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Chii chinonzi Avhareji Kudzvanya-Kuburikidza Rate neSERP Chinzvimbo Muna 2023?

Mapeji eInjini Yekutsvaga (SERPs) ndiwo maburitsiro emubvunzo wejini yekutsvaga kana izwi rekutsvaga. Mukuchinja kwakasimba kubva kumagariro echinyakare, injini dzekutsvaga ikozvino dzatora kusingaperi mupumburu fomati iyo vashandisi havacha bhurawuza nemapeji ane manhamba akawanda. Pane kudaro, vanosangana nekuyerera kusina musono kwemhedzisiro kurodha pavanenge vachidzika pasi. Pamberi peshanduko, heatmaps uye kudzvanya-kuburikidza nemitengo yaiwanzoratidza kuwedzera kwezasi mibairo yepeji uye mibairo yepamusoro peji rinotevera. Nemupumburu usingaperi, tinoona kuti ichi chichiri chokwadi asi hachina kurongeka kwazvakamboita.

Zvikamu zveSERP

Iyo anatomy yeSERPs yakaoma, ine zvikamu zvakawanda, chimwe nechimwe chichiita basa rakakosha mukutyaira kudzvanya-kuburikidza nemitengo (CTR) uye kutungamira rwendo rwemushandisi. Izvi zvikamu zvinosanganisira organic listings, yakabhadharwa rondedzero, ruzivo magirafu, emunharaunda mapaketi, uye zvekutenga mhinduro. Zvikamu zvinoonekwa nemushandisi uye kurongeka kwavo zvinoenderana nemubvunzo wemushandisi uye mamiriro ekutsvaga.

Kuita kusingaperi kupuruzira paSERPs kune nuanced zvinokonzeresa maitiro emushandisi uye kudzvanya-kuburikidza nemitengo. Nheyo yekutanga - iyo mazita epamusoro-soro anokwezva kudzvanya kwakawanda - ichiri kumira. Nekudaro, iyo isina musono yekupurudzira chiitiko inogona kukurudzira vashandisi kuti vaongorore mibairo yakawanda kupfuura yavaizoita paSERP ine pag, zvichikanganisa CTRs kudzikisa pasi rondedzero.

  1. Organic Lists: Organic listings ndiwo mhinduro dzisina kubhadharwa dzinoonekwa semhinduro kumubvunzo wekutsvaga nemushandisi. Iwo anogadzirwa kubva kune echisikigo maitiro einjini yekutsvaga. Organic listings kazhinji dzine maCTR epamusoro, kunyanya kana achioneka padhuze nepamusoro pezvawanikwa, sezvakangoita nguva yepre-infinite scroll era.
  2. Yakabhadharwa Lists: Inozivikanwa sePay-Per-Click (PPC) ads, aya anowanzo kuwanikwa pamusoro peSERPs, pamusoro organic zvinyorwa. Iko kuchinjika kumupumburu usingaperi hauvakanganisa uye vachiri kutora zvivakwa zvekutanga paSERP.
  3. Ruzivo Magirafu: Aya maSERP maficha anopa nekukurumidza, mhinduro dzakapfupika kana ruzivo rwune chekuita nemubvunzo wekutsvaga, unowanzo kuratidzwa mubhokisi. Ivo vanogona kusawedzera zvakananga webhusaiti traffic, asi ivo vanosimbisa iyo sosi chiremera uye zvisina kunanga kukanganisa kudzvanya.
  4. Shopping Results: Aya ndiwo ads anoonekwa kana mushandisi achitsvaga chigadzirwa. Kuunzwa kwekusingaperi kupuruzira kwakabvumira kubatanidzwa kwakawanda kwemhedzisiro iyi muSERP yese, kuvandudza ruzivo rwekubhurawuza rwevashandisi uye nekugona kuwedzera kubatikana nemhedzisiro iyi. Ikozvino yakapindirana zvakanyanya muSERP yese, mhedzisiro yekutenga inogona kuona yakawedzera kutariswa sezvo vashandisi vanosangana nazvo zvakangoitika panguva yavo yekutsvaga.
  5. Local Packs: Anozivikanwa saiye Mepu Kurongedza, aya ndiwo mhedzisiro yenzvimbo, inounzwa ine mepu uye bhizinesi rondedzero, inooneka kana mushandisi achitsvaga munharaunda-chinangwa. Ivo vanoramba vakakoshera kukwezva kudzvanya uye kutyaira emuno bhizinesi traffic mune isingaperi mupumburu modhi. Nekukoshera kwadzo uye ruzivo rwepakarepo sezviyero, kero, uye maawa ekushanda, mibairo yemapaki emunharaunda inokanganisa zvakanyanya maCTR ekutsvaga kwakatariswa munharaunda. A SERP yekutsvaga kwenzvimbo inowanzo patsanurwa sezvinotevera:
SERP Zvikamu - PPC, Mepu Rongedza, Organic Mhedzisiro

SERP Organic Listing CTRs

Mukutsvaga kupi, mibairo mishoma yekutanga, kunyanya iyo mitatu yepamusoro, ichiri kutora chikamu cheshumba chekudzvanya. Mhedzisiro yepamusoro-soro zvakare chiremera chepurojekiti uye kuvimbika kune vashandisi, izvo zvinogona kukanganisa kutendeseka kunoonekwa kwesaiti. Naizvozvo, chinangwa chekuonekwa padhuze nepamusoro peSERP chinoramba chakakosha sezvakamboita munguva yekusingaperi kupuruzira.

Backlink inoramba ichipa zvinoshamisa kuongororwa kweSERPs uye CTRs kuti haungawani kumwe kumwe.

Position 1

  • Mhedzisiro #1 muGoogle organic yekutsvaga mhinduro ine avhareji yeCTR ye27.6%.

