Is Sales Science here kana Art?

kutengesa sainzi kana hunyanzvi

Uyu mubvunzo wakakura zvekuti ndakasarudza kuuisa kune vaviri vanyanzvi vandinoziva kuti vanoshanda pamwe nekutungamira madhipatimendi ekutengesa mazuva ese. Bill Caskey we Caskey Kutengesa Kudzidziswa inyanzvi inozivikanwa yenyika yekutengesa uye mudzidzisi pamwe naIsaac Pellerin we TinderBox - yekutengesa chikumbiro chikuva chakaputika mukukura. Vaviri vatengi!

Kubva kuna Isaac: Unyanzvi hwekutengesa

Isaac Pellerin weTinderBox paMartech Radio | Martech ZoneNdakaenda kukonzati svondo rino kunoona Mumford neSons vachiita chiratidziro chine simba. Varume ava vanoita nziyo dzakafanana usiku nehusiku, vane bhanhire rakaenzana neboka revanhu, uye vanoshandisa majee mamwe chete, asi neimwe nzira vanokwanisa kuita nenzira inoita kuti vateereri vanzwe senge ichi ndicho chavanofarira kumira parwendo. Kune zvinhu zvekonzati zviri nyore sainzi uye kana zvinhu zvikasangana pamwe nechinangwa, hunyanzvi.

Ini ndinotenda izvi zvinoenderana nekutengesa. Iyo inofanirwa kunzwa kunge hunyanzvi ichiramba yakadzika midzi musainzi, chimwe chinhu chandinodaidza kuti "Kuverengerwa Kusazvibata". Iwe unofanirwa kunzwisisa vateereri vako uye uzive kwaunoenda iwe uchiteerera kune zvavanoda iwe paunogamuchira mhinduro mukati mekutenga kwese kuita.

Izvo zvinoparadzanisa hunyanzvi nesainzi chinangwa. Kune mimwe mitemo yesainzi inotonga maitiro ekutengesa. Kufanana nenhamba yetarisiro iwe yaunoda kufonera kuti uwane anotungamira anozoshandura kuenda kumikana, kana kuti nekukurumidza sei iwe unofanirwa kutevedzera neakawandisa anotungamira ivo vasati vatonhora. Kungofanana nenyika inotenderera pane yayo axis inogadzira maitiro ekubuda kwezuva nekuvira kwezuva, zvinhu izvi zvinofanirwa kuitika nekusagadzikana kusingaperi kuti injini yemari irambe ichimhanya.

Mutengesi akanaka anonzwisisa sainzi iri kumashure kwemaitiro aya. Mutengesi mukuru anoziva kuendesa meseji kune iyo tarisiro nenzira iyo inonzwa kunge yakagadzirirwa yakasarudzika. Ivo vanoziva nzira yekuwedzera iyo Intel yakaunganidzwa mune yesainzi maitiro ekugadzira yakasarudzika yekutenga ruzivo. Saka kutengesa kukuru kunogona kukwidziridzwa kune fomu yeunyanzvi (kunyanya hunyanzvi hwekuita) kana mitemo yesainzi inodzora yako yekutengesa zvakasikwa inonyatsonzwisiswa kuitira kuti nuance iunzwe mune yega yega mashandiro ayo anokatyamadza uye anofadza tarisiro yako ..

Kubva kuBill: Iyo Sayenzi Yekutengesa

bhiri-kasikiVakuru vekutengesa vanhu vakaita sevamhanyi veOlympic: Vanomhanya tsika mamaira pamberi pehangemutange. Ivo havangobudi chete kunokwikwidza. Nezuva remakwikwi, ivo vakagadzirira, mupfungwa uye nemumuviri. Kazhinji, vanhu vanotengesa vanoramba kuita zvinhu zviri pamberi zvakakosha kuti vabudirire. Ndicho chikonzero kutendeuka mune iro basa kuri kwakanyanya. Iyo sainzi yekutengesa iri kugadzirira kukwikwidza. Unyanzvi huri mukunzwisisa kwehunhu hwevanhu kana iwe uri mumutambo.

Kune mamwe akanakisa matipi ehunyanzvi uye ongororo yakadzama pane dzimwe dzanhasi dzinokosha nzira dzekutengesa nesainzi, unogona kudhawunirodha bhuku reVelocify razvino - Kurova Chiyero Chakanaka Pakati PeArt neSainzi.

Velocify Kutengesa Gakava Infographic

Pfungwa

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    Chero ani zvake anogona kutora matatu ekutanga mavara uye oita echipiri mavara, asi chete muimbi anogona kuvashandura ivo kuve hunyanzvi hunofanirwa kutariswa uye zvinonakidza, kunyangwe vamwe vachizviona sehunyanzvi, vamwe vangasazviona.

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