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SEO Statistics: Nhoroondo, Indasitiri, uye Trends muOrganic Search (Yakagadziridzwa 2023)

Tsvaga injini optimization (SEO) inokanganisa kuoneka kwepamhepo kwewebhusaiti kana peji rewebhu mune yewebhu yekutsvaga mhinduro isina kubhadharwa, inonzi dzinongoitika, organic, kana akawana zvabuda.

Nhoroondo yeInjini

Heino rondedzero yenguva ye organic yekutsvaga nhoroondo uye kushanduka kwayo mumakore apfuura:

  • 1994: AltaVista yakatangwa. Ask.com (pakutanga Bvunza Jeeves) yakatanga kuisa malink nekuzivikanwa.
  • 1995: Makiyi ekutsvaga injini akabuda:
    • msn.com: Kupinda kweMicrosoft mumusika weinjini yekutsvaga.
    • Yandex.ru: Injini huru yekutsvaga yeRussia.
    • Google.com: Kunyoreswa kwedomasi kwakaratidza kutanga kweGoogle.
  • 2000: Baidu, ine simba yekuChina yekutsvaga injini, yakatangwa.
  • 2001: Google yakaunza Google Images, ichishandura kutsvaga kwemifananidzo.
  • 2002 - Google News:
    • Google News: Yakatangwa kuunganidza nhau kubva kwakasiyana siyana munzvimbo imwechete.
  • 2004:
    • Google Sugges: Yakaunzwa kuti ipe chaiyo-nguva yekutsvaga mazano.
    • Google Scholar: Yakatangwa kuti ipe nzvimbo yekutsvaga mabhuku ezvidzidzo.
  • 2005: Google Mepu yakaunzwa, ichivandudza mashandiro ekutsvaga kwenzvimbo.
  • 2007 - Google Street View:
    • Google Street View: Yakatangwa mukati meGoogle Mepu kuti ipe panoramic-level mifananidzo yemugwagwa.
  • 2008 - DuckDuckGo:
    • DuckDuckGo: Yakatangwa yakatarisana nekuvanzika kwevashandisi uye kwete kutsvaga kutsvaga.
  • 2009: Microsoft yakaunza Bing, iyo yakazobatanidza matekinoroji neYahoo.
  • 2010 - Google Shopping: Yakatangwa kuti ipe sevhisi yakatsaurirwa yekutsvaga zvigadzirwa, zvichibvumira vashandisi kuenzanisa mitengo uye kutsvaga vatengesi.
  • 2010s - Kutsvaga Izwi uye Dhijitari Vabatsiri:
    • 2011 - Apple inosuma Siri yeIOS.
    • 2012 - Google Now yakaunzwa.
    • 2013 -Microsoft inosuma Cortana mubatsiri.
    • 2014 -Amazon yakaunza Alexa uye Echo kune vekutanga nhengo chete.
    • 2016 -Google Mubatsiri akaunzwa sechikamu cheAllo.
    • 2016 -Kumba kweGoogle kwakatangwa.
    • 2016 -Mugadziri weChinese akatanga Echo mukwikwidzi Ding Dong.
    • 2017 - Samsung yakaunza Bixby.
    • 2017 - Apple yakaunza HomePod.
    • 2017 - Alibaba akatanga Genie X1 mutauri akangwara.
  • Pakati pe-2010s - Dzimwe Injini dzinozivikanwa dzekutsvaga:
    • Ecosia, Qwant, uye kutanga Page: Yakatangwa yakatarisana nekuchengetedza kwezvakatipoteredza uye kuvanzika.
  • 2012: Apple Mepu yakaunzwa neApple sechikamu cheiOS 6.
  • 2012: Google yakatanga iyo Knowledge Graph kuwedzera mibairo yekutsvaga neruzivo rwakabatana semantically.
  • 2013: The Hummingbird kugadzirisa kwakavandudza kunzwisisa kweGoogle mamiriro uye chinangwa chemibvunzo.
  • 2014: zveGoogle Pigeon gadziridza zvakakwenenzverwa zvetsvakiridzo dzemunharaunda kuti ive yakarurama uye inoenderana.
  • 2015: Google yakaburitsa iyo Mobilegeddon gadziridza kuti ifarire mawebhusaiti ane hushamwari uye akaunzwa RankBrain, kubatanidza AI mukugadzirisa mibairo yekutsvaga.
  • 2016: Google yakatanga kushandisa HTTPS sechiratidzo chekusimudzira chekusimudzira kuchengetedzwa kwewebhusaiti.
  • 2017: The Fred gadziridza yakanangwa yakaderera-mhando yemukati masaiti, uye Google yakatangwa Mobile-Yekutanga Indexing kune mamwe mawebhusaiti.
  • 2018: Nharembozha-Yekutanga Indexing yakaburitswa zvakanyanya neGoogle, uye iyo Medic update yakanganisa hutano uye zvine chekuita nehutano.
  • 2019: BATA yakaunzwa neGoogle kuti inzwisise zvirinani mutauro wechisikigo mumibvunzo yekutsvaga, uye neural matching yakatanga kushandiswa mukutsvaga kwenzvimbo.
  • 2020: Google yakaenderera mberi nekuvandudzwa kwehukoshi uye mhando uye yakaziviswa Passage Indexing kuti unzwisise kukosha kwezvikamu zvepeji.
  • 2021: The Peji Chiitiko kugadzirisa kwakabatanidzwa Core Web Vitals (CWV) sezvimiro zvinhu, uye MUM yakaunzwa kuti inzwisise uye ibudise mutauro zvakasununguka.
  • 2022: Google yakagadziridza zvimwe kune yayo algorithm yekupa mubairo wemhando yepamusoro uye kuranga urombo hwevashandisi.
  • 2023: AI uye kudzidza muchina kwakaramba kuchienderera mberi, kuchiwedzera kunzwisiswa kwechinangwa chemushandisi uye Bing yakabatanidza tekinoroji yeOpenAI muinjini yayo yekutsvaga.

