Ndakawana sei kufarira Social Media?

douglas karr

Pakabvunzwa Shell kune vanhu vangangofarira kupa imwe mhinduro ne SAP Ongororo paSocial Media, Ndakasvetuka pamukana uye ndikamunyorera pakarepo. Nemvumo yaShel, akandibvumidza kuisa mhinduro dzangu pane yangu blog. Ichi Chikamu I!

Ndiudze iwe kuti wakatanga riini kufarira pasocial media uye sei. Sei?

Ndichishanda muPrinta Media kweanopfuura makore gumi, ndakaona Internet ichikurumidza kutanga kukwezva meso, uye pamwe nayo, kushambadza kubva muindasitiri yemapepanhau. Iyo internet senge svikiro inowanikwa, isingadhuri, uye tekinoroji iri nyore nyore. Kunyangwe mukati mekudhinda midhiya, ini ndaigara ndichifunga kuti yega yega svikiro yaive nesimba rayo uye kusasimba. Dzimwe nguva Pepanhau yakanga isiri nzvimbo huru yekushambadzira.

Indaneti payakauya, vandaishanda navo vakaiona sekutyisidzira. Ndakauona semukana unoshamisa. Ndakasvetuka ngarava ndokuenda kuDenver, Colorado kunoshandira kambani yaitungamira mukushandisa Indaneti. Zvinosuruvarisa, ini ndakabatana apo iyo bubble yakanga ichiputika. Ndakaenda kuIndianapolis kujoina bepanhau repanzvimbo uye kutungamira kwavo kushambadzira, vachishandisa dhata kunongedza zviri nani vanotarisira kunyorera uye kusundira yakanangana nepositi chirongwa chevatengi.

Ndakaedza nepandaigona napo kuwana matekinoroji senge Email Kushambadzira mupepanhau futi, asi chero "Internet" yaionekwa senge svikiro rekuendesa zvirimo nekutengesa kushambadzira… kwete kugadzira hukama. Chero chipi zvacho cheInternet chaivewo pasi pechiremera cheDhipatimendi reIT saka ndaive kutsika zvigunwe zvevamwe vanhu. Pakapinda manejimendi nyowani ndokutanga kubvunza kuti, "Chii chaunoita?", Ndakaziva kuti vaive vasingazive uye ndaifanira kuenda.

Kubudikidza neshamwari uye wandinoshanda naye, Darrin Grey, ndakasangana naPat Coyle ndokujoina femu yavo, Brandirect. Darrin aive uye ari shasha pakutengesa uye network. Pat aive uye ari shasha pakuvaka hukama. Ini ndaive dhata uye tekinoroji mukomana - kutsvaga akanakisa matekinoroji ekuwedzera hukama hwemakambani netarisiro yavo nevatengi. Kwakave kubudirira, Darrin akatengesa, Pat akatungamira, uye ini ndakavaka!

047174719X.01. SCMZZZZZZZPaive panguva iyi apo ini naPat takatanga kuona kukanganisa kwaive neSocial Media. Kwete zvakanyanyisa, takaverenga (kudya) bhuku raShel, Kukurukurirana Wakashama. Isu takanzwisisa kuti kushambadzira kwaive kusisiri kungoita 'push' tekinoroji, yanga ichichinja kuita chimwe chinhu chakanyanya, chakasiyana kwazvo.

Pat akatamira kuThe Indianapolis Colts nguva yakazara. VaColts, vaitungamirwa naJim Irsay, vaiziva kuti vaive padanho rehukuru uye ndinotenda aive nechiratidzo chekuziva kuti aifanira kutora mukana wekubatana nevateveri apo kusundidzira kwake kuSuperbowl kwaive kunoonekwa.

Ndakaenda ku ExactTarget, Email Service Provider, inoshungurudzwa neevhangeri yeCMO uye muvambi Chris Bagott. Meseji yaChris yaive yezve kukosha kusinganzwisisike kwemvumo-based email kushambadza, yakanangisa meseji chaiyo kune vanhu chaivo panguva chaiyo.

MyColts.netMumakore maviri apfuura, Pat neni takaramba tiri shamwari dzepedyo uye tichisangana kazhinji nekirabhu yemubhuku yemuno yaanobatanidza, Iyo Indianapolis Book Mashup. Bhuku redu rekutanga? Kukurukurirana Wakashama Ehe saizvozvo!

Pat akatora mukana uyu kusundidzira maColts kuvaka social network yeSuperbowl Champions. Ndakamedzerera mate pandakaona MyColts.net ichiva chaicho. Nesangano rakabatikana rangu pachangu, kuvhura Yenharaunda Yekuvandudza yeExactTarget uye kukwidziridzwa kuita Chigadzirwa maneja weExpactTarget isu tichikura kubva kumazana evatengi vanobatanidzwa kusvika kuzviuru, ini ndaigona kungoona sekuvhurwa kweMyColts.net.

Chris Baggott neni takatangawo kusangana nekutaura nezve svikiro. Chris akanzwisisa kukosha kwesvikiro, iro (ini ndinotenda) raive nesimba guru mukufambisa ExactTarget kumberi kweindasitiri. Chris ' Email Yakanakisa Maitiro blog akapihwa kanoverengeka pamusoro pemakore uye ainyatso kuzivikanwa semutungamiri anofunga muindastiri Yekutengesa yeemail - ndatenda muchikamu kublog rake. Apa ndipo pakatanga Chris kuona mukana, zvakadaro. Blogs dzaive dzakanaka mota yeruzivo - asi zvakadaro hazvisi nyore kumutengi kuti awane nugget yegoridhe iyo ma blogger aivatumira.

