Social Media & Influencer Kushambadzira

Zvemagariro Midhiya: SAP Global Survey (Chikamu II)

Iyo nyaya yekuseri kwandakaita kufarira muSocial Media yaive yakatsanangurwa zvakaringana - musanganiswa wenzvimbo yandaishanda, zvandaiitira kurarama uye vanhu vane simba muhupenyu hwangu. Zvakaoma hazvo, zvekuti ndakanyora positi yese Ndakaita sei kufarira muSocial Media. Shel akapfuudza mimwe mibvunzo yakakoshawo, saka ndinoda kupindura iyo mune ino yekutevera.

2. Ndeapi masocial media zvishandiso zvaunoshandisa?

Kunyanya, ndinoshandisa WordPress, Del.icio.usLinkedin, Plaxus, uye Jaiku. Ndinoshandisawo Facebook, Nzvimbo yangu, Mupunga, Twitter uye Ponce. Kudunhu, ini ndinoshandisawo IndyMojo uye, hongu, MyColts.net.

3. Ko social media yakachinja sei bhizinesi rako uye / kana hupenyu hwako?

Ini ndinoona akati wandei zvinyorwa zvekuti Social Media iri sei kuparara nguva yedu. Nyaya idzi dzakamanikana mumaonero adzo nezve network uye kuti inokwanisa sei kuti tiite budiriro. Bhizinesi rinonyanya kuitwa kuburikidza nehukama… Zvemagariro zvinotitendera kuti tibatane nevanhu zviri nyore kupfuura zvataimboita kare.

Nhasi ndanga ndichitsvaga imwe fax sevhisi inodhura yekambani yangu. Ndakatsvaga Del.icio.us ndokuwana JBlast. Tevere, ndiri kutsvaga sosi yedunhu yekudonhedza mitsara yefoni munzvimbo yedu itsva yehofisi - ndichaitumira semubvunzo paLinkedIn. Imwe nzira ndeyekutora nguva yekutsvaga mambure, kufonera mabhizinesi emunharaunda, nezvimwewo. Tinopedza nguva yakawanda pasina kubatana kwakakodzera! Unorangarira mazuva atakatadza kutsvaga zvinhu paInternet? Ndino! Zvairwadza.

Kana huri hupenyu hwangu, hwakave nemhedzisiro inoshamisa. Ndakawana basa rangu richangoburwa kuburikidza nebhurogi rangu uye kushamwaridzana nenyanzvi dzemuno paSocial Media, ndinotaura mumakonferensi edunhu pamusoro pemusoro wenyaya uye ndiri kuyedza kuzvibvisa kubasa kwenguva yakakwana kuti ndibatsire mamwe matunhu asina purofiti.

4. Ndiudze nezvesocial media uye Indianapolis Colts. Iwe unonyatsonzwa here kuti social media inovabatsira kuhwina Superbowl?

Indianapolis ColtsIyo Indianapolis Colts ichave yekutanga kukuudza izvozvo Murume wegumi nembiri inobatsira kuhwina mutambo wese. Murume wechigumi nembiri anoreva fan, munhu ari kunze kwemunda ane simba guru pamutambo. Ndanga ndaenda kuRCA Dome ndikaona mitambo yakati wandei uye zvinoshamisa ruzha uye simba rinounzwa nefani kumutambo! Funga nezvehupenyu hwako pachako kwechinguva uye yeuka nguva iyo mumwe munhu akatenda mauri. Inokupa chido chekubudirira, handizvo here? Zvino chimbofungidzira nharaunda yose ichikutsigira! Zvakadini nevaya mafeni kunze kwenharaunda yeko?

MaColts ane vanhu vanopfuura miriyoni vanoshanyira webhusaiti yavo. Vazhinji vavo havatombogara muno muIndianapolis! Ivo vanotova nevateveri mhiri kwemakungwa vanotevera mutambo wega wega uye kutora chikamu mune yavo saiti isingamire. Mubvunzo wakatanga kubvunzwa, ko chikwata chingabatana sei nemutsigiri wega wega zviri nani uye vateveri ivavo vangabatana sei zviri nani? A Social Network ndiyo yaive mhinduro. Murairidzi Dungy ava kubhuroga! Fungidzira ... murairidzi weNFL ane hukama hwakananga kune vateveri vechikwata.

Sezvinoita chero timu yemitambo yehunyanzvi, maColts anoona kuti mwaka mikuru inouya nekuenda. Sezvineiwo, vamwe vateveri vanouya voenda nemwaka iwoyo. MaColts ibhizinesi pamwe nechikwata uye vanofanirwa kuita basa rakakura kuona kuti vanoratidza kuonga vateveri. Mune mamwe mabhizinesi, izvi zvinozivikanwa seMutengi Kuvimbika. MaColts anoda kuramba akabatana nevatsigiri vavo kuitira kuti kana nguva dzanetsa mafeni anenge aripo. Kutenda kumabasa ese ari kuitwa nesangano, vachadaro!

5. Ndiudze nezvesocial media mune chikafu uye resitorendi indasitiri. Inoshandiswa yakawanda sei? Inogona kushandiswa nani?

