MaSearcher Vanoona Uye Dzvanya paGoogle Kutsvaga Mhedzisiro

vanotsvaga vanodzvanya sei pamigumisiro yegoogle

Vanotsvaga vanoona sei nekudzvanya pamhedzisiro yeGoogle mune Tsvaga Yekutsvaga Mhedzisiro Peji (SERP)? Sezvineiwo, haina kuchinja zvakanyanya pamusoro pemakore - sekureba sekungori mhedzisiro yezvisikwa chete Nekudaro - ita shuwa kuti uverenge iyo Mediative whitepaper kwavakafananidza akasiyana eSERP marongero uye mhedzisiro mukati meimwe neimwe. Pane musiyano unoratidzwa kana Google iine zvimwe zvinhu zvinosanganisirwa paSERP senge carousels, mepu, uye ruzivo girafu ruzivo.

Nzvimbo yepamusoro yakatarwa ichiri kuwana 83% yekucherechedzwa uye 34% yekubaya pane SERP

SERP Kubaya

Murevereri akadzidza izvi uye akapa a mifananidzo yakajeka iyo inotsanangudza kudyidzana pakati pevanotsvaga uye inotsigirwa kushambadzira, carousels, yemunharaunda zvinyorwa, uye organic zvinyorwa. Dzvanya pane infographic pamusoro kuti uone zvizere.

Vanhu havasi kuwirirana neGoogle enjini yekutsvaga mapeji emapeji nenzira imwecheteyo yavakaita makore gumi apfuura, zvikuru nekuda kwekuunzwa kwezvinhu zvitsva paSERP mukuwedzera kune zvakarongeka zvinyorwa (zvakabhadharwa kushambadzira, mhedzisiro yecarousel, girafu yeruzivo, enzvimbo zvinyorwa nezvimwe ). Iko kumberi, vatsva vaizotora nguva yavo kuti vaongorore pamusoro pechinyorwa chepamusoro chakatwasuka kubva kuruboshwe kuenda kurudyi, vachiverenga rinenge zita rizere, vasati vaenda pasi kune inotevera rondedzero, izvo zvatiri kuona izvozvi zviri kukurumidza, kutwasuka kwekutarisa kwezvakanyorwa, nevatsva vanongoverenga iwo ekutanga 3-4 mazwi ezvinyorwa.

Nepo iyo yepamusoro organic rondedzero ichitora ingangoita yakaenzana chiyero chekubaya sezvayakaita makore gumi apfuura, isu tava kuona pamusoro pe10% yemapeji ese anodzvanywa achiitika kune imwe nzvimbo pamusoro pechina organic zvinyorwa, zvinoreva kuti mabhizinesi anofanirwa kuve akanyorwa kumwe kunhu munzvimbo ino ye SERP kuwedzera traffic kune yavo saiti. Rebecca Maynes, Murevereri

Vamwe vakasimbisa maitiro:

  • Chete 1% yevanoshamisira yekutsvaga vashandisi tinya kune Inotevera Peji
  • 9.9% yekudzvanya pane SERP enda kune yepamusoro inotsigirwa kushambadzira
  • 32.8% yekudzvanya enda kune # 1 organic zvinyorwa pane SERP

Dhawunirodha Mediative's Whitepaper

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