita kwekutengesa.
  • Prescriptive Selling: Nzira dzinotungamirirwa nesainzi dzinobvumira kushandiswa kwemaitiro ekutengesa anotemerwa. Aya mazano anobva pane ruzivo rwe data, kubatsira vatengesi kuti vanzwisise nzira dzinonyanya kushanda dzekutarisana nemhando dzakasiyana dzetariro uye mamiriro ezvinhu.
  • Maitiro Akanakisisa-Ekuita: Sainzi-inofambiswa nekutengesa nzira dzinokurudzira kutumirwa kwemaitiro-akanakisa maitiro. Kuongorora kwedata kwakaratidza maitiro aya senzira dzakanyanya uye dzakabudirira dzekufambisa kutenderera kwekutengesa.
  • Intelligent Sales Automation: Tekinoroji-inotyairwa otomatiki inogona kubata mabasa anodzokororwa, ichibvumira vatengesi kuti vatarise pamabasa epamusoro-kukosha, sekuvaka hukama nekuvhara madhiri.
  • Sales Technology Training: Sezvo tekinoroji yekutengesa inowedzera kubatanidzwa mukuita kwekutengesa, kudzidziswa kunoshanda mukushandisa maturusi aya kunova kwakakosha. Zvikwata zvekutengesa zvinotungamirwa nesainzi zvinoisa pamberi pekugara uchienderana neazvino matekinoroji.
  • Zvishandiso Zvekugonesa Kutengesa: Sayenzi inotungamirwa nekutengesa inombundira maturusi anofambisa kutengesa kugonesa, zvichiita kuti zvive nyore kune vatengesi kuwana zvinoenderana nezvirimo, ruzivo, uye zviwanikwa kuti ubatanidze tarisiro zvinobudirira.
  • Data-Driven Incentives: Sainzi inotungamirwa nekutengesa inosimudzira data kukurudzira, kukurudzira, uye kupa mibairo zvikwata zvekutengesa. Mashandiro metrics uye zviono zvinobatsira kugadzirisa zvinokurudzira zvinoenderana nezvinangwa chaizvo.
  • Kutungamira Kutengesa: Sayenzi-inotungamirirwa nekutengesa inogona kushandisa mazano ekutengesa anotungamirirwa, apo data inotungamirira vatengesi kuburikidza nematanho anonyanya kushanda mukutengesa.
  • Kudzidzira Unyanzvi: Kutengeswa kunotungamirwa neSainzi kunoziva kukosha kwekuenderera mberi kwekudzidziswa kwehunyanzvi kuchengetedza vatengesi kuenderana nehunyanzvi hwezvino uye mazano.
  • Emotional Intelligence Training: Kunyangwe zvichitungamirwa nesainzi, nzira idzi dzinobvuma kukosha kwekudzidziswa kwehungwaru hwepfungwa kusimudzira hunyanzvi hwekudyidzana uye kuvaka hukama.
  • Kunzwisisa The Buying Cycle: Nepo sainzi-inotungamirwa, vatengesi vanobudirira vanonzwisisa hunhu hwemutengi wega wega uye vanogadzirisa nzira yavo kuti ienderane nezvavanoda uye kutenderera kwekutenga.
  • Maitiro Akasarudzika: Zvikwata zvekutengesa zvinotungamirwa neSainzi zvinoziva kuti maitiro emunhu uye akarongedzerwa anogona kukunda mhinduro dzakanyorwa. Izvi zvinobvuma kusiyana kwezvinodiwa nemutengi wega wega.
  • Intuition uye Adaptation: Maitiro anotungamirwa nesainzi achiri kukoshesa intuition. Vatengesi vanokurudzirwa kuti vabatane, vagadzirise, uye vanyengetedze zvichibva pakunzwisisa kwavo zvinodiwa netarisiro.
  • Vanhu Chaivo vs. Robhoti: Kutengeswa kunotungamirwa nesainzi kunonzwisisa kuti kunyangwe tekinoroji inotungamirwa nekutarisa, vatengi vanosarudza kutaurirana nevanhu chaivo pane mhinduro otomatiki.

Rangarira, nepo nzira dzinotungamirwa nesainzi dzichipa mabhenefiti akakosha, nzira yakadzikama iyo inobatanidza zvese sainzi uye art inogona kazhinji kuunza mhedzisiro yakanaka mukutengesa nekushambadzira.

Infographic - Sayenzi Iri Kupfuura Inyanzvi Yekutengesa?

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.