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Rondedzero Yezvese Salesforce Zvigadzirwa zve2023

Salesforce inoramba ichitungamira SaaS indasitiri ine zvigadziriso zvebhizinesi nekuti ndeye gore-yakavakirwa, customizable, chimiro-chakapfuma, chakabatanidzwa, chakachengeteka, uye chinotyisa. Sezvo isu tichikurukura nezvemapuratifomu netarisiro yedu uye vatengi, tinofananidza Salesforce nekutenga mota yemujaho maringe nemotokari yezvitoro. Haisi iyo yakanakisa mhinduro kune yega kambani, asi inoshamisa inogoneka kune chero maitiro, sangano, uye indasitiri.

Nezvimwe zvisiri-pasherufu, isu kazhinji tinofanirwa kushanda mukati mezvipingamupinyi zvepuratifomu. Icho hachisi chichemo, kungoona chete. Kumakambani mazhinji, mamwe magadzirirwo anogona kuitwa munguva shoma, nemutengo wakaderera, uye nekudzidziswa kushoma. Kutenga mota yemujaho kunoda timu yese kugadzirisa, kutyaira uye kuchengetedza mota. Izvi zvinowanzo furatirwa mukuita kwedu kumasangano… kana kuti zvinofuratirwa mukuita kwekutengesa.

Nekuda kweizvozvo, pane maitiro akasimba kune Salesforce mumusika… vamwe vanhu vanotenda kuti yakaoma, inodhura, uye haishande sezvaitarisirwa. Vamwe vanochida uye vakavaka mabasa akabudirira nawo akaiswa zvisina mutsetse mune ese maficha esangano ravo. Sekambani yekubvunzana inoshanda nayo Salesforce kwemakumi emakore, tinoona mativi maviri. Isu tinowanzo kuunzwa kuti tibatsire makambani akaora mwoyo kutenderedza kudzoka kwavo pakudyara tekinoroji (ROTI) yeSalesforce. Chishuwo chedu chaive chekuti dai tapinzwa pamberi sarudzo yekutenga yekuisa tarisiro chaiyo yemutengi pane zviwanikwa, nguva, zvinotanga, uye zvinotarisirwa.

Salesforce Sales uye Partner Maitiro

Kiyi yekubudirira kweSalesforce kutengesa kwayo uye maitiro ekudyidzana. Kana kambani ichipa marezenisi chimwe chezvigadzirwa zveSalesforce, mumiriri wekutengesa anowanzo kusuma mumwe wake kana vadyidzani vanogonawo kupa masevhisi ekuita. Uku kurongeka pakati peSaleforce nevamwe vayo hakuna kusarudzika mumusika, asi kunogona kuunza mamwe matambudziko.

Dzvinyiriro yakawanda uye zvinotarisirwa zvinoiswa kune mumwe wake kuti atsigire maitiro ekutengesa, kuwedzera hukama hweSalesforce, uye kubatsira mumiriri wekutengesa kusangana kana kudarika quotas dzavo. Ndinokukurudzira kuti utsvage mudiwa asingaonekwi kuSalesforce, sezvo ivo vachitarisira zvakanakira iwe panzvimbo.

Isu tinoshanda takabatana kuitira kuti vatengi vedu vabudirire… uye isu hativimbe neSalesforce kune yedu inotungamira uye vatengi. Ndinoda kuve pachena kuti handisi kushoropodza vese veSalesforce kana vadyidzani vayo - vane vamwe vanhu vakasiyana uye nharaunda ine tarenda. Ndiri kungopa maitiro arinani ekuona kudzoka kwako pakudyara neSalesforce.

Salesforce Chigadzirwa Landscape

Zvichida yakanakisa yakazvimiririra sosi pawebhu yeSalesforce ruzivo ndeye Salesforce Ben. Saiti yavo inokuchengetedza iwe nezve maitiro ekuwana kudzoka kukuru uye kutora mukana weakanakisa emapuratifomu eSalesforce. Gore rapfuura, vakapa iyi infographic inoronga kukura kwezvigadzirwa.

Imwe cherechedzo… semubatanidzwa wemabhizinesi, Salesforce inogara ichitumidza zita, kurega, kuwana, uye kubatanidza zvigadzirwa zvitsva nemapuratifomu. Izvi zviri kuwedzera AppExchange.

AppExchange inzvimbo yemusika umo mabhizinesi anogona kutenga, kutengesa, uye kugadzirisa Salesforce maapplication. Ndiyo yakakura kwazvo pasi rose bhizinesi makore musika, ine anopfuura zviuru zvinomwe zvemaapplication aripo. Mapurogiramu ari paAppExchange anogona kubatsira mabhizinesi ane mabasa akasiyana siyana, kusanganisira:

  • Sales: Kuwedzera kugadzirwa kwekutengesa, kuvhara mamwe madhiri, uye kutonga vanotungamira.
  • Kutengesa: Kugadzira zvinotungamira, kusimudzira tarisiro, uye kuendesa yakasarudzika kushambadzira mishandirapamwe.
  • Mabatiro evatengi: Kupa yakanakisa sevhisi yevatengi, kugadzirisa nyaya, uye kupa rutsigiro.
  • Operations: Kuita otomatiki mabasa, kuvandudza kugona, uye kuita zvirinani sarudzo.

