Kushambadzira InfographicsKugonesa Kugonesa

Kutengesa uye Kushambadzira: Mutambo Wepakutanga Wechigaro

Ichi chikuru infographic kubva kuchikwata chePardot kumasangano anotengesa uye kushambadzira kunetseka kuzvienzanisa. Sezvo a mutengesi wekutengesa, isu takatambura nemasangano anotengesa-kutengesa zvakare. Imwe nyaya yakakosha ndeyekuti masangano anotungamirirwa nekutengesa anowanzo shandisa izvo zvakafanana zvavanotarisira kuboka ravo rekutengesa kuchikwata chekushambadzira.

Isu tinopihwa basa nemasangano anotyairwa nekutengesa nekuti ivo vanoona kuti yavo mhando haina kuvaka ruzivo, masimba uye kuvimba pamhepo uye kuti yavo yekutengesa timu iri kuputswa nevanokwikwidza vanoita. Asi ipapo kana kudyara kwaitwa mukuvaka iko kuziva, chiremera, uye kuvimba - mutungamiri wekutengesa anotanga kudzingirira padiki pane mhando yekutungamira, huwandu hwehutungamiriri, kumhanya kwekuvhara, uye kukosha kwekuita. Iko kushamisika kusatarisira kunyorera munguva pfupi. Tinoda kuyera kukurumidza kana zvasvika pakushambadzira.

Tinoda kuona, nehurongwa hukuru hwekutengesa, kuti isu tinoramba tichiwedzera ruzivo, kuvaka chiremera, uye kuwana kuvimba. Kuburikidza nekutaurirana nesangano rekutengesa, tinoda kuona kuti tiri kugadzira zvimedu zvechingwa zvakanaka zvinozobatsira munhu anotengesa kuvhara kutengeswa. Nekufamba kwenguva, isu tinoda kutarisa mhando yekutungamira ichivandudza, tungamira kuwanda kuwanda, mutengo pamutobvu wakatsetseka, wedzera kumhanya kwekuvhara uye kukosha kwekuita. Tinofanira kunge tichiona izvi kwenguva yakareba… mwedzi nemakore, kwete ipapo ipapo.

Nezvinangwa zvakasiyana, zvinokurudzira, uye maturusi, kuenzanisa kambani yako yekutengesa uye yekushambadzira madhipatimendi kunogona kunge kuri kunetsa kwezuva nezuva. Neboka rega rega richisimudzira zvirevo zvavo kunzvimbo dzakasiyana dzebhizimusi maitiro, zvinogona kuve zvakaoma kuwana chero chinhu chinowirirana chingavaunza pamwechete. Nekudaro, kana kutengesa uye kushambadzira kuchishanda pamwechete kugadzira hutungamiri, kusimudzira hukama, uye madhiri epedyo, kambani inogona kubudirira.

Matt Wesson, Pardot.

Attribution yakanyanya kuoma. Ini handitendi kuti chero kutengeswa kunofanirwa kunge kuchikonzerwa nechero kana. Munhu wako anotengesa anofanira kukwanisa kufambira mberi nekutenda timu yekushambadzira nekuzivisa uye kutyaira inotungamira yakananga kumagumo. Chikwata chako chekushambadzira chinofanirwa kupa kuongororwa kwese kuti kuedza kwavo kuri kubatsira sei mumiriri wekutengesa. Ndosaka ndichitenda mhedziso yeiyi infographic - inonongedza kune sei Kushambadzira otomatiki - ne tungamira kutungamira / kurovera, kutungamirira kutarisira uye kubika inobatsira timu yekutengesa uye kutungamira timu yekushambadzira kunatsiridza nzira dzese dzekuwana.

Chikamu chinyorwa: SeMurwi weKushambadzira, ini ndaizoisa yangu CMS nemapeji ekumhara uye kufona-kune-chiito nzira pamberi pe Twitter uye kunyangwe Adwords. Zvemukati (zvine chiratidzo chakamisikidzwa) chinofanirwa kuve hwaro hweyese nzira yekutengesa inopinda.

Kutengesa maringe nekushambadzira uye Mutambo weZigaro

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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