Compendium SoftwareChris akatanga kudyara mbeu ye Compendium Software, kutanga kwake kutsva. Ramba uine ziso pane ino kambani! Iko kushanduka kunotevera kwekublogi uye iko zvino kuri kuve kwechokwadi. Dzimwe nguva ndinonzwa sababa vanoona mwana wavo achikura sezvandinoona iyi kambani ichitanga - asi, zvinosuruvarisa, nguva yacho yanga isipo yekuti ndibatanidze timu.

Sei ndakabatwa muSocial Media?

Zvemagariro midhiya nhanho yekutamba munda. Ini ndinotenda yakakosha kune bhizinesi sezvazvakaita kune democracy. Zvemagariro midhiya zvinopa chero munhu ane keyboard uye internet kuwana kuti ave nezwi. Zvemagariro midhiya zvinopa nzira yemabhizinesi akanaka, akatendeseka ekuvaka hukama netarisiro yavo nevatengi. Haasisiri 'iye anogona kuwana kushambadza kwakanyanya' anokunda. Hapasisina mabhizinesi anofanirwa kubhadhara akakura muzana mabhajeti avo kudhinda uye kutepfenyura midhiya kuti iwanikwe. Iye zvino ivo vanongofanirwa kuita rakakura basa uye izwi rinobuda.

Ndeupi mushambadzi aisazoda kuve nechekuita neizvozvo?

Rutivi Rwechipiri: Makore gare gare, Iyo Indianapolis Star yakatanga kuona mwenje zvakare. Pane imwe nguva yakasekwa nevanyori vemapepanhau, izvozvi zvinogadzirwa nevashandisi zvave kuita nzvimbo inotungamira yekukura kwepepanhau. Buda IndyMoms semuenzaniso wakanaka.

9 Comments

  1. 1

    Chinyorwa chakanaka, Doug. Ini ndinobvawo munyika yekudhinda. Ndakacheka mazino angu ndichidzidzira kutaipa paCompuWriter Jr. Chinhu chacho chaiva netambo refu yefirimu ine font yakadhindwa yaitenderera pavhiri mukati memuchina. Tsamba yangotaipa, waisagona kudzokera kunogadzirisa. Waifanira kutaipa zvakare mutsara uye woibvisa neruoko pamusoro pekukanganisa!

    Ndakarohwa nehana sezvo tekinoroji yakauya iyo yakaita kuti mashandiro emuchina "auto-magic." Nekombuta neprinta, nyika yakavhurika kumikana isingaperi, kusanganisira kugadzirisa type-o usati wadhinda peji (zvimbofungidzira izvozvo).

    Pakazouya Internet vanhu vakatanga kutaurirana zvisina kumboitika kare. Ndinogara ndichishamiswa nekudzika nekufara kwetarenda nehungwaru munyika. Ehe kune crackpots zvakare, asi ini ndinodzivirira kodzero yavo yekujoinha hurukuro. Zvinofadza kurarama munguva yechimurenga chechokwadi.

    • 2

      Too cool! Handina kuziva kuti wakabvawo pakadhindwa! Ini ndaive nemagetsi / emagetsi kumashure uye ndaishanda padivi rebhizimusi rebhizinesi zvishoma kuti ndizive kwauri kubva. Ndakanga ndiripo patakatanga kupeta uye otomatiki kubva kuchekwa nekuisa peji inovaka!

      Yako iindasitiri inonakidza zvakare yakarongedzerwa tekinoroji. Ini ndinofunga niche retail ndiyo remangwana rezvitoro uye, kunyangwe rakasimba nhasi, handifunge kuti "Super Store" ichapedza mamwe makore gumi (zvirinani ndinovimba kwete).

      Nzira iyo imi vanhu muri kushandisa tekinoroji pa Shiri Dzesango Dzisingagumi zvinoshamisa. Mafranchisee ako ane rombo rakanaka vanhu kuva newe!

      Ndatenda!
      Doug

  2. 5
    • 6

      Hi Ivy,

      Shel ndiShel Israel, munyori weNaked Conversations - bhuku randinokurudzira zvikuru. Shel ane yakanaka Blog iyo inoenderera mberi nekuongorora uye kukurukura Social Media.

      Uye murume akanaka chaizvo! Iye aripachena zvinoshamisa, akavhurika, akatendeseka uye anowanikwa kuburikidza nesaiti yake. Ndinofunga kuti ndiye mumwe wevanyori vekutanga kunyatsoisa hunyanzvi hwake kushanda achishandisa blogosphere!

      Mufaro,
      Doug

  3. 7

    Social media masaiti ndiyo nzira itsva uye iri kuuya yekushambadzira, ndinotenda. Zvinoshamisa kwandiri kuti Indaneti yakashanduka sei mumakore uye ndinongoshamisika kuti chii chiri kuuya mune ramangwana. Chero mushambadzi wetiweki asingashandisi masocial network arikurasikirwa nemukana wakakura wekuwedzera bhizinesi.

  4. 8

    Saka urikuti kudyidzana kwevatengi ndicho chikonzero chikuru social media yakakosha? Iwe unofunga kuti mablogiki ane mukana wakafanana here kana kuti anoisa munyori pane imwe ndege yepamusoro kupfuura vateereri?

    • 9

      Iko kugona kupa kukosha uye kuvaka chiremera pane bhurogu… wobva waigovera uye nekuisimudzira kuburikidza nesocial media musanganiswa wakanaka. Social media ndeye bi-directional, zvichiita kuti iwe utaure nevateereri kana kutogonesa iwe kuvaka yako nharaunda. Handina chokwadi chekuti ingave ine simba rakadai pasina imwe.

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