MaInjini Ekutsvaga Anoshanda Sei?

Injini dzekutsvaga dzinoshanda semaraibhurari edhijitari akakura, achitungamira vashandisi kune ruzivo rwavanotsvaga online. Heino mhedziso pfupi ye vanoshanda sei, inoteverwa nechikamu chekufambira mberi mune tekinoroji yekutsvaga:

  1. Kuramba: Injini dzekutsvaga dzinoshandisa zvirongwa zveotomatiki zvinonzi 'crawlers' kana 'spider' kufamba pawebhu. Ava vanokambaira vanoongorora mapeji ewebhu uye votevera zvinongedzo kubva pamapeji iwayo kuti vawane zvitsva.
  2. Indexing: Zvemukati zvakawanikwa zvinobva zvanyorwa, zvichizvichengeta mudura guru. Kuita indexing kunosanganisira kuongorora zviri papeji yega yega uye kuzviisa muzvikamu pasi pemazwi akakosha kana mitsara.
  3. Tsvaga Query Processing: Kana mushandisi apinda mubvunzo wekutsvaga, injini yekutsvaga inosefa mukati mezvinyorwa zvayo kuti iwane mibairo inonyanyo enderana. Kuita uku kunosanganisira kunzwisisa chinangwa chemubvunzo, kazhinji uchishandisa magadzirirwo emutauro chaiwo.
  4. chepamusoro: Injini yekutsvaga inoronga izvi zvichibva pane zvakati wandei, kusanganisira kukosha kwemubvunzo wekutsvaga, mhando yepeji, uye metrics yekubatana nemushandisi. Iyi algorithm yezvimiro inotara marongero anoratidzwa mhinduro dzekutsvaga.
  5. Kuratidza Mibairo: Danho rekupedzisira nderekuunza aya akarongwa mhedzisiro kumushandisi, kazhinji mune yakaodha runyorwa fomati. Izvi ndizvo zvaunoona pane peji remhinduro yeinjini yekutsvaga.