Indasitiri yeChikafu neRestaurant iindasitiri ine miganho yakaoma iwe yaungafungidzira. Nepo, senyika, tiri kuenderera mberi nekudya kunze kazhinji, maresitorendi ari kuvakwa kuruboshwe nekurudyi… uye zvichizoenda kunze kwebhizinesi. Chero ani anogara aine kambani anogara achionga kana iwe uchipinda pamusuwo uye mumwe munhu anoti, "Hi Doug!". Pamhepo, izvi hazvina kusiyana. Maresitorendi ane huvepo hwakasimba hwepamhepo ari kuona 20% kusvika 30% kukura mukutora-kunze uye kuendesa. Hazvingave zvakanaka here kana vakarangarira odha yako yekupedzisira kana ndiro yako yaunofarira kana kusawirirana kwako nenzungu?

Unombozvibvunza here kuti ndiani arikubikira chikafu ichocho? Chokwadi ndinodaro! Sei uchifunga kuti maChef mumaresitorendi anodhura achionekwa? Ndiko hukama hwehukama nemuteveri hunokosha, kwete nguva dzose chikafu. Kudya kushamwaridzana, kwete kubatikana kwemuviri - uye maresitorendi ari kushaikwa paanenge asiri kusvika kune vatengi vavo online. Nehurombo, nekuda kwemahombekombe vanhu vazhinji havadi kupinda muindasitiri iyi. Ini ndinofunga vanhu vanoita, zvakadaro, vane chigadzirwa chechokwadi uye, kana vakashandiswa, vanozokohwa mabhenefiti!

Tichasvika ipapo B2C divi rebhizimisi. Vanoda chikafu vave kutoita zvavo. Buda All Recipes, social network yemazuva ese vanhu. Uye vanhu vakatumira uye vakabvunza kuti sei pasina a Restaurant social network Kunze Uko.

6. Unenge wava izwi reHeartlands rekugarisana nevamwe. Unogona here kundiudza kuti vanhu nemabhizinesi vari kuishandisa sei mune zvakajairika? Ndeapi maturusi avari kushandisa?

The Heartland inzvimbo inoshamisa ine vanhu vakuru, vanoshanda nesimba. Tekinoroji inogara ichionekwa sechishandiso asi kwete nguva dzose mhinduro pano. Makambani ebudiriro muno muIndianapolis anovaka akawanda maturusi… vagadziri vanovaka mamwe mahardcore application ayo ari musana wemaindasitiri akati wandei. Iko silicon mupata unogara uchitsvaga iyo 'inotevera zano', vanhu pano vane hanya nekuita kuti mabhizinesi aripo ashande.

Nekuda kweizvozvo, Social Media ichiri muhucheche. Vakuru vanowanzotarisa maturusi aya sematoyi. Ndine shamwari nanhasi handisati IM ini nekuti ndizvo zvinoitwa nevana vavo. Yedu Civic uye Commerce maindasitiri ari kumashure mune chero tekinoroji, kunyangwe Social Media. MaYunivhesiti edu ndiwo akanakisa munyika asi tinorasikirwa neVadzidzi vedu kune dzimwe nyika nekuti nharaunda yedu yebhizinesi haizovhure maziso ayo kuzvinhu zvakaita seSocial Media semhinduro yebhizinesi inoshanda.

Tichachinja, uye kune vamwe vanhu muno munharaunda vanofambisa shanduko iyoyo. Handina chokwadi chekuti ndiri ari izwi, asi chokwadi ndicharamba ndichiedza. Hapana chikonzero nei tisingafanire kukwikwidza naSeattle neSan Jose tichipihwa zvikoro zvakanakisa uye mutengo unoshamisa wekurarama watinawo pano!

7. Ngatitaure nezvebhizimisi muhuwandu. Mabhizinesi madiki here kana makuru, achishandisa social media kuMidwest? Zvakadini?

Inotungamira Hutungamiri SisitimuZvichida mufananidzo wakanakisa wekushandisa Tekinoroji ishamwari Roger Williams ane Emergent Leadership Institute muno muIndianapolis. Roger akazviviga paFacebook kuti abatane nevechidiki vedunhu.

Emergent Leadership Institute (ELI) inobata Indianapolis nharaunda vechidiki kuti vave vanobatana munharaunda yedu kuburikidza neHelp Indy Online (HIO) uye Community Access Point (CAP) zvirongwa. Ndinowana eVites kubva kuna Roger svondo rega rega… anofanira kumhanya makiromita zana paawa. Ndinotarisira kuzomubatsira zvakanyanya mune ramangwana.

Ini Sarudza Indy!Ini naPat takatangawo Ini Sarudza Indy!, saiti iyo vagari vemudunhu nevatungamiriri vanogona kunyora, mumashoko avo, nezve chikonzero nei vachida pakati peIndiana. Kuwanikwa kune saiti kwakavhurika uye hakuna kumboshungurudzwa. Idzo nyaya dzinonakidza - uye dzinonyatso nongedzera kune izvo zvakanakisa nezveIndy. Tinoshuvira kuti dai tapedza nguva yakawanda tiri pasaiti - asi zvakachena kuona vanhu vachiposta nguva nenguva. Zviri Indiana chaizvo!

Kunze kweThe indianapolis Colts, bepanhau redunhu riri kutanga kuona kukosha muSocial Media zvakare. Buda IndyMoms, saiti inoshamisa inofambiswa nebepanhau redunhu iro rinobudirira pane zvinogadzirwa nemushandisi. Ndinoshuva kuti mamwe mamedia abata! Tine rimwe bepanhau rakanakisa muno muguta uye mabhizimisi akati wandei (kutepfenyura uye kudhindwa). Ndinotenda kuti vanogona kuvandudza zvakanyanya kupinda kwavo kuburikidza neSocial Media.

CHERECHEDZA: Ndichaedza kutevera pamibvunzo mishoma yekupedzisira mangwana manheru!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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