Mapurogiramu eAppExchange anogadzirwa nevakawanda vakasiyana-siyana, kusanganisira Salesforce, vatengesi vesoftware vakazvimiririra (ISVs), uye vashandisi veSalesforce. Mapurogiramu anogona kutengwa kana kurendwa uye kugadziridzwa kuti asangane nechero bhizinesi zvinodiwa.

Rondedzero yeSalesforce Zvigadzirwa

Salesforce Zvigadzirwa Zvekutengesa uye Kushambadzira:

  • Sales Cloud: Salesforce mureza CRM chigadzirwa, chakagadzirirwa kumhanyisa kutenderera kwekutengesa uye kubata zvinotungamira, mikana, uye kufanotaura.
  • CPQ & Kubhadhara: Inobvumira vashandisi vekutengesa kugadzira makotesheni akaomesesa ane zvigadziriso zvechigadzirwa uye vanobata invoice uye kucherechedzwa kwemari. Inosanganisira zvese CLM zvigone.
  • Marketing Cloud: Chikuva chedhijitari chekushambadzira otomatiki mumatanho akasiyana senge email, social media, nharembozha, uye mawebhusaiti.
  • Kushambadzira Cloud Account Engagement (Pardot): Mhinduro yeB2B yekushambadzira mukati meKushambadzira Cloud, yakatarisana nekushambadzira email, kutungamira zvibodzwa, uye kushuma.
  • Slack: Iyo meseji app yemabhizinesi inogonesa kutaurirana kwakananga uye kubatana pakati pezvikwata nemachiteshi.
  • Social Studio: Tonga, ronga, gadzira, uye tarisa zvakatumirwa. Iwe unogona kuronga zvinyorwa nemhando, dunhu, kana akati wandei zvikwata uye vanhu mune yakabatana interface. Social Studio inopa yakasimba-chaiyo-nguva yekushambadzira uye kubatanidzwa.
  • Experience Cloud: Inobatsira kugadzira maportals, maforamu, mawebhusaiti, uye nzvimbo dzekubatsira dzevatengi, vanodyidzana, uye vashandi kuti vabatane nebhizinesi rako.
  • Commerce Cloud: Inogonesa vatengesi kuti vagadzire zvinobatika zvepasirese zvekutenga online nekugadzirira nhare uye kusanganisa nezvimwe zvigadzirwa zveSalesforce.
  • Ongororo: Inobvumira kugadzirwa kweongororo dzinogona kutumirwa kubva kuSalesforce uye inotora mhinduro dzekuongorora.
  • Kutendeseka Management: Inobatsira mabhizinesi kuvaka nekugadzirisa zvirongwa zvekuvimbika pamwero, kusanganisira nhengo dzakasimba uye mapoinzi-pakutenga.

Salesforce Zvigadzirwa zveCustomer Service:

  • Service Cloud: A CRM chikuva chezvikwata zvinotsigira vatengi, kufambisa kutaurirana kwevatengi kuburikidza neemail, live chat, kana runhare uye kugadzirisa nyaya dzavo.
  • Basa Romumunda: Inopa vashandi manejimendi maturusi ehuwandu hwebasa remumunda manejimendi, kusanganisira kuronga kugadzwa, kutumira, uye mobile app rutsigiro.
  • Digital Engagement: Inovandudza Sevhisi Cloud nedhijitari yekubatika masimba senge chatbots, kutumira mameseji, uye kubatanidzwa kwesocial media.
  • Service Cloud Voice: Inobatanidza telephony masisitimu neSevhisi Cloud kune isina musono call centre mashandiro uye kugadzirwa kweajenti.
  • Mutengi Lifecycle Analytics: Inopa manzwisisiro uye analytics yekudyidzana kwetsigiro yevatengi kuvandudza ruzivo rwevatengi uye kuita kweagent.
  • Salesforce Surveys Response Pack: Inowedzera kugona kweSurveys nemamwe maficha ekuongorora uye kuita pane mhinduro yemutengi.

Salesforce Zvigadzirwa zveAnalytics uye Data Management:

  • Analytics Cloud: Inopa epamberi analytics uye data kuona kugona mukati meiyo Salesforce chikuva, inosimudzira Salesforce uye ekunze data masosi.
  • Bhodhi: Hungwaru hwebhizinesi hune simba (BI) uye chishandiso chekuongorora data chinobvumira vashandisi kubatanidza, kuona, uye kuongorora data kubva kune akawanda masosi.
  • Marketing Cloud Intelligence: Inobatanidza data rekushambadzira kubva kumapuratifomu akasiyana-siyana kuti ipe kutaurwa kwakazara, kuyerwa, uye optimization.
  • Einstein Analytics: Embeds AI-inotyairwa analytics uye fungidziro yekufungidzira kune akasiyana Salesforce Clouds, ichigonesa data-inotungamirwa kuita sarudzo.
  • Einstein Data Detect: Inoshandisa AI kuona uye kudzivirira data rakadzama mukati mesangano reSalesforce.

