Ongororo & Kuedzwa

Seth Godin Akashata Nezve Manhamba

Pandakanga ndichiverenga chinyorwa cheblog pane saiti, ndakawana quote kubva kuna Seth Godin. Pakanga pasina chinongedzo kune iyo post, saka ndaifanira kuiongorora ndega. Chokwadi, Seti akanga azvitaura:

Mibvunzo yatinobvunza inoshandura chinhu chatinogadzira. Masangano asingaite chimwe chinhu kunze kwekuyera nhamba haawanzogadzira mabudiro. Nhamba dziri nani chete.

Ndine ruremekedzo rukuru kuna Seti uye ndine mazhinji emabhuku ake. Pese pandinenge ndamunyorera, anondidzorera mhinduro nekukurumidza kuzvikumbiro zvangu. Iye zvakare mutauri weparuzhinji anoshamisa uye hunyanzvi hwake hwekutaura hausi pachati. Asi, mukuona kwangu, mashoko aya haangori nhando.

Sangano redu rinotarisa nhamba… mazuva ese. Pandinonyora izvi, ndiri kuita zvikumbiro zvitatu zvinokambaira mawebhusaiti evatengi kune nyaya, ndakapinda muWebmasters neGoogle Analytics. Nhasi ndichange ndichiongorora kuongororwa kwenzvimbo kune vatengi vakati wandei. Nhamba… nhamba zhinji.

Nhamba pachadzo hadzitauri mhinduro, zvakadaro. Nhamba dzinoda ruzivo, ongororo uye hunyanzvi kuti usvike padanho rakakodzera. Hapana mutengesi anombofanirwa kuita sarudzo pakati penhamba uye hunyanzvi. Muchokwadi, nhamba dzevatengi vedu dzinowanzoda huwandu hukuru hwekugadzira uye kutora njodzi kuti vafambise munzira kwayo.

Mumwe wevatengi vedu anga ainesu kwemakore akange awedzera nzvimbo yavo yekutsvaga uye traffic yavo yakaramba ichikura - asi shanduko yavo yaive yakati sandara. Sezvo basa redu rakanangana nekudzoka kwekudyara, taifanira kuita chimwe chinhu chekugadzira. Isu takagadzira rebrand kambani, tichigadzira webhusaiti nyowani, tikacheka kuverenga kusvika pachikamu chesaiti yapfuura, uye kugadzira saiti yaive pakati pekambani isina mafoto emastock, ese mapikicha chaiwo nemavhidhiyo evashandi vavo uye. zvivako.

Yakanga iri njodzi huru yakapihwa ruzhinji rwevanotungamira vaisvika kuburikidza nesaiti yavo. Asi nhamba dzakapa humbowo hwekuti taifanira kuita chimwe chinhu chinoshamisa (uye chine njodzi) kana vachida kuva nemugove wemusika. Kuyera nhamba chete ndizvo zvakatitungamira kune shanduko inoshamisa… uye yakashanda. Iyo kambani yakatumbuka uye ikozvino yave kutarisa kuwedzera kubva kunzvimbo dze2 kuenda kunzvimbo dze3 - panguva imwe chete ivo vakaderedza yavo yekubuda kwevashandi.

Imwe Maonero

Ndakashanda nezviuru zvevagadziri, vezviverengero, masvomhu nevanoongorora kwehupenyu hwangu uye handitendi kuti zvakangoitikawo kuti vazhinji vezvakanakisa vandakashanda navo vane zvigadzirwa zvekugadzira.

Mwanakomana wangu, semuenzaniso, ari kushanda paPhD yake musvomhu, asi ane chido chemumhanzi - kutamba, kunyora, kusanganisa, kurekodha uye DJ'ing. Iye (chaizvoizvo) aibudisa imbwa uye taiwana maequations akanyorwa pahwindo paakanga akamira pedyo apo ainyura mubasa rake. Nanhasi anongofamba akabata mavanga anodzima muhomwe.

Chido chake chenhamba nemimhanzi zvinofambisa hunyanzvi hwake pane zvese. Kusika uye kutora njodzi kwave kuri pamwoyo wekutsvagisa kwaakaita (akaongororwa nevezera rake uye akaburitswa). Kusika kwake kunomubvumira kuti aone manhamba asina kuona tunnel uye kushandisa dzidziso dzakasiyana uye nzira kumatambudziko aari kuedza kugadzirisa. Uye mhedzisiro yacho haisi nguva dzose nhamba dziri nani… dzimwe nguva mwedzi yebasa inokandwa parutivi uye iye nechikwata chake vanotanga patsva.

Ndakashanda kwemakore akawanda muindastiri yemapepanhau uko kutarisa kwavo panhamba uye nengozi inosiyana tsika inoramba ichivatyaira kuti vaparare. Asi ini ndakashandirawo vanotanga vakaona vasingakwanise kudhiza nhamba uye vakadzoreredza zvachose kambani yavo, branding, zvigadzirwa nemasevhisi apo "nhamba" dzaive dzakanyanya kuoma kugadzirisa.

Kusika uye kufunga hazvisi mukupikisa, ivo vanorumbidza mumwe nemumwe. Nhamba dzinogona kutyaira makambani kutora njodzi huru, asi hazvienderane nenhamba - zvinoenderana netsika yekambani.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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