Iko kushanduka kwetsvakiridzo tekinoroji yakaratidzwa nekuenderera mberi kwehunyanzvi, nechinangwa chekupa zvakanyanya, zvine chekuita, uye mushandisi-ane hushamwari zviitiko zvekutsvaga. Injini dzekutanga dzekutsvaga dzaivimba zvakanyanya nekufananidza kwemazwi, uko kuwanda uye kuiswa kwemazwi akakosha pane peji rewebhu zvakatemerwa chinzvimbo chayo. Nekudaro, nzira iyi yaive nemiganhu, kunyanya mukunzwisisa mamiriro uye chinangwa chemushandisi kuseri kwemubvunzo.

Kufambira mberi mukutsvaga algorithms kwakatungamira mukuvandudzwa kwezvakanyanya kuomarara zvimiro zvinhu. Semuyenzaniso, Google's PageRank algorithm yaive shanduko mukutarisa huwandu uye mhando yezvinongedzo zvinongedzo kune peji rewebhu sechiratidzo chekukosha kwayo. Kuchinja uku kwakaratidza danho rekuongorora masimba uye kuvimbika kwezvirimo.

Kubatanidza hungwaru hwekugadzira (AI) uye kudzidza muchina (ML) yave ichichinja-chinja mune tekinoroji yekutsvaga. AI algorithms ikozvino inogona kunzwisisa uye kududzira nuances yemutauro wevanhu, zvichiita kuti injini dzekutsvaga dzinyanye kugona kubata mibvunzo yakaoma, yekukurukurirana. Shanduko iyi inoonekwa muzvinhu zvakaita sekutsvaga kwezwi uye masisitimu ekupindura mibvunzo, uko injini dzekutsvaga dzinogona kukurumidza kunzwisisa nekupindura mibvunzo inotaurwa.

Localization uye personalization kwavewo kufambira mberi kwakakosha. Injini dzekutsvaga dzava kukwanisa kuunza mhinduro dzakanangana nenzvimbo yemushandisi, nhoroondo yekutsvaga, uye zvaunofarira, zvichipa ruzivo rwemunhu.

Uyezve, kusimuka kwekutsvaga semantic kwakagonesa injini dzekutsvaga kuti dzinzwisise mamiriro uye chinangwa chekuseri kwemibvunzo, ichifamba kupfuura kungofanana nemazwi akakosha. Kufambira mberi uku kunobvumira mamwe akakodzera uye anoziva mamiriro, kuwedzera ruzivo rwekutsvaga.

Kubatanidzwa kweAI, senge OpenAItekinoroji mu Bing, inomiririra yazvino muganhu mukutsvaga tekinoroji. Idzi injini dzekutsvaga dzinofambiswa neAI dzinogona kunzwisisa mibvunzo yakaoma, kupa pfupiso, uye kunyange kugadzira zvekugadzira, zvichimaka nguva nyowani mumabatiro atinoita neruzivo online.

SEO Statistics

Zvirokwazvo! Hedzino nhamba dzakakosha kubva kune yakapihwa infographic mune ine mabullet rondedzero:

  • SEO uye Kukosha kweGoogle:
    • 68% yezviitiko zvepamhepo zvinotanga neinjini yekutsvaga.
    • 39% yekutenga inokonzerwa nekutsvaga kwakakodzera.
    • SEO inotyaira 1000%+ yakawanda traffic pane organic social media.
    • Iyo yakazara organic traffic shanduko mwero inouya kune yakatenderedza 16%.
  • Kutonga kweGoogle:
    • Google ine 91.38% yepasi rose yekutsvaga injini yemusika.
    • Inoita pamusoro pe40,000 yekutsvaga mibvunzo sekondi yega yega.
    • 92.96% yetraffic yepasi rose inobva kuGoogle kutsvaga, Google Mifananidzo, uye Google Mepu.
  • Kutsvaga uye Consumer Behaviour:
    • 51% yevashandisi ve smartphone vakawana kambani nyowani kana chigadzirwa pavanenge vachitsvaga pa smartphone yavo.
    • 46% yekutsvaga kwese paGoogle ndeye bhizinesi remuno kana masevhisi emuno.
    • 48% yevatengi vari kushandisa mazwi ekubatsira kutsvaga pawebhu.
  • Tsvaga Trends uye Keywords:
    • 69.7% yemibvunzo yekutsvaga ine mazwi mana kana kudarika.
    • 0.16% yeanonyanya kufarirwa mazwi anokonzeresa 60.67% yese yekutsvaga.
    • 61.5% yekutsvaga padesktop uye nharembozha zvinokonzeresa kusadzvanya.
    • Avhareji yepamusoro-peji peji zvakare inomira mune yepamusoro gumi yekutsvaga mhinduro yeanoda kusvika chiuru mamwe mazwi akakosha.
  • Tsvaga Zviyero uye Backlinks:
    • 90.63% yemapeji haawane traffic yekutsvaga kubva kuGoogle.
    • Backlinks ndechimwe chezvinhu zvitatu zvepamusoro, neavhareji mutengo wekutenga chinongedzo pa $361.44.
    • Chete 5.7% yemapeji ndiwo anozopinda mugumi rekutsvaga mhinduro mukati megore raburitswa.
    • 73.6% yemadomasi ane reciprocal links, zvichireva kuti mamwe emasaiti avanobatanidza kuti abatanidze zvakare kwavari.
    • Peji yepamusoro-soro mukutsvaga kweGoogle ine avhareji CTR ye31.7% asi inowana yakanyanya kutsvaga traffic chete 49% yenguva.
    • 25.02% yemapeji epamusoro-soro haana tsananguro yemeta.
    • Kutsvaga kumwe chete kweGoogle kunoburitsa 0.2 magiramu e CO2 emissions nguva dzese.

Iyo State of Search Engine Optimization

SEO inoramba iri ibwe repakona redhijitari yekushambadzira zano, iine anopfuura makumi mashanu muzana evagadziri vezvisarudzo vanozviona sedanho repamusoro remhando yavo. Inoonekwa sechipiri-chikuru danho revashandisi vekushambadzira kwedhijitari, ichiratidza basa rayo rakakosha mukutyaira organic traffic uye kuwedzera brand kuoneka pamhepo.

Tarisiro yeSEO inopindirana mumhando dzese dzematanho emari egore, asi inonyanya kutariswa kune zvigadzirwa zvetekinoroji, iine 61.5% yemagetsi uye tekinoroji mhando dzinoisa pamberi. Uyezve, maitiro emushandisi anosimbisa kukosha kweSEO; 32% yevashandisi vepainternet vanoti vanowana mhando nyowani uye zvigadzirwa kuburikidza neinjini dzekutsvaga, uye 72% yevashambadziri vepamhepo vanotenda kusikwa kwemukati ndiyo nzira yavo inoshanda yeSEO, kuratidza kudiwa kwemhando yepamusoro, yakakosha zvemukati.

Nharembozha optimization ikozvino chinhu chakakosha cheSEO, ine 64% yevashambadziri veSEO vachiti nhare optimization ndeyekudyara kunoshanda. Izvi zvinotsigirwa nenyaya yekuti nharembozha inoverengera 63% yeese US search engine kushanya.

Matambudziko uye kutyisidzira kuSEO ari kubuda, nenyanzvi dzichitaura kuderedzwa kwebhajeti, nyaya dzehurongwa, uye kushomeka kwezviwanikwa sezvipingamupinyi zvakakura. Pamusoro pezvo, 38.7% vanoona zero-tinya mapeji sekutyisidzira kwepamusoro, nepo 35.1% vane hanya nezveGoogle zvigadziriso.

Metrics anoshandiswa kuyera SEO nzira yekubudirira inosimbisa kukosha kweiyo keyword rankings, organic traffic, uye nguva inoshandiswa pane peji. Zvinonyanya kukosha, mibairo mishanu yekutanga yekutsvaga paGoogle inogashira 67.6% yezvese kudzvanya, zvichiratidza huwandu hwepamusoro hwekuita zvakanaka.

