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Digital Shanduko: Seta Zvinotarisirwa Asi Upe Zviitiko

Mukati meiyo dhijitari shanduko yenzvimbo, makesi ekushandisa kunze kwemusika emapuratifomu nemasevhisi ari kunze kwenyika zvekuti ini ndinowanzowana yakawanda yenguva yangu ichishatirisa vatengi vanobatika. Kana usati wamboshanda kune bhizinesi software kambani kana mupi webasa, unofanirwa kunzwisisa kuti maitiro acho anoshanda sei. 

Ndichiri kushanda pamazana kana zviuru zvevatengi, maneja weakaundi, mumiriri wetsigiro, kana mumiriri wekusimudzira bhizinesi anosangana nekambani kana mushandirapamwe wakaunzwa zvakanaka. Nhau dzinoyangarara nekukasira kuburikidza nemisangano yemukati uye pakupedzisira inoenda kubhokisi remutengesi, kwavanobva vabvunzurudza mutengi, kuwana mvumo, uye kunyora nyaya yekushandisa kuti software yavo kana kuita kwakagonesa shanduko.

Haisi yenhema kana yenhema kushambadza, asi zvakare haisi iyo yakajairika mamiriro. Nehurombo, nepo kudhindwa kudiki kungazivisa zvakadaro, iyo kesi yekushandisa inosimudzirwa zvakanyanya, yakagovaniswa, uye yobva yataurwa nezvese tarisiro itsva. Zvinotarisirwa zviri kuiswa kuti mutengi awana zvake sirivheri bara. Nehurombo, netarisiro iyo inogona kunge isiri savvy, iyo yekushandisa kesi inokwana kufambisa sarudzo yavo yekutenga. Vanosaina, uye dambudziko rinotanga.

Kambani yega yega ine musanganiswa wezvinhu zvinozokanganisa budiriro yeshanduko yedhijitari - bhajeti, nguva, vanhu, vanachipangamazano, kugona kwekubatanidza, maficha, kutama, magumo-mutengi, mamiriro emakwikwi, hupfumi… runyoro runoenderera mberi. Ini ndinowanzo kutarisa kune makuru matatu anogona kudzorwa mukati mekambani kusvika pamwero wakati: vanhu, maitiro, uye mapuratifomu.

Kazhinji pane kwete, varairidzi vangu vanounzwa mushure mekunge kutengeswa kwapera uye mutengi ari kutarisa kutama, kuita kana kubatanidza chikuva. Kazhinji kacho chiyero chakapfava chekudzikamisa zvinotarisirwa uye zvichiri kupa tariro yekuti sarudzo yekutenga yaive yakakodzera. Dzimwe nguva, tinoona vatengi vanoisa mari mumapuratifomu asingagone. Dzimwe nguva, tinoona vatengi vanoisa mari mumapuratifomu anogona kugarisa chero chinhu, asi mutengo wekuita izvi unodarika mabhajeti avo. 

Kuisa Zvinotarisirwa neMutengi

Kuisa zvinotarisirwa haisi nyaya yekuodza mwoyo mutengi pane yavo shanduko yedhijitari. Kuisa tarisiro kunenge nguva dzose kubvunza mutengi mibvunzo yakakodzera uye kuvabvumira kuti vauye pakuziva kwavo kuti shanduko ichanetsa sei. Izvo zvakakoshawo kuita kuti mutengi azive izvo zvinokanganisa mapurojekiti - kubva pakuchinja kwevashandi, kunonoka kwebato rechitatu, uye zvipingamupinyi zvehutongi, kuita sarudzo, mwaka unokanganisa kuwanikwa kwezviwanikwa, nezvimwe.

Zvinotarisirwa zvinogona kuiswa netarisiro nekugara uchikodzera tarisiro. Semuenzaniso, nguva yeprojekiti inotarisirwa kutora mwedzi X. Izvi zvinoteverwa nekukasika nefungidziro pazviwanikwa zvinodiwa kuti nguva iyoyo ive yechokwadi. Ehe, tinosiya nzvimbo munguva yekunonoka kunotarisirwa. Nekudaro, haugone kugara uchigadzirisa zvese zvinogoneka.

Mienzaniso mishoma kubva pakushandiswa kwezvino:

  • Muchikamu chekutama, mushandi akakosha akasara nekuti hunyanzvi hwavo hwaive papuratifomu yekutanga uye vaive vasingafarire kudzidza chikuva chitsva. Vakatamira kune imwe kambani kwavaigona kupfuurira kushanda pachikuva chavakanga vapiwa zvitupa uye vachijairana nacho.
  • Muchikamu chekugadzirisa, vashandi vakashanda zvakanyanya nekuda kwezvimwe zvidikanwi uye vakatadza kuzadzisa nguva yavo yeprojekti.
  • Muchikamu chekushanda, vashandi havana kumbova nenguva yekuita dzidziso yekutanga, havana kumboironga, uye vaitarisirwa kuendesa.

Imwe neimwe yezvinetso izvi yakave nemhedzisiro inoshamisa pakuendeswa kwechirongwa chese. Izvo zvingadai zvakakanganisa kuita nyore nyore dai pasina hunyanzvi hwedu mukubatsira makambani akadai pamakumi maviri emakore apfuura.

Kupa Zvakaitika

Nepo zvinotarisirwa zvaifanira kugadzikiswa patsva, shanduko inogona kubudirira nekupa chiitiko chepamusoro. Vatengi uye mabhizinesi zvakafanana vanoregerera zvakarasika tarisiro, asi ivo havazokanganwiri chiitiko chisina kunaka. Kuendesa chiitiko chinhu chakakosha pane ese emakambani zvigadzirwa nemasevhisi. Zviri pachena kuti chikuru pakati kubudirira uye kukundikana bhizimisi. Musanditenda?

Kambani yeavhareji ine mari yegore negore yemadhora bhiriyoni imwe inogona kutarisira kuwana imwezve $1 miriyoni mukati memakore matatu ekudyara muruzivo rwevatengi. Uye SaaS mapuratifomu anogona kutarisira kuwedzera mari nemadhora bhiriyoni.

Temkin Group

Saka, sekutsanangura kwatinoita fungidziro pakubudirira kwepurojekiti yedu uye nguva, seshamwari mukubudirira kwevatengi vedu, isu tinofanirawo kuzvibvunza: Tichaita sei kana fungidziro dzakaitwa dzakundikana?

  • Kana vashandi vakakosha vakarasika panguva yekushandura, isu tine chirongwa chekuunza zvimwe zviwanikwa uye nyanzvi dzinogona kubatsira?
  • Kana vashandi vakawandirwa nebasa, takapa mutengi hurongwa hwatinogona kutora mamwe emabasa ekuita kuti tideredze kudzvanyirirwa kune vashandi vavo vemukati?
  • Kana vashandi vakaenda vasina kudzidziswa, tinogona here kuona zvakakosha maitiro zviwanikwa mukati uye nekuita nekukurumidza mumwe-kune-mumwe kudzidziswa kuti vagone? Kana kuti isu tingatowedzera vashandi vedu nekutsvaga nekudzidzisa vashandi vatsva vekambani yavo pakuita kwavo?
  • Tinogona here kurongedza zvinounzwa uye masheti ekuwedzera emukati otomatiki kugona kuderedza basa remukati? Dzimwe nguva mhinduro inogona kunge iri kutenga mudziyo wechitatu-bato kubatsira mukutama.

Kukurukurirana Kwakakosha

73 muzana yemabhizinesi akatadza kupa chero kukosha kwebhizinesi kubva mukuedza kwavo kushandura dhijitari, uye makumi manomwe nesere muzana vakatadza kuzadzisa zvinangwa zvebhizinesi ravo.

Everest Boka

Kusasangana zvinotarisirwa inogara iri nyaya - shanduko inonetsa.

Mune chero mamiriro ezvinhu, kutaurirana uye pachena pakati pemutengesi, mupi wezano uye kambani zvinonyanya kukosha. Nepo isu tichinyora zvese zvakasarudzika uye tichitaura zvinonetsa pachena kune mutengi, isu tinovapawo dzimwe mhinduro. Dzimwe nguva, izvo zvinogona kusadhura chero chinhu sezvatinochinja zvinounzwa kana zviwanikwa. Pane dzimwe nguva, tinotaurira imwe mari yekuwedzera. 

Tarisiro dzakarasika dzinogona kukundwa nekupa zviitiko.

Cherechedza: Chinyorwa ichi chakatanga kubuda Forbes.

Douglas Karr

Douglas Karr ndiye muvambi we Martech Zone uye nyanzvi inozivikanwa pashanduko yedhijitari. Douglas akabatsira kutanga akati wandei akabudirira ekutanga kweMarTech, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekuvhura mapuratifomu nemasevhisi. Ndiye muvambi we Highbridge, kambani inobvunza shanduko yedhijitari. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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