Position 2

  • Mhedzisiro #2 muGoogle organic yekutsvaga mhinduro ine avhareji yeCTR ye15% - 20%.

Position 3

  • Mhedzisiro #3 muGoogle organic yekutsvaga mhinduro ine avhareji yeCTR ye10% - 15%.
google serp ctr kuparara
Credit: Backlinko

Heano mimwe mitemo yezvigunwe kubva pakuongorora:

  • Iyo #1 organic mhedzisiro ndeye 10x zvimwe kuti ugamuchire kudzvanya pane peji mune #10 nzvimbo.
  • Kusimuka kubva pachinzvimbo #2 kuenda pa#1 kunobuda 74.5% mamwe mabhatani.
  • Iwo epamusoro 3 mhinduro anowana inopfuura hafu yezvese SERP kudzvanya.
  • Paavhareji, kusimudza nzvimbo imwe mumibairo yekutsvaga kuwedzera CTR ne2.8%.
  • Kufamba kubva pachinzvimbo #3 kuenda #2 kunosimudzira CTR zvakanyanya.
  • Zvisinei, kufamba kubva pa#10 kuenda ku#9 hakuiti mutsauko wakakosha.
  • Organic CTR yezvinzvimbo 8-10 zvakangofanana.
  • Yakawanda yemibvunzo iyo saiti renji muGoogle inowana mashoma maratidziro, aine 90.3% yemibvunzo yese ine gumi chete zvinoonekwa kana zvishoma.

Mapeji Mazita Anoita Sei SERP CTRs?

  • Mazita ane kana asina mibvunzo ane maCTR akafanana.
  • Title tags pakati pemakumi mana kusvika makumi matanhatu mavara ane yakanyanya CTR.
  • Mazwi akareba (10-15 mazwi) tora 1.76 nguva dzakawanda kudzvanya pane mazwi ezwi rimwe chete.
  • Mazita akanaka ane 4.1% yakakwira absolute CTR zvichienzaniswa neasina kunaka.
  • Mazwi akakosha ari pakati pe10-15 mazwi anowana 2.62x akawanda kudzvanya pane imwechete-izwi mazwi eiyo #1 chinzvimbo.
  • Emotional mazita anogona kutungamira kune yakakwira yekudzvanya-kuburikidza mwero mune organic zvabuda.

Mapeji URL Anoita Sei SERP CTRs?

  • URLs ine mazwi akafanana nezwi rakakosha ane 45% yakakwira CTR pane vasina.
  • Rangarira kuti nepo izwi rakakosha mune tsananguro yemeta rinogona kusakanganisa chinzvimbo, rinogona kukanganisa iyo CTR nekuti yakasimbiswa pane yekutsvaga mhinduro.

Mabhizinesi Anogona Sei Kushandisa Ruzivo urwu?

Nehurombo, iyo SEO indasitiri yakazara nevatambi varombo, vazhinji vacho vanobhadharisa mari yakawanda uye vanoita zvishoma kwazvo kushandura mhedzisiro yebhizinesi rekambani. Ndinogara ndichishamiswa nezvikumbiro zvisina zvazvinoreva zvandinogamuchira kubva kune vanopa mazano uye masangano ane chekuita neSEO. Heino mienzaniso mishoma:

  • Ndakaongorora saiti yako ndikaona kuti wanga usina kumira zvakanaka. Mhinduro yangu? Chaizvoizvo… pamatemu api uye angaite sei bhizinesi rangu? Pasina kushingairira uye ongororo kana bhizinesi rako, vakwikwidzi, uye chinzvimbo chazvino, SEO consultant kana agency haigone kuziva kana kwete iwe wakamira zvisina kunaka kana zvakanaka… kana zvasvika kune chaiyo. bhizimisi zvabuda.
  • Tinogona kukuwana pane peji 1! Mhinduro yangu? Peji 1 yei? Uye zvakakwirira sei papeji 1? Hazvigoneke KUTI upinde papeji 1 kana chinzvimbo #1 kune rimwe kiyi izwi kana chirevo. Mazita emhando, semuenzaniso, anowanzo akasiyana zvekuti unozomira pasina chero kuedza. Nyaya iripo ndeye kana iyo chinzvimbo ichiburitsa chero bhizinesi mhedzisiro. Zvisinei, hapana mupi wezano weSEO kana agency anogona kukuvimbisa chinzvimbo che #1 pane akanyanya kukwikwidza keyword… vanogona kungoedza!
  • Isu tinogona kugadzira iyo backlinks iyo inoita kuti iwe urongedze! Kutenga backlinks kwatekeshera muindasitiri. Martech Zone inokumbirwa zuva nezuva nemakambani eblackhat SEO anoda kutenga backlinks. Kutengesa kana kutenga mabacklinks ekushandisa injini yekutsvaga chinzvimbo kunotyora mitemo yeGoogle uye inozivikanwa se Batanidza Spam. Unogona kuona bundu… asi unogona kuvigwa. Uye panguva yaunoona kuti saiti yako yakadhindwa kana kuti haina chinzvimbo, wako backlink shamwari yaenda kare, ichikusiya uine tsvina yakawanda yekuchenesa.

SEO haichisiri chirongwa chakavanzika. Ndakaita nharo kasingaperi izvozvo SEO kubvunza inoda kuenda zvachose. Iwe unenge uri nani pakuhaya mukuru wekushambadzira chipangamazano kana agency inonzwisisa bhizinesi rako UYE woshanda kubatsira kuvandudza emukati marongero (pa-saiti), nzira dzekusimudzira (kunze-saiti), uye tekinoroji SEO mazano anoshuvira injini. batsira kukura kuoneka kwako mumainjini ekutsvaga uye kutyaira kwakakodzera kudzvanya kune yako saiti.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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