Kufambisa kukura kunobatsira kuburikidza neSEO, mabhizinesi ari kutarisisa kusimudzira maitiro avo ezvemukati, sezvakaratidzwa nechiitiko chekuongorora kubva kuROI Revolution, iyo yakaratidza mhando yekuvandudza imba ichiwana 165% kuwedzera kwesaiti traffic, 25% kuwedzera kwemari, uye. kuwedzera kwe119% kwezvikamu zvesaiti kubva kune yakagadziridzwa organic yemukati maitiro.

Iwo maitiro uye data kubva kuSEO nyanzvi inotsikirira hunhu hwesimba remunda uye kudiwa kwemaitiro anochinja anofunga zvazvino mukuzvibata kwevatengi, injini yekutsvaga algorithms, uye kufambira mberi kwetekinoroji.

Chii Chiri Mberi?

Kusangana kwe mamiriro AI mukati meinjini dzekutsvaga ishanduko inoshandura iyo iri kuumba patsva mabatiro atinoita neruzivo painternet. Contextual AI inoreva masisitimu anogona kunzwisisa uye kuongorora mamiriro emubvunzo, tichitarisa zvinhu zvakaita senzvimbo yemushandisi, nhoroondo yekutsvaga yapfuura, zviitiko zvazvino, uye kunyangwe mudziyo wavari kushandisa. Kufambira mberi uku kunoita kuti injini dzekutsvaga dziunze mhedzisiro yakasarudzika uye yakakodzera.

Injini dzekutsvagisa zvechokwadi hadzifanire kunyangarika mune ramangwana rinoonekwa. Pane kudaro, ivo vari kusimukira kupfuura basa ravo rechinyakare sevanongopa zvezvirongwa zvemapeji ewebhu. Nekubatanidzwa kweAI tekinoroji, injini dzekutsvaga dziri kuwedzera kufanana nevabatsiri vedhijitari vanokwanisa kubata hurukuro nevashandisi. Vari kuenda kumuenzaniso umo vanogona kunzwisisa mibvunzo yakaoma mumutauro wechisikigo, kuita mibvunzo inotevera kujekesa chinangwa, uye kupa mhinduro nenzira yekutaura. Uku ndiko kuchema kure kubva kune yakapusa keyword-yakavakirwa kutsvaga kwekare.

Uku kufananidzwa kwemainjini ekutsvaga mumucheka wehupenyu hwedu hwedhijitari kunoreva kuti ivo vanozove vashoma venzvimbo yakasarudzika uye yakawanda yeinowanikwa kwese, isina musono utility. Isu tave kutoona izvi nevabatsiri vane izwi-activated vanogona kutsvaga pawebhu, kudzora maturusi epamba, uye kupa kurudziro pasina chikonzero chekunyora mubvunzo mubhawa yekutsvaga.

Sezvo AI ichienderera mberi, tinogona kutarisira kuti injini dzekutsvaga dzive dzakanyanya kubatanidzwa mumaitiro edu ezuva nezuva, dzichishanda zvisingaonekwe kumashure. Vangangove vakasimba, vachitarisira zvatinoda zvichienderana nemaitiro edu nezvatinofarira, uye vachipa ruzivo nemhinduro tisati tamboziva kuti tinozvida. Ichi ndicho chinangwa chekupedzisira chechimiro cheAI mukutsvaga: kupa kwete mhinduro chete, asi ruzivo rwakakwana panguva chaiyo, nenzira yakasarudzika uye intuitive nzira inogoneka.

Remangwana rekutsvaga inzvimbo inonakidza apo organic yekutsvaga mhinduro, yakabhadharwa kushambadzira, uye yakasarudzika zvemukati zvinobatana kuti ipe yakasarudzika mushandisi ruzivo. Mumamiriro ezvinhu aya, nzira dzekushambadzira dzinoda kuve dzakasimba uye dzinochinjika, kusimudzira AI yekubatanidza vatengi kuburikidza neakawanda echisikigo uye ekukurukurirana nzvimbo.

mamiriro e seo infographic 2022
Source: ROI Revolution

Harsha Kiran

Harsha Kiran ndiye mubatanidzwa uye mukuru wekutsvaga paSeotribunal, gwara rinotungamirwa nedata rekuhaya SEO mamiririri.

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