Social Media & Influencer Kushambadzira

Ndakawana sei kufarira Social Media?

Shel paakabvunza vanhu vangangofarira kupa imwe mhinduro ne SAP Survey paSocial Media,ndakabva ndawana mukana ndichibva ndangomunyorera. Nemvumo yaShel, akandibvumidza kutumira mhinduro dzangu pablogi rangu. Ichi chikamu I!

Ndiudze kuti wakatanga riinhi uye sei kufarira social media. Sei?

Ndichishanda muPrinta Media kweanopfuura makore gumi, ndakatarisa sezvo Indaneti yakatanga kukurumidza kukwezva kutarisa uye, nayo, kushambadzira kubva kuindasitiri yemapepanhau. IInternet senzira inowanikwa, isingadhure, uye tekinoroji iri nyore. Kunyangwe mukati mezvinodhinda midhiya, ndaigara ndichitenda kuti imwe neimwe svikiro ine simba rayo uye kusasimba kwayo. Dzimwe nguva Newspaper yakanga isiri nzvimbo huru yekushambadza.

Pakasvika Indaneti, vandaishanda navo vakazviona sekutyisidzira. Ndakaona uri mukana usingadaviriki. Ndakasvetuka chikepe ndokuenda kuDenver, Colorado kunoshanda kukambani yaitungamirira pakushandisa Indaneti. Sezvineiwo, ndakajoina pakange paputika furo. Ndakatamira kuIndianapolis kuti ndibatane nebepanhau repanzvimbo uye kutungamira kushambadzira kwavo kwakananga, ndichishandisa data kunanga vangangozonyoresa uye kusundidzira chirongwa chetsamba chakananga kune vatengi.

Ndakaedza nepandinogona napo kuti ndiwane matekinoroji akadai seEmail Marketing mubepanhau zvakare, asi chero chinhu "Internet" chaionekwa senzira yekuburitsa zvirimo uye kutengesa kushambadza… kwete kugadzira hukama. Chero chinhu cheInternet chaive zvakare pasi pesimba redhipatimendi reIT saka ndaitsika zvigunwe zvevamwe vanhu. Apo maneja matsva akapinda ndokutanga kubvunza kuti, “Chii chauri kuita?”, ndakaziva kuti vakanga vasingazivi uye ndaifanira kubva.

Kuburikidza neshamwari uye wandaishanda naye, Darrin Gray, ndakasangana naPat Coyle ndokujoinha femu yavo, Brandirect. Darrin aive uye ari shasha pakutengesa uye network. Pat aive uye ari shasha pakuvaka hukama. Ini ndaive dhata uye tekinoroji mukomana - kutsvaga akanakisa matekinoroji ekuwedzera hukama hwemakambani netarisiro yavo uye vatengi. Yakanga iri kubudirira, Darrin akatengesa, Pat akatungamirirwa, uye ini ndakavaka!

047174719X.01. SCMZZZZZZZZPakanga pari panguva iyi apo ini naPat takatanga kuona mabatiro aiitwa neSocial Media. Hazvishamisi, takaverenga (takamedza) bhuku raShel, Kukurukurirana Wakashama. Isu takanzwisisa kuti kushambadzira kwanga kusiri kungoti 'push' tekinoroji, yaive ichishanduka kuita chimwe chinhu chakasiyana kwazvo.

Pat akatamira kuThe Indianapolis Colts nguva yakazara. The Colts, inotungamirwa naJim Irsay, vaiziva kuti vaive padanho rehukuru uye ndinotenda aive nechiratidzo chekuziva kuti aifanira kutora mukana wekubatana nevateveri apo kusunda kwake kuSuperbowl kwaive pedyo.

Ndakatamira ku ExactTarget, Email Service Provider, akabatikana neevhangeri yeCMO uye muvambi Chris Bagott. Mharidzo yaChris yaive pamusoro pekukosha kunoshamisa kwemvumo-yakavakirwa email kushambadzira, yakanangana neiyo meseji kune vanhu chaivo panguva chaiyo.

MyColts.netMumakore maviri apfuura, ini naPat takanga tichiri shamwari dzepedyo uye taisangana kakawanda nekirabhu yemabhuku yemuno yaanoronga, The Indianapolis Book Mashup. Bhuku redu rokutanga? Kukurukurirana Wakashama Ehe saizvozvo!

Pat akatora mukana wekusundira The Colts kuvaka social network yeSuperbowl Champions. Ndakamedzerera mate ndichiona MyColts.net ichiitika. Ndiine purogiramu yakabatikana yangu, kutanga Developer Community for ExactTarget uye kusimudzirwa kuChigadzirwa Maneja weExactTarget isu tichikura kubva kumazana evatengi vakabatanidzwa kusvika kuzviuru, ndaingoona sezvo MyColts.net yakatangwa.

Ini naChris Baggott takatangawo kusangana nekutaura nezve svikiro. Chris ainzwisisa kukosha kwepakati, iyo (ndinotenda) yaive yakanyanya kupesvedzera mukufambisa ExactTarget kumberi kweindasitiri. Chris' Email Zviitiko Zvakanakisa blog yakapihwa kakati wandei mumakore uye akanyatso kuzivikanwa semutungamiri wepfungwa muImeyili Marketing indasitiri - thanks muchikamu kune yake blog. Apa ndipo pakatanga Chris kuona mukana, zvakadaro. MaBlogs aive mota dzakanakisa dzeruzivo - asi hazvisi nyore kuti mutengi awane nugget yegoridhe iyo mablogger aitumira.

Compendium SoftwareChris akatanga kudyara mbeu Compendium Software, kutanga kwake kutsva. Ramba wakatarisa kambani iyi! Ndiyo shanduko inotevera yekubhuroga uye iko zvino yava kuitika. Dzimwe nguva ndinonzwa sababa vachiona mwana wavo achikura sezvandinoona kambani iyi ichitanga - asi, zvinosuruvarisa, nguva yakanga isipo yekuti ndipinde muchikwata.

Sei ndakabatwa neSocial Media?

Social media inoisa nzvimbo yekutamba. Ndinotenda zvakakosha kune bhizinesi sezvazviri kune democracy. Social media inopa chero munhu ane keyboard uye internet kuwana kuti ave nezwi. Social media inopa nzira yeakanaka, mabhizinesi akatendeseka kuvaka hukama neavo vane tarisiro uye vatengi. Haachisiri ‘iye anogona kutenga kushambadza kwakanyanya’ anohwina. Mabhizinesi haachafanire kubhadhara zvikamu zvakakura zvebhajeti ravo kudhinda nekutepfenyura midhiya kuti iwanikwe. Zvino ivo vanongofanira kuita basa rakakura uye izwi richabuda.

Ndeupi mutengesi asingadi kubatanidzwa nazvo?

A Side Note: Makore gare gare, Iyo Indianapolis Star yatanga kuona mwenje zvakare. Vachimbonyombwa nevashandi vekupepeta, ikozvino-zvinogadzirwa nemushandisi zvinova nzvimbo inotungamira yekukura kwebepanhau. Buda IndyMoms semuenzaniso mukuru.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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