Salesforce Zvigadzirwa zveKubatanidza uye Kuvandudza:

  • Salesforce Platform: Iyo yekutanga chikuva chekugadzirisa uye kuvaka maapplication pamusoro peSalesforce zvigadzirwa, zvine maficha akaita setsika zvinhu, otomatiki, uye UI kugadzirisa.
  • Hyperforce: Inogonesa kuchengetedza Salesforce data mumakore eruzhinji senge AWS, Google Cloud, uye Azure yekuwedzera kuchengetedzeka, kutevedzera, uye scalability.
  • Heroku: Ipuratifomu yegore yekuvaka maapplication anotarisana nevatengi anobatana zvisina mutsetse neSalesforce data uchishandisa pre-yakavakwa yekubatanidza.
  • MuleSoft: Inopa kugona kwekubatanidza neakasiyana masisitimu uye maapplication anoshandisa pre-yakavakwa yekubatanidza uye API manejimendi maturusi.
  • Salesforce MuleSoft Composer: Iyo yakareruka vhezheni yeMuleSoft yakagadzirirwa Salesforce admins kubata API kubatana uye kubatanidzwa mukati meSalesforce.

Salesforce Zvigadzirwa zveIndasitiri-Yakananga Solutions:

  • Indasitiri Cloud: Indasitiri-chaiyo mhinduro dzakagadzirirwa masevhisi emari, hutano hwehutano, uye veruzhinji, inopa yakasarudzika CRM mashandiro.
  • Vlocity: Indasitiri-chaiyo makore akawanikwa neSalesforce, achipa zvigadziriso zvezvikamu zvakaita sekutaurirana, midhiya, uye inishuwarenzi.

Salesforce Zvigadzirwa zveArtificial Intelligence uye Kudzidza:

  • Einstein: Salesforce's AI layer yakadzikwa mhiri kweSalesforce Clouds, inopa AI-powered maficha semukana zvibodzwa uye munhu kurudziro.
  • Einstein GPT: inogadzira zvemukati zvemukati kune yega yega Salesforce gore ine inogadzirwa AI, ichiita kuti mushandi wese awedzere kugadzira uye ruzivo rwemutengi wese zviri nani.
  • myTrailhead: Chikuva chinobvumira masangano kuti atumire shanduro yakasarudzika yeSalesforce's yemahara yepuratifomu yekudzidza, Trailhead, yekudzidzisa vashandi uye kusimudzira.
  • Quip: Ipuratifomu yekubatana inosanganisa kugadzirisa mazwi uye maturusi espredishiti ane chaiyo-nguva yekubatana maficha.

Zvimwe Salesforce Zvigadzirwa:

  • Nhoo: Inovandudza kuchengetedzeka uye kutevedza kwezvigadzirwa zveSalesforce zvine maficha akadai sekunyorera papuratifomu, kutarisa kwechiitiko, nzira yekuongorora yemunda, uye kuchengetedzwa kwedata.
  • Work.com: Inobatsira makambani kuvhura mahofisi zvakachengeteka aine maficha akadai sekutarisa hutano hwevashandi, kutungamira kwekuchinja, uye kutsvaga kuonana.
  • Net Zero Cloud: Kabhoni-accounting chishandiso chinogonesa makambani kuyera uye kutora kuzvidavirira kune yavo kabhoni tsoka.
  • NFT Cloud: Salesforce's chikuva chekugadzira, kutengesa, uye kubata asiri-fungible tokens (NFT's) kubatanidza vatengi uye kuwedzera midziyo yedhijitari.

Izvo zvakakosha kuti uzive kuti Salesforce yakakura APIs gonesa chero mugadziri, sangano, kana chikuva kuti abatanidze chinenge chigadzirwa chose kana chimiro mukati meSalesforce chigadzirwa nemasisitimu avo. Mamirioni etsika dzakabatanidzwa uye zvinonyatsotsigirwa zvechitatu-bato zvigadzirwa kunze kweSalesforce ecosystem yakasimba uye inokwanisika dzimwe nzira dzeSalesforce zvigadzirwa uye AppExchange mhinduro.

Unoda Rubatsiro neSalesforce?

Kunyangwe iwe uri kutsvaga kukudziridza kubatanidzwa kwakagadzirwa, kunoda kubatanidzwa kwetsika, kana kushuvira kuwedzera kudzoka kwako paSalesforce investment… tinogona kubatsira!

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Ndokumbira upe imwe nzwisiso yekuti tingakubatsira sei nemhinduro iyi.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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