Kusimuka kweChipiri Chidzitiro: Statistics, Trends, uye Marketing Tips
Kubatanidzwa kwe yechipiri chidzitiro mashandisirwo ehupenyu hwedu hwemazuva ese ashandura nzira iyo vatengi vanodyidzana nayo neterevhizheni uye zvedhijitari. Kusangana uku kwakavhura mavistas matsva evatengesi kuti vabatane nevateereri vavo. Ngationgororei muhuwandu hunoratidza maitiro echipiri skrini pane maitiro evatengi uye tsanangura nzira dzevashambadzi kuti vapinde mune iyi maitiro. Hedzino dzimwe nhamba dzakakosha:
- 70% chevakuru vanoshandisa mudziyo wechipiri vachiona TV.
- Ma Smartphones anotungamira nzira pa 51%, ichiteverwa nemalaptops (44%uye mapiritsi (25%) sezvinodiwa zvechipiri skrini.
- Zviitiko zvepamusoro panguva yekuona TV zvinosanganisira kutsvaga rumwe ruzivo nezve show (81%), kutaurirana neshamwari (78%), vachishandisa social media (76%), uye kutsvaga zvigadzirwa zvinoratidzwa kana kushambadzirwa pachiratidziro (65%).
- Kutenga zvigadzirwa zvinoonekwa mumashambadziro eTV maitiro ane mukurumbira 20% yevashandisi vechipiri-skrini.
- Twitter vashandisi vari 33% zvakanyanya mukana wekushandisa yechipiri skrini kupfuura avhareji mushandisi weinternet, ane 7 kunze kwe10 kushanda nenzira iyi.
Boka rezera rinonyanya kubatanidzwa muchiratidziro chechipiri ndiro 18-24 at 79%, zvichiratidza tech-savvy demographic iyo vatengesi havakwanisi kufuratira. Pamusoro pezvo, kupararira kwepasi rose kwechiitiko ichi kunosimbiswa nehuwandu hwehuwandu hwevateereri vakawanda munyika dzakaita seNorway, Turkey, Australia, neNew Zealand, dzose dzakasungirirwa. 75% kana kupfuura.
Chechipiri Screen Marketing Mazano
- Content Synchronization: Gadzirisa yako yedhijitari yemukati kuti ienderane zvinoonekwa nevatengi paTV. Izvi zvinogona kubva kubva kuzvinhu zvisingakoshi zvine chekuita neshow kusvika kune zvibvumirano zvakasarudzika pane zvigadzirwa zviri kushambadzwa.
- Yemagariro Midhiya Kubatanidzwa: Shandisa mapuratifomu se Twitter kuita nevateereri munguva chaiyo. Rarama tweeting, polls, uye anodyidzana hashtag anogona kuwedzera brand kuoneka uye kudyidzana.
- Targeted Kushambadzira: Shandisa iyo data kubva yechipiri-screen kushandiswa kunanga ads zvinobudirira. Kuziva kuti muoni ari kutsvaga ruzivo pamusoro pechigadzirwa chinoonekwa paTV chinogona kuva chiratidzo chakasimba chekutenga chinangwa.
- Interactive Campaigns: Dhizaini mishandirapamwe inokurudzira kudyidzana pane ese skrini. Semuyenzaniso, maQR macode muTV ads anotungamira kune zvega zvemukati kana zvideredzwa zvinogona kugadzira musono kubatana pakati pezviratidziro.
- Mema uye Gadzirisa: Shandisa analytics kuyera budiriro yeakawanda-screen mishandirapamwe uye kugadzirisa maitiro munguva chaiyo-nguva. Izvi zvichabatsira mukunzwisisa zvinosangana nevateereri uye kuwedzera kuedza.
Nekumbundira mazano aya, vatengesi vanogona kugadzira yakazara uye inosanganisirwa yevatengi ruzivo iyo inobata kutarisisa pamasikirini uye inotyaira kubatikana